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All Journal Jurnal Dimensi EQUILIBIRIA Minda Baharu BENING Jurnal Manajemen, Organisasi, Dan Bisnis PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Global Digital Academia Open
Dini Anggraini
Universitas Riau Kepulauan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP LOYALITAS KONSUMEN Dini Anggraini
EQUILIBIRIA Vol 5, No 1 (2018): Juni 2018
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.522 KB) | DOI: 10.33373/jeq.v5i1.3149

Abstract

This study was conducted to determine the condition of the telecommunications industry in the field of business competition intensifies over time, which makes telecommunications companies vying to create marketing strategies that aim to sustain new and achieve a better market share again. As for the problem of this research is "whether the factors of product quality, and product design influence on consumer loyalty to PT. XL Axiata. Tbk Batam branch ". This study to determine whether the factors that influence consumers to consumer loyalty to XL products especially in communities in the region who use XL Batam. The purpose of this study to analyze the effect of each variable, the quality of the product (X1), and product design (X2) on consumer loyalty (Y). In this research, data collection was conducted by questionnaire to 50 respondents XL product users in the Batam region by using a data collection method in this study is a questionnaire, study documentation and interviews. Then conducted data analysis includes testing the validity and reliability, the classical assumption, hypothesis testing by F test and t test analysis and test the coefficient of determination (R2). The data that have met the test of validity, reliability testing, and classical assumption processed to produce a regression equation as follows:Y = 6.008 + 0.333 X1 + 0.222 X2Results of the analysis found that the fourth factor of product quality, and product design has a positive and significant impact on consumer loyalty. Hypothesis testing using t-test showed that the two independent variables studied was shown to significantly affect the dependent variable customer loyalty. Then through the F test can be seen that the variable quality of the product, and significant product design together in customer loyalty. Figures Adjusted R Square of 0.383 indicates that 38.3% variation in customer loyalty could be explained by the two independent variables used in the regression equation. While the remaining 61.7% is explained by other variables outside the two variables used in this study.
THE INFLUENCE OF PRICE, PROMOTION, LOCATION, AND BRAND IMAGE ON PURCHASE DECISIONS Dini Anggraini; Ridho Saputra; Lukmanul Hakim; Rona Tanjung; Tibrani Tibrani; Arnesih Arnesih
International Conference on Business Management and Accounting Vol 1 No 1 (2022): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v1i1.2852

Abstract

This study aims to test and analyze the influence of price, promotion, location, and brand image on purchase decision and to test and analyze the influence of price, promotion, location, and brand image simultaneously on purchase decision. The applied research type is a correlation study with quantitative methods. The population of this study was consumers of rumah makan “Warung Bude”. The research sample consisted of 50 people, taken with a accidental sampling technique. Data obtained by distributing questionnaires then analyzed using multiple linear regression and hypothesis testing using SPSS version 25. The results of this study are: (1) price partially has an influence on purchase decision, (2) promotion partially has no influence on purchase decision, (3) location partially has an influence on purchase decision, (4) brand image partially has an influence on purchase decision, (5) price, promotion, location, and brand image simultaneously have a influence on purchase decision.
PENGARUH EXPERENTIAL MARKETING, GAYA HIDUP, CUSTOMER VALUE DAN TASTE TERHADAP LOYALITAS PELANGGAN DI MARUGAME UDON GRAND MALL BATAM Magneta Hisyam; Dini Anggraini; Desmino Fitri; Habibuddin Nasution
GLOBAL DIGITAL Vol 1, No 2 (2025): Jurnal Global Digital, Desember 2025
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v1i2.8723

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experential Marketing, Gaya hidup, Customer Value , Taste terhadap loyalitas pelanggan di marugame udon grand mall batam. Metode penelitian yang digunakan adalah survei dengan kuisioner sebagai alat pengumpulan data. Responden terdiri konsumen yang mengkonsumsi marugame udon dan mengambil sebanyak 100 sampel, analisis data menggunakan teknik regresi berganda untuk menguji hubungan antar variabel. Berdasarkan hasil perhitungan spps diperoleh (X1) thitung -1,395 < 1,661 dan signifikan 0,166 > 0,05 , (X2) terdapat thitung 4,881 > 1,661 dan signifikan 0,000 < 0,05 , (X3) terdapat thitung 4,881 > 1,661 dan signifikan 0,000 < 0,05 , (X4) terdapat thitung 0,907 < 1,661 dan signifikan 0,367 > 0,05 hasil penelitian menunjukan bahwa Experential Marketing (X1) memliki pengaruh negatif terhadap loyalitas pelanggan namun Gaya hidup, (X2) Customer Value (X3) , Taste (X4) secara positif berpengaruh terhadap loyalitas pelanggan di marugame udon grand mall batam.
Impact of Communication, Motivation, Work Discipline, and Environment on Employee Performance: A Study at a Manufacturing Firm: Pengaruh Komunikasi, Motivasi, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan: Sebuah Studi di Perusahaan Manufaktur Rona Tanjung; Rahman Hasibuan; Balqis Allyah Agus; Dini Anggraini; Widodo Ismanto
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.7155

Abstract

This study examines the influence of communication, motivation, work discipline, and work environment on employee performance within a manufacturing context. With a sample size of 90 employees, a structured questionnaire was employed for data collection, followed by validity and reliability assessments, classic assumption tests, multiple linear regression analysis, and hypothesis testing using SPSS V25. Findings revealed that communication style significantly impacted employee performance, while motivation, work discipline, and work environment did not exhibit significant effects. However, when considered collectively, the variables of communication, motivation, work discipline, and work environment exhibited a significant influence on employee performance, offering valuable insights for optimizing performance enhancement strategies in similar organizational settings. Highlight: Holistic Examination: Investigating the impact of communication, motivation, work discipline, and work environment on employee performance in a manufacturing context. Methodological Rigor: Employing a structured questionnaire and advanced statistical analyses, including validity and reliability assessments, classic assumption tests, multiple linear regression, and hypothesis testing. Integrated Insights: Revealing a significant influence of communication style on employee performance, while motivation, work discipline, and work environment individually did not exhibit significant effects. However, their combined effect underscores their collective importance for optimizing performance enhancement strategies in similar organizational settings. Keyword: Communication, Motivation, Work Discipline, Work Environment, Employee Performance
Co-Authors ahmad arifin Amiruddin A Arnesih Arnesih Aznedra Aznedra Aznedra Aznedra Balqis Allyah Agus Bangun Faozi Desmino Fitri Edwin Agung Wibowo Eki Saputra Erwin Ashari, Erwin Fannisa Carlyna Tamrin Fauziah Syamsi Ferry Muliadi Manalu Habibuddin Nasution Lukmanul Hakim Magneta Hisyam Rahman Hasibuan Ramon Zamora Ramses Ramses Ridho Saputra Sofyan Sauri Hasibuan Tanjung, Rona Tibrani Tibrani Tulus Manurung Widodo Ismanto