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Management and Staff Perception of Factors Affecting Consumer Credit Marketing Performance at PT BPD NTT Didok, Maya Susanthy; Gana, Frans; Fanggidae, Rolland E.
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i2.1902

Abstract

The purpose of this study is to: 1) Describe and analyze the perceptions of management and staff regarding service quality, marketing strategy, and human resources at PT. BPD NTT 2) Describe and analyze consumer credit marketing performance at PT. BPD NTT 3) Identify the dominant factors influencing consumer credit marketing performance based on the perceptions of management and staff at PT. BPD NTT. The results of descriptive analysis show that the description of service quality, marketing strategy and human resources at PT. Bank Pembangunan Daerah Nusa Tenggara Timur in this study has met the criteria with the category of strongly agree, and also all respondent answer data passed the validity and reliability test. The results of partial inferential analysis of service quality have a significant effect on consumer credit marketing performance, marketing strategy has a positive and significant effect on consumer credit performance, human resources have a positive and significant effect on consumer credit marketing performance. The R Square value shows that the contribution of service quality, marketing strategy, and human resources to consumer credit marketing performance is 82.5%, while the remaining 17.5% is influenced by other variables outside the model studied.
Improving the capacity of the Head of the sub civil service in regional apparatus organisation of the government in Malaka district Oliva Bria Seran; M. N. B. C. Neolaka; Frans Gana
Journal of Governance and Accountability Studies Vol. 1 No. 1 (2021): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jgas.v1i1.358

Abstract

Purpose: The purpose of this study was to examine the human resource capacity of the Head of Personnel Subdivision in the Organization of the Scope of the Malaka Regency Government, to find out supporting factors and constraints of the Human Resources Capacity its function and to find out the efforts taken by the Organization of the Regional Government of the Malaka Regency in increasing the capacity of Human Resources Head of Personnel Sub Division. Research methodology: The research method used in research was qualitative research methods with the type of case studies. Results: This study’s results are that human resource capacity is inadequate due to the low educational qualifications held by the Head of Personnel Sub-division within the scope of the Malaka district government. Limitation: This study’s limitation is that this research only focuses on the phenomena in the Malaka Regency so that the results of similar research can produce different findings if carried out on other research objects. Contribution: This research’s contribution is that it can provide scientific information for students of public administration programs and can be a scientific reference in the formulation and development of civil service innovations within the local government of Malaka Regency. Keywords: Capacity, Regional apparatus organization