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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Ilmiah Econosains IJHCM (International Journal of Human Capital Management) Jurnal Riset Pendidikan Ekonomi Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Bisnis, Manajemen, dan Keuangan Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Munawaroh Munawaroh
3Program Studi Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Perceived Risk dan Credibility Terhadap Purchase Intention Jasa War Tiket Konser Melalui Trust di Indonesia(Studi Empiris Konser K-Pop) Zahra Aisyah Andari Prayudi; Munawaroh Munawaroh; Fauzan Fadlullah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jtcnsc77

Abstract

This study aims to examine the influence of perceived risk and credibility on purchase intention toward concert ticket “war” services, with trust serving as a mediating variable. This research employs a quantitative approach, with data collected through an online questionnaire distributed via Google Form to members of the “SEVENTEEN NEW_ IN JAKARTA SOON” community on the X (Twitter) platform. The community is known for actively sharing concert information, ticketing strategies, and peer-to-peer ticket transactions, making it relevant for representing consumer behavior toward concert ticket third-party services. The sample was determined using a purposive sampling technique based on specific criteria, involving 105 respondents with a total of 13 indicators covering 4 perceived risk indicators, 4 credibility indicators, 5 trust indicators, and 4 purchase intention indicators. The research instrument used a 5-point Likert scale to measure respondents’ perceptions of each variable indicator. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, with mediation testing conducted through bootstrapping techniques. The results indicate that credibility has a positive and significant effect on trust and purchase intention, and trust also has a positive and significant effect on purchase intention. Furthermore, trust partially mediates the relationship between credibility and purchase intention. In contrast, perceived risk does not have a significant effect on trust or purchase intention, nor does it have an indirect effect on purchase intention through trust. These findings suggest that in the context of K-Pop concert ticket “war” services in Indonesia, credibility and trust play a more dominant role in shaping purchase intention than perceived risk.
Pengaruh Perceived Price dan Product Quality Terhadap Repurchase Intention Melalui Customer Satisfaction pada Game Mobile Legends: Bang Bang Naufal Dwiranzah; Munawaroh Munawaroh; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d6s3td46

Abstract

This research is motivated by the phenomenon of declining annual revenue for the game Mobile Legends: Bang Bang (MLBB) in 2025, which indicates an issue in players' repurchase intention due to complaints regarding price fairness (perceived price) and product quality. This study aims to analyze the effect of perceived price and product quality on repurchase intention with customer satisfaction as a mediating variable among MLBB players. The research method employed is quantitative, utilizing an online questionnaire distributed to 142 respondents consisting of Universitas Negeri Jakarta students in Jabodetabek who met the sampling criteria. The data analysis technique applies Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 4.0. The results indicate that perceived price and product quality have a positive and significant effect on customer satisfaction and repurchase intention. Moreover, customer satisfaction is proven to serve as a significant mediator bridging the effects of perceived price and product quality on repurchase intention. These findings emphasize that sustaining players' repurchase intention in the long term heavily relies on the developer's capability to foster customer satisfaction through fair pricing strategies and innovative, high-quality product designs.                                                                                                                                              
Pengaruh System Quality dan Perceived Usefulness terhadap Continuance Intention Aplikasi LINE dengan Satisfaction sebagai Mediator Muhamad Aqdi Alhamro; Munawaroh Munawaroh; Fauzan Fadlullah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ec8xpw03

Abstract

The rapid development of communication technology and the high level of social media usage in Indonesia have intensified competition among instant messaging applications in retaining users. Although LINE was once one of the most popular applications, in recent years there has been a decline in the number of active users, which is believed to be influenced by the removal of several key features, a decrease in perceived usefulness, and various complaints related to system quality. The condition raises questions regarding the factors that influence users’ intentions to continue using the LINE application on an ongoing basis. This study aims to analyze the effect of System Quality and Perceived Usefulness on the Continuance Intention of the LINE application, with Satisfaction acting as a mediating variable. A quantitative approach was employed through an online survey involving 200 respondents in Jakarta who had used LINE for at least the past year. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that system quality and perceived usefulness have a positive and significant effect on satisfaction. Furthermore, perceived usefulness and satisfaction have a positive and significant effect on continuance intention. However, system quality is proven to have no significant effect on continuance intention. The indirect effect findings indicate that satisfaction significantly mediates the relationship between system quality and perceived usefulness on continuance intention.
Faktor - Faktor yang Memengaruhi  Purchase Intention O2O Voucher:  Studi Pada Pengguna Tiktok Dinda Mandatain; Ryna Parlyna; Adnan Kasofi; Munawaroh Munawaroh
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/57cc8848

Abstract

The growth of social commerce has encouraged the adoption of the Online-to-Offline (O2O) transaction model, particularly through TikTok, which is widely used by Generation Z in Indonesia. O2O vouchers enable consumers to purchase vouchers online and redeem them directly at offline merchant outlets. Despite their high market potential, the actual purchase intention toward O2O vouchers on TikTok remains relatively limited. This study aims to examine the effects of price sensitivity, ease of use, perceived usefulness, and perceived risk on purchase intention toward O2O vouchers among Generation Z TikTok users in Jakarta. This study employs a quantitative approach using a survey method with 180 respondents selected through purposive sampling. Data were collected via an online questionnaire using a seven-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4. The results indicate that ease of use and perceived usefulness have a positive and significant effect on purchase intention, with perceived usefulness identified as the most dominant variable. In contrast, price sensitivity and perceived risk do not have a significant effect on purchase intention. These findings suggest that Generation Z’s purchase intention toward O2O vouchers is primarily driven by system convenience and perceived functional benefits rather than by price considerations or perceived risk. Therefore, O2O voucher strategies on TikTok should prioritize transaction simplicity and clear value propositions to enhance sustainable purchase intention.
Green Algorithms: Unveiling the Role of AI in Shaping More Sustainable Consumers Suherdi; Muhammad Ikhwan; Munawaroh; Wida Aristanti; Della Rulita Nurfaizana; Muthya Rahma; Syaifullah Abrar
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12767

Abstract

This study aims to analyze the impact of information quality and service quality on customer satisfaction, with customer experience serving as a mediating variable within the context of artificial intelligence (AI)-based digital services. As Jakarta continues to evolve as a digital economic hub, the integration of AI into customer interactions has become crucial, yet it presents challenges regarding information accuracy and user trust. The research employs a quantitative approach, utilizing a survey method conducted among 350 university students in Jakarta who are active users of AI-driven digital platforms. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that both information quality and service quality have a significant positive influence on customer experience. Empirical results confirm that customer experience acts as a significant mediator in the relationship between the independent variables and customer satisfaction. The research model yielded an R-square value of 0.64 for customer satisfaction, demonstrating strong predictive power. These results emphasize that providing accurate information and responsive service is essential for creating a satisfying digital experience in the AI era. Practical implications suggest that digital service providers must prioritize the quality of automated system interactions to build sustainable relationships with consumers.
Co-Authors Adnan Kasofi Aldinah Suro Lathifah Ati Sumiati Darma Rika S. Della Rulita Nurfaizana Dinda Mandatain Dita Puruwita Fauzan Fadlullah Ferry Setyadi Atmadja Ilham Ramadhan Julius Adi Wiratama Karuniana Dianta Arfiando Sebayang Muhamad Aqdi Alhamro Muhammad Ikhwan Muthya Rahma Naiya Cinta Sabrina Naufal Dwiranzah Rachma Fitriati Ringga Sentagi Asa Ryna Parlyna Sri Zulaihati Suherdi Suherdi Susan Febriantina Susanti, Santi Syaifullah Abrar Wida Aristanti Widya Parimita, Widya Zahra Aisyah Andari Prayudi