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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan JIIP (Jurnal Ilmiah Ilmu Pendidikan) ARIKA Cakrawala Repositori Imwi Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Winter Journal: IMWI Student Research Journal
Mariati Tirta Wiyata
Insitut Manajemen Wiyata Indonesia
Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Veterinary Other

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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Provider Telkomsel di Kota Sukabumi CH Sheni Narulita; Mariati Tirta Wiyata
Winter Journal: IMWI Student Research Journal Vol. 1 No. 2 (2020): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v1i2.21

Abstract

This study aims to determine the effect of service and product quality on customer loyalty of Telkomsel Provider in Sukabumi City. This type of research is quantitative research. Data through survey technique. The research location is in the city of Sukabumi, West Java. The number of research respondents may be 99 providers of Telkomsel users with a questionnaire. Testing the quality of the instrument (questionnaire) using the validity test and reliability test. The test uses multiple hypothesis analysis, which consists of the T test and F test. The results of this study indicate that the service quality variable (X1) partially does not have a significant effect on the customer loyalty variable (Y) Telkomsel provider, the product quality variable (X2) partially. simultaneous influence on customer loyalty (Y) Telkomsel provider and variables of service quality and product quality simultaneously affect customer loyalty.
Analisi Product Innovation dan Store Atmosphere terhadap Purchase Intention UMKM Kuliner Kota Sukabumi Wiyata, Mariati Tirta; Wijaya, Zeffanya Raphael; Somantri, Bambang
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.896

Abstract

The study seeks to analyze the problem of sales revenue that tends to stagnate in the culinary MSME shop at the former Sukabumi City Terminal. The results of observations in the field show that there is an influence of product innovation and store atmosphere on consumer purchase intention. In general, consumers think about culinary usually product innovation becomes an attraction. In addition, consumers generally assess shops or stores on the first impression is from the store atmosphere that is felt in the form of table layouts, chairs, display cases, room colors, and others. Quantitative research analysis using the SPSS application. Taking respondents from the population through random sampling which amounted to 97 (ninety seven) people. Analyze the quality of the instrument by means of validity tests and reliability tests. Furthermore, the data quality is tested with the classical assumption test, then for hypothesis testing using multiple regression calculations, t tests, F tests, and determination coefficient tests. The results can be concluded that product innovation and store atmosphere can increase intention. So that it can increase revenue and profits for MSME shop owners.
KEPEMIMPINAN TRANSFORMASIONAL, SELF EFFICACY, DAN KEMAMPUAN BERINOVASI: INVESTIGASI KINERJA KARYAWAN PADA PERUSAHAAN DI KABUPATEN SUKABUMI Maulana, Mochamad Afrizal; Wiyata, Mariati Tirta
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.4194

Abstract

Penelitian ini bertujuan untuk menginvestigasi kinerja karyawan pada perusahaan di Kabupaten Sukabumi yang diprediksi melalui kepemimpinan transformasional, self efficacy, dan kemampuan berinovasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode metode survey untuk mengetahui pengaruh antar variabel. Teknik pengambilan sampel yang digunakan adalah multistage random sampling yang merupakan bentuk kompleks dari cluster random sampling. Data yang dianalisis dalam penelitian ini merupakan data hasil pengisian angket yang diisi oleh seluruh sampel dalam penelitian ini yakni berjumlah 386 responden. Analisis data terdiri dari analisis deskriptif dan analisis inferensial. Analisis inferensial dilakukan melalui analisis jalur (path analysis) dengan terlebih dahulu melakukan uji asumsi yaitu normalitas dan homogenitas. Adapun hasil dari penelitian ini adalah: (1) terdapat pengaruh positif dari variabel pola kepemimpinan tranformasional terhadap kinerja karyawan, (2) Self efficacy berpengaruh langsung terhadap kinerja karyawan, (3) kemampuan berinovasi terhadap kinerja karyawan, (4) terdapat pengaruh langsung dan positif kepemimpinan transformasional terhadap self efficacy, dan (5) terdapat pengaruh langsung self efficacy terhadap kemampuan berinovasi karyawan
Co-Authors AA Sudharmawan, AA Aida Nuraeni Anisa Maharani Ardi M Noer Ayustiana, Adita Bambang Somantri Ce Gunawan CH Sheni Narulita Cucu Hodijah dewi herawati Elis Yulianti Elisya Pramana Putri Eneng Fitri Handayani Eneng Fitri Handayani Febrianti, Intan Rieke Frandi Haryanto Galih Raspati Hasti Pramesti Kusnara Inggri Septianie Moch. Sopian Zaelani Mochamad Afrizal Maulana Muchsam, Yoki Mulfi Sandi Yuda Nova Nuraini Awaliah Nur Lina Nuraeni Nuraeni Nurfalah, Rosa Umban Adi Jaya Wijaya, Bambang Somantri Wijaya, Zeffanya Raphael Yilldiza, Rievha Soraya Zeffanya Rafhael Wijaya Zeffanya Raphael Wijaya Zulkarnain Zulkarnain