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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Riset Entrepreneurship Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review International Journal of Regional Innovation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Manajemen dan Pemasaran Jasa E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Asian Journal of Applied Business and Management (AJABM) Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Nusantara Mengabdi JEBD Journal of Business Economics and Management Journal of Social Sciences and Technology for Community Service Harmoni Economics: International Journal of Economics and Accounting
Dwi Asri Siti Ambarwati
Lampung University
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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The Influence of Service Quality on Revisit Intention through Customer Satisfaction as a Mediating Variable: A Study at Adiksi Coffee in Bandar Lampung Dinnisa Tiara Annastasya; Dwi Asri Siti Ambarwati; Angga Febrian
Harmoni Economics: International Journal of Economics and Accounting Vol. 2 No. 2 (2025): May: Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v2i2.231

Abstract

This research seeks to examine the effect of service quality on revisit intention, with customer satisfaction acting as a mediating variable, at Adiksi Coffee in Bandar Lampung. The study employed a survey method using questionnaires, gathering responses from 160 individuals who had previously visited Adiksi Coffee. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships among service quality, customer satisfaction, and revisit intention. The analysis utilized the SERVQUAL dimensions for measuring service quality, alongside performance, expenses and overall expectation dimensions for customer satisfaction, and the Theory of Planned Behavior (TPB) dimensions for revisit intention. The findings revealed that service quality significantly and positively influences customer satisfaction; service quality also directly and positively impacts revisit intention. Additionally, customer satisfaction was found to have a significant positive effect on revisit intention and served as a mediator in the relationship between service quality and revisit intention. This study highlights the critical role of service quality in shaping customer satisfaction and revisit intention within the coffee shop sector, particularly at Adiksi Coffee. These insights offer valuable practical implications for coffee shop operators aiming to enhance customer satisfaction and encourage repeat visits by focusing on service quality improvements.
Pengaruh Multy Sensory Marketing Terhadap Niat Berkunjung Kembali Konsumen Coffee Shop Bun Kopi Unila Miftahhudin; Dwi Asri Siti Ambarwati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the simultaneous and partial effects of Multy Sensory Marketing (Sight, Smell, Taste, Sound, and Touch) on consumer revisit intention at Bun Kopi Unila Coffee Shop. The research employs a quantitative explanatory approach with 100 respondents selected through purposive sampling. Data were gathered through questionnaires and analyzed using multiple linear regression via SPSS 25. The partial tests show that Sight, Taste, and Touch have a positive and significant effect, with Taste as the most dominant driver, whereas Smell and Sound have positive but non-significant effects. The five dimensions simultaneously explain 48.5% of revisit intention. Management is advised to maintain taste consistency, improve visual cleanliness, optimize air circulation, and apply a dayparting music strategy.
Empowering Housewives through Digital Branding on Social Media in Pasaran Island, Bandar Lampung Yuniarti Fihartini; Dwi Asri Siti Ambarwati; Lis Andriani; Lidya Ayuni Putri; Siti Nurul 'ain Hj Zaiton
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1592

Abstract

Pasaran Island in Bandar Lampung City has high local economic potential through home-based small businesses, particularly in the seafood processing sector. However, most business owners have not yet utilized digital technology and social media optimally as tools for promotion and branding. The lack of digital literacy and limited understanding of digital branding strategies are the main challenges. Through this community service program, training and mentoring were provided to housewives as the primary actors of family-based MSMEs to strengthen their digital capacity, particularly in building business image and marketing through social media. This program aims to enhance the competitiveness of local products, expand market reach, and promote women's economic independence in coastal areas. The activities were designed in the form of technical training, digital branding education, practical management of business social media accounts, and evaluation of digital engagement outcomes.
Empowered Housewives Through Affiliate Marketing to Improve Economic Welfare in Purworejo Village Pesawaran Dwi Asri Siti Ambarwati; Yuniarti Fihartini; Kamadie Sumanda Syafis; Lidya Ayuni Putri
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1594

Abstract

The program “Empowered Housewives: Affiliate Marketing to Improve Economic Welfare in Purworejo Village, Negeri Katon District, Pesawaran Regency” aims to empower housewives through the use of digital technology, particularly affiliate marketing, as a means to increase family income. The method applied includes a participatory approach, practical training, and intensive mentoring conducted over six months. The activities followed several stages: preparation, training, hands-on practice, mentoring, and evaluation. Participants received training in creating digital promotional content, managing affiliate accounts, and developing strategies to expand their social media reach. Evaluation results indicated a significant improvement in participants’ understanding of digital marketing and their ability to utilize affiliate platforms to generate additional income. The program not only enhanced the economic capacity of housewives but also established a sustainable digital community in Purworejo Village. Therefore, this initiative contributes to local economic development by promoting women’s empowerment through digital innovation.
Pengaruh Slogan terhadap Keputusan Pembelian Produk Yakult dengan Kesadaran Merek sebagai Variabel Mediasi Casrini Casrini; Dwi Asri Siti Ambarwati
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Marketing communication strategies encourage companies to optimize message elements such as slogans to influence purchasing decisions. Yakult is a fermented milk drink brand that consistently uses the slogan “Cintai Ususmu, Minum Yakult Tiap Hari” (Love Your Gut, Drink Yakult Every Day) in its campaigns. This study aims to analyze the effect of slogans on purchasing decisions, with brand awareness as a mediating variable. The research used a quantitative approach involving 114 respondents from various regions in Indonesia who had purchased Yakult and were familiar with its slogan. Data were analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results indicate that slogans have a positive and significant effect on purchasing decisions, both directly and indirectly through brand awareness. Additionally, slogans significantly influence brand awareness, and brand awareness significantly influences consumers’ purchasing decisions for Yakult products.
Pengaruh Dimensi Motivasi Belanja Hedonis terhadap Pembelian Impulsif pada Situs Marketplace Shopee Misbah Arbaiah; Dorothy Rouly Pandjaitan; Dwi Asri Siti Ambarwati
Reviu Akuntansi, Manajemen, dan Bisnis Vol 2 No 1 (2022): Juni
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v2i1.1477

Abstract

Purpose: This research is based on the online shopping trend which has increased in Indonesia and the Shopee marketplace site which has experienced a very significant increase in sales from previous years. Research methodology: This study aims to analyze the effect of the Hedonic Shopping Motivation Dimension on impulse buying. The population in this study are consumers who have made impulse purchases on the Shopee marketplace site. The sample in this study was taken using a purposive sampling method and determined by the Bernoulli formula. Results: The results of this study indicate that Idea Shopping (X3), Social Shopping (X4), and Relaxation Shopping (X5) have a positive and significant effect on Impulsive Purchases on the Shopee marketplace site. The results of this study indicate that the variable that has the most dominant effect on impulse buying is relaxation shopping and the variable that has the least effect is social shopping. Limitations: This research focuses on experience, idea, value, social and relaxation as independent variables; and the competitive advantage as dependent variable. Contribution: This research explains the effect on Impulsive Purchases on the Shopee marketplace site and also the implications of marketing management theory.
Co-Authors Achmad Yahya Teguh Panuju Aida Sari Aida Sari Aida Sari Aida Sari Aida Sari Alodia Salsabila Azzahra Angga Febrian Ani Kurniawati Aulia Rizqi Sahara Azmi Farhan Fauzian Casrini Casrini Chandra Deri Andika Charina Azzahra Hasan Dinnisa Tiara Annastasya Dorothy R. H. Pandjaitan Dorothy R.H. Pandjaitan Dorothy RH. Pandjaitan Dorothy Rouly Haratua Pandjaitan Eivando Fanlikhin Hilmi Aunillah Kamil Kamadie Sumanda Syafis Lidya Ayuni Putri Lidya Ayuni Putri Lis Andriani Mahrinasari Miftahhudin Misbah Arbaiah Muhammad Adha Agung Mulyana Muhammad Lungit Wicaksono Muhammad Millenio Rizky Ramadhan Mutiasari Nur Wulan Nuzul Inas Nabila Ramelan, Mudji Rachmat Rayhan Aliamin Rinaldi Bursan Rizyki Addin Ramadhan Roslina Satria Bangsawan Sesilia Vani Susanto Siti Khulwaniatur Risya Siti Nurul 'ain Hj Zaiton Wiryawan, Driya Yuniarti Fihartini Zainnur M. Rusdi