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Influence Of Organizational Climate, Engagement, And Commitment On Performance With Leadership As Moderation Variables Noorfallah, Hiysman; Mutmainah, Isbandriyati; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2401

The purpose of the study is to determine the Organizational Climate, Engagement, and Commitment simultaneously on Performance with Leadership as a Moderation Variable (Empirical Study on ASN Directorate General of Regional Development, Ministry of Home Affairs). This study uses a type of causal associative research with a quantitative approach. The population in this case is all SUPD III employees and the total sample used is 67 respondents with a sampling technique using the Krecjie Table. Data collection was carried out by distributing questionnaires with data analysis using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, moderation regression analysis, determination test, t test and f test. Based on the results of the T test, it is known that each independent variable of Organizational Climate, Engagement , and Commitment has an effect on Performance. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.580 (58%). This shows that the independent variables of Organizational Climate, Engagement, and Commitment have a strong ability to explain the bound variables (Perfromance) in this case learning. The remaining 42% was influenced by other factors that could not be explained in this study. Keywords: Organizational Climate, Engagement, Commitment, Performance, Leadership.

Studi Komparasi Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Loyalitas Karyawan PT. Indocement Tunggal Prakarsa Tbk Unit Citeureup Antara Karyawan Generasi X dan Karyawan Generasi Y Rusdiana, Endang; Mutmainah, Isbandriyati; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.2235

The purpose of this study is to examine the impact of the work environment and compensation on employee loyalty at PT Indocement Tunggal Prakarsa Tbk Citeureup Unit, with a comparison of generation X and generation Y employees. This study’s population consists of all employees of PT Indocement Tunggal Prakarsa Tbk Citeureup Unit, and the sample is drawn from that population using the purposive sampling method. The analytical method used is multiple linear regression, with work environment and compensation as independent variables and employee loyalty as the dependent variable. Using 340 respondents, the study found that work environment and compensation variables have a positive and significant impact on employee loyalty at the PT Indocement Tunggal Prakarsa Tbk Citeureup unit, for both generation X and generation Y. Work environment variables have a greater influence on loyalty for generation X compared to generation Y, while the compensation variable has a greater influence on loyalty for generation Y than generation X.

Pengaruh Brand Image, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Pelayanan After Sales Sebagai Variabel Moderasi (Studi Kasus Pembelian Sepeda Motor Matic Merek Honda di Jabodetabek) Putra, Rangga Asmawi; Mutmainah, Isbandriyati; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3127

This study aims to analyze the effect of brand image, price perception and product quality on purchasing decisions with after sales service as a moderating variable. The population in this study were people who had bought and used Honda brand motorbikes in Jabodetabek and the total sample used was 96 respondents. The sampling method used is cluster random sampling and hypothesis testing using moderation regression analysis method. The results of this study indicate that Price Perception and Product Quality has a significant effect on Purchasing Decisions. Brand Image and After Sales Service has no significant effect on Purchasing Decisions. After Sales Service moderates the effect of Price Perception and Product Quality on Purchasing Decisions, After Sales Service does not moderate Brand Image on Purchasing Decisions. The result of the F test show that Brand Image, Price Perception, and Product Quality simultaneously have a significant effect on Purchasing Decisions.

Does Perceived Value Moderate the Influence of Brand Image and Hedonic Lifestyle on Purchasing Decisions? Case: Starbucks Brand Coffee Consumer Fauzi, Ahmad; Mutmainah, Isbandriyati; Mulia, Agus Prana
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 19 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i1.16705

This study aimed to analyze the effect of brand image and hedonic lifestyle on purchasing decisions with perceived value as a moderating variable for Starbucks coffee consumers in Bogor City. The population of this study was all Starbucks Coffee consumers living in Bogor City, while the research sample was part of the population, which was collected using the convenience sampling method. Data was collected by distributing questionnaires online via the Google form to the respondents who were selected as samples. The dependent variable in this study is a purchasing decision, while the independent variables are brand image and hedonic lifestyle. The perceived value variable was chosen to be a variable that is thought to be able to moderate the effect of brand image and hedonic lifestyle on purchasing decisions. Moderated Regression Analysis method, with the help of SPSS 22 software. Using 127 respondents, the results of this study indicate that brand image and hedonic lifestyle partially have a positive and significant effect on purchasing decisions. The results with MRA show that the perceived value variable can moderate the effect of brand image and hedonic lifestyle on purchasing decisions of Starbucks Coffee brand coffee. The results of the F test simultaneously show that brand image and hedonic lifestyle have a positive and significant effect on purchasing decisions for Starbucks brand coffee.

Pengaruh Brand Image, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Pelayanan After Sales Sebagai Variabel Moderasi (Studi Kasus Pembelian Sepeda Motor Matic Merek Honda di Jabodetabek) Putra, Rangga Asmawi; Mutmainah, Isbandriyati; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3127

This study aims to analyze the effect of brand image, price perception and product quality on purchasing decisions with after sales service as a moderating variable. The population in this study were people who had bought and used Honda brand motorbikes in Jabodetabek and the total sample used was 96 respondents. The sampling method used is cluster random sampling and hypothesis testing using moderation regression analysis method. The results of this study indicate that Price Perception and Product Quality has a significant effect on Purchasing Decisions. Brand Image and After Sales Service has no significant effect on Purchasing Decisions. After Sales Service moderates the effect of Price Perception and Product Quality on Purchasing Decisions, After Sales Service does not moderate Brand Image on Purchasing Decisions. The result of the F test show that Brand Image, Price Perception, and Product Quality simultaneously have a significant effect on Purchasing Decisions.

Analyzing the Key Drivers of E-Commerce Adoption in MSMEs: an Empirical Research in Indonesia Harsasi, Meirani; Andi Mulyana; Mutmainah, Isbandriyati; Aprihatiningrum Hidayati; Erni Ernawati; Ahsla Nauli Dinanti Sianipar
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.430

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, significantly contributing to the Gross Domestic Product (GDP). However, the shift in consumer behavior from traditional shopping to online shopping necessitates MSMEs to adapt to information technology, particularly e-commerce. This study aims to identify the factors supporting e-commerce adoption by MSMEs, including competitive pressure, entrepreneurial mindset, perceived benefits, and owner/HR knowledge. This research employs a quantitative approach using Partial Least Square (PLS) methods to analyze data from 358 MSMEs respondents in Bandung, Yogyakarta, Denpasar, and Mataram. The results indicate that all independent variables (competitive pressure, entrepreneurial mindset, perceived benefits, and knowledge) significantly influence e-commerce adoption. These findings provide practical contributions for SMEs in developing effective e-commerce adoption strategies.

Pengaruh Perceived Quality, Perceived Value, dan Ekuitas Merek terhadap Loyalitas Pelanggan McDonald’s dengan Kepuasan Pelanggan sebagai Variabel Moderasi Hababa, Nabhan Rusmani; Mutmainah, Isbandriyati; Mulia, Agus Prana
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4184

This study aims to examine the impact of perceived quality, perceived value, and brand equity on consumer loyalty, with satisfaction serving as a moderating variable among McDonald’s patrons in Bogor City. The population of this study consists of all McDonald's consumers in Bogor City, while the research sample is a subset of this population, obtained through the accidental sampling method. Data were collected by distributing online questionnaires through Google Forms to selected respondents. The study’s dependent variable is loyalty, whereas the independent variables include perceived quality, perceived value, and brand equity. The satisfaction variable was selected as the suspected moderator of the effects of perceived quality, perceived value, and brand equity on loyalty. The Moderated Regression Analysis (MRA) technique was employed utilising SPSS 25 software. With 150 respondents, the results of this study indicate that perceived quality, perceived value, and brand equity have a positive and significant partial effect on loyalty. The MRA test results indicate that the satisfaction variable effectively moderates the impact of perceived quality, perceived value, and brand equity on loyalty to McDonald’s. The F-test results indicate that perceived quality, perceived value, and brand equity simultaneously have a positive and significant effect on loyalty.

Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut Mutmainah, Isbandriyati; Yulia, Iis Anisa; Gunawan, Amelia
Journal of Management and Business Review Vol 21, No 1 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i1.435

A competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their differentiation capabilities. Brand equity is important in increasing company performance through its positive influence on purchasing decisions. Using the SEM analysis method, this study identified a structural relationship between the dimensions of brand equity and the impact of brand equity on purchasing decisions, a case of Pizza Hut consumers. In this study, brand equity uses the CBBE dimensions: brand awareness, brand associations, perceived quality, and brand loyalty. The survey was conducted on 329 Pizza Hut consumers living in Jabodetabek. The findings from this study indicate that brand awareness and brand associations affect perceived quality, while perceived quality and brand associations affect brand loyalty. Brand awareness, perceived quality, and brand loyalty directly affect purchasing decisions, while the direct impact of brand association is not significant. Brand awareness indirectly affects purchasing decisions through the mediation of brand loyalty, and brand associations indirectly affect purchasing decisions through the mediation of perceived quality and brand loyalty. These results recommend the importance of strategies to build brand equity, especially in building loyalty amid the increasing prevalence of similar fast food

The Influence of CSR and Profitability On Value Companies with GCG As A Moderating Variable Afifah, Dea Agnes; Mutmainah, Isbandriyati; Wahidhani, Eha Hasni
Jurnal Ilmiah Akuntansi Kesatuan Vol. 11 No. 3 (2023): JIAKES Edisi Desember 2023
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v11i3.2042

The purpose of this research is to analyze the influence of CSR (Corporate Social Responsibility) and profitability on firm value with GCG (Good Corporate Governance) as a moderating variable in the Food and Beverages sub-sector companies listed on the Indonesia Stock Exchange (BEI) in the year 2022. The population in this study consists of Food and Beverages sub-sector companies listed on the Indonesia Stock Exchange during the 2022 period. The sample size for this study is 30 companies. The sampling method employed is purposive sampling, and hypothesis testing is conducted using Moderated Regression Analysis. The results of this research indicate that CSR has a significant impact on firm value, profitability has a significant impact on firm value, and GCG can moderate the influence of CSR and profitability on firm value. Keywords: CSR, Profitability, Firm Value, GCG

Comparison Of Corporate Bankruptcy Predictions Based On The Altman Model And Springate Approach: Case Study of the Technology Sector Listed on the IDX for the 2021-2023 Period Hidayat, Ahsan Nurfalah; Mutmainah, Isbandriyati; Marnilin, Feni
Jurnal Ilmiah Akuntansi Kesatuan Vol. 12 No. 6 (2024): JIAKES Edisi Desember 2024
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v12i6.2690

This study was conducted to determine the financial performance of technology sector companies from the analysis of bankruptcy prediction using the Altman Z-Score and Springate S-Score methods and compare the accuracy and type error of the two methods in the 2021-2023 period. This study uses secondary data obtained from the Indonesia Stock Exchange using quantitative descriptive analysis techniques. The determination of the sample in this study uses a nonprobability sampling method, precisely with a purposive sampling technique. The results of this study show that based on the Altman Z-Score method, there are 4 technology sector companies that have the potential to experience bankruptcy for 3 consecutive years, including ATIC, DIGI, CASH, ENVY. Based on the Springate S-Score method, it is indicated that 4 companies have the potential to go bankrupt for 3 consecutive years, including DIGI, CASH, ENVY, CYBR. The accuracy and type error rate obtained for three years in technology sector companies based on the Springate S-Score method resulted in a higher accuracy of 72% in 2022 with lower type errors compared to the Altman Z-Score method. Keywords: Technology Sector, Bankruptcy, Altman Z-Score, Springate S-Score

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