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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Jurnal EMT KITA Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Doktor Manajemen (JDM) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Apollo: Journal of Tourism and Business Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Pengabdian Nasional (JPN) Indonesia
Isbandriyati Mutmainah
Universitas Nusa Bangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Pemasaran Relasional terhadap Loyalitas Pelanggan pada PT. CABS Inti Inovasi Porta, Hafiq Gani; Mutmainah, Isbandriyati; Yulia, Iis Anisa
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2299

Abstract

The purpose of this research is to examine and analyze the influence of relational marketing on customer loyalty at PT CABS Inti Inovasi. The population of this study comprises all customers who have made multiple purchases of CABS Inti Inovasi products. The research sample is a subset of the population selected using non-probability sampling, specifically convenience sampling. The data used in this study are primary data collected through the distribution of questionnaires to the selected respondents. The analytical method employed to address this research is multiple linear regression, with marketing dimensions including trust, bonding, empathy, and reciprocity as independent variables, and customer loyalty as the dependent variable. Using 251 respondents, the research findings indicate that trust, bonding, empathy, and reciprocity have a positive and significant partial effect on customer loyalty, with bonding variabel having the most significant impact. Furthermore, the results also demonstrate that trust, bonding, empathy, and reciprocity collectively have a significant influence on customer loyalty.
Pengaruh Celebirty Endorser, Word of Mouth dan Citra Merek Terhadap Keputusan Pembelian dengan Lokasi Sebagai Variabel Moderasi (Studi Empiris pada Ayam Geprek Bensu di Kota Depok) Ferdianto, Mario; Mutmainah, Isbandriyati; Yulia, Iis Anisa
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2210

Abstract

This research aims to determine respondents' perceptions regarding Celebrity Endorsers, Word Of Mouth, brand image, purchasing decisions and location and to test the influence of Celebrity Endorser, Word Of Mouth and Brand Image on Purchasing Decisions with Location as a Moderating Variable. The sample used in this research was all Geprek Bensu Chicken consumers in Depok City using 152 respondents. Data was collected using the Non-Probability Sampling method, namely Saturated Sampling (census) and hypothesis testing using multiple linear regression methods and Moderated Regression Analysis (MRA). The results of this research show that Celebrity Endorsers, Word Of Mouth and brand image partially have a positive and significant effect on purchasing decisions. The test results with MRA show that the location variable is able to moderate the influence of Celebrity Endorsers, Word Of Mouth and brand image on purchasing decisions for Ayam Geprek Bensu. The results of the F test show that Celebrity Endorsers, Word Of Mouth and brand image simultaneously have a positive and significant influence on purchasing decisions for Ayam Geprek Bensu
Digital Marketing Assistance in Efforts to Develop a Benteng Tourism Village Mutmainah, Isbandriyati; Anisa Yulia, Iis; Agus Sasongko, Dwi; Fitriani, Anna; Solihin, Lalu; Pranamulia, Agus; Zaid Mahfudi, Ahmad; Rachmanu Widjaja, Ichwan
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 8 No 3 (2023): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Wisata Benteng yang berlokasi di Kabupaten Bogor memiliki potensi untuk lebih berkembang. Dan seiring dengan bertumbuhnya desa wisata lain di Kabupaten Bogor, para pengelola harus memiliki literasi dan media pemasaran digital yang memadai agar mampu menjangkau pasar yang lebih luas. Namun para pengelola dan masyarakat di Desa Wisata Benteng masih memiliki keterbatasan literasi dan media pemasaran digital. Berangkat dari kondisi tersebut, tim pengabdian masyarakat Universitas Nusa Bangsa mengadakan pendampingan bagi pengelola Desa Wisata Benteng dengan tiga kegiatan yaitu sosialisasi sadar wisata dan pelatihan pemasaran digital, pembuatan banner, video promosi, dan website resmi desa wisata. Hasil pengabdian ini para pengelola memiliki literasi dan media pemasaran digital yang memadai sehingga dapat memasarkan destinasi dan produk unggulan desa wisata dengan jangkauan yang lebih luas dan lebih memudah memperbaharui informasi tentang desa wisata yang dapat diakses oleh masyarakat, sehingga diharapkan akan meningkatkan jumlah wisatawan dan ekonomi masyarakat Desa Wisata Benteng.
Examining the Determinant of Purchase Intention and Purchase Decision for Green Product: SEM Analysis Mutmainah, Isbandriyati; Eha Hasni Wahidhani
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.212

Abstract

A climate change and global warming have an impact on increasing public awareness of environmental problems. Consumers are becoming more aware that their consumption habits have a direct impact on the environment and are taking on greater responsibility for environmental sustainability. Based on this phenomenon, this study’s purpose is to explore the influence of green marketing strategy, green product knowledge, green purchasing behavior toward purchasing intention and decision for green products, among non-member Tupperware consumers. The Structural Equation Modeling analysis method was used for 225 selected respondents were collected through quota sampling and accidental sampling, and submitted online using the google form which were submitted via social media and Whatsapp groups. The finding showed that green purchasing intention directly affects purchasing decision. Green marketing strategies, product knowledge and green purchasing behavior indirectly affects green purchasing decision through mediation of green purchasing intention, with green marketing strategies providing the greatest influence. These results provide information to management with insights into the contribution of green marketing strategy, consumer knowledge of green products, and consumer purchasing behavior in increasing the intention and the decision to buy green products, and encourages stakeholders to improve the green marketing strategy through pro-environment product innovation and promotion to increase the consumers’ intent for buy green product
Pelatihan Pembuatan Konten Promosi Wisata dalam Rangka Penguatan Kapasitas Pengetahuan dan Keterampilan Kelompok Perhutanan Sosial dalam Pengelolaan Potensi Wisata di Kabupaten Garut Yulia, Iis Anisa; Setyaningsih, Luluk; Anen, Nengsih; Sasongko, Dwi Agus; Mutmainah, Isbandriyati
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i2.748

Abstract

Social forestry is a sustainable forest management system implemented in state forest areas or private forests. Local communities or customary law communities implement customary forests as the main actors in improving their welfare. The Social Forestry Program aims to enhance community welfare through empowerment patterns while still being guided by sustainability aspects. Communities around forests are given equal and broadest opportunities to apply for forest area management rights to the government. Communities can cultivate and benefit from forests in environmentally friendly ways. One way to utilize forest areas is to make them tourist attractions. Good management of tourist attractions requires skills in planning and implementation. Garut Regency is one area that has many sustainable forest locations that have been used as tourist locations and have the potential to increase people's income, but these tourist attractions still need to bestill need to be well promoted to the wider community. Therefore, training in creating tourism promotional content is required in order to strengthen the knowledge and skills capacity of social forestry groups in managing tourism potential in the Garut Regency. This community service activity aims to increase the knowledge and skills capacity of the Forest Farmers Group (KTH) in creating promotional content for tourist attractions. The result of this activity is that KTH members are able to create promotional content for tourist attractions using the Canva and CapCut applications so that they can increase the number of visitors to their tourist attractions.
GAP Analysis Untuk Mengetahui Kinerja Implementasi Program Merdeka Belajar Kampus Merdeka Mutmainah, Isbandriyati; Yulia, Iis Anisa; Marnilin, Feni; Mahfudi, Ahmad Zaid
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.934

Abstract

ABSTRACT This study aims to analyze the performance of the MBKM Economiic Faculty Nusa Bangsa University’s program implementation. The analytical method used are gap analysis and paired sample t-test by comparing student perceptions of student performance and student expectations of the importance of MBKM implementation and Economiic Faculty services in the MBKM program. The sampling method is saturated sampling, and the number of respondents is 142 students. By using gap analysis, the results showed that there was a gap between the perceived performance of students and expectations of the level of importance in both the implementation of the MBKM program and the quality of Economiic Faculty services in the implementation of MBKM. By using a different paired sample t-test, the results showed that there was a significant difference between the perceived performance of students and the level of importance of the MBKM program both in the implementation and quality of FEB services in the implementation of MBKM. The management of Economiic Faculty UNB needs to carry out a planned and structured evaluation of the implementation of the MBKM program so that the objectives of the program that are already good, can be implemented properly, and need to involve students in determining the MBKM program that is held so that there is harmony between the wishes of the manager and the needs of students regarding the benefits that will be obtained from student participation in the MBKM program. Keywords: Importance, Performnace, Service Quality, MBKM
Pengaruh Kualitas Layanan terhadap Kepuasan Pelaksanaan Program MBKM Yulia, Iis Anisa; Mutmainah, Isbandriyati; Marnilin, Feni; Mahfudi, Ahmad Zaid
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.935

Abstract

ABSTRACT Service quality and student satisfaction are important aspects of the strategy of higher education institutions in the competitive higher education market. One of the quality of higher education services that needs attention is the quality of service in the learning process. Merdeka Belajar Kampus Merdeka (MBKM) is a program launched by the Ministry of Education, Culture, Research and Technology as a service for students by providing opportunities for students to hone skills according to their interests and talents with various programs. The Faculty of Economics and Business UNB has organized the MBKM program since 2020/2021 with two programs, namely Student Exchange and KKNT. This study aims to determine the level of student satisfaction with the quality of service implementation of the MBKM program. This study uses census data, the analytical methods used multiple linear regression. Based on the results of t-test here are three variables that effect i.e. variable Tangibles, Reliability and Responsiveness while variable Assurance, Emphaty and Relevance does not affect the satisfaction of the implementation of the MBKM program. The result of this research was based on the F-test is the quality of service which consists of Tangibles, Reliability, Responsiveness, Emphaty, Assurance, and Relevance take effect simultaneously to satisfactions of the implementation of the MBKM program. Keywords : Service quality; Satisfaction; MBKM
Pengaruh Perceived Value Terhadap Kepuasan Implementasi Program MBKM Marnilin, Feni; Mutmainah, Isbandriyati; Yulia, Iis Anisa; Mahfudi, Ahmad Zaid
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.936

Abstract

Perceived value and student satisfaction are important aspects in higher education. The Ministry of Education, Culture, Research and Technology plans the Merdeka Belajar Kampus Merdeka (MBKM) program to be able to equip students to learn from various disciplines that are relevant to their interests and needs to enter the world of work. The Faculty of Economics and Business, University of Nusa Bangsa has organized the MBKM program with two programs, namely Student Exchange and KKNT. This study aims to determine the level of success of the MBKM program that has been carried out by analyzing the perceived value of the satisfaction of the MBKM program implementation. The analytical method used is multiple linear regression analysis with the dependent variable is implementation satisfaction, and the independent variable is perceived functional value, perceived emotional value, perceived social value. The results showed that partially perceived functional value and perceived social value had an effect, while simultaneously all independent variables had an effect on dependent satisfaction. Keywords: perceived value, satisfaction, MBKM
Pelatihan Literasi Digital Bagi Guru di Pondok Pesantren Al-Marjan Mulabaru Lebak Banten Mutmainah, Isbandriyati; Yulia, Iis Anisa; Susanto, Heri; Rumna; Pranamulia, Agus; Fitrianti, Dewi; Putra, Mulyana Gustira; Arifien, Yunus; Maad, Faizal; Fitriani, Anna; Solihin, Lalu; Marnilin, Feni; Sukayat, Harmoko; Widjaja, Ichwan Rachmanu; Wahidhani, Eha Hasni; Rusman, Hedar; Irawan, Rahmat; Mahfudi, Ahmad Zaid
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.411

Abstract

Islamic boarding schools as Islamic educational institutions in Indonesia have an important role in producing a young generation with noble character, religious knowledge and ready to face the challenges of the times. Islamic boarding schools must quickly respond positively and adapt to changes that occur. Islamic boarding schools as educational institutions currently need to prepare teachers who are competent in accordance with the needs of the times. Digital literacy is one of the competencies that is quite important in meeting the knowledge needs of students.  Digital literacy training is carried out to prepare teachers who are in line with educational needs in the era of industrial revolution 4.0 but cannot be separated from the teachings of the Islamic religion. With good digital literacy, teachers at Islamic boarding schools can access wider and more up-to-date information, increase the effectiveness of teaching and learning, and utilize digital media for learning activities, da'wah and spreading Islamic values. Therefore, digital literacy training is needed for teachers at the Al-Marjan Mulabaru Islamic Boarding School, Lebak Banten. The aim of this community service activity is to increase the knowledge and skills capacity of teachers at the Al-Marjan Mulabaru Islamic Boarding School in Lebak Banten regarding digital literacy. The result of this activity is that teachers at the Al-Marjan Mulabaru Islamic Boarding School in Lebak Banten are able to understand digital literacy and show that teachers are able to have basic skills in using computers and the internet. The success of this training shows that teachers have high interest in digital literacy in Islamic boarding schools.
Influence Of Organizational Climate, Engagement, And Commitment On Performance With Leadership As Moderation Variables Noorfallah, Hiysman; Mutmainah, Isbandriyati; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2401

Abstract

The purpose of the study is to determine the Organizational Climate, Engagement, and Commitment simultaneously on Performance with Leadership as a Moderation Variable (Empirical Study on ASN Directorate General of Regional Development, Ministry of Home Affairs). This study uses a type of causal associative research with a quantitative approach. The population in this case is all SUPD III employees and the total sample used is 67 respondents with a sampling technique using the Krecjie Table. Data collection was carried out by distributing questionnaires with data analysis using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, moderation regression analysis, determination test, t test and f test. Based on the results of the T test, it is known that each independent variable of Organizational Climate, Engagement , and Commitment has an effect on Performance. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.580 (58%). This shows that the independent variables of Organizational Climate, Engagement, and Commitment have a strong ability to explain the bound variables (Perfromance) in this case learning. The remaining 42% was influenced by other factors that could not be explained in this study. Keywords: Organizational Climate, Engagement, Commitment, Performance, Leadership.
Co-Authors Afifah, Dea Agnes Afrienza, Rizaldo Agus Pranamulia Agus Sasongko, Dwi Ahmad Zaid Mahfudi Ahsla Nauli Dinanti Sianipar Ainisyah, Marshanda Salsabila Aldiansyah, Rangga Andi Mulyana Anen, Nengsih Anisa Yulia, Iis Anna Fitriani Anna Fitriani Aprihatiningrum Hidayati Budi Suharjo Dewi Fitrianti Dewi Fitriyanti Dwi Agus Sasongko, Dwi Agus Eha Hasni Wahidhani Eha Hasni Wahidhani Eha Hasni Wahidhani Erni Ernawati Faizal Maad Fauzi Ahmad Muda Ferdianto, Mario Gunawan, Amelia Hababa, Nabhan Rusmani Harmoko Sukayat Hedar Rusman Heri Susanto Heri Susanto Hidayat, Ahsan Nurfalah Ichwan Rachmanu Widjaja Jamil, Rudi Kirbrandoko Kirbrandoko Lalu Solihin Luluk Setyaningsih Mahfudi, Ahmad Zaid Marnilin, Feni Meirani Harsasi Mulia, Agus Prana Mulyana Gustira Putra Noorfallah, Hiysman Nur Afifah Damayanti Porta, Hafiq Gani Pranamulia, Agus Putra, Mulyana Gustira Putra, Rangga Asmawi Rachmanu Widjaja, Ichwan Rahmat Irawan Rahmat Irawan Rita Nurmalina Rumna Rumna, Rumna Rumna, Rumna Rusdiana, Endang Rusman, Hedar Solihin, Lalu Sukayat, Harmoko Wahidhani, Eha Hasni Widjaja, Ichwan Rachmanu Yulia, Iis Anisa Yunus Arifien Yuzirwan, Arya Panji Zaid Mahfudi, Ahmad