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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Dinasti International Journal of Digital Business Management Epsilon : Journal of Management (EJoM)
Jushermi Jushermi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH EXPERIENTIAL MARKETING DAN SERVICESCAPE TERHADAP REPURCHASE INTENTION MELALUI KEPUASAN KONSUMEN PADA CAFÉ ONE REFINERY DI KOTA PEKANBARU Pangestu Bagus Febrian; Jushermi Jushermi; Nursanti Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

At this time, the development of the food and beverage industry business sector in Indonesia is growing rapidly. This increasingly fierce and increasing business competition requires business people to maximize their business performance in order to compete globally, as well as maintain their business. One of the important strategies that need to be considered by business people is Experiential Marketing. One of the cafes that implements Experiential Marketing is One Refinery Pekanbaru. This study aims to examine the effect of Experiential Marketing and Servicescape on Repurchase Intention through consumer satisfaction at One Refinery Pekanbaru café. The analysis technique used is path analysis. The number of samples taken as many as 105 respondents by accidental sampling method. Data was collected by distributing questionnaires. Based on the results of the study, it was found that the Experiential Marketing and Servicescape variables had a significant effect on consumer satisfaction, the consumer satisfaction variable had a significant effect on Repurchase Intention, and the Experiential Marketing and Servicescape variables had a significant effect on Repurchase Intention through consumer satisfaction.Keywords : Experiential Marketing, Servicescape, Consumer Satisfaction, Repurchase Intention
PENENTUAN STRATEGI BERSAING PADA RAYHAN STEEL KOTA PEKANBARU MELALUI PENDEKATAN ANALISIS SWOT Yoggy Wahyudi Yoggy Wahyudi; Wijayanto Gatot; Jushermi Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 1 (2021): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to analyze the Internal and External environment and Formulate alternative strategies for Rayhan Steel building stores to increase competitiveness. The research uses descriptive qualitative method supported by interviews to obtain the data used. Respondents in this study include Lecturer of Economics and Lecturer of Marketing Management as Economic experts, Public Works and Public Housing Office of Pekanbaru City, Central Statistics Agency of Pekanbaru City and Owner Rayhan Steel. in determining Informant Interviews researchers use Judgment sampling Techniques and use SWOT Analysis in strategizing alternatives. The results of this study: IE Matrix, Rayhan Steel is in the Grow and Build position and SWOT Matrix Rayhan Steel applies the SO (Strength-Opportunity) by using Strenght to take advantage of opportunities, through: 1) Increases cooperation relationships with construction entrepreneurs, 2) Maximizes Promotion and Technology Development, 3) Utilizing Strategic Locations to Develop businesses.Keywords: Competitive Strategy, SWOT Analysis, Internal Factors, External Factors
ANALISIS TINGKAT KEPUASAN MAHASISWA ATAS KUALITAS PELAYANAN AKADEMIK PADA PRODI S1 MANAJEMEN FEB UNIVERSITAS RIAU Muhamad Naufal Mustakim; Jushermi Jushermi; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the level of student satisfaction with thequality of academic services in the Management Study Program FEB UNRI.The population in this study were all active undergraduate managementstudents with a sample of 100 students using simple random samplingtechnique. The data analysis used is IPA (importance performance analysis)with the SPSS program. The results showed that the level of satisfaction ofstudents majoring in S1 Management FEB UNRI from the dimensions ofreliability, responsiveness, assurance, empathy, tangible was quitesatisfactory. The strategy used to increase student satisfaction majoring inS1 Management FEB UNRI is a service recovery strategy where thedepartment learns to deal with every problem and learn from failure, aswell as make continuous improvements and improvements. Keyword : Tangible, Reability, Responsivness, Assurance, Emphaty
PENGARUH KUALITAS INFORMASI, KUALITAS PRODUK DAN PERSEPSI RISIKO TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI KOTA PEKANBARU Putra Eka Firmansyah; Restuti Sri; Jushermi Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to examine the effect of Information Quality, Product Quality andRisk Perception on Consumer Trust and Purchase Decisions at the ShopeeMarketplace in Pekanbaru City. The population in this study is all people whohave made purchases in the Shopee marketplace in Pekanbaru City. This studyconsists of five variables, including Information Quality (X1), Product Quality(X2), Risk Perception (X3), Consumer Trust (Y1) and Purchase Decision (Y2).The sample in this study amounted to 110 samples using the purposive samplingmethod. The analytical method in this study uses path analysis with dataprocessing using SPSS (Statistical Package of Social Science) version 16.0. Basedon the hypothesis test conducted, the research results show that InformationQuality has a positive and significant effect on Consumer Confidence andPurchase Decisions, Product Quality has a positive and significant effect onConsumer Confidence and Purchase Decisions, Risk Perception has a negativeand insignificant effect on Consumer Confidence but has a significant effect onPurchase Decision, Consumer Confidence has a positive and significant effect onPurchase Decisions and Consumer Confidence is not able to mediate theinfluence of Information Quality, Product Quality and Risk Perception onPurchase Decisions. Keywords: Information Quality, Product Quality, Risk Perception, ConsumerTrust, Purchase Decision
PENGARUH GREEN KNOWLEDGE, GREEN ENVIRONMENTAL CONCERN TERHADAP GREEN ATTITUDE DAN GREEN PURCHASE INTENTION PADA GENERASI Z DI KOTA PEKANBARU Ramadani Safitri; Restuti Sri; Jushermi Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

Today's increasing public awareness, about how important it is to maintainenvironmental sustainability, has made many producers of various products begin toswitch to using materials that do not damage the environment or the term isenvironmentally friendly materials. One example is to preserve the environment and toprotect our earth today we need to choose from now on the products we will use. Withthat, it is necessary to start from the youth as the originator, namely Generation Z whowill start choosing products that are environmentally friendly. This study aims todetermine how much influence Green Knowledge, Green Environmental Concern has onGreen Attitude and Green Purchase Intention to Generation Z in Pekanbaru city.Primary data were collected using a questionnaire as an instrument and structuredinterviews were used as a complement in proving the results of the study. This study uses112 Generation Z in Pekanbaru City who intend to make purchases on environmentallyfriendly products as respondents with the Non-Probability Sampling technique. Themethod used is Explanatory Research with data analysis test, classical assumption test,hypothesis test, and path analysis as a data testing flow and assisted by SPSS applicationin terms of data processing. The results of this study indicate that: (1) Green Knowledgehas a positive and significant effect on Green Attitude (2) Green Environmental Concernhas a positive and significant effect on Green Attitude (3) Green Knowledge has apositive and significant effect on Green Purchase Intention (4) Green EnvironmentalConcern positive and significant effect on Green Purchase Intention Green Attitude haspositive and significant effect on Green Purchase Intention (5) Green Knowledge haspositive and significant effect on Green Purchase Intention through Green Attitude (7)Green Environmental Concern has positive and significant effect on Green PurchaseIntention through Green Attitude. Keywords: Green Knowledge, Green Environmental Concern, Green Attitude, GreenPurchase Intention, Generation Z
PENGARUH KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG KONSUMEN E-COMMERCE SHOPEE DI KOTA PEKANBARU Wulangi Wilang; Jushermi Jushermi; Nursanti Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of ease of Use and trust onconsumer satisfaction and buying interest in e-Commerce Shopee in Pekanbaru.The population in this study is all consumers who have shopped online on ecommerce Shopee in Pekanbaru city whose number is unknown. Samplingtechnique used is non probability sampling with purposive sampling method. Thisstudy used primary data by distributing questionnaires to 105 respondents andthen the data was processed using Sructural Equation modeling analysis methodwith the help of warppls version 6.0 software. The results showed that: (1) ease ofuse had a positive and significant effect. on consumer satisfaction (2) trust has apositive and significant effect on consumer satisfaction (3) ease of use has apositive and significant effect on repurchase interest (4) trust has a positive andsignificant effect on repurchase interest (5) consumer satisfaction has a positiveand significant effect on interest repurchase (6) ease of use has a positive andsignificant effect on repurchase intention by mediating consumer satisfaction (7)trust has a positive and significant effect on repurchase interest by mediatingconsumer satisfaction. Keywords : Ease of Use, Trust, Consumer Satisfaction, Consumer RepurchaseInterest.
PENGARUH KESADARAN LINGKUNGAN, PENGETAHUAN LINGKUNGAN DAN KEPEDULIAN LINGKUNGAN TERHADAP SIKAP SERTA DAMPAKNYA PADA NIAT BELI PRODUK HIJAU THE BODY SHOP DI KOTA PEKANBARU Magdalena Sari Yulfita; Zulkarnain Zulkarnain; Jushermi Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aimed to see how environmental awareness, environmental knowledge,and environmental awareness affected attitudes and their impact on green productpurchase intentions at The Body Shop in Pekanbaru City. The population in this study isthe people in Pekanbaru City who know the existence of The Body Shop's green products.While the sample is 200 respondents who live in Pekanbaru City who know The Bodyshop's green products and are over 17 years old. Sampling used non-probabilitysampling method and purposive sampling technique. This research instrument uses aquestionnaire and data analysis method using a Structural Equation Model (SEM)approach based on Partial Least Square (PLS) using SmartPLS 3.0 software. The resultsshowed that environmental awareness, environmental knowledge and environmental carehad a significant effect on attitudes towards green products at The Body Shop inPekanbaru City. Then environmental knowledge has a significant effect on the purchaseintention of The Body Shop's green products in Pekanbaru City, but environmentalawareness and environmental care have no significant effect on the purchase intention ofThe Body Shop's green products in Pekanbaru City. And then attitude has a significanteffect on the intention to buy green products at The Body Shop in Pekanbaru City.Meanwhile, attitude mediates the influence of environmental awareness, environmentalknowledge and environmental awareness on purchase intention through attitudes togreen products at The Body Shop in Pekanbaru City. Keywords: Environmental Awareness, Environmental Knowledge, EnvironmentalConcern, Attitude and Purchase Intention of Green Products
PENGARUH PENGGUNAAN IKLAN DAN ELECTRONIC WORD OF MOUTH DI APLIKASI TIKTOK MELALUI CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SCARLETT WHITENING DI KOTA PEKANBARU Putri Rahma Suci; Jushermi Jushermi; Rahayu Danar Deny
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the influence of the use of Advertising and ElectronicWord of Mouth in Tiktok application through Brand Image on PurchasingDecisions for Scarlett Whitening skincare products in Pekanbaru City. Thepopulation in this study are consumers of Scarlett Whitening skincare products inPekanbaru City who use Tiktok. The sample in this study amounted to 100samples using the purposive sampling method. Primary data was collected byquestionnaire as an instrument to prove the results of the research, to test thehypothesis in this study is using path analysis with SPSS version 25.0. The resultsshowed that : 1) Advertising in Tiktok application has a positive and insignificanteffect on Brand Image of Scarlett Whitening skincare products in Pekanbaru City,2) e-WOM in Tiktok application has a positive and significant effect on BrandImage of Scarlett Whitening skincare products in Pekanbaru City, 3) Advertisingin Tiktok application has a positive and significant effect on Purchasing Decisionof Scarlett Whitening skincare products in Pekanbaru City, 4) e-WOM in Tiktokapplication has a positive and significant effect on Purchasing Decision ofScarlett Whitening skincare products in Pekanbaru City, 5) Brand Image has apositive and significant effect on Purchasing Decision of Scarlett Whiteningskincare products in Pekanbaru City, 6) Advertising in Tiktok application throughBrand Image has no significant effect on Purchasing Decision of ScarlettWhitening skincare products in Pekanbaru City.7) e-WOM in Tiktok applicationthrough Brand Image has a positive and significant effect on Purchasing Decisionof Scarlett Whitening skincare products in Pekanbaru City. Keywords : Advertising, Electronic Word of Mouth, Brand Image, PurchaseDecision
The Effect of Ease of Use and Customer Trust toward Customer Satisfaction and Customer Loyalty in Using the Shopee PayLater Feature in Pekanbaru City Tengku Firli Musfar; Nabilla, Mutiya; Jushermi Jushermi
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1784

Abstract

The study aims to analyze the effect of ease of use and consumer trust toward consumer satisfaction and consumer loyalty in using the Shopee PayLater feature. This study is a quantitative research and primary data was collected by questionnaire. The population in this study is the people of Pekanbaru city who have used Shopee PayLater. The sampling technique used is non-probability sampling with purposive sampling. The subjects of this study were 112 respondents. For data analyze using path analysis with SPSS 25. The result shown that ease of use and customer trust have positive and significant effect to customer satisfaction and customer loyalty in using the Shopee PayLater Feature, ease of use and customer trust has positive and significantly effect to customer loyalty through customer satisfaction, and customer satisfaction has positive and significantly effect to customer loyalty in using the Shopee PayLater Feature in Pekanbaru city.
The Influence of Social Media on Purchasing Decisions Gatot Wijayanto; Jushermi Jushermi; Arwinence Pramadewi; Arini Novandalina; Yutiandry Rivai
Epsilon Journal of Management Vol. 2 No. 1 (2024): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i1.98

Abstract

Consumer decision-making is an integration process that uses information to assess and choose one of two or more alternative actions. This integration process yields a choice, which is presented cognitively as a desire to act. The fall in sales over the last two years undermines this study. This drop in sales is attributed to the absence of social media, which corresponds to the 6C: context, content, community, customization, communication, commerce, and connection, as well as changes in consumer perception of product quality, which leads to a decrease in purchasing decisions.According to the findings of this study, customers rate the usage of social media and product quality as pretty excellent, and they
Co-Authors Aida Nursanti Arini Novandalina Arwinence Pramadewi Bayu Rosyahdi Danty Sukma Nabillah Deny Danar Rahayu Dewita Suryati Ningsih Efiana Efiana Gatot Wijayanto Henni Novia Sari Henni Noviasari Magdalena Sari Yulfita Mardhatillah Indah Khairunnisa Marhadi Marhadi Muhamad Naufal Mustakim Nabilla, Mutiya Naldi Wija Agus Noviasari Henni Novriansyah Rahmat Nursanti Aida Pangestu Bagus Febrian Putra Eka Firmansyah Putri Rahma Suci Rahayu Danar Deny Ramadani Safitri Rendra Wasnury Restuti Sri Ristian Prasetyo Suci Mayang Sari Taufiqurrahman Taufiqurrahman Tengku Firli Musfar Ufi Mitsaqy Wulangi Wilang Yoggy Wahyudi Yoggy Wahyudi Yudika Ananda Yutiandry Rivai Zulkarnain Zulkarnain