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All Journal Jurnal Master Pariwisata (JUMPA) JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Applied Sciences in Travel and Hospitality Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism TRJ (Tourism Research Journal)
Ni Putu Evi Wijayanti
Politeknik Pariwisata Bali
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Pelatihan Penyusunan Paket Wisata Bagi Masyarakat Sadar Wisata di Desa Sibetan, Kecamatan Bebandem, Kabupaten Karangasem Rahjasa, Putu Surya Laksana; Wijayanti, Ni Putu Evi; Darmiati, Made; Rahadiarta , I Gede Ngurah Primanda S
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1268

Abstract

The potential of a tourist village that is not well packaged will certainly be difficult to promote as a tourist attraction. Sibetan Village actually has a variety of potential that can be "sold" to tourists, but the lack of community knowledge in identifying and packaging this potential is an obstacle expressed by the people of Sibetan tourist village. Seeing the need to develop the quality of human resources in Sibetan village, it was deemed necessary to carry out training with a focus on preparing tour packages for tourism-aware communities in Sibetan village, Karangasem Regency, which was carried out by the D4 Travel Business Study Program, Bali Tourism Polytechnic as a form of service to the community. The result of the implementation of this training is a change in the understanding of the training participants in recognizing the potential of the Sibetan tourist village and being able to package this potential into an attractive tourist attraction.
Sustainable Tourism Development in Nusa Penida: Inclusive, Digital, and Sustainable Strategies Laksana Rahjasa, Putu Surya; Darmiati, Made; Artajaya, Made; Primanda S Rahadiarta, I Gede Ngurah; Wijayanti, Ni Putu Evi; Aryasih, Putu Ayu
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52221

Abstract

This study analyses the potential, challenges, and strategies for sustainable tourism development in Nusa Penida through a SWOT approach supported by field observations and semi-structured interviews. This study uses a descriptive qualitative method with data collected from field practice activities of students of the Travel and Tourism Business Study Program, Bali Tourism Polytechnic, in June 2025. The SWOT analysis was formulated into an IFAS and EFAS matrix, and validated by triangulation using literature and reports from relevant agencies. The results show that Nusa Penida has key strengths in the form of iconic natural beauty and strong local cultural potential, but faces serious challenges such as limited infrastructure, minimal public facilities, limited human resource capacity, and pressure on the environment. The IFAS and EFAS results place Nusa Penida in the aggressive quadrant, indicating the need to leverage internal strengths to capture significant external opportunities. Recommended development strategies include strengthening infrastructure and safety, digitizing tourism services, developing inclusive tourism packages, increasing local human resource capacity, and community-based environmental conservation. With a collaborative and sustainable approach, Nusa Penida has the potential to become a leading tourist destination that is resilient, inclusive, and adaptive to the dynamics of global tourism.
Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar) Cristina, Ni Putu Candra; Arie Yudhistira, Putu Gde; Evi Wijayanti, Ni Putu
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.128

Abstract

This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in the new normal era. The research method used in this study is a qualitative descriptive method with data collection methods through observation, interviews, and documentation. The results of this study are based on five dimensions of integrated marketing communication, showing that 1) advertisements at the PT Citilink Denpasar Branch Office use the company's digital on-channels such as Instagram, Facebook, Twitter, and Youtube; 2) The company's direct & digital marketing is done through the website, mobile app & call center; 3) Sales promotions are channeled through social media and websites that offer promotions for free rapid tests, snacks & drinks, internet quota, round-trip tickets, and discounted stays; 4) Public relations is carried out through online media relations by providing positive news that helps maintain the company's brand image. 5) Personal Selling at the PT Citilink Indonesia Denpasar Branch Office is done through ticket sales counters at Ngurah Rai Airport. Keywords: Customer Loyalty, Brand Image, Brand Trust
DARI DESA MENJADI OBJEK WISATA UTAMA: PERAN OBJEK WISATA DAN PAKET WISATA BUDAYA SEBAGAI KATALIS EKONOMI DI DESA BATUAN Wijayanti, Ni Putu Evi; Komang Kesava Mahardika Putra; Veronica
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2443

Abstract

This study analyzes the role of culture-based tour packages in community economic growth at Batuan Village, Bali. Batuan Village has a big potential as a tourist attraction, however it is not optimally used. The sculpture art, batuan style painting, and our traditional dance believed to be capable of attracting tourists, especially to tourists that love the authentic experience. This study used a combination of two methods (Mix-method). Between qualitative by interview, and quantitative by data. The result of this study is community empowerment and local artists as a tour guide is an effective strategy. Art activist utilization gave an opportunity for community economic growth and cultural sustainability of Batuan Village. Thus, culture-based has a potential to become a great strategy for Batuan Village as a leading tourist attraction.
The Role of Tour Guides in Enhancing Revisit Intentions of Couple Tourists to Bali I Putu Koisuki Suriana; Lukia Zuraida; Ni Putu Evi Wijayanti
Journal of Applied Sciences in Travel and Hospitality Vol. 9 No. 1 (2026): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v9i1.100-116

Abstract

This study examines the role of tour guides in enhancing the intention of couples to revisit Bali, using the framework of experiential marketing theory. The research aims to understand how human-touch elements provided by tour guides influence the travel experience and subsequent revisit intentions of couples visiting Bali. A descriptive, qualitative research design was employed, utilising a purposive sampling technique. Data were collected through in-depth, semi-structured interviews and observations with 16 couples of foreign tourists from diverse countries, including Europe, Asia, Australia, and the United States, aged 24-40 years, who had utilised tour guide services during their visit to Bali. Inductive thematic analysis was conducted using NVivo 12 software to analyse data based on the Experiential Marketing framework, encompassing five dimensions: Sense, Feel, Think, Act, and Relate. The findings reveal that tour guides play multidimensional roles as sensory interpreters, emotional architects, cultural translators, experiential facilitators, and social connectors. Four key functions emerged: facilitators overcoming language and cultural barriers, knowledge transfer agents providing deep destination insights, emotional support providers creating memorable experiences, and social catalysts enhancing security and connectedness. The analysis demonstrates that successful tour guides simultaneously address the sensory, emotional, cognitive, behavioural, and social needs of couple travellers, creating holistic experiences that significantly influence revisit intentions. Human-touch elements remain critical differentiators in tourism experiences, particularly for couples seeking personal and intimate travel encounters that cannot be replicated through digital alternatives. Practically, tourism stakeholders should strengthen tour guide training in emotional intelligence, storytelling, intercultural communication, and personalized service strategies.
Co-Authors Artajaya, Made Ayu Aryasih, Putu Citra Maharani, Ni Kadek Cristina, Ni Putu Candra Darmiati, Made I Gede Agus Sukertha Yasa I Gede Ngurah Primanda S Rahadiarta I Nyoman Darma Putra I Putu Koisuki Suriana Komang Kesava Mahardika Putra Kristiono Liestiandre, Hanugerah Laksana Rahjasa, Putu Surya Lukia Zuraida Made Darmiati Ni Made Eka Mahadewi Ni Putu Candra Cristina Prabasavika, Made Gita Putu Ayu Aryasih Putu Gde Arie Yudhistira Putu Surya Laksana Rahjasa Rahjasa, Putu Surya Laksana Rahmawati Sarira , Matius Tinna Sumadi , I Gede Veronica Wirata, I Nengah