Articles
<![CDATA[What Attracts Guest to Stay? Brand Identity, Religiosity, and Reference Group towards Decision to Choose Sharia Hotel ]]>
<![CDATA[Jayanti, Winka Alfi]]>;
<![CDATA[Iriani, Sri Setyo]]>
<![CDATA[ al-Uqud : Journal of Islamic Economics Vol 4, No 1 (2020): January ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/al-uqud.v4n1.p32-47
<![CDATA[Indonesia has one of largest Muslim population in the world. Therefore, currently it is not surprising that Sharia Branding is currently widely used by business entities ranging from banking to the hospitality business. This phenomenon is observed in the city of Surabaya in which Sharia hotels are mostly found such as the Namira Syariah Hotel. Nevertheless, the growth in the number of consumers who stay in Syariah hotels is not as much as conventional hotels. Therefore, the purpose of this research is to (1) to analyze the effect brand identity on the decision of consumers to stay at the Hotel Namira Syariah Surabaya, (2) to analyze the effect the consumer religiosity on consumers decision to stay at the Hotel Namira Syariah Surabaya, (3) to analyze the effect of the reference group to the decision to stay at the Hotel Namira Syariah Surabaya. This type of research uses a causal research approach. The population in this research is infinite but have ever stayed at the Hotel Namira Syariah Surabaya only but to all Muslim who at least 17 years old. The sample collection technique used is non-probability sampling with the number of samples is 210 respondents. The research instrument used a questionnaire, while data analysis used multiple linear regression analysis. From the results of the discussion and analysis of the data, it can be concluded that there is a positive influence of brand identity, religiosity and reference groups on the decision to stay at the sharia hotel.]]>
<![CDATA[Pengaruh Event Pariwisata dan Physical Evidence terhadap Keputusan Berkunjung ]]>
<![CDATA[Ismail, Fahmiroellah Fariz]]>;
<![CDATA[Iriani, Sri Setyo]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9, No 3 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v9n3.p%p
<![CDATA[Indonesia is a maritime country, and it has more than thousands of beautiful islands. Those are the main reasons many domestic or even international tourists choose Indonesia for a holiday. White Sand Beach in Situbondo is one of the most visited tourist attractions. The local government that manages this place uses tourism events as a promotional medium and improves the physical evidence to attract more tourists to White Sand Beach for holidays. Therefore, this study aims to determine how effective tourism events and physical evidence influence the decision to visit this place. The survey was conducted using an online questionnaire and collected data from 50 early adult respondents who had visited the Beach. The data obtained were analyzed quantitatively through multiple linear regression analysis techniques in SPSS. This study shows that tourism events and physical evidence have a significant effect on visiting decisions. For further research, this study recommends comparing several different tourist attractions by adding variables and expanding the scope of respondents. The local government that manages the White Sand Beach tourism can use the findings as evaluation materials.]]>
<![CDATA[Improvement of Intrapreneurship Behavior in Higher Education ]]>
<![CDATA[Novie Rachma Yulia]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Andre Dwijanto Witjaksono]]>;
<![CDATA[Siti Sri Wulandari]]>
<![CDATA[ Jurnal Pendidikan Edutama Vol 9, No 1 (2022): January 2022 ]]>
Publisher : <![CDATA[IKIP PGRI Bojonegoro ]]>
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DOI: 10.30734/jpe.v9i1.2167
<![CDATA[Abstract: Educational Development Contribution is no longer the only source of income from universities. Universities are expected to have a Business Center as a solution to overcome financing problems and increase income as well as welfare for organizational members within the university. This Business Center can run if members of the organization have an entrepreneurial spirit and intrapreneurship behavior. This research aims to explore the transformational leadership style and entrepreneurial character as factors that can increase intrapreneurship behavior (Behavioral Intrapreneurship) in organizational members at a private university located in West Surabaya. The research uses a qualitative method with a case research approach and quantitative by the percentage method for descriptive analysis on each variable. In-depth interviews were conducted with key informants and questionnaires for other respondents. This is intended to be able to explore phenomena that exist in the field. The results of this research indicate that the rector at the university has a transformational leadership style while the lecturers and employees at the university have an entrepreneurial character and intrapreneur behavior. This research concludes that the transformational leadership style of the leader contributes to the formation of intrapreneurship behavior in the university environment. Abstrak: Kontribusi Pengembangan Pendidikan bukan lagi satu-satunya sumber pendapatan dari perguruan tinggi. Perguruan tinggi diharapkan memiliki Pusat bisnis sebagai solusi untuk mengatasi masalah pembiayaan dan meningkatkan pendapatan serta kesejahteraan bagi anggota organisasi di lingkungan perguruan tinggi. Pusat Bisnis ini dapat berjalan jika anggota organisasi memiliki jiwa kewirausahaan dan perilaku intrapreneurship. Penelitian ini bertujuan untuk mengeksplorasi gaya kepemimpinan transformasional dan karakter wirausaha sebagai faktor yang dapat meningkatkan perilaku intrapreneurship (Behavioral Intrapreneurship) pada anggota organisasi pada sebuah perguruan tinggi swasta yang berlokasi di Surabaya Barat. Penelitian ini menggunakan metode kualitatif dengan pendekatan penelitian kasus dan kuantitatif dengan metode persentase untuk analisis deskriptif pada masing-masing variabel. Wawancara mendalam dilakukan dengan informan kunci dan kuesioner kepada responden lain. Hal ini dimaksudkan untuk dapat menggali fenomena-fenomena yang ada di lapangan. Hasil penelitian ini menunjukkan bahwa rektor di universitas memiliki gaya kepemimpinan transformasional sedangkan dosen dan karyawan di universitas memiliki karakter kewirausahaan dan perilaku intrapreneur. Penelitian ini menyimpulkan bahwa gaya kepemimpinan transformasional pemimpin berkontribusi terhadap pembentukan perilaku intrapreneurship di lingkungan universitas.]]>
<![CDATA[STRATEGI CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN ]]>
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Keuangan dan Perbankan Vol 15, No 2 (2011): May 2011 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jkdp.v15i2.1021
<![CDATA[Competition in the banking industry had rapidly gave freedom to our customers in determining the choice touse their services, so if the value received was not as expected, then the customers were easy to move to anotherbank, which was considered in accordance with their wishes. Thus, banks were implementing various strategies,both offensive and defensive oriented. Defensive strategy was oriented to maintain customers by buildingrelationships with customers so that customers will be loyal to the bank. This study aimed to examine the effectof customer relationship marketing strategy on customer loyalty of BNI and BCA in East Java. Total samplewas 210 clients, 105 clients each of BNI and BCA. Data was collected using interviews and questionnaires. Theresults showed that there was influence of customer relationship marketing strategy on customer loyalty of BNIand BCA, because each customer provided high ratings on all indicators of the banks CRM strategy in whichthey saved money. Trust was the most decisive for customers in a comprehensive evaluation of the closeness ofthe relationship with the bank. Furthermore, customers of both banks showed high behavioral loyalty to eachbank.]]>
<![CDATA[Pengaruh Kepercayaan dan Kemudahan terhadap Keputusan Pembelian Menggunakan Pinjaman Online Shopee PayLater ]]>
<![CDATA[Fanny Anggraeny Putri]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 8 No 3 (2020) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v8n3.p818-828
<![CDATA[This financial technology innovation continues to develop along with changes in people's lifestyles. Financial services that provide online loan facilities are currently trending as a means of payment for several large e-commerce in Indonesia. Shopee is e-commerce that has a PayLater facility as an alternative method of shopping transactions that provides loan funds under the name Shopee PayLater. The use of Shopee PayLater makes it easy for consumers to shop online through the Shopee marketplace even though they don't have enough funds to shop. This research is a quantitative study with a conclusive research design to determine the effect of trust and ease on purchasing decisions using online loans. Sampling technique on this research used judgmental sampling and snowball sampling with a sample size of 110 respondents that Shopee users. Which are Shopee users have once made transactions using ShopeePayLater. The results of this study indicate there is a significant positive influence between trust and ease of purchasing decisions using online loans. Based on the result, it is recommended that Shopee PayLater make pay attention and make sure that this application has guaranteed security, so it can build a good image to increase the trust and have an impact to purchase decisions towards online loans Shopee PayLater.]]>
<![CDATA[Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen Nature Republic di Surabaya ]]>
<![CDATA[Annisa Ristanti]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 8 No 3 (2020) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v8n3.p1026-1037
<![CDATA[Korean wave's existence makes Indonesian people interested in Korean cosmetics. One of the most favored Korean cosmetic brands in Indonesia is the Nature Republic, they have problems regarding the counterfeiting and illegal smuggling of some of their products. The purpose of this research is to analyze and discuss the influence of product quality and brand image on Nature Republic consumer purchasing decisions in the city of Surabaya. This research is a conclusive study with quantitative data analysis. Using a non-probability sampling technique with judgmental sampling. The number of samples in this study amounted to 110 respondents. The technique of collecting data using questionnaires that are used a Likert scale as the measurement and using multiple linear regression analysis techniques with application computer program SPSS 25 for Windows. The results of multiple linear regression analysis showed that product quality has a significant influence on purchasing decisions with a significant value of 0.003. As well as the brand image variable which has a significant value of 0,000, so that the brand image variable is known to have a significant influence on purchasing decisions. The indicator with the highest value of product quality is the impression of quality, then the brand image is the product image. Based on the results and discussion of the research, the managerial implications that can be applied are maintaining and improving product quality and brand image to increase consumer demand, have a competitive advantage, and benefit the company in terms of market expansion.]]>
<![CDATA[Store Atmosphere dan Gaya Hidup Hedonis sebagai Penentu Keputusan Pembelian (Studi pada Konsumen Rolag Kopi Kayoon Surabaya) ]]>
<![CDATA[Kartika Ayu Wulandari]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 8 No 3 (2020) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v8n3.p909-920
<![CDATA[The potential of café and restaurant business in East Java is on the rise and remains enormous enough to run. This has triggered intense competition among café business owners in Surabaya. Currently, there has been a change in lifestyle during society. People (specifically teenagers) in big cities prefer to spend their leisure to relax in the cafe. Many cafes have sprung up with distinguishing concepts to attract consumers. Rolag Kopi Kayoon Surabaya is one of the cafes that has carried out a marketing strategy by creating a different store atmosphere. The hedonic lifestyle of urban communities can be also one of the factors which influence the consumer purchasing decision. This study aims to analyze and discuss the effect of store atmosphere and hedonic lifestyle on purchasing decisions on consumers Rolag Kopi Kayoon Surabaya. This research was conducted at Rolag Kopi Kayoon Surabaya by using data of a questionnaire of 110 respondents with a minimum age of 17 years old. The sampling method used is a judgmental sampling. The measurement scale applied is the Likert scale. The statistical analysis used is multiple linear regression equation models. The results showed that the store atmosphere and hedonic lifestyle variables significantly and positively influenced purchasing decisions. The biggest influence on purchasing decisions is the store atmosphere with a level of influence at 20.7%.]]>
<![CDATA[Pengaruh Promosi Penjualan dan Celebrity Endorser terhadap Niat Beli Fashion Brand Lokal Giyomi pada Generasi Y dan Z ]]>
<![CDATA[Dicky Adi Nugroho]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 8 No 4 (2020) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v8n4.p1468-1477
<![CDATA[Marketing strategies change as technology develops. Marketers are demanded to be more creative in continuing to market their products so they will not be outdone by the times, fashion products are no exception. Giyomi is a local fashion brand that utilizes marketing with digital marketing using celebrity endorsers and offline marketing using sales promotions by holding bazaar tours and giving discounts for its products. however, this is still lacking interest among Y and Z generations because these generations prefer to use foreign brands such as ZARA and H&M. This research design to determine the effect of sales promotion and celebrity endorser on purchasing intentions on local fashion brands Y and Z generations (Study on the Giyomi brand). The sampling technique of this research used judgmental sampling and snowball sampling. The target population is generation Y and Z with criteria that use Instagram social media, of course, with a personal account that has followed Giyomi's Instagram account and knows Giyomi's promotion and celebrity endorser contained on Instagram social media. The number of samples of this study was 110 people. The results of this study indicate there is a significant positive influence between sales promotion and celebrity endorsers on purchasing intentions on local fashion brands Y and Z generations. ]]>
<![CDATA[Pengaruh Gaya Hidup Konsumtif dan Promosi Penjualan Terhadap Pembelian Impulsif Makanan Kekinian Mahasiswa Urban Surabaya ]]>
<![CDATA[Tamara Virsa Putri]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 8 No 4 (2020) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v8n4.p1417-1428
<![CDATA[Surabaya is the capital of the Indonesian province of east java and the second most populous city plus metropolitan area in Indonesia after Jakarta with 3.158.943 citizens recorded in the 2019 census. Surabaya citizen does not only consist of indigenous people who settled in Surabaya but also people outside the city who urbanized to Surabaya. The city is highly urbanized with industries centralized in the city, one sector that is urbanized to Surabaya aside the labor sector is from the education sector. Surabaya has a variety of reputable state and private campuses that serve as a destination for students from various regions to pursue their education. Urbanization conducted by urban students makes their lifestyle more consumptive with the facilities and easy access in Surabaya. One of them is the easy access to the famous food in every corner of the city with various sales promotions (discounts and cashback) offered by marketers to stimulate purchases by urban students. The changes in lifestyle and the various sales promotion stimulate urban students to make impulsive purchases. In this study, the population is 100 respondents. The result of the study revealed that a consumptive lifestyle has a significant effect on impulse buying so that urban students with a consumptive lifestyle tend to make more impulsive purchases. While the variable sales promotions dont have a significant effect on impulse buying which means that the promotions by the outlet do not affect the impulsive buying decision of urban students.]]>
<![CDATA[Pengaruh Celebrity Endorsement dan Citra Merek terhadap Niat Beli Kopi Caffino melalui Sikap terhadap Merek ]]>
<![CDATA[Mirza Dwi Darmawan]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9 No 2 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v9n2.p373-385
<![CDATA[The increasing level of competition in marketing requires companies to present different marketing strategies that are superior to competing companies. Caffino is a local coffee brand from Indonesia that using celebrity endorsement as marketing strategies to enhance customer purchase intention. The purpose of this paper is to analyze and discuss the effect of celebrity endorsement and brand image on purchase intention through the attitude toward brand on Caffino coffee. This type of research is quantitative research. This research uses a non-probability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using path analysis. The results of this study showed that there is a positive and significant effect of celebrity endorsement and attitude toward brand on purchase intention. However, the brand image had no significant effect on purchase intention. There is also a positive and significant effect of celebrity endorsement and brand image on attitude toward the brand.]]>
