Articles
<![CDATA[Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Penggunaan Aplikasi Tokopedia melalui Trust sebagai Variabel Intervening ]]>
<![CDATA[Rizky Ramadhany Sito Putri]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9 No 2 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v9n2.p708-722
<![CDATA[The development of technology-based businesses has increased as a result of the Covid-19 pandemic. One of them is e-commerce as an online shopping service provider. The purpose of this study is to analyze and discuss the effect of perceived ease of use, perceived usefulness, and trust in actual system use decisions. Respondents in this study were people aged 1539 who had used the Tokopedia application in 2020 and accessed it via smartphone. The sample used was 200 respondents. The sampling method using non-probability sampling, and the sampling technique is judgemental sampling. The data collection techniques using an online questionnaire and analyzed using Path Analysis in AMOS program 23 version. This study found that perceived ease of use has a positive and significant effect on trust and actual system use. Perceived usefulness has a positive and significant effect on trust but does not affect actual system use. Moreover, trust has a positive and significant effect on actual system use. Furthermore, the result was found that perceived ease of use and usefulness positively affect actual system use with trust a mediating variable. Based on these result, it is recommended that Tokopedia could improve the easiness and the usefulness of their application system while keep maintaining the trust of its users.]]>
<![CDATA[Niat Beli Sepatu Merek Lokal oleh Generasi Muda: Pengaruh Consumer Ethnocentrism, Perceived Quality, Perceived Price, dan Perceived Brand Image ]]>
<![CDATA[Lailatul Maghfiroh]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9 No 2 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v9n2.p617-633
<![CDATA[Indonesia is one of the top 4 world footwear producers. On the other hand, there are many well-known foreign brand shoes in Indonesia. Ventela is one of a famous shoes local brand in Indonesia. The local consumers have preferences concerning the shoe producer country of origin. Local people prefer to buy local brand shoes if they have an ethnocentric taste and good perceptions about the local brand. Therefore, this study aims to determine the effect of consumer ethnocentrism, perceived quality, perceived price, and perceived brand image toward a willingness to buy Ventela shoes. The survey was conducted using an online questionnaire and collected data from 205 young generations. Multiple linear regression in SPSS software was used to analyze the collected data. This study shows that consumer ethnocentrism, perceived quality, and perceived price significantly affected willingness to buy. Meanwhile, the perceived brand image had no significant effect on willingness to buy. Further research is suggested to compare several local fashion brands with different positioning. The results of this study can be used as input for Ventela shoes in facing business competition and business development by paying attention to the variables used.]]>
<![CDATA[Pengaruh Event Pariwisata dan Physical Evidence terhadap Keputusan Berkunjung ]]>
<![CDATA[Fahmiroellah Fariz Ismail]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9 No 4 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v9n4.p1360-1368
<![CDATA[Indonesia is a maritime country, and it has more than thousands of beautiful islands. Those are the main reasons many domestic or even international tourists choose Indonesia for a holiday. White Sand Beach in Situbondo is one of the most visited tourist attractions. The local government that manages this place uses tourism events as a promotional medium and improves the physical evidence to attract more tourists to White Sand Beach for holidays. Therefore, this study aims to determine how effective tourism events and physical evidence influence the decision to visit this place. The survey was conducted using an online questionnaire and collected data from 50 early adult respondents who had visited the Beach. The data obtained were analyzed quantitatively through multiple linear regression analysis techniques in SPSS. This study shows that tourism events and physical evidence have a significant effect on visiting decisions. For further research, this study recommends comparing several different tourist attractions by adding variables and expanding the scope of respondents. The local government that manages the White Sand Beach tourism can use the findings as evaluation materials.]]>
<![CDATA[Implementasi Project-based Learning untuk Meningkatkan Entrepreneurial Mindset dan Entrepreneurial Skills pada Siswa SMK Nurul Islam ]]>
<![CDATA[Inayah Ilahiyyah]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Harti Harti]]>;
<![CDATA[Muchammad Ghozi Izzuddin]]>
<![CDATA[ Jurnal Maksipreneur Vol 11, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 ]]>
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DOI: 10.30588/jmp.v11i2.885
<![CDATA[In the 5.0 society era, people are required to be able to balance economic progress in solving social problems. A community can be involved through the integration of computing and physical world space to empower the community's economy and solve social problems, especially in the field of education. Rationally, education can affect the development of the economic sector. Entrepreneurship learning from an early age is needed to improve the progress of a country. The presence of entrepreneurial groups can create job opportunities, increase welfare and per capita income, and reduce unemployment. This study aims to find ways to increase the entrepreneurial mindset and entrepreneurial skills through entrepreneurship learning. The method used in this research is action research with a Project-based Learning (PJBL) approach which is applied to class XI students of SMK Nurul Islam in Bicabi Village, Dungkek District, Sumenep Regency, East Java Province with 15 people as informants. The findings in this study indicate that the PJBL produces product development outputs from each team formed and following the Minimum Completeness Criteria (KKM). Therefore, the PJBL plays an important role in increasing the entrepreneurial mindset and entrepreneurial skills of the students in honing their knowledge and skills process to become entrepreneurs.]]>
<![CDATA[Mediasi City Branding pada Pengaruh Kesadaran Merek, Asosiasi Merek, dan Kesan Kualitas Terhadap Keputusan Memilih Perguruan Tinggi Negeri di Surabaya ]]>
<![CDATA[Ria Astuti Andrayani]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Indonesia Vol 2 No 1 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2014 ]]>
Publisher : <![CDATA[Forum Manajemen Indonesia (FMI) ]]>
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DOI: 10.31843/jmbi.v2i1.46
<![CDATA[Education is a major concern of government in enhancing and improving the quality of human resources. Indonesia have stratified formal education which higher education contains of state university and private university. Surabaya is a city in Indonesia which has the largest public universities. There are four universities, there are universitas airlangga (UA), universitas negeri Surabaya (Unesa), institut teknologi sepuluh nopember (ITS), and IAIN sunan ampel. This study aims to test and analyze whether brand awareness, brand association, and perceived quality affect decision to choose state universities in Surabaya. This type of this research is quantitative, using multistage sampling with 377 respondents. Statistical analysis that used is the approach of mutiple linear regression which tested to every object. The results of this study showed that brand awareness and perceived quality has a positive influence on the decision to choose state universities in Surabaya. there are differences in the effect of brand association that the UA and Unesa positive influence while at IAIN Sunan Ampel, ITS and negative effect. Those influences has different athmosphere by respondent of Surabaya’s city branding. There’s not all of the respondent to consider city branding of Surabaya when they choose to study at Surabaya. Keywords: brand awareness, brand association, perceived quality, decision to choose, state university]]>
<![CDATA[Pengaruh Brand Image Terhadap Keputusan Menggunakan Jasa Klinik Kecantikan dengan Kelompok Referensi Sebagai Variabel Moderasi (Studi Pada Pengguna Jasa Klinik Kecantikan di Surabaya) ]]>
<![CDATA[Ana Fitria]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Indonesia Vol 4 No 2 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2017 ]]>
Publisher : <![CDATA[Forum Manajemen Indonesia (FMI) ]]>
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DOI: 10.31843/jmbi.v4i2.120
<![CDATA[Consumer perceptions of brands are based on experience and information obtained by consumers. Consumers seek information to evaluate brands before deciding to use the brand. Friends are one of the most effective sources of information in influencing consumer purchasing decisions. This study aims to analyze and discuss the influence of brand image on purchase decision of beauty clinic services that moderated by reference group. This reseach used 220 sample from four beauty clinic services in Surabaya and applied moderating regression analysis to test the research model. The results showed that brand image had a positive and significant influence on the decision to use the beauty clinic services, while reference group con not moderating the influence brand image on the decision to use the beauty clinic services. Keywords : brand image, reference group, use decision]]>
<![CDATA[E-Partisipasi untuk Meningkatkan Transparansi dan Akurasi Perhitungan BOSDA di Kabupaten Mojokerto ]]>
<![CDATA[Dian Anita Nuswantara]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Budi Purwoko]]>;
<![CDATA[Sujarwanto Sujarwanto]]>
<![CDATA[ Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 04, Issue 01, Maret 2022 ]]>
Publisher : <![CDATA[UII ]]>
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DOI: 10.20885/jamali.vol4.iss1.art6
<![CDATA[Kegiatan pengabdian kepada masyarakat dengan tema kebijakan anggaran pendidikan di Kabupaten Mojokerto ini bertujuan untuk membuat model pengembangan partisipasi publik sebagai stakeholder pendidikan serta menjadi bahan evaluasi untuk meningkatkan rasionalitas kebijakan dinas pendidikan dan mendorong keberterimaan hasil kebijakan biaya operasional sekolah. Metode pelaksanaan dilakukan dengan mengadakan Focus Group Discussion (FGD) yang ditindaklanjuti dengan pengembangan program aplikasi survey berbasis web. Hasil pengembangan program survey ini telah menunjukkan manfaat dari sudut efisiensi biaya dan waktu, keakuratan perhitungan, serta memberikan manfaat utama yaitu meningkatkan partisipasi publik meliputi sekolah baik negeri maupun swasta, komite sekolah dan masyarakat umum. Rekomendasi kepada dinas pendidikan adalah mengembangkan program survey berbasis web untuk meningkatkan kualitas layanan dan kualitas pendidikan di Kabupaten Mojokerto.]]>
<![CDATA[THE EFFECT OF BRAND AWARENESS, BRAND ASSOCIATION, AND PERCEIVED QUALITY ON THE DECISION OF CHOOSING STATE UNIVERSITY IN SURABAYA ]]>
<![CDATA[Ria Astuti Andrayani]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Purwohandoko Purwohandoko]]>
<![CDATA[ Manajemen dan Bisnis Vol 12, No 2 (2013): September 2013 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v12i2.22
<![CDATA[The main development of a country can be measured by the education progress. It is allbased on people’s awareness to continue their study until college level. That’s why thegovernment must continue their development in the field of education by providingadditional college indicated by the significant growth of state universities. It requires thecollege to compete by improving brand equity to the people’s mind especially forprospective students or students. The strong brand equity in the people’s mind willaccelerate decision related enrolled in college. Most state universities in Indonesia are inSurabaya with four public universities. This study aims to determine the effect of brandawareness, brand associations, and the perceived quality of decision to choose stateuniversities in Surabaya. The method used quantitative by multistage sampling in 2012students of state universities in Surabaya. The results of this study showed that brandawareness has directly effect on the decision to choose state universities in Surabaya. Butbrand association has no effect on the decision to choose. Those happen on perceivedquality which only ITS respondents do not have effect on decision to choose stateuniversity in Surabaya. This is due to the differences of strategies used by each stateuniversity on students association.Pembangunan utama sebuah Negara dapat diukur melalui perkembangan pendidikan. Haltersebut ditunjukkan oleh kesadaran masyarakat untuk melanjutkan pendidikannya hinggatingkat perguruan tinggi. Merupakan keharusan bagi pemerintah untuk melanjutkanpembangunan di sector pendidikan dengan indikasi pertumbuhan jumlah perguruan tinggiditunjukkan oleh pertumbuhan perguruan tinggi negeri yang signifikan. Kondisi inimenuntut perguruan tinggi harus bersaing dengan membangun ekuitas mereknya di benakmasyarakat khususnya bagi calon mahasiswa ataupun mahasiswa itu sendiri. Ekuitasmerek yang lebih kuat dibenak masyarakat akan mempercepat keputusan memilihperguruan tinggi. Perguruan tinggi negeri terbanyak di Indonesia adalah di Surabayasebanyak 4 perguruan tinggi negeri. Penelitian ini bertujuan untuk mengetahui pengaruhkesadaran merek, asosiasi merek, dan kesan kualitas terhadap keputusan memilihperguruan tinggi negeri di Surabaya. Metode penelitian yang digunakan adalah kuantitatifdengan sampling bertahap pada mahasiswa angkatan 2012 perguruan tinggi negeri diSurabaya. Hasil penelitian ini menunjukkan bahwa kesadaran merek berpengaruh langsungterhadap keputusan memilih perguruan tinggi negeri di Surabaya. Namun asosiasi merektidak berpengaruh terhadap keputusan memilih. Pada kesan kualitas hanya responden ITSyang tidak memiliki pengaruhnya untuk memutuskan memilih perguruan tinggi negeri di Surabaya. Hal ini dikarenakan perbedaan strategi yang diterapkan di masing-masingperguruan tinggi negeri untuk mengasosiasikannya di benak mahasiswa.]]>
<![CDATA[Faktor-Faktor yang Memengaruhi Keputusan Pembelian Melalui E-Commerce Shopee ]]>
<![CDATA[Nur Afifah Rosnadia Putri]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ KOMUNIKA : Jurnal Komunikasi, Media dan Informatika Vol 8, No 2 (2019): KOMUNIKA ]]>
Publisher : <![CDATA[BPSDMP KOMINFO Surabaya ]]>
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DOI: 10.31504/komunika.v8i2.2391
<![CDATA[Tujuan penelitian yaitu untuk menganalisis dan membahas citra perusahaan, kepercayaan dan kemudahan terhadap keputusan pembelian pada E-Commerce Shopee secara parsial.Penelitian ini menggunakan jenis penelitian riset konklusif dengan pendekatan kausal. Populasi yang digunakan dalam penelitian ini adalah konsumen Shopee yang melakukan belanja melalui mobile shopping dengan ketentuan melakukan pembelian dalam satu bulan terakhir. Teknik pengambilan sampel yang digunakan yaitu nonprobability sampling dengan metode purposive sampling dan snowballing sampling. Untuk sampel yang digunakan yaitu sebanyak 220 responden. Angket peneliti disebarkan melalui online menggunakan skala likert dan menggunakan analisis data regresi linier berganda. Hasil penelitian menunjukkan bahwa citra perusahaan, kepercayaan, dan kemudahan secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian pada E-Commerce Shopee.]]>
<![CDATA[What Attracts Guest to Stay? Brand Identity, Religiosity, and Reference Group towards Decision to Choose Sharia Hotel ]]>
<![CDATA[Winka Alfi Jayanti]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ al-Uqud : Journal of Islamic Economics Vol. 4 No. 1 (2020): January ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/al-uqud.v4n1.p32-47
<![CDATA[Indonesia has one of largest Muslim population in the world. Therefore, currently it is not surprising that Sharia Branding is currently widely used by business entities ranging from banking to the hospitality business. This phenomenon is observed in the city of Surabaya in which Sharia hotels are mostly found such as the Namira Syariah Hotel. Nevertheless, the growth in the number of consumers who stay in Syariah hotels is not as much as conventional hotels. Therefore, the purpose of this research is to (1) to analyze the effect brand identity on the decision of consumers to stay at the Hotel Namira Syariah Surabaya, (2) to analyze the effect the consumer religiosity on consumers decision to stay at the Hotel Namira Syariah Surabaya, (3) to analyze the effect of the reference group to the decision to stay at the Hotel Namira Syariah Surabaya. This type of research uses a causal research approach. The population in this research is infinite but have ever stayed at the Hotel Namira Syariah Surabaya only but to all Muslim who at least 17 years old. The sample collection technique used is non-probability sampling with the number of samples is 210 respondents. The research instrument used a questionnaire, while data analysis used multiple linear regression analysis. From the results of the discussion and analysis of the data, it can be concluded that there is a positive influence of brand identity, religiosity and reference groups on the decision to stay at the sharia hotel.]]>
