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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan JIIP (Jurnal Ilmiah Ilmu Pendidikan) ARIKA Cakrawala Repositori Imwi Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Winter Journal: IMWI Student Research Journal
Mariati Tirta Wiyata
Insitut Manajemen Wiyata Indonesia
Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Veterinary Other

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Pengaruh Customer Experience, Ease of Use, dan Customer Trust Terhadap Repurchase Intention Konsumen Situs Jual Beli Online Shopee Mariati Tirta Wiyata; Elisya Pramana Putri; Ce Gunawan
Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v3i1.36

Abstract

The purpose of this study is to determine the effect of Customer Experience, Ease of Use, and Customer Trust, on Consumer Repurchase Intention of Online Shopee Sale and Purchase Sites among Sukabumi City College Students. Methodology: The research method used was a survey method using a questionnaire distributed to 100 samples. While the instrument quality testing techniques include validity and reliability tests. The classic assumption test technique uses the normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). Results: That three of the five Customer Experience variables namely Sense (Sensory Experience), Think (Cognitive Experience), and Act (Physical Experience) have no effect on Repurchase Intention. Whereas the Feel (Emotional Experience), Relate (Social Experience) variables also the Ease of Use, and Customer Trust variables have partial influence on Repurchase Intention, and there are influences between Customer Experience including Sense (Sensory Experience), Feel (Emotional Experience), Think (Cognitive Experience), Act (Physical Experience), Relate (Social Experience), Ease of Use, and Customer Trust for Repurchase Intention simultaneously.
Pengaruh Brand Equity dan Country Of Origin terhadap Customer Behavior Dalam Memilih Smartphone pada Sma Negeri 5 Kota Sukabumi Mariati Tirta Wiyata; Aida Nuraeni
Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i1.66

Abstract

This study aims to determine the effect of brand equity and country of origin on customer behavior. This study uses a survey method, with a correlational approach. The location of the research was carried out in 5 Snenior High School in Sukabumi City with the entire population of class 12. Sampling using purpose sample technique as many as 169 out of 290 population by collecting data using quizonoer. The analysis technique uses descriptive analysis, multiple linear regression analysis, F test and t test. The results stated that the Brand Equity variable had no significant effect on Customer Behavior with a significance value of 0.120 (p> 0.05). Furthermore, based on the results of research conducted for the Country of Origin variable, the above shows the value of Sig. amounting to 0,000 (p <0.05), therefore the hypothesis is accepted, meaning that the Country of Origin variable has a significant effect on Customer Behavio. Then it is known that Brand equity and Country of origin if together will have a significant effect on customer behavior with a value of 396.415 r and Sig. F is 0,000 (p <0,05). So it can be concluded that brand equity and country of origin can influence customer behavior in choosing a brand of handphone.
Pengaruh Tagline dan Brand Ambassador Terhadap Brand Awareness Konsumen Lazada di Kota Sukabumi Mariati Tirta Wiyata; Moch. Sopian Zaelani
Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i2.75

Abstract

Penelitian ini bermaksud memahami dampak tagline dan brand ambassador terhadap brand awareness konsumen Lazada di Kota Sukabumi. Metodologi penelitian yang dipakaimerupakan pendekatan kuantitatif dan teknik pengumpulan data memakai survei yang dibagi menjadi 100 responden. Pengujian kualitas instrumen dilakukan atas uji validitas dan uji reliabilitas. Hasil Penelitian ini menunjukan bahwa (1) Tagline secara parsial bedampakpositif terhadap Brand Awareness (2) Brand Ambassador secara parsial bedampak positif terhadap Brand Awareness (3) Tagline dan Brand Ambassador secara simultan bedampakpositif terhadap Brand Awareness.
Pengaruh Bonus Pack dan Price Potongan Terhadap Impulse Buying Mariati Tirta Wiyata; Eneng Fitri Handayani
Cakrawala Repositori IMWI Vol. 5 No. 1 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i1.88

Abstract

Riset ini bertujuan guna menguji dampak bonus pack dan price potongan terhadap impulse buying pada klien PT Sumber Alfaria Trijaya Tbk Sarasa 2 Loasari Kota Sukabumi. Metode riset memakai pendekatan kuantitatif. Teknik pengumpulan data melalui angket kepada 100 orang responden. Teknik analisis data memakai alat uji statistik regresi linier berganda. Hasil riset memperlihatkan bonus pack secara parsial tidak berdampak terhadap impulse buying, sedangkan price potongan secara parsial berdampak positif dan penting terhadap impulse buying. Bonus pack dan price potongan secara simultan berdampak positif dan penting terhadap impulse buying. Kontribusi dampak bonus pack dan price potongan terhadap impulse buying sebesar 24,7% sedangkan sisanya sebesar 75,3% diakibatkan faktor lain di luar riset.
Pengaruh Experiential Marketing dan Service Quality Terhadap Repurchase Intention Ardi M Noer; Mariati Tirta Wiyata; Nur Lina
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.127

Abstract

Penelitian ini dilatarbelakangi oleh adanya permasalahan berkaitan dengan minat beli ulang yaitu, dari beberapa pelanggan yang biasanya datang pada setiap bulannya, namun sudah mulai terlihat tidak lagi. Penelitian ini menguji pengaruh experiential marketing dan service quality terhadap permasalahan minat beli ulang (repurchase intention) tersebut. Penelitian menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 orang responden. Data dianalisis menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif terhadap repurchase intention, sedangkan service quality tidak berpengaruh terhadap repurchase intention. Terjadinya pandemi covid-19 cukup menghambat pelanggan yang biasa berbelanja untuk melakukan atau berminat melakukan pembelian ulang.
Pengaruh Harga, Digital Marketing dan Lokasi Terhadap Keputusan Pembelian di Café Coffee Cirenggot Cucu Hodijah; Mariati Tirta Wiyata; Zeffanya Raphael Wijaya
Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.291

Abstract

This study aims to determine the effect of price, digital marketing and location on purchasing decisions at Café Coffee Cirenggot. This study uses a type of quantitative research with accidental sampling technique of 80 respondents. The instrument test used is validity and reliability test, and multiple regression analysis in the form of hypothesis testing and F test and coefficient of determination (R2) analysis. Results: Based on the results of data analysis or hypothesis testing in this study, it shows that Digital Marketing has a significant effect on purchasing decisions, while Price and Location are rejected because they have no significant effect on Purchasing Decisions at Café Coffe Cirenggot.
Program konsultasi sistem administrasi dan pelayanan donor darah sebagai bentuk kepedulian sosial Muchsam, Yoki; Yuda, Mulfi Sandi; Maulana, M Afrizal; Wiyata, Mariati Tirta; Gunawan, Ce; Febrianti, Intan Rieke
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.717

Abstract

This study aims to explore the impact of the administrative system consultation programme and blood donation services as a form of social care. The focus of this research is how the effectiveness of the administrative system can increase community participation in blood donation and improve the quality of blood donation services in Bandung City. In addition, the level of public awareness about the importance of blood donation is also a factor that affects the amount of participation. The Business Administration study programme has an important role in developing a better administrative system to improve the efficiency and effectiveness of blood donation services. With a deeper understanding of service management and administrative systems, health institutions can design more effective strategies in promoting blood donation as a form of social care. The importance of improving administrative systems and blood donor services that are more inclusive, efficient, and data-driven to increase community participation in blood donation. By understanding the complexity of challenges in the administrative system of blood donation services, relevant institutions can develop better policies to improve the quality of services, so that blood donation becomes a more organised and accessible activity for the wider community.
Pengabdian Kepada Masyarakat Penguatan Soft Skills Menghadapi Tantangan Era Industri Cerdas Melalui Seminar Internasional Jaya, Umban Adi; Wiyata, Mariati Tirta; Wijaya, Bambang Somantri; Zulkarnain, Zulkarnain; Wijaya, Zeffanya Raphael
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i3.1826

Abstract

Perkembangan teknologi dalam era industri cerdas menuntut sumber daya manusia tidak hanya memiliki kompetensi teknis, tetapi juga soft skills yang mumpuni. Menjawab tantangan ini, Universitas Sains Indonesia melaksanakan kegiatan pengabdian kepada masyarakat melalui seminar internasional bertajuk "Beyond Knowledge: Cultivating Student Soft Skills for the Intelligent Industry Era." Kegiatan ini bertujuan untuk meningkatkan kesadaran serta kapasitas mahasiswa, pelajar, dan masyarakat umum dalam menghadapi tantangan dunia kerja berbasis teknologi dengan penguatan keterampilan lunak seperti komunikasi, kepemimpinan, pemecahan masalah, dan kolaborasi. Seminar ini diselenggarakan secara hybrid (offline dan live streaming), bekerja sama dengan Pioneer Global Education Australia, sehingga menjangkau peserta dari berbagai daerah bahkan mancanegara. Berdasarkan evaluasi kegiatan, sebanyak 92% peserta menyatakan bahwa materi seminar sangat bermanfaat dan relevan dengan tuntutan era industri cerdas. Selain itu, penandatanganan nota kesepahaman (MoU) antar institusi membuka peluang kerja sama berkelanjutan dalam bentuk program pelatihan, pertukaran pelajar, dan pengembangan modul soft skills berbasis teknologi. Respon positif peserta juga menunjukkan kebutuhan akan pelatihan lanjutan yang lebih mendalam dan aplikatif. Pemanfaatan teknologi digital dalam kegiatan ini memungkinkan akses yang lebih luas, inklusif, dan berdampak nyata. Dengan demikian, kegiatan ini tidak hanya memberikan kontribusi pada peningkatan kompetensi individu, tetapi juga memperkuat peran perguruan tinggi dalam pembangunan sumber daya manusia unggul di era digital.
Pengaruh Kedisiplinan Karyawan Terhadap Produktivitas Kerja di PT Glostar Indonesia Anisa Maharani; Mariati Tirta Wiyata
Winter Journal: IMWI Student Research Journal Vol. 1 No. 1 (2020): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.841 KB) | DOI: 10.52851/wt.v1i1.6

Abstract

This study aims to examine the effect of employee discipline on work productivity at PT Glostar Indonesia 1 Cikembar Sukabumi. The research method used is a survey method with a quantitative approach. Data collection methods to obtain primary data in the field using a questionnaire. The quality of the questionnaire data obtained from the respondents was tested to prove its validity and reliability. Furthermore, to test how the influence of employee discipline variables (independent) on work productivity variables (dependent) was carried out using regression analysis test tools. Respondents in this study were 50 employees in the B3 Building (Automation Floor) PT Glostar Indonesia 1 Cikembar Sukabumi. Based on the results of data processing and analysis, the authors found that there was a positive influence between employee discipline and work productivity at PT Glostar Indonesia 1 Cikembar Sukabumi. To be able to increase employee discipline, it is necessary to consider the provision of a comfortable and conducive workspace, not too many rules for employees, and the application of a fair reward and punishment scheme. Meanwhile, to increase work productivity, in addition to building employee discipline, it can also provide a good work environment and provide training or training to employees.
Pengaruh Kemudahan dan Kepercayaan Terhadap Niat Pembelian Secara Online pada Platform E-Commerce Lazada Indonesia Inggri Septianie; Mariati Tirta Wiyata
Winter Journal: IMWI Student Research Journal Vol. 1 No. 1 (2020): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.261 KB) | DOI: 10.52851/wt.v1i1.8

Abstract

This study aims to examine the effect of ease of use and customer trust on online purchase intentions on the Lazada Indonesia e-commerce platform. The research method used is quantitative. Data collection techniques through surveys. The research location is in Sukabumi City, West Java. Research respondents consisted of 100 visitors to the Lazada Indonesia e-commerce platform. Information was collected from respondents using a questionnaire. Testing the quality of the instrument (questionnaire) using the validity test and reliability test. Hypothesis testing used multiple linear regression analysis, consisting of t test and F test. The results showed that partially and simultaneously the ease of use and customer trust variables had a positive and significant effect on the purchase intention variable. Respondents stated that Lazada Indonesia's e-commerce platform is easy to use. Respondents also stated that Lazada Indonesia is able to provide the products needed and Lazada Indonesia will always protect its reputation (integrity).
Co-Authors AA Sudharmawan, AA Aida Nuraeni Anisa Maharani Ardi M Noer Ayustiana, Adita Bambang Somantri Ce Gunawan CH Sheni Narulita Cucu Hodijah dewi herawati Elis Yulianti Elisya Pramana Putri Eneng Fitri Handayani Eneng Fitri Handayani Febrianti, Intan Rieke Frandi Haryanto Galih Raspati Hasti Pramesti Kusnara Inggri Septianie Moch. Sopian Zaelani Mochamad Afrizal Maulana Muchsam, Yoki Mulfi Sandi Yuda Nova Nuraini Awaliah Nur Lina Nuraeni Nuraeni Nurfalah, Rosa Umban Adi Jaya Wijaya, Bambang Somantri Wijaya, Zeffanya Raphael Yilldiza, Rievha Soraya Zeffanya Rafhael Wijaya Zeffanya Raphael Wijaya Zulkarnain Zulkarnain