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All Journal Jurnal Master Pariwisata (JUMPA) JURNAL KEPARIWISATAAN Tourism Reserch Journal Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism
Ni Putu Evi Wijayanti
Politeknik Pariwisata Bali
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

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Peningkatan SDM Lokal Dalam Pariwisata Berkelanjutan di Kota Surakarta Jawa Tengah Wirata, I Nengah; Sumadi , I Gede; Wijayanti, Ni Putu Evi; Darmiati, Made; Liestiandre, Hanugerah Kristiono; Rahmawati; Sarira , Matius Tinna
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1652

Abstract

Sustainable tourism is an important aspect in developing the tourism sector, especially for local tourist destinations which require increased human resource (HR) capacity to manage tourism potential independently and competitively. This community service activity aims to improve the skills of local human resources in the Surakarta City Tourism Village in preparing tour packages and digital marketing. Training is carried out through a participatory approach which includes the delivery of theory, practice of preparing tour packages, and digital marketing simulations. The results of the activity showed that participants were able to understand the basic principles of sustainable tourism, develop attractive tour packages, and utilize digital media for promotion. The evaluation also showed an increase in participants' confidence in developing and marketing tourism products independently. Thus, this training has a positive impact on increasing the capacity of local human resources in managing sustainable tourism. It is hoped that the results of this activity can increase the attractiveness of the Surakarta City Tourism Village and become a model for community empowerment in other tourist destinations.
Pelatihan Penyusunan Paket Wisata Bagi Masyarakat Sadar Wisata di Desa Sibetan, Kecamatan Bebandem, Kabupaten Karangasem Rahjasa, Putu Surya Laksana; Wijayanti, Ni Putu Evi; Darmiati, Made; Rahadiarta , I Gede Ngurah Primanda S
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1268

Abstract

The potential of a tourist village that is not well packaged will certainly be difficult to promote as a tourist attraction. Sibetan Village actually has a variety of potential that can be "sold" to tourists, but the lack of community knowledge in identifying and packaging this potential is an obstacle expressed by the people of Sibetan tourist village. Seeing the need to develop the quality of human resources in Sibetan village, it was deemed necessary to carry out training with a focus on preparing tour packages for tourism-aware communities in Sibetan village, Karangasem Regency, which was carried out by the D4 Travel Business Study Program, Bali Tourism Polytechnic as a form of service to the community. The result of the implementation of this training is a change in the understanding of the training participants in recognizing the potential of the Sibetan tourist village and being able to package this potential into an attractive tourist attraction.
Sustainable Tourism Development in Nusa Penida: Inclusive, Digital, and Sustainable Strategies Laksana Rahjasa, Putu Surya; Darmiati, Made; Artajaya, Made; Primanda S Rahadiarta, I Gede Ngurah; Wijayanti, Ni Putu Evi; Aryasih, Putu Ayu
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52221

Abstract

This study analyses the potential, challenges, and strategies for sustainable tourism development in Nusa Penida through a SWOT approach supported by field observations and semi-structured interviews. This study uses a descriptive qualitative method with data collected from field practice activities of students of the Travel and Tourism Business Study Program, Bali Tourism Polytechnic, in June 2025. The SWOT analysis was formulated into an IFAS and EFAS matrix, and validated by triangulation using literature and reports from relevant agencies. The results show that Nusa Penida has key strengths in the form of iconic natural beauty and strong local cultural potential, but faces serious challenges such as limited infrastructure, minimal public facilities, limited human resource capacity, and pressure on the environment. The IFAS and EFAS results place Nusa Penida in the aggressive quadrant, indicating the need to leverage internal strengths to capture significant external opportunities. Recommended development strategies include strengthening infrastructure and safety, digitizing tourism services, developing inclusive tourism packages, increasing local human resource capacity, and community-based environmental conservation. With a collaborative and sustainable approach, Nusa Penida has the potential to become a leading tourist destination that is resilient, inclusive, and adaptive to the dynamics of global tourism.
Co-Authors Artajaya, Made Ayu Aryasih, Putu Citra Maharani, Ni Kadek Darmiati, Made I Gede Agus Sukertha Yasa I Gede Ngurah Primanda S Rahadiarta I Nyoman Darma Putra Kristiono Liestiandre, Hanugerah Laksana Rahjasa, Putu Surya Made Darmiati Ni Made Eka Mahadewi Ni Putu Candra Cristina Prabasavika, Made Gita Putu Ayu Aryasih Putu Gde Arie Yudhistira Putu Surya Laksana Rahjasa Rahadiarta , I Gede Ngurah Primanda S Rahjasa, Putu Surya Laksana Rahmawati Sarira , Matius Tinna Sumadi , I Gede Wirata, I Nengah