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All Journal DERIVATIF FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Manajemen DIVERSIFIKASI Jurnal Mahasiswa Ilmu Komputer Kalianda Halok Gagas Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Selamet Fuadi
Universitas Muhammadiyah Metro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Dengan Labelisasi Halal Sebagai Variabel Intervening (Studi Pada Konsumen Home Industri Bakso Kembar Kota Metro) Selamet Fuadi; Sugeng; Nurul Aeni
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5622

Abstract

Purchasing decisions from consumers regarding the products they produce is something thatis of concern to every business person in formulating a strong marketing strategy in order tomaximize profits, create consumer satisfaction and be able to compete with businesses. Thereis a problem at the location of the object of my research, namely the decline in decisions.purchases caused by promotions and selling prices compared to competitors resulted in adecrease in consumers and made consumers consider purchasing decisions at the BaksoKembar Home Industry in Metro City. This research aims to find out whether promotionsinfluence halal labeling, to find out whether price influences halal labeling, to find outwhether promotions influence purchasing decisions, to find out whether price influencespurchasing decisions, to find out whether halal labeling influences purchasing decisions.This research uses quantitative research, taking a sample of 57 Bakso Kembar Metro Cityconsumers. Data collection uses the questionnaire method and data analysis uses ValidityTest, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable Regression Analysis using the program (SPSS 22). The results of the research show that thereis a direct influence between Promotion on Halal Labeling, There is a direct influencebetween Price on Halal Labeling, There is a direct influence between Promotion onPurchasing Decisions, There is a direct influence between Price on Purchasing Decisions,There is a direct influence between Labeling Halal on Purchasing Decisions
Pengaruh Product, Price, Place, dan Promotion Terhadap Keputusan Pembelian Andika Prabowo; Suwarto; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6125

Abstract

Based on field findings, it was found that the number of purchases at Warung Abnormal Metro City fluctuated every month. This purchasing decision is influenced by various factors that influence it. So the aim of this research is to determine the influence of product, price, place, promotion on purchasing decisions at Warung Abnormal Metro City. This research is quantitative research. With this type of explanatory survey research, the sampling technique was accidental sampling, as many as 70 visitors were met during the research. As a measuring tool, a 100-item questionnaire was used with Likert scale measurements and analyzed using multiple regression analysis. The research results show that the product has a positive and significant influence on purchasing decisions at Warung Abnormal, Metro City. Price has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Place has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Promotion has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. product, price, place, promotion together have a positive and significant influence on purchasing decisions at Warung Abnormal Metro City.
Analisis Pengaruh Kualitas Pelayanan, Persepsi Kemudahan dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pada Jasa Brilink Raisa di Kecamatan Rumbia Indra Kurniawan; Selamet Fuadi; Herry Novrianda
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6180

Abstract

The purpose of this study is to find out whether the quality of service affects the decision to buy back. To find out if the perception of convenience affects the repurchase decision. and to find out if customer satisfaction affects the purchase decision. The sample of this study is BRIlink Raisa customers totaling 65 respondents. Data collection uses questionnaires and literature studies. Data analysis uses instrument prerequisite testing , namely validity test and reliability test . The analysis test uses the normality test and the linearity test . The hypothesis test uses multiple linear regression analysis , partial test (Test T), Joint Test (Test F) and Coefficient of Determination (R2) using a program (SPSS). The results of the study show that 1).Service quality has an influence and significance on purchasing decisions 2).The perception of convenience has no effect and is not significant to the purchase decision. 3).Customer satisfaction has an effect and is significant on purchasing decisions
Analisis Strategi Bisnis Pada IKM (Industri Kecil Menengah) Kerajian Tradisional Allysia Tapis Lampung Di Kelurahan Yosodadi-Metro Timur Di Tengah Persaingan Bisnis Selamet Fuadi; Nina Lelawati; Regita Haryanti
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.6184

Abstract

The Traditional Crafts Industry, especially the Small and Medium Enterprises (SMEs) ofAllysa Tapis Lampung, faces challenges in business competition and the sustainability oftheir business amidst dynamic changes in the business environment and diverse consumerpreferences. The main obstacles faced are increasingly fierce competition, limited access towide markets, ineffective marketing strategies, and constraints in product innovation. Thisstudy aims to analyze the business strategy in SMEs of Traditional Crafts Allysa TapisLampung in Yosodadi-Metro Timur Village in facing increasingly fierce businesscompetition. The research was conducted using a qualitative approach with a descriptivemethod. Data collection methods include interviews, observations, and documentation.Primary data were obtained directly from informants through interviews with the owners ofAllysa Tapis Lampung SMEs in Yosodadi Metro Timur. Meanwhile, secondary data wereobtained from various references related to the research. The results of the analysis indicate that Allysa Tapis Lampung SMEs face various challenges in maintaining theircompetitiveness in the market. Therefore, several business strategies are proposed, includingproduct diversification, quality improvement, market expansion, and branding reinforcement.Additionally, collaborative efforts with local governments and other relevant parties are alsoconsidered important to support the growth of these SMEs. In conclusion, it is found thatAllysa Tapis Lampung SMEs can enhance their competitiveness by utilizing digital marketingstrategies, adapting to changes in consumer trends, and conducting comprehensive analysesof changes in monthly income and influencing factors
Pengaruh Endorsement Non-Selebrity Dalam Membangun Citra Merek Produk Usaha Mikro Kecil Menengah (UMKM) Dengan Eptic Model Sebagai Variabel Moderasi Di Kota Metro Anggylia Eka Saputri; Selamet Fuadi; Ratmono
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4231

Abstract

This research used descriptive quantitative approach which the aims to determine there is aninfluence of non-celebrity endorsements in building brand image on UMKM products inMetro city. The samples in this research used 466 UMKM actors in food products. Theresults of the analysis show that non-celebrity endorsements have a significant effect onUMKM business products in the Metro city with a significance value of 0.040 which means<0.05, brand image has a significant effect on UMKM business products in the Metro citywith a significant value of 0.040 which means <0.05, eptic variable the model as amoderating variable that has a significant effect and strengthens the non-celebrityendorsement relationship on UMKM in the Metro city with t count 2.382 > than t table of(1.98397) and the eptic model variable as a moderating variable that has a significant effectand strengthens the brand image relationship on UMKM in the Metro city with t count 2.214> than t table of (1.98397).
ANALISIS FAKTOR SOSIAL DEMOGRAFIS KEPALA RUMAH TANGGA SEBAGAI PREDIKTOR PENGGUNAAN FINTECH LENDING DI INDONESIA: STUDI KASUS DATA SUSENAS Fuadi, Selamet; Al Amin, Muhammad Ridho; Afandi, Muhammad Anif; Ramadani, Nafa Wulan; Aulia, Alvit Rotul
Derivatif : Jurnal Manajemen Vol 20, No 1 (2026): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v20i1.2923

Abstract

Perkembangan fintech lending sebagai bagian dari inovasi keuangan digital telah mengubah pola akses pembiayaan rumah tangga di Indonesia. Namun, pemahaman mengenai faktor-faktor sosial demografis yang memengaruhi penggunaan aktual fintech lending di tingkat rumah tangga masih relatif terbatas. Penelitian ini bertujuan untuk menganalisis peran karakteristik sosial demografis kepala rumah tangga sebagai prediktor penggunaan kredit fintech lending di Indonesia. Penelitian ini menggunakan metode regresi probit untuk mencapai tujuan penelitian yang telah ditetapkan. Tahapan penelitian meliputi pengumpulan data melalui pengajuan data Survei Sosial Ekonomi Nasional (Susenas) kepada Badan Pusat Statistik (BPS) dengan pemilihan variabel yang relevan. Data yang digunakan merupakan Susenas edisi Maret 2023 dengan sampel sebanyak 341.802 kepala rumah tangga yang merepresentasikan 72.891.604 rumah tangga pada populasi nasional melalui penerapan sampling weight. Hasil estimasi menunjukkan bahwa usia kepala rumah tangga, penggunaan internet, dan wilayah tempat tinggal berpengaruh signifikan terhadap probabilitas penggunaan kredit fintech lending, sementara tingkat pendidikan, status pekerjaan, dan kepemilikan usaha tidak menunjukkan pengaruh yang signifikan. Temuan ini mengindikasikan bahwa adopsi aktual fintech lending di Indonesia lebih mencerminkan kesiapan digital dan akses spasial dibandingkan karakteristik sosial ekonomi tradisional. Penelitian ini memiliki urgensi kebijakan dalam mendukung perumusan strategi inklusi keuangan digital yang menekankan perluasan akses internet dan literasi digital, khususnya bagi rumah tangga di wilayah perdesaan dan kelompok usia yang lebih tua.Kata kunci: Fintech Lending, Regresi Probit, Susenas, Karakteristik Sosial Demografis
Co-Authors Aan shar Al Amin, Muhammad Ridho Andika Prabowo Anggylia Eka Saputri Ardiansyah Japlani, Ardiansyah Arkham, Amirul Alfi Aulia, Alvit Rotul Auliya, Revina Bergita Novilan Damia Latifa Dani Anggoro Deni Alvianingsih Desy Fitria Ramadhani Dina Wulan Aprianti Dipa, Nely Trisna Durotun Nasikah Dwi yuliani Elly Wijayanti Esza Reymitha Faisal Muttaqin Febriyanto Febriyanto Fitri, Marsellina Fitriani Fitriani Fitriani, Eka Lusi Hernanda, Reza Herry Novrianda Indra Kurniawan Kurniawan, Rizcky Juli Kurniawati, Erna Kusmawati, Nanda Marsellina Fitri Mayanti, Rina Eka Media, Leony Asansa Mega Selviana Mida Widya Ningrum Muhammad Anif Afandi Nani Septiana Nasikah, Durotun Nina Lelawati Nur Aulia Rahmahdani Nur Wulandari Nurul Aeni Pertiwi, Tya Ramadani, Nafa Wulan Ramalia, Desi Ratmono Ratmono Ratmono, R Regita Haryanti Riana Prameswari Safitri, Mutia Sanjaya, Dani Rio Saputra, Rizky Pratama Shar, Aan Sugeng Surya Aji Dewanda Suryadi Suwarto Suwarto Suwarto Suwarto suyadi Tyas Giri Anjani Umam, Fauzul Wardani, Yunita Setiyo Wati, Nia Rosita Widyani, Eka Willi Arda Bastiyan Yateno Yateno Yateno Yateno Yunita, Rintis Nona