Articles
<![CDATA[Pengembangan Media Pembelajaran Kelas Online untuk Guru SMA di Kabupaten Magetan ]]>
<![CDATA[Musdholifah musdholifah]]>;
<![CDATA[Dewie Tri Wijayati Wardoyo]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Ulil Hartono]]>;
<![CDATA[Achmad Kautsar]]>
<![CDATA[ J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 4, No 1 (2020): April 2020 ]]>
Publisher : <![CDATA[IKIP PGRI Bojonegoro ]]>
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DOI: 10.30734/j-abdipamas.v4i1.673
<![CDATA[ABSTRACTThe limited ability of teachers to manage instructional media using technology apparently also happened to teachers in Magetan District. Based on surveys and interviews with the Head of education, youth and sport department Magetan District, the problem of the low use of technology in learning was also experienced by teachers in Magetan District. Especially for high school teachers in Magetan Regency. One of the things that can be use by the world of education, especially teachers in implementing the learning process, is by using google classroom application as a media for online classroom learning. This application is still rarely even unknown to most teachers in Indonesia. The overall output shows the majority of teachers as participants have opened online classes (60.87%) and the remaining 39.13% only made a few meetings but did not run. The obstacle is the low motivation and consistency of the teachers in running online classes. The implementation of community service activities has been going well and smoothly. The results of the implementation of these activities all stages of the implementation of activities run as planned. Keywords: google classroom, teacher, online class ABSTRAKTerbatasnya kemampuan guru dalam mengatur media pembelajaran dengan teknologi ternyata terjadi juga pada guru-guru di kabupaten Magetan. Berdasarkan survey dan wawancara dengan Kepala Dinas Pendidikan Pemuda dan Olahraga Kabupaten Magetan masalah rendahnya penggunaan teknologi dalam pembelajaran juga dialami pada guru-guru di Kabupaten Magetan. Terutama pada guru-guru SMA di Kabupaten Magetan. Salah satu hal yang bisa dimanfaatkan oleh dunia pendidikan terutama guru dalam melaksanakan proses pembelajaran yaitu dengan cara memanfaatkan aplikasi google classroom sebagai media pembelajaran kelas online. Aplikasi ini masih jarang bahkan belum diketahui oleh sebagian besar guru di Indonesia. Luaran keseluruhan menunjukkan mayoritas guru sebagai peserta telah membuka kelas online (60,87%) dan sisanya 39,13% hanya membuat beberapa pertemuan namun tidak berjalan. Adapun hambatan adalah masih rendahnya motivasi dan konsistensi para guru dalam menjalankan kelas online. Pelaksanaan kegiatan pengabdian kepada masyarakat sudah berjalan dengan baik dan lancar. Hasil dari pelaksanaan kegiatan tersebut semua tahapan pelaksanaan kegiatan berjalan sesuai dengan yang direncanakan. Kata Kunci : google classroom, guru, kelas online]]>
<![CDATA[Peningkatan Kualitas Guru SMK Kabupaten Nganjuk Melalui Pelatihan Penulisan Karya Ilmiah ]]>
<![CDATA[Andre Dwijanto Witjaksono]]>;
<![CDATA[Dewie Tri Wijayati]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Ulil Hartono]]>;
<![CDATA[Khoirur Rozaq]]>
<![CDATA[ Abimanyu : Jornal of Community Engagement Vol 3 No 2 (2022): August 2022 ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/abi.v3n2.p1-15
<![CDATA[Abstract Teachers' writing skills are needed to support the demands of professionalism, especially related to career development and scientific needs. The lack of scientific work produced by teachers such as articles, books and modules is a challenge that is a challenge in the world of education. Because many opportunities support the development of writing skills: the service team organizes scientific article writing training activities for teachers of creative products and entrepreneurship subjects to improve motivation and scientific writing skills. (1) The entrepreneurship teacher has a field practicum program that can be used as writing material. (2) In developing innovative products, teachers and students make a lot of observations that can be downstream into scientific works. (3) The academic climate where teachers constantly interact with the world of science. The training implementation uses a hybrid offline and online learning system. The training materials were delivered using lecture, discussion, case studies and direct simulation methods. The results of the comparison of the participants' pretest and posttest showed that there was an increase in participants' understanding and skills in writing scientific papers. The results of the evaluation of the training implementation activities also showed that the participants were delighted with the services provided by the community service team. The results of this scientific work will undoubtedly support teachers' professional careers, namely promotion and class. Keywords; Article writing, scientific journals, management, entrepreneurship]]>
<![CDATA[Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia ]]>
<![CDATA[Devie Rusiana]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Andre Dwijanto Witjaksono]]>
<![CDATA[ Jurnal Maksipreneur Vol 12, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 ]]>
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DOI: 10.30588/jmp.v12i2.1081
<![CDATA[The era of technology, business competition, and increasingly rapid business growth requires companies to have an efficient and effective marketing strategy. One of the marketing strategies that can generate buying interest is celebrity endorsers and electronic word of mouth (E-WOM). The purpose of this research is to find out how much influence the celebrity endorser and E-WOM variables have on buying interest with the brand image as a mediating variable in Tokopedia e-commerce. This research is of the type of explanatory research with research subjects, namely all consumers who know Tokopedia e-commerce. Determination of the research sample using purposive sampling method with a total of 120 respondents. The processing of this research data uses Partial Least Square (PLS) analysis as a data analysis technique, namely SmartPLS as a tool for processing data. The results of this study indicate that celebrity endorsers have a positive and significant influence on purchase intention, while E-WOM does not have a significant influence on the purchase intention of Tokopedia consumers. Furthermore, celebrity endorsers, E-WOM, and brand image have a positive and significant influence on the buying interest of Tokopedia consumers. Based on the mediation test, the results of this study found that Tokopedia's brand image was able to mediate the influence of celebrity endorsers and E-WOM on consumer buying interest.]]>
<![CDATA[Pengaruh Kemudahan dan Manfaat Penggunaan Shopee Paylater Terhadap Perilaku Impulse Buying ]]>
<![CDATA[Alfinatu Nikmah]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 9 No 16 (2023): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.8224952
<![CDATA[This paper analyses the influence of the ease of us and usefulness of using shopee paylater on impulse buying behavior. This research uses quantitative data. The sampling technique used was non-probability sampling with the type of purposive sampling. The sample used in the study is 220 respondents. The research method used multiple linear regression analysis and data collection through questionnaires. The results showed that ease of use and usefullnes positively and significantly affected impulse buying behavior. Hypothesis testing using the t test shows that the two independent variables studied significantly influence the dependent variable behavior Impulse Buying. The Adjusted R Square figure of 0.613 indicates that 61.3% of the Impulse Buying variable can be explained by the two independent variables in the regression equation. While the remaining 38.7% is explained by other variables outside the two variables used in this study.]]>
<![CDATA[Pengaruh Advertising Value dan Brand Awareness Terhadap Purchase Intention Pada Produk OPPO Reno8 T Series ]]>
<![CDATA[M. Syah Syeh Iskhaq]]>;
<![CDATA[Sri Setyo Iriani]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 9 No 18 (2023): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.8314317
<![CDATA[Purchase intention is consumer behavior that arises in response to objects that indicate the desire of consumers to make purchases. Some factors that can affect purchase intention are advertising value and brand awareness. This study aims to discuss the influence of advertising value and brand awareness on purchase intention on OPPO Reno8 T Series products. This research is a quantitative research. The sampling technique used was the judgmental sampling technique with a total of 210 respondents. The distribution of questionnaires was carried out online by measuring answers using a four-level Likert scale. The statistical analysis used is multiple linear regression using the SPSS application. The results showed that advertising value and brand awareness affect purchase intention. The implications based on this study show that the OPPO brand is expected to increase consumer brand awareness such as creating interesting marketing content, being active in social media, and holding events so that brand awareness can further influence purchase intention.]]>
<![CDATA[MEDIASI KEPUASAN PELANGGAN PADA KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN ]]>
<![CDATA[Prisma Pradana Suwarno Putri]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Jun Surjanti]]>
<![CDATA[ Jurnal Mebis Vol. 6 No. 1 (2021): Juli 2021 ]]>
Publisher : <![CDATA[Jurnal Mebis ]]>
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<![CDATA[Tujuan dilakukan penelitian ini untuk menganalisa pengaruh kualitas dari pelayanan dan citra suatu merek terhadap loyalitas yang dimediasi oleh kepuasan pada pelayanan jasa di UPT. PSMB-LT Surabaya. Objek penelitian merupakan penyedia jasa pelayanan pengujian, kalibrasi dan sertifikasi produk di bawah naungan Dinas Perindustrian dan Perdagangan (Disperindag) Provinsi Jawa Timur yang setiap tugas fungsi dan kerja diatur dalam Undang-Undang dan Peraturan Daerah Provinsi Jawa Timur. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian sejumlah 53 orang yang merupakan pelanggan yang telah melakukan proses pelayanan di UPT. PSMB-LT Surabaya dari tahun 2017 s/d 2019. Penelitian ini menggunakan software IBM SPSS 25 dan AMOS 22. Penelitian ini menjabarkan adanya pengaruh yang positif antara Kualitas Pelayanan, Citra Merek, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan. Kualitas Pelayanan juga berpengaruh signifikan terhadap Kepuasan dan Loyalitas Pelanggan. Namun, Citra Merek hanya berpengaruh secara signifikan terhadap Kepuasan dan tidak berpengaruh secara signifikan terhadap Loyalitas Pelanggan. Kepuasan Pelanggan memediasi hubungan antara Kualitas Pelayanan dan Citra Merek terhadap Loyalitas Pelanggan di UPT. PSMB-LT Surabaya.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Martianto, Ishma Alfisa]]>;
<![CDATA[Iriani, Sri Setyo]]>;
<![CDATA[Witjaksono, Andre Dwijanto]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023 ]]>
Publisher : <![CDATA[LPPM STIE Muhammadiah Bandung ]]>
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DOI: 10.31955/mea.v7i3.3543
<![CDATA[Tujuan utama sebuah perusahaan adalah memberikan lebih banyak pilihan kepada pelanggan dan memudahkan pelanggan dalam menentukan keputusan. Dalam menjalankan bisnisnya, sebuah faktor yang mempengaruhi keputusan pembelian adalah Brand Ambassador, Brand Experience dan Brand Image. Penelitian ini menganalisis pengaruh Brand Ambassador, Brand Experience dan Brand Image terhadap keputusan pembelian produk Somethinc. Penelitian ini bersifat kuantitatif. Populasi dan sampel penelitian ini adalah konsumen Somethinc, teknik Purposive Sampling digunakan untuk memilih sampel dari yang mewakili 136 responden. Hasil analisis statistik menunjukkan Brand Ambassador tidak berpengaruh signifikan terhadap Keputusan Pembelian, Brand Experience dan Brand Image berpengaruh signifikan terhadap Keputusan Pembelian, Brand Ambassador berpengaruh signifikan terhadap Brand Image dan Brand Ambassador berpengaruh signifikan secara tidak langsung melalui Brand Image terhadap Keputusan Pembelian. Penelitian ini menyiratkan penerapan Brand Image dan Brand Experience yang bagus dapat meningkatkan Keputusan Pembelian Konsumen terhadap produk Somethinc.]]>
<![CDATA[Intention to Buy Halal Cosmetic Products by Young Adult Muslim ]]>
<![CDATA[Iriani, Sri Setyo]]>;
<![CDATA[Sanaji, Sanaji]]>;
<![CDATA[Sayuti, Nazura Mohamed]]>;
<![CDATA[Arshad, Azlin Syafinaz]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol 15, No 1: March 2024 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/mb.v15i1.20207
<![CDATA[Research aims: This paper aims to determine and analyze the influence of personal attitudes, subjective norms, and perceptions of controlling behavior of young adult Muslims on purchase intention of halal cosmetic products and factors that have the most significant influence on purchase intentionDesign/Methodology/Approach: The research approach is quantitative, the population in this study is an infinite number of Indonesian young adult Muslim women, using convenience and purposive sampling as a sampling technique with 120 respondents. Data collection technique using an online questionnaire via Google formResearch findings: This research found that subjective norms and perceived behavioral control influence purchase intention on halal cosmetic products among young adult Muslim women. This research also found that personal attitude did not influence the purchase intention of halal cosmetic products among young adult Muslim women.Theoretical Contribution/Originality: This study explores awareness about halal cosmetic products in addition to contributing to the literaturePractitioners/Policy Implications: This research implies that cosmetic manufacturers need to apply a halal label to their cosmetics to enter the market of young adult Muslim womenResearch Limitations/Implications: This study has several limitations, including the dissemination of online questionnaires has not been able to capture respondents optimally; and have not been able to do in-depth interviews to explore why the variable has an effect or not]]>
<![CDATA[Pengaruh Kualitas Pelayanan terhadap Loyalitas melalui Kepuasan Pengunjung Wisata Taman Ghanjaran Kabupaten Mojokerto ]]>
<![CDATA[Al Romdany, Muhammad Aqil Muhsin]]>;
<![CDATA[Iriani, Sri Setyo]]>
<![CDATA[ Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 2 (2023): September ]]>
Publisher : <![CDATA[Inspirasi Nusantara ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas melalui kepuasan pengunjung Taman Ghanjaran Kabupaten Mojokerto. Jenis data yang digunakan adalah data kuantitatif yang bersumber dari data primer melalui penyebaran kuesioner secara luring. Populasi dalam penelitian ini adalah pengunjung Taman Ghanjaran. Teknik pengambilan sampelnya menggunakan Accidental Sampling yang mana orang yang bertemu secara kebetulan dapat dijadikan sampel apabila dirasa orang yang ditemui secara kebetulan tersebut cocok sebagai sumber data. Data dianalisis menggunakan SEM-PLS dan dihitung dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan dan positif terhadap loyalitas. Kualitas pelayanan berpengaruh signifikan dan positif terhadap kepuasan pengunjung. Kepuasan pengunjung berpengaruh signifikan dan positif terhadap loyalitas. Oleh karena itu, BUMDes Ketapanrame sebagai pihak pengelola Wisata Taman Ghanjaran di Kabupaten Mojokerto harus selalu memperhatikan kualitas pelayanan yang diberikan kepada pengunjung Wisata Taman Ghanjaran untuk menjaga loyalitas pengunjung agar nantinya dapat berkunjung, kemudian meningkatkan kepuasan pengunjung dengan menyediakan fasilitas dan pelayanan yang memadai sehingga pengunjung merasa puas dengan pelayanan dari Wisata Taman Ghanjaran]]>
<![CDATA[Pengaruh Celebrity Endorsement dan Emotional Value Terhadap Purchase Intention (Studi Pada Produk Endorse Outfit Wanita yang Dikenakan oleh Fadil Jaidi) ]]>
<![CDATA[Kusumawardani, Febriana Lathifa]]>;
<![CDATA[Iriani, Sri Setyo]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 9 No 23 (2023): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.10130094
<![CDATA[This paper analyses the influence of celebrity endorsement and emotional value on purchase intention on women’s endorsed outfit products used by Fadil Jaidi. This research uses quantitative data. The sampling technique used was judgemental sampling technique with 110 respondents. The research method used multiple linear regression analysis and data collection through online questionnaires by Whatsapp and Instagram Story. The results showed that celebrity endorsement has no positive and significant effect towards purchase intention. Meanwhile, emotional value has a positive and significant effect towards purchase intention. The implications based on this research show that customers will still pay more attention to the quality of the product they want to buy than paying attention to who is the endorser of the product. Additionally, before buying a product, customers will see the visuals of the product and look for information first, then customers will happy if they get the product.]]>
