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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Soshum Insentif Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Business Innovation and Entrepreneurship Journal Jurnal Wacana Ekonomi Journal Civics and Social Studies Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Journal of Economics and Business UBS SABBHATA YATRA : Jurnal Pariwisata dan Budaya ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Research in Social Science and Humanities Jurnal Ekonomi Perjuangan (JUMPER) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL PARADIGMA: Journal of Sociology Research and Education Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM)
Nurhasan, Rohimat
Universitas Garut
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Journal of Research in Social Science and Humanities

 1 
Comparison of Online and Offline Cosmetic Purchase Behavior in Garut Regency with a Focus on Influence Factors and Consumer Preferences Nurhasan, Rohimat
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.402

Abstract

This study aims to compare the behavior of buying cosmetics online and offline in Garut Regency, focusing on influencing factors (product quality, price, halal certification, trust, social influence) and consumer preferences. Using a quantitative approach with a comparative design, data were collected from 100 respondents (50 online, 50 offline) through a questionnaire based on Planned Behavior Theory, analyzed by chi-square test, logistic regression, and path analysis. The results showed that halal certification (? = 0.537, p 0.001) was the most dominant, especially for offline purchases, followed by trust (? = 0.496, p 0.001) and product quality (? = 0.435, p = 0.001) for online. Price and social influence are also significant, with consumer preferences mediating this relationship (?²/df = 1.79, RMSEA = 0.058). Young and high-income consumers tend to choose online, while older and low-income ones choose offline. This study offers insights for cosmetics marketing strategies in semi-urban regions and recommends a mixed-methods approach for future studies
Determination of Tourists' Choice in Determining Destinations in Garut Regency sopiah, sopiah; Nurhasan, Rohimat
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.406

Abstract

Garut Regency in West Java has an extraordinary tourism potential, with a variety of options such as beautiful mountains such as Papandayan and Guntur, beautiful beaches in the south such as Sayang Heulang and Santolo, plus natural hot springs in Cipanas that make people feel at home soaking up. Not to mention the rich local culture, ranging from typical dodol to handicrafts that can be unique souvenirs. But, even so, there is still a gap in our understanding of what makes tourists choose Garut as their destination—this is very important to encourage the development of the tourism sector there, which can be a support for the local economy. This study tries to dig deeper into the main factors that influence tourists' decisions, using a simple but powerful quantitative method, namely exploratory factor analysis to group variables and logistical regression to see how much influence it has. Data was taken from a direct survey of 100 tourists who were sightseeing in Garut's hit spots, such as Mount Papandayan, Sayang Heulang Beach, Situ Bagendit, Sindangkasih Tourism Village, and Cipanas, the majority of them were domestic tourists who were looking for affordable natural recreation. The results show that there are six key factors that come out: natural attractions and tourism that are the main stars, accessibility and supporting facilities, costs and prices that must be pocket-friendly, social interaction plus local culture, the reputation of the destination from people's reviews, and the diversity of activities such as hiking or outbound that make you not bored. The most dominant is natural attraction, which can explain about 35% of the total variance—that is, the natural beauty of Garut is really a strong magnet for attracting visitors. These findings provide practical implications for tourism managers and local governments, for example increasing digital promotion so that more people know, improving road infrastructure to make access easier, or developing cheap tour packages that combine nature with local culture.
Co-Authors Abdullah Ramdhani Ade Purnawan Adiatma, Dani Ajeng Binda Rahayu Akmala Hadita Alkautsar, Muslim Amalya, Ananda Asep Saepuloh Avianti, Novi Berliani, Syifa Bisma Ekalayang Ichanudin Cecep Selamet Cupiadi, Hedi Dea Nursifa Devianti Nurazizah Dian Nurdiansyah Dini Turipanam Alamanda Edi Suryadi Eeng Ahman, Eeng Elvira Frischa Aulia Fatria Dewi , Hesti Maharani Fikri Fahru Roji Fitrin Rawati Suganda Fuji Mahayati Gusti Hamdani, Nizar Alam Handayani, Tia Fitria Hapitalia H Hedi Cupiadi Hermina, Tinneke Hilman Rismanto Kowiyanto Kurniawan, Deri Alan Lili Adi Wibowo Lusiana Nur Safitri Magnaz Lestira Oktaroza Maharani, Kartika Tri Maria Rahmawati Maulidiani, Alda Mega Silviani Gustari Meisi Martini Meli Kamila Muharwiyah Munawar, Soviyan Munawi, Ahmad Syarif Musaropah, Ucu Muslim Al Kautsar Mustofa Abror Nanda Karisa Sintia Dewi Nizmah Fitri Sani Nugraha, Rinda Nuroni, Rizqia Zahira Oktaviani Nur Adzanni Prayoga, Cepi Juniar Puji Indah Ramadhan Putri, Ghendoek Sheila Rachmawati, Tiyara Rahma Anisatul Masriyah Raka Fazal Aula Ramdhan, Yayang Iman Nur Rani Rahmayani Ratih Hendayani Ratna Wulandari Rawati Suganda, Fitrin Rima Rahmawati Riska Sukmawati Rismanto, Hilman Risnawati, Hesti Riyad Sabilul Muminin Riyan Faozy Rizki Maulana Roni Gunawan Rosandi, Rosandi Ilham Ramadan Sabilulmumin, Riyad Salsa, Salsabilla Sarah Nuraeni Sari, Intan Tenisia Prawita Sedyastuti , Kristina Selamet, Cecep Setiawan, Rahyuniati Sopiah, Sopiah Stanny Dhamayanty Suci Lestari Suwatno Suwatno Syamsu Yusuf Syarif Munawi, Ahmad Tatang Mulyana Tresnareta Budiman Tri Lestari, Febrianti Viana Nurul Khovifah Viani Khoerunnisa Wati Susilawati, Wati Windi Yulianti Wufron Wufron Yhora Listy Adhara Yulianti, Windi Yusti Nur Annisa Yusuf LN, Syamsu YUSUF, RAMAYANI Zulfa, Hasna Nabila Zulfa, Siti Azizah