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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan MAJALAH ILMIAH GLOBE Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Majalah Ilmiah Bijak Jurnal Penyuluhan Perikanan dan Kelautan Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ekonomi Economicus: Jurnal Ekonomi dan Manajemen COJ (Coastal and Ocean Journal) Jurnal Rekayasa Lampung (JRL) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis

Benny Osta Nababan

STIE Dewantara, Bogor

Author-ID : 327297

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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ANALISIS EFISIENSI KREDIT MODAL VENTURA UNTUK NELAYAN PERIKANAN TANGKAP (Studi Kasus Nelayan di Kabupaten Tegal) Benny Osta Nababan; Yesi Dewita Sari
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 5, No 1 (2010): Juni (2010)
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Penelitian ini bertujuan untuk mengetahui efisiensi relatif pemberian kredit modal ventura terhadap nelayan di Kabupaten Tegal yang melakukan penangkapan menggunakan alat tangkap cantrang. Data yang digunakan terdiri dari data primer dan sekunder. Data Envelopment Analysis (DEA) digunakan untuk mengetahui efisiensi relatif nelayan penerima kredit ventura dibandingkan nelayan bukan penerima. Analisis juga dikembangkan dengan menggunakan 2 skenario yaitu maksimisasi output dan minimisasi biaya. Hasil penelitian menunjukkan bahwa dengan menggunakan seluruh variabel input dan output, maka 6 dari 7 nelayan penerima kredit ventura efisien 100% dan hanya 2 nelayan responden tidak menerima kredit ventura yang memiliki efisiensi 100%. Berdasarkan skenario 1 dan 2, hanya 2 nelayan penerima kredit ventura yang mengalami efisiensi 100%; sedangkan yang lainnya berkisar antara 70% - 100%. Nelayan tidak menerima kredit ventura memiliki efisiensi < 70%. Pemberian kredit modal ventura dapat meningkatkan efisensi usaha perikanan tangkap terutama bagi nelayan yang melakukan penangkapan jauh dari pantai. Tittle: Efficiency analysis of Ventura Capital Credit for Fisher's Household (Case Study of Fishers in Tegal District)This research aimed to understand relative efficiency of the ventura credits to Tegal district's fishers whose cantrang fishing unit. This research used primary and secondary data and applied Data Envelopment Analysis (DEA) to find out relative efficiency of fisher who receive the ventura credit, and compare it with the fishermen without ventura credit. By using two scenarios of maximization output and minimization input, this research results show that using all output and input variables, six of seven fishers received ventura credit have a relative efficiency of 100% and only 2 fishers not received the ventura credit have relative efficiency 100%. Based on first and second scenarios, 2 fishers received ventura credit have a relative efficiency of 100% and others have a relative efficiency ranging from 70% to 100%. Fishers who are not received ventura credit have a relative efficiency less than 70%. Ventura credit enables to increase relative efficiency of fishers, especially for those who fishing beyond coastal area

ANALISIS KEBERLANJUTAN PERIKANAN TANGKAP SKALA KECIL DI KABUPATEN TEGAL JAWA TENGAH (TEKNIK PENDEKATAN RAPFISH) Benny Osta Nababan; Yesi Dewita Sari; Maman Hermawan
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 2, No 2 (2007): DESEMBER (2007)
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Penelitian keberlanjutan perikanan tangkap skala kecil di Kabupaten Tegal, Jawa Tengah telah dilakukan pada tahun 2005 - 2006. Keberlanjutan perikanan tangkap ditentukan oleh interaksi beberapa aspek (dimensi) penting seperti dimensi ekologi, teknologi, sosial, ekonomi dan hukum-kelembagaan. Penelitian ini bertujuan untuk menentukan status perikanan tangkap skala kecil dalam perspektif keberlanjutan menurut dimensi ekologi, teknologi, sosial, ekonomi serta hukum-kelembagaan, serta mengidentifikasi kebijakan untuk mendukung keberlanjutan perikanan tangkap di Kabupaten Tegal. Teknik Rapfish adalah analisis kuantitatif yang digunakan dalam penelitian ini untuk mengevaluasi status keberlanjutan perikanan tangkap di lokasi penelitian. Pada dimensi ekologi, ekonomi, teknologi, dan hukum-kelembagaan di Kabupaten Tegal untuk semua alat tangkap yang diteliti dalam status kurang berkelanjutan baik untuk jaring rampus, bundes maupun payang gemplo. Studi ini menunjukkan bahwa dimensi ekologi merupakan dimensi yang memiliki skor paling rendah dengan skor kurang bahkan cenderung menjadi buruk dalam mendukung keberlanjutan perikanan tangkap skala kecil di perairan pantai Kabupaten Tegal. Studi ini juga berhasil mengidentifikasi atribut-atribut penting dan sensitif. Perbedaan status keberlanjutan berdasarkan alat tangkap di lokasi penelitian juga teridentifikasi dengan jelas berdasarkan atribut-atribut pendukungnya. Studi ini juga merekonfirmasi pentingnya keterpaduan aspekaspek bio-techno-socioeconomic dalam pengembangan pola pengelolaan perikanan. Tittle: Sustainability Analysis of Small Scale Fisheries in Tegal District of Central Java (a Fish Approach).The research on sustainability of small scale fisheries in Tegal district, Central Java has been carried out. Fishery sustainability is determined by several interacting factors, such as ecology, technology, social, economic and legal-institution. The objective of this study was to determine the sustainability status of small scale fishery according to ecological, technological, social, economic, and legal-institutional dimensions. The second objective was to identify policy promoting for the capture fisheries sustainability. Sustainability of fishery in the coastal area of Tegal district analyzed quantitatively by Rap fish technique. Fishing gears, such as Jaring Rampus, Bundes and Payang Gemplo weren’t in sustainable status from ecological, economic, technical and legal- institutional standpoints. The study showed that ecological aspect has the lowest score in order to support small scale fishery sustainability in the coastal water of Tegal. Differences in sustainability status are likely due to variations in main characteristic of the fisheries. Several sensitive attributes and recommendations in order to support fisheries sustainability, also identified in this study. This study reconfirms the need to apply comprehensive and integrated bio-technico-socioeconomic aspects in developing fisheries management.

OPTIMASI PEMANFAATAN SUMBERDAYA IKAN KARANG HIDUP KONSUMSI (LIFE REEF FISH FOR FOOD / LRFF) DI PERAIRAN KEPULAUAN SPERMONDE, SULAWESI SELATAN Benny Osta Nababan; Yesi Dewita Sari
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 2, No 1 (2007): JUNI (2007)
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Penelitian ini bertujuan untuk mengetahui tingkat pemanfaatan dan menentukan tingkat optimal pemanfataan sumberdaya LRFF di perairan Kepulauan Spermonde. Penelitian ini dilakukan di perairan Kepulauan Spermonde, Sulawesi Selatan. Penelitian ini menggunakan model surplus produksi dengan fungsi pertumbuhan logistik. Model pengelolaan dilihat dari rezim maximum economi yield, maximum sustainable yield dan open access. Hasil penelitian menunjukkan bahwa nilai biomas optimal pada rezim maximum economic yield (MEY) adalah 5.120 ton, tingkat produksi optimal adalah 1.047 ton dan jumlah effort (trip) optimal yang diperbolehkan adalah 284.792 trip. Pada rezim maximum sustainable yield (MSY) biomas, produksi dan upaya lestari adalah berturut-turut 4.154 ton, 1.107 ton dan 371.128 trip. Rezim akses terbuka biomas maksimum hanya 1.933 ton, produksi maksimum yang dapat diperoleh sebesar 790 ton dan jumlah trip maksimum yang diperbolehkan 569.584 trip. Rente ekonomi yang diperoleh jika menerapkan rezim MEY adalah Rp 41.587.148.882, rezim MSY adalah Rp 37.765.171.742 dan rezim open access adalah Rp.0. Pemanfaatan sumberdaya LRFF di Kepulauan Spermonde telah terjadi overfishing karena diketahui produksi aktual lebih tinggi daripada produksi optimal yang disarankan. Oleh karena itu diperlukan pengelolaan perikanan sumberdaya LRFF yang mengarah kondisi optimal agar dalam jangka panjang pemanfaatan sumberdaya LRFF tetap lestari. Tittle: Optimal Exploitation Of Life Reef Fish For Food (LRFF) In The Spermonde Islands Of South Sulawesi.This research aimed to understand about the LRFF resources exploitation rate and its optimal used in the Spermonde Islands. The research was conducted in Spermonde Island of South Sulawesi. This research was used surplus production model with logistic growth function. Management model of LRFF resources based on maximum economic yield, maximum sustainable yield and open access regimes. Results showed that optimal biomass, optimal production and optimal effort at maximum economic yield were obtained at 5.120 ton, 1.047 ton and 284.792 trip. Sustainable biomass, productions and effort at maximum sustainable yield were 4.154 ton, 1.107 ton and 371.128 trip. Maximum biomass, productions and effort at open access were 1.933 ton, 790 ton and 569.584 trip. Economic rent obtained if applying regime of MEY was Rp 41.587.148.882, regime MSY was Rp 37.765.171.742 and regime open access was Rp.0. Exploitation of LRFF at Spermonde Island had indicated over fishing, because actual productions was greater than optimal productions. Therefore, on optimal management of LRFF fisheries resource is required to ensure long-term sustainability of the LRFF

IDENTIFIKASI DAN STRATEGI PENGEMBANGAN MATA PENCAHARIAN ALTERNATIF UNTUK KESEJAHTERAAN MASYARAKAT DI TAMAN WISATA PERAIRAN LAUT BANDA Benny Osta Nababan; Yesi Dewita Sari
Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Vol 4, No 1 (2014): JUNI 2014
Publisher : Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan

Penelitian bertujuan untuk mengetahui potensi sumberdaya alam dan profil SDM yang terdapatdi TWP Laut Banda dan menentukan Mata Pencarian Alternatif (MPA) di TWP Laut banda dengan tetapmempertimbangkan keberlanjutan ekosistem dan sumberdaya perairan dalam mendukung pengelolaankawasan konservasi untuk meningkatkan pertumbuhan ekonomi masyarakat setempat. Penelitianini menggunakan tiga pendekatan yaitu: studi kepustakaan, observasi dan survei serta ParticipatoryRural Appraisal (PRA). Metode analisis data yang digunakan adalah analisis rating scale, analisisstudi kelayakan dan analisis SWOT. Hasil penelitian menunjukkan mata pencaharian alternatif yangsangat layak dikembangkan (Prioritas 1) adalah budidaya rumput laut sedangkan layak dikembangkan(Prioritas 2) adalah home industry, kerupuk ikan dan bertanam sayur. Saran dan strategi yang perludiperhatikan antara lain melakukan sosialiasi, penyuluhan dan pelatihan teknis usaha pada prioritas1 dan prioritas 2 dengan harapan masyarakat terutama nelayan saat tidak melaut tetap meningkatkanpendapatan ekonomi namun tidak melakukan kegiatan destruktif. Selain itu perlu dibentuk kelembagaanpengelolaan (kelompok) mata pencaharian alternatif di TWP Laut Banda sebagai pelopor yang akanmenularkan kemampuannya dalam usaha kepada masyarakat lainnya. Perlu mendapatkan dukungandan fasilitasi dari pemerintah, terkait dengan mata pencaharian alternatif yang akan dikembangkanseperti pendampingan teknis dan membangun pola kemitraan bisnis untuk memperoleh penyediaanmodal dan akses pasar yang lebih luas mengingat sangat sulit akses transportasi di TWP Laut Banda.Title: Identification and Development Strategy of Alternative Livelihoodfor Welfare Society in Water Park of Banda SeaThis study aims to assess the potential of natural resources and human resource profile in TWPBanda Sea and then determine the Alternative Livelihood (MPA) in TWP Banda Sea. This study usedthree approaches: the study of literature, observations, surveys and Participatory Rural Appraisal (PRA).Data analysis methods were used rating scale analysis, feasibility study analysis and SWOT analysis.The results showed that alternative livelihoods are feasible to be developed (Priority 1) is seaweedfsarming and should be developed (Priority 2) are a home industry, fish crackers and vegetable farming.Strategies can be done that socializing, counseling and technical training for alternative livelihoods inpriority 1 and priority 2. This was done in the hope of people especially fishermen, when they are notfishing, they still earn money, but did not do destructive activities. Addition it is necessary be formedinstitutional management (group) of alternative livelihood in TWP Banda Sea as a pioneer who willtransmit capability in order to other societies. Require to get the support and facilitation from the agencies,associated with alternative livelihoods that will be developed, such as technical assistance and businesspartnerships to get capital and market access given the very difficult transportation access in TWP BandaSea.

ANALISIS SISTEM DINAMIK PERIKANAN MULTISPESIES: STUDI TERHADAP PERIKANAN PELAGIS DI PELABUHAN PERIKANAN SAMUDRA CILACAP Krisna Fery Rahmantya; Nimmi Zulbainarni; Benny Osta Nababan
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 17, No 1 (2022): JUNI 2022
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

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Alat tangkap jaring insang hanyut memiliki kontribusi yang besar terhadap tangkapan di PPS Cilacap. Hasil tangkapannya berupa multispesies pelagis kecil, antara lain, meliputi spesies cakalang (Katsuwonus pelamis), spesies tuna kecil mata besar (Thunus obesus), dan spesies layur (Trichiurus lepturus). Penelitian ini bertujuan untuk menganalisis kebijakan usaha perikanan multispesies pelagis dengan alat tangkap jaring insang hanyut dalam hubungan antara subsistem ekologi, subsistem ekonomi, dan subsistem sosial serta menyimulasikan skenario kebijakan dalam rangka peningkatan produksi perikanan berkelanjutan. Penelitian ini menggunakan data sekunder berupa data time series selama 10 tahun (2010—2019). Metode analisis data yang digunakan adalah analisis sistem dinamik. Hasil simulasi model dinamik untuk 30 tahun mendatang menunjukkan bahwa dalam usaha perikanan multispesies pelagis terdapat pola tangkapan yang bergantian pada spesies yang ditangkap setiap tahun sehingga diperlukan pengaturan tangkapan spesies secara bergantian dan tidak berfokus pada satu spesies saja. Rata-rata median renten ekonomi untuk keempat spesies pelagis terbesar mencapai Rp136,96 trilliun dengan rata-rata pertumbuhan jumlah nelayan jaring insang hanyut mencapai 9 nelayan/tahun. Skenario kebijakan yang berupa pengaturan jumlah kapal sangat berpengaruh dalam upaya penangkapan (effort) sehingga dapat memberikan penghematan pada penggunaan biomassa/stok dalam waktu yang lebih lama.Title: Dynamic System Analysis of Multispecies Pelagic Model in Cilacap Fisheries PortDrift gill net fishing has a considerable contribution to the catch at PPS Cilacap. The catch is small pelagic multispecies, includes skipjack tuna (Katsuwonus pelamis), big eyes little tuna (Thunus Obesus), layur species (Trichiurus lepturus) and other fish. This study aims to analyze the policy of pelagic multispecies fishery business using drifting gill nets and its relationship with ecological sub- systems, economic sub-systems and social sub-systems and to simulate policy scenarios to increase sustainable fisheries production. This study analyzed secondary data, a time series data for ten years (2010-2019), using dynamic systems analysis. The dynamic model simulation on the results for the next 30 years shows a catch pattern alternating between species every year in pelagic multispecies fisheries. Therefore, it is necessary to arrange catches of the species alternately and avoid focusing on just one species. The average median economic rent for the four largest pelagic species is IDR136.96 trillion with an average growth of gill net fishers reaching nine fishers/year. The policy scenario in which regulating the number of ships is essential on the catching effort as it may reserve the use of biomass/stock for a longer time.

ECONOMIC VALUATION OF MANGROVE BIOLOGICAL SYSTEM ADMINISTRATIONS IN UJUNG PANGKAH AREA OF GRESIK, EAST JAVA Friza Rahmawanto Wibowo; Gatot Yulianto; Benny Osta Nababan
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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The mangrove ecosystem is important to the people of the Ujung Pangkah Subdistrict because they use it to catch fish, crabs, and shellfish and as a place to make mangrove wood. As a result, it is critical to ensure the long-term viability ecosystem of mangrove in a number, one of which is by providing economic reports on these ecosystems. The motivation behind this study is to gauge the monetary worth of mangrove biological systems. This study was led in Ujung Pangkah Locale utilizing an overview technique. The economic value of mangrove ecosystem services, which include support, supply, regulatory, and cultural services, is used to analyze the data. The outcomes show that the absolute financial worth of mangrove environment administrations covering an area of 1,445 Ha is Rp. 8.981.001.176.087/year or Rp. 6.215.225.727/Ha/year, which includes a value of Rp for supporting services. 7.967.215.987.975/year, the benefit of offering types of assistance is Rp. IDR 23.801.226.560 annually, 988.562.461.194 annually for regulatory services, and 1.421.500.358 annually for cultural services. Mangrove ecosystems have a high environmental service value and must be conserved in order to maintain their high economic value, as evidenced the highest value of economic is regulatory and supporting service. The results of this study's maps can provide local managers and decision-makers with a picture of what occurred to the target ecosystems' quality, enabling them to implement more effective management strategies for the conservation of these ecosystems.

ANALISIS KEPUASAN TERHADAP KUALITAS PELAYANAN PADA BENGKEL MOBIL NEGRO PALEMBANG SUMATERA SELATAN Mujito; Rani Destriana; Benny Osta Nababan; Muhlis
Economicus Vol. 17 No. 2 (2023): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i2.366

This research aims to determine the level of service performance and consumer expectations as well as service indicators that are the company's priorities. This type of research is quantitative descriptive research. The number of samples is 100 samples with data analysis including service quality analysis, CSI analysis and IPA analysis (Importance Performance Analysis). The research results show that: (1) Based on the results of the gap analysis, it can be seen that almost all indicators have negative values. There is 1 indicator that has a positive value, namely indicator number 7, namely: "Negro Car Repair Mechanics in Palembang, South Sumatra provide accurate information regarding workshop services" with a percentage value of 102.47%, which means that for this indicator consumers feel very satisfied. Meanwhile, other indicators have a negative sign, which means that services related to these other indicators have not 100% met consumer expectations. (2) The results of the CSI analysis show that the CSI value is 70.67%. Based on the CSI analysis assessment criteria, this figure is in the quite satisfied criteria, this shows that consumers or service users at the Negro Palembang South Sumatra workshop feel quite satisfied with the service performance provided by the company, in this case the Palembang Negro South Sumatra workshop. (3) Service performance indicators that are a priority for improvement are indicators that are in quadrant I on the Cartesian diagram of IPA analysis (Importance Performance Analysis).

PENGARUH KESADARAN WAJIB PAJAK, SANKSI PAJAK DAN PROGRAM SAMSAT J’BRET TERHADAP KEPATUHAN WAJIB PAJAK PADA KANTOR SAMSAT KOTA BOGOR Muhlis; Kitty Emma Wandasari; Benny Osta Nababan; Zeze Zakaria Hamzah
Economicus Vol. 17 No. 2 (2023): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i2.368

This study was conducted to determine the effect of Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program partially or simultaneously on Taxpayer Compliance at the SAMSAT Office in Bogor City. The variables in this study consist of independent variables, namely Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program while the dependent variable is Taxpayer Compliance. This type of research is quantitative. The research was conducted directly at the SAMSAT Bogor City Office located Jl. Ir. H. Juanda No. 4, PabatonNeighborhoods Central Bogor District, Bogor City, West Java, 16121. The sample in this study is 100 taxpayers who pay motor vehicle tax at the SAMSAT Office in Bogor City. Data collection techniques using questionnaires. As for data analysis using Validity Test, Reliability Test, Classical Assumption Test, Multiple Regression Analysis Test and Hypothesis Test. The results of the study showed that partially and simultaneously the variables of Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program affect Taxpayer Compliance at the SAMSAT Office in Bogor City. The variables of Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program can only explain the variable of Taxpayer Compliance by 22%.

NILAI EKONOMI AIR BUANGAN AC (AIR CONDITIONER) SEBAGAI SUMBER ALTERNATIF UNTUK PEMENUHAN KEBUTUHAN AIR DI KANTOR PEMERINTAHAN KABUPATEN BOGOR Benny Osta Nababan; Yesi Dewita Sari; Mujito; Rini Kusumawati; Febryan Hardiansyah; Mutiara Saripah; Silma Mausuli; Rusli Dwianto; I Gusti Ayu Darma Cintia
Economicus Vol. 17 No. 2 (2023): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i2.371

Reusing AC wastewater is a potentially limited water resource. This research aims to: determine the quality of AC wastewater, estimate the availability of AC wastewater in Bogor Regency government offices, and analyze the economic value of the availability of AC wastewater in Bogor Regency Government Offices. The method used in this research is a technical analysis of water quality tests, quantitative descriptive tabulation calculations to obtain the amount of AC wastewater in each SKPD, and WTP (Willingness To Pay). This research shows that AC wastewater can be used as a water resource because the raw water parameters are good for household purposes such as for toilet use, cleaning services, watering plants, and washing. The estimated AC wastewater produced by 33 SKPDs of the Bogor Regency Government in 1 year is 4,118,400 liters. Water requirements by employees for 1 year are 25,877,601.30 liters. In this case, if AC wastewater can be used, it will cover 15.91% of employee water needs in 1 year. The economic value of AC wastewater is IDR 3.57/liter. If multiplied by the amount of AC wastewater that has not been utilized, the total value of AC wastewater in 1 year is IDR 14,702,688.00. The value of AC wastewater is only 44.6% of the PDAM price per liter. This value is still low because AC waste water is known as waste.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KUE BASAH TRADISIONAL PADA USAHA MIKRO CI ALIH SUKAJADI KOTA BOGOR Benny Osta Nababan; Shofie Salsabila Kalmindah; Wawan Hari Subagyo; Dwi Oktiana Irawati; Andri Budi Santosa
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.393

This research aims to determine consumer purchasing decisions for traditional wet cakes at the Cialih Sukajadi micro-enterprise, Bogor City. Research data collection was carried out using a digital questionnaire technique, namely through a closed Google Form which was distributed to 100 respondents who were shown to consumers of Cialih Sukajadi and its surroundings. (1) The results of the F test research show that the independent variables (product, price, promotion and location) have a significant effect simultaneously on the dependent variable (purchasing decision), seen from the significant value below 0.1 and the calculated F value 13.788 > F table 2, 00. (2) As well as the results of the t-test calculation, where the location variable obtained a t-count of 3.491, so it can be said that the location variable is the variable that most influences the purchasing decision variable for traditional Cialih Sukajadi wet cakes, Bogor City. (3) The coefficient of determination (adjusted R) is 0.341, which means that the marketing mix can be explained by a model with independent variables (product, price, promotion and location) of 34.1% while the remaining 65.9% is explained by other factors outside the variables. researched.

Co-Authors ., Jubaedi ., Muhlis ., Mujito ., Ramadhan Achmad Fahrudi Adra Oktaviani, Tanisa Adriana, Rully Akbar Nugroho Akhmad Solihin Amaroh, Rakhmi Ambiatul Awwalin, Irhaz Amelia Azura Diva Andri Budi Santosa Andri Budi Susanto Anisa Choerunisa Ayu Ningsih, Septia Billy Permana Budi Setiawan Budi Setiawan Choerunisa, Anisa Darma Cintia, I Gusti Ayu Dasmansyah Adyas Dewita Sari, Yesi Dwi Jayanti, Novia Dwi Oktiana Irawati Dwianto, Rusli Dyanti Sitinjak, Monica Fakhri Ramadhan, Muhammad Febryan Hardiansyah Friza Rahmawanto Wibowo Gatot Yulianto Gusniawan, Rino Indira Hamzah Hamzah Hari Subagyo, Wawan Heru Satria Rukmana I Gusti Ayu Darma Cintia Ina Herlawati Indah, Mega Natasha Karlina Maulidya Kitty Emma Wandasari Krisna Fery Rahmantya Luky Adrianto Maman Hermawan Maman Hermawan Maulidya, Karlina Mausuli, Silma Monica Dyanti Sitinjak Muhammad Fakhri Ramadhan Muhlis Muhlis Muhlis Muhlis Muhlis Muhlis Muhlis Mujito Mujito Mujito Mujito Mujito, Mujito Mutiara Saripah Nimmi Zulbainarni Novia Dwi Jayanti Nur Fatimah, Siti Nur Hapifah Nur Khapifah Permana, Billy Radjab Tampubolon Rakhmi Amaroh Randi Deswardi Rani Destriana Refani Monica Gusela Riadi, Septa Rini Kusumawati Rini Kusumawati Rully Adriana Rusli Dwianto Sari, Yesi Dewita Saripah, Mutiara Silvia Septa Riadi Septia Ayu Ningsih Shofie Salsabila Kalmindah Silma Mausuli Siti Nur Fatimah Sobirin, Akhmad Sonny Koeshendrajana Syaiful Anwar Titin Salmah Towaf Totok Irawan Tridoyo Kusumastanto Ujang Sehabuddin Wawan Hari Subagyo Wulan Kurniawati Yesi Dewita Sari Yesi Dewita Sari Yesi Dewita Sari Yesi Dewita Sari, Yesi Dewita Yesi Dewitta Sari Yudi Wahyudin Zakaria Hamzah, Zeze Zeze Zakaria Hamzah

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