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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Jurnal Keuangan dan Perbankan BISMA (Bisma dan Manajemen) Media Wisata Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Bisnis Indonesia al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Pendidikan Edutama MABIS: Manajemen dan Bisnis Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Jurnal Abdimas Madani dan Lestari (JAMALI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Budimas : Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Sri Setyo Iriani
Universitas Negeri Surabaya
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Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Indihome Putri Nurzhavira Gusti; Sri Setyo Iriani
JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Vol. 13 No. 02 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this paper is to determine the effect of service quality and customer satisfaction on customer loyalty Indihome. The research method used is field research. The questionnaires were processed based on previous research questionnaires that had been carried out related to this research variable. The main research target sample consisted of telecommunication service users (Indihome) as many as 143 respondents. Because the dependent variable in this study is influenced by several independent variables, to perform Multiple Linear Regression Analysis the researcher uses the SPSS version 22 application. Reliability tests and statistical analysis were carried out to confirm the validity and reliability of the scale and answer research questions. The findings imply that service quality and customer satisfaction have been shown to have a positive and significant effect on the level of loyalty displayed by customers through research, data analysis, and discussion of findings. The limitation of the research or its implication is that for a more holistic research approach to customer loyalty, further research can examine customer satisfaction as a mediating variable or Z and by using other variables such as purchasing decisions, brand equity, trust, and commitment. Originality is very important for telecommunications services like Indihome, to understand what drives customer loyalty. This study yields useful findings, which Indihome managers can benefit from, in their efforts to develop and implement successful customer loyalty strategies.
Pengaruh Gaya Hidup Utilitarian dan Kelompok Acuan terhadap Minat Mengikuti Pembelajaran Online (Studi terhadap BMI Hongkong dalam Mengikuti Pembelajaran Online di Universitas Ciputra) Agitya Kristantoko; Sri Setyo Iriani
BISMA (Bisnis dan Manajemen) Vol. 8 No. 2 (2016)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.063 KB) | DOI: 10.26740/bisma.v8n2.p177-190

Abstract

Increasing of BMI (Indonesian Migrant Workers) who work abroad to provide for his family. But this time the awareness of them increase because becomes migrant worker also increase social cost. Migrant workers Universitas Ciputra This research is conclusive research. Sampling techniques in this study using purposive sampling technique that is 375 BMI are included in an online learning community at the University of Ciputra (potential consumers). Data analysis techniques that used are validity test, reliability test and multiple linear regression analysis with PASW Statistic 1.8 softwareThis study shows the results, that there is a positive effect between utilitarian lifestyle and reference group on purchasing intention online learning in Universitas Ciputra simultaneously and the dominant effect is the utilitarian lifestyle variables followed by variable reference group of online learning community
Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy Bintang Jalasena Anoraga; Sri Setyo Iriani
BISMA (Bisnis dan Manajemen) Vol. 6 No. 2 (2014)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.166 KB) | DOI: 10.26740/bisma.v6n2.p139-147

Abstract

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Emosional terhadap Kepuasan Pelanggan Sogo Departemen Store Luli Prandita; Sri Setyo Iriani
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v6n1.p19-31

Abstract

This research was conducted to examine the effect of product quality, service quality, and emotional, and costumer satisfaction. The objective of research to know the influence of product quality, service quality, emotional toward costumer satisfaction on Sogo Departmen Store. This study used a accidental sampling by the number of 110 respondens by using causal research. The analysis used is multiple regression analysis by using SPSS 16 in seeing the independent variables influence the dependent variable either jointly or individually. The results showed that product quality, service quality, emotional significantly influence toward costumer satisfaction either jointly or individually
Pengaruh Pengelolaan Kualitas Layanan Melalui Program Pertamina Way terhadap Kepuasan Konsumen dan Dampaknya pada Citra SPBU Pertamina (Studi pada SPBU Pasti Pas di Surabaya) Sri Setyo Iriani; Puguh Yulianto
BISMA (Bisnis dan Manajemen) Vol. 2 No. 2 (2010)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (678.513 KB) | DOI: 10.26740/bisma.v2n2.p107-120

Abstract

Since 2007, BBM industry retail in Indonesia has been entered free trade. This make Pertamina do service quality management to entire SPBU Pertamina through Pertamina Way Program. Pertamina way is five standard operational elements which have to be reached by every SPBU Pertamina for consumers. Five elements its self consisted of: 1) Well trained and motivated staff, 2) quality and quantity assurance, 3) well-maintained equipment and facility, 4) consistent  physical format, 5) as well as product offerings and value-added services. Service quality in this study is measured by dimensions of retail service quality according to Dabholkar, et al (1996) is consisted of: physical aspects, reliability, personal interaction, problem solving, and policy. This research purpose are: 1) to determine consumer perceptions of service quality at SPBU Pertamina with Pasti Pas logo in Surabaya, 2) to determine the influence of service quality management through Pertamina Way program to consumer satisfaction SPBU Pertamina with Pasti Pas logo in Surabaya, 3) to determine whether consumer satisfaction will have an impact on the brand image of SPBU Pertamina in Surabaya, 4) to determine the influence of service quality management through Pertamina Way programs is influenced to the brand image of SPBU Pertamina in Surabaya. The sample in this study is the consumer of 48 SPBU Pertamina Pasti Pas logo in Surabaya is consisted of 200 respondents. Sample decision techniques used non probability sampling with accidental sampling method and quota sampling. Data analysis technique used Structural Equation Modeling (SEM) by software AMOS 16.0 and SPSS 16.0. From the results of the analysis note that: 1) consumer have a positive perception of service quality at SPBU Pertamina with Pasti Pas logo in Surabaya, 2) service quality management is influenced significantly to consumer satisfaction of SPBU Pertamina with Pasti Pas logo in Surabaya, 3) customer satisfaction does not affect significantly to the image of SPBU Pertamina in Surabaya, 4) service quality management is influenced significantly to the image of SPBU Pertamina in Surabaya.
Penilaian Konsumen Tentang Ekuitas Merek Shopping Mall di Surabaya (Studi Pada Tunjungan Plaza, Surabaya Plaza, dan Mal Galaxy) Achmad Rofian Djunaedi; Sri Setyo Iriani
BISMA (Bisnis dan Manajemen) Vol. 2 No. 1 (2009)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.516 KB) | DOI: 10.26740/bisma.v2n1.p72-84

Abstract

Tunjungan Plaza, Surabaya Plaza, Mal Galaxy is part of a shopping mall that has a longevity brand in Surabaya, was established before the 2000th and still exist today. Tunjungan Plaza, Surabaya Plaza, and the Mal Galaxy have the outlet mall and tenant with famous brand, both brands from Indonesia and an international brand. Each of the shopping mall has a marketing strategy to build strong brand equity at the consumers perception. Brand equity may increase or decrease the value given by the shopping mall to the company or its customers. This research aims to determine consumers assessment of shopping mall brand equity in Surabaya, brand equity is measured by brand awareness, brand association, perceived quality, and brand loyalty. These results shows that Tunjungan Plaza is a shopping mall that brand awareness is remembered by most responden, most positively associated, and the highest brand loyalty, while the Mal Galaxy  is a shopping mall which considered by respondents to the best perceived quality. Overall, Tunjungan Plaza is a shopping mall which has the strongest brand equity in Surabaya.
PENGARUH PROMOSI PENJUALAN DAN ELECTRONIC WORD OF MOUTH TERHADAP PEMBELIAN IMPULSIF PADA SAAT SPECIAL EVENT DAY (STUDI PADA KONSUMEN SHOPEE JAWA TIMUR) Lilis Ariyanti; Sri Setyo Iriani
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 5 (2022): April
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i5.58

Abstract

Konsumen merupakan aset penting bagi perusahaan. Berbagai strategi dilakukan untuk merebut hati pembeli. Salah satu cara yang dapat dilakukan adalah melalui program promo tertentu. Shopee merupakan toko online yang memiliki penilaian terbaik pada App Store, memberikan penawaran promosi terbanyak saat special event day, dan memiliki pengikut terbanyak di Instagram. Namun, hal tersebut tidak menjadikan Shopee sebagai toko online dengan pengunjung terbanyak. Penelitian ini bertujuan untuk mengetahui pengaruh promosi penjualan dan electronic word of mouth terhadap pembelian impulsif pada special event day. Teknik pengambilan sampel dalam penelitian ini adalah judgemental sampling. Sampel penelitian ini adalah konsumen Shopee yang pernah melakukan pembelian pada special event day, berdomisili di Jawa Timur, dan berusia 18 hingga 35 tahun. Penelitian ini menggunakan teknik analisis regresi berganda. Temuan penelitian ini mengungkapkan bahwa selama special event day, promosi penjualan dan electronic word of mouth berpengaruh terhadap pembelian impulsif pada pengguna Shopee. Implikasi dari penelitian ini adalah aplikasi Shopee diharapkan dapat meningkatkan jumlah promosi penjualan pada special event day dan memberikan promosi penjualan yang benar-benar dapat dirasakan sehingga konsumen tertarik untuk melakukan pembelian impulsif.
PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KONSUMEN DOMINO’S PIZZA DELTASARI SIDOARJO) Dinda Novitasari Albar; Sri Setyo Iriani
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 5 (2022): April
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i5.86

Abstract

Teknologi memudahkan manusia dalam melakukan aktivitasnya, termasuk bagi para pelaku bisnis atau pengusaha. Fakta ini menjadi peluang yang dimanfaatkan setiap pengusaha restoran untuk membuka usaha kuliner dengan menghadirkan menu yang unik dan memberikan berbagai macam promosi sehingga dapat menarik minat konsumen untuk melakukan keputusan pembelian produk yang dirasa menarik. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek dan promosi terhadap keputusan pembelian. Populasi penelitian ini merupakan konsumen yang pernah membeli produk Domino’s Pizza Deltasari Sidoarjo minimal satu kali dalam sebulan terakhirpada tahun 2021 dan mengetahui promosi Domino’s Pizza di Feed Instagram dengan memiliki rentang usia sekitar 17-50 tahun.Teknik pengambilan sampel pada penelitian ini menggunakan judgmental sampling. Analisis data yang digunakan adalah regresi linier berganda yang diolah dengan program SPSS versi 26. Hasil penelitian ini, menunjukan bahwa citra merek dan promosi pada feed instgaram berpengaruh terhadap keputusan pembelian. implikasi dari penelitian ini Domino's pizza dapat meningkatkan brand imagenya dan berkembang lebih agresif dalam promosi produk, demo, atau event untuk meningkatkan kesadaran konsumen dalam mengambil keputusan pembelian untuk produk Domino's Pizza.
Pendampingan Pemetaan Manajemen Resiko Pengelolaan Pasar Rakyat di Kabupaten Sidoarjo Sri Setyo Iriani; Dian Anita Nuswantara; Sanaji
Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2021): Agustus
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (850.572 KB)

Abstract

The development of more and more modern markets makes it a challenge for the existence of the people's market. The conditions of modern market services that are clean, fast and the variety of product variants greatly affect the income of the people's market traders are indeed very different, but there is a unique value of bargaining and emotional interaction in the people's market that cannot be found in the modern market. Improving people's market services in Sidoarjo is the government's goal because the market is one of the pillars of the economy of the people in Sidoarjo which currently has 19 locations of people's markets with 14,802 traders. To make a people's market with standardized services, it is necessary to have a mapping of market management risks originating from consumers and managers. Therefore, the Universitas Negeri Surabaya's PKM team assisted market managers in Sidoarjo to map out all the risks in the market. From the identification results, there are 21 types of risk grouped into 5 severe risks, 10 moderate risks, and 6 mild risks. Risk classification is based on the magnitude of the impact caused. Knowing the risks from the start is very useful as a basis for determining risk management strategies which will subsequently have an impact on a safe and comfortable market environment for traders, buyers, and market managers.
PENGEMBANGAN MODEL PENERIMAAN INFORMASI (IACM) DENGAN RANKING PRODUK PADA APLIKASI GOFOOD Reynaldi Dwi Junianta; Sri Setyo Iriani; Harti
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 12 No 2 (2022): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v12i2.33417

Abstract

Penelitian ini bertujuan untuk mengidentifikasi serta menganalisis pengaruh ulasan dan bintang terhadap niat beli pengguna aplikasi GoFood. Hal ini didasarkan dari keputusan GoFood untuk menambahkan fitur ulasan pada aplikasinya. Penelitian ini mengembangkan model penerimaan informasi (IACM) dengan menambahkan ranking produk untuk menjawab tujuan penelitian. Model penerimaan informasi yang masih relatif baru dapat dikembangkan dan perlu diuji secara empiris. Metode penelitian ini menggunakan pendekatan kuantitatif dengan melakukan Analisa menggunakan AMOS. Penelitian ini menemukan bahwa ulasan dan bintang mempengaruhi niat beli pengguna aplikasi GoFood. Pengguna aplikasi cenderung mengabaikan kredibilitas ulasan pada platform terpercaya seperti GoFood. Bintang secara parsial tidak dapat mempengaruhi niat beli, namun dengan berinteraksi bersama ulasan melalui adopsi informasi, dapat mempengaruhi niat beli. Ulasan yang tersedia tidak begitu saja digunakan oleh konsumen dalam proses keputusan pembelian. Ulasan akan digunakan ketika konsumen menemukan produk yang tidak begitu dikenal. Ulasan dan bintang penting untuk meningkatkan niat beli konsumen terutama dalam situasi konsumen tidak mengenali produk yang dipesan.
Co-Authors Achmad Kautsar Achmad Rofian Djunaedi Achmad Rofian Djunaedi Agitya Kristantoko Agus Heru Maryanto Akbar, Achmad Muktafi Akbar, Aria Syaiful Al Romdany, Muhammad Aqil Muhsin Alfinatu Nikmah Ana Fitria Anang Kistyanto Andre Dwijanto Witjaksono Annisa Ristanti Arkan, Irsyad Arshad, Azlin Syafinaz Artanti, Yessy Artanti Bintang Jalasena Anoraga Budi Purwoko Darmawan, Mirza Dwi Devie Rusiana Dewie Tri Wijayati Dewie Trie Wijayati Dian Anita Nuswantara Dicky Adi Nugroho Dinda Novitasari Albar Dwi Putri Septiara Dwiarko Nugrohoseno Dwiarko Nugroseho Dwiastuti Setyorini Emy Indriaswati Eri Rahardian Fadilah Rizki Solikhah Fahmiroellah Fariz Ismail Fanny Anggraeny Putri Febriana Sa'idah Firdha Afsari Putri Hariyati Hariyati Harti Hasanah, Inggrit Aulia Wati Hery Widijanto Inayah Ilahiyyah Inggrit Aulia Wati Hasanah Ismail, Fahmiroellah Fariz Jayanti, Winka Alfi Jun Surjanti Kartika Ayu Wulandari Kartika Ayu Wulandari Khakim, M. Azizul Kusumawardani, Febriana Lathifa LAILATUL MAGHFIROH Lailatul Maghfiroh Lilis Ariyanti Lucia Tri Pangesthi. Luli Prandita M. Syah Syeh Iskhaq Martianto, Ishma Alfisa Masitha, Kharisma Nur Meylia Elizabeth Ranu Mirza Dwi Darmawan Mongid, Abdul Muchammad Ghozi Izzuddin MUSDHOLIFAH MUSDHOLIFAH Nadia Asandimitra Haryono Nadya Tiara Santi Widodo Novie Noordiana Rachma Yulia Novie Rachma Yulia Nugrahani Astuti Nugroho, Dicky Adi Nur Afifah Rosnadia Putri Prisma Pradana Suwarno Putri Puguh Yulianto Puguh Yulianto Purwohandoko Purwohandoko Putri Nurzhavira Gusti Putri, Fanny Anggraeny Ratih Amelia, Ratih Ratna Ika Sari Raya Sulistyowati Reynaldi Dwi Junianta Ria Astuti Andrayani Ria Astuti Andrayani Ria Astuti Andrayani, Ria Astuti Ristanti, Annisa Rizka Fadillah Rizky Ramadhany Sito Putri Rosa Prafitri Juniarti Rozaq, Khoirur Sakianata Maulidina Minarta Sanaji SANAJI Sanaji Sanaji Sanaji, Sanaji Sanaji, Sanaji Sayuti, Nazura Mohamed Siti Sri Wulandari Sito Putri, Rizky Ramadhany Solly Aryza Sucihati, Roos Nana SUJARWANTO Tamara Virsa Putri Taty Untari Ulil Hartono Wibowo, Ristiaji Ari Winka Alfi Jayanti Yessy Artanti