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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan MAJALAH ILMIAH GLOBE Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Majalah Ilmiah Bijak Jurnal Penyuluhan Perikanan dan Kelautan Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ekonomi Economicus: Jurnal Ekonomi dan Manajemen COJ (Coastal and Ocean Journal) Jurnal Rekayasa Lampung (JRL) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Benny Osta Nababan
STIE Dewantara, Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PESERTA PENSIUN PADA PT. TASPEN (PERSERO) CABANG DEPOK Osta Nababan, Benny; Adra Oktaviani, Tanisa
Economicus Vol. 12 No. 1 (2018): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.150

Abstract

This study aims to analyze the factors that affect the satisfaction of participants Pension (Y) at PT.Taspen (Persero) Branch Depok. Independent variables used in this research are Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4) and Emphaty (X5). The sample of this research is 100 Participants from all population. Data collection techniques in this study using questionnaires and literature study. Data analysis technique using multiple linear regression analysis with SPSS program. The results showed that tangible (X1), reliability (X2), and responsiveness (X3) partially have a significant influence on satisfaction of pension participant (Y) meaning that the better tangible, reliability and responsiveness then the satisfaction of pension participant will increase. Assurance (X4) and Emphaty (X5) are not partially insignificant to the satisfaction of the Pension Participant (Y). The result of calculation of coefficient of determination shows that the satisfaction of the participant of pension is influenced by five independent variables such as tangible (X1), reliability (X2), responsiveness (X3), assurance (X4) and Emphaty (X5) equal to 53,7% and the rest equal to 46, 3% is influenced by other factors.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DI INDOGROSIR CIBINONG Osta Nababan, Benny; ., Ramadhan
Economicus Vol. 12 No. 2 (2018): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i2.152

Abstract

This study aims to determine the effect of the marketing mix including products, prices, promotions, and locations, both simultaneously and partially on purchasing decisions at Indogrosir Cibinong. The results of data analysis show that the product, price and location have a significant effect on purchasing decisions while the promotion has no significant effect on purchasing decisions. The marketing mix consisting of products, prices, promotions and purchasing decisions jointly influences purchasing decisions. The coefficient of determination (R2) is 0.351 which means that 35.1% of purchasing decisions in Indogrosir Cibinong are influenced by product variables, price, promotion, and location, while the remaining 64.9% is influenced by other variables outside the research. Suggestions that can be given in this study are: (1) Indogrosir Cibinong should pay attention to product factors by paying attention to products that are not close to expiration, good quality products, attractive packaging, and not dusty and neat; (2) Price factor by providing affordable prices, prices according to product quality, prices listed in accordance with the price that must be paid, the price offered is competitive and relatively cheap, and prices are in accordance with the benefits of the product; (3) Location factors by paying attention to parking arrangements, parking areas of two or four-wheeled vehicles are quite adequate, the location of Indogrosir is easily accessible by public transportation, as well as the strategic location of Indogrosir.
ANALISIS DISKRIMINAN OPERATOR SELULER TELKOMSEL DAN OPERATOR SELULER LAINNYA (INDOSAT OOREDOO, XL AXIATA, 3) TERHADAP KEPUTUSAN BRAND SWITCHING DI STIE DEWANTARA Osta Nababan, Benny; Ambiatul Awwalin, Irhaz
Economicus Vol. 13 No. 1 (2019): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.161

Abstract

The purpose of this study was to compare the independent variables of Telkomsel cellular operators with other operators and determine the discriminant model of the brand switching of cellular operators Telkomsel. The approach used in this study is a comparative quantitative method. Independent variable consisting of product quality (X1), price (X2), promotion (X3) and brand image (X4), the dependent variable is Brand Switching (Y). The population of this study was 1028 STIE Dewantara (Odd Year 2015-2018) students. The number of samples taken was 100 samples with Slovin formula with alpha 5%. Data analysis using discriminant analysis. The results showed that the variables used in this study were overall valid and reliable so that the data obtained could be used in discriminant analysis of cellular operators of Telkomsel and other cellular operators. The value of consumer satisfaction of cellular operators is, on average, more satisfied to Telkomsel cellular operators, which is shown by the average value of satisfaction of 397.07 points while other cellular operators amount to 357.87 points. There are 3 differences in consumer perceptions of cellular operators towards Telkomsel. The difference in perception is in the variables of product quality, promotion and brand image. This means that users of cellular operators will compare these 3 variables before making a move to the Telkomsel brand.
PENGARUH PRODUK, HARGA, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DISTRO CLUB DI KOTA BOGOR Osta Nababan, Benny; ., Jubaedi
Economicus Vol. 13 No. 2 (2019): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i2.169

Abstract

This study the sampling technique used accidental sampling technique and the samples of this study was 100 respondents. The results of the study show that the results of the partial hypothesis test prove that the product variable with a t-count value of 3,240> t-table value 1.66. With a significance value of 0.002 <0.05 a significance value smaller than 0.05 indicates that at the significance level of 5%, the hypothesis HO is rejected and Ha is accepted. Hypothesis test results simultaneously prove that together the factors of product, price, location and promotion have a positive and significant influence on consumer purchasing decisions Distro Club Kota Bogor. The results of multiple linear regression test obtained a regression equation that is Y = 5.743 + 0.399 X1 + 0.187 X2 + 0.010 X3 + 0.081 X4 which means that there is an increase in product, price, location and promotion as much as one unit will raise consumer purchasing decisions Distro Club City of Bogor. Whereas if there is no increase in product value, price, location and promotion then the value of the consumer purchasing decision Distro Club Bogor City will be constant at 5.743. The results of the coefficient of determination test obtained an adjusted R² value of 0.290, this shows that 29.0% purchasing decisions in Distro Club Bogor City influenced by the marketing mix while the remaining 71.0% purchasing decisions are influenced by other variables not examined in this research.
ANALISIS DISKRIMINAN BAURAN PEMASARAN TERHADAP PERSEPSI KONSUMEN UNTUK MEMUTUSKAN PEMBELIAN SEPEDA MOTOR MATIC MEREK HONDA DAN YAMAHA DI STIE DEWANTARA Osta Nababan, Benny; Permana, Billy
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.178

Abstract

This research was conducted to determine differences in consumer perceptions of Honda and Yamaha brand motorcycles. Data were collected by survey technique to 100 students of STIE Dewantara who used automatic motorcycles from Honda and Yamaha in 2013 and above. The results obtained from this study: (1) the score on the test of the greater difference in average Honda motorcycles compared to Yamaha; (2) there are 4 differences in variables between groups, product variables, location and promotion making the reason for consumers to decide to buy a Honda motorcycle while for consumer price variables prefer to buy a Yamaha motorcycle; (3) There are differences in behavior between Honda and Yamaha motorcycle users because they have a sig <0.1 value in the Entered / Removed Variables table; (4) Dependent variable (Y) can be explained by all independent variables (product, price, location and promotion) of 75.34%, which means that all independent variables have a positive effect on the dependent variable (Y) of purchasing decisions; (5) Honda motorcycles have a positive sign (+) with independent variables (product, location and promotion) while Yamaha motorbikes have a negative sign (-) with independent variables (price); (6) The discriminant model is suitable to be used and is able to classify it properly for discriminant analysis in this study because it obtained a high accuracy rate of 96%.
PERSEPSI KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN DI GREEN WHITE CAFÉ BOGOR Osta Nababan, Benny; Fakhri Ramadhan, Muhammad
Economicus Vol. 14 No. 2 (2020): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i2.189

Abstract

This study aims to determine the level of customer satisfaction with service quality at the Green White Café Bogor, then to determine the value of the consumer satisfaction index at the current Green White Café Bogor and the last is to determine the factors that must be improved so that customer satisfaction can be met. The population in this study were visitors to the Green White Café Bogor with a total sample of 100 respondents and was determined based on the Slovin formula. Data collection techniques were carried out using surveys and questionnaires, while for data analysis using the help of Microsoft Excel 2010 and SPSS version 22 software to test the validity test, reliability test, Service Quality (SQ), Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). ). The results showed that there were 12 service qualities that got a negative gap, 4 service quality that got a positive gap, and 1 that got no gap. Then for the value of the consumer satisfaction index at the Green White Café Bogor is currently 83.27%, which means that consumers feel quite satisfied but are not considered to be maximized overall, and in the importance performance analysis (IPA) analysis, there is one service attribute that must be a priority. main to be improved by café management in order to meet customer satisfaction.
PENGARUH AUDIT TENURE, DEBT DEFAULT, DAN OPINION SHOPPING TERHADAP PENERIMAAN OPINI AUDIT GOING CONCERN PADA INDUSTRI TEKSTIL DAN GARMEN PERIODE TAHUN 2014-2018 YANG TERDAFTAR DI BURSA EFEK INDONESIA Osta Nababan, Benny; Maulidya, Karlina
Economicus Vol. 15 No. 1 (2021): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i1.223

Abstract

As global business competition is getting tougher, the company not only aims to seek optimal profit but also aims for the financial and non-financial survival of a company to be able to operate in the future. The conditions and events experienced by the company can provide an indication of the company's going concern, examples of significant and continuous losses that raise doubts about the company's survival. Going concern is the survival of a business entity and is an assumption in the financial reporting of the entity so that if the entity experiences the opposite condition the entity becomes a problem. This study aims to examine the relationship between audit tenure, debt default, and opinion shopping on going concern audit opinion acceptance. This study uses a sample of textile and garment companies listed on the Indonesia Stock Exchange for the period 2014-2018. Based on purposive sampling, a total sample of 16 companies. Hypothesis testing using logistic regression. The results showed that audit tenure, debt default, and opinion shopping had no significant effect on going concern audit opinion acceptance.
ANALISIS PROSES PENGECATAN EXCAVATOR NGH 320 MENGGUNAKAN KONSEP SIX SIGMA DI PT CATERPILLAR INDONESIA Osta Nababan, Benny; Setiawan, Budi
Economicus Vol. 15 No. 2 (2021): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i2.246

Abstract

This study aims to identify the causes of low quality and provide suggestions for improving the painting process of the NGH 320 Excavator. The method used to conduct this research is the Six Sigma DMAIC method. With a sigma level value of 3.86, the painting process for the Excavator NGH 320 still requires process improvements to increase the sigma value. Based on the Pareto Diagram, the types of defects that dominate in the painting process are Runs/Saging (too much paint attached) of 65.08% and Fish Eyes (painting defects in the form of craters on the top coat paint) of 14.29%. At the repair stage using steps 5W + 1H and FMEA, the results obtained are 6 recommendations for improvement, namely providing IQA (Incoming Quality Assurance) in the goods receiving area, changing the operator's rolling schedule to every 1 or 2 weeks, changing the size of the spray gun nozzle to a larger size. small size (size 413 to 411), installing a filter regulator on the mixing machine, conducting training on understanding the working methods used, providing new tools for cleaning plates and some suggestions from the results of this research on the painting process of the NGH 320 Excavator.
PENGARUH EVENT MARKETING TERHADAP MINAT BERKUNJUNG DI CIBINONG CITY MALL Osta Nababan, Benny; Ayu Ningsih, Septia
Economicus Vol. 16 No. 1 (2022): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.278

Abstract

This study aims to determine the effect of event marketing (involvement, interaction, immersion, intensity, individuality, innovation, and integrity) on interest in visiting Cibinong City Mall, to find out what factors are the most dominant in influencing interest in Cibinong City Mall and to knowing the magnitude of the determination of event marketing variables in explaining interest in visiting Cibinong City Mall. Based on the results of the study, it was found that the variables involvement, interaction, immersion and integrity had a positive and significant influence on visiting interest. Meanwhile, the variables of intensity, individuality and innovation have no effect on interest in visiting Cibinong City Mall. Simultaneously, all independent variables have a positive and significant influence on visiting interest. The for the amount of determination, the results were 34,7%, meaning that the variable of interest in visiting was influenced by event marketing variabels (involvement, interaction, immersion, intensity, individuality, innovation, and integrity) of 34,7% while the rest was 65.3% influenced by other variables not examined in this study.
PENGARUH BAURAN PEMASARAN (7P) TERHADAP KEPUTUSAN SEWA KENDARAAN DI PT SURYA SUDECO (TUNAS RENT) Osta Nababan, Benny; Dasmansyah Adyas; Muhlis; Adriana, Rully
Economicus Vol. 16 No. 2 (2022): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i2.297

Abstract

Fulfilling the need for transportation equipment is not only fulfilled by buying but, can also be done through a rental system. As a result, the vehicle rental business has become a very lucrative business opportunity, both corporate and individual. Efforts to seize a fairly large market share require the right strategy so that business owners can achieve the targets that have been set and can increase the number of management units (units in contract). This study aims to determine the effect of marketing variables (7P) on rental decisions at PT Surya Sudeco either partially or simultaneously. This study was also conducted to determine the marketing mix (7P) and how much the marketing mix (7P) can explain the vehicle rental decision at PT Surya Sudeco. The results of the T test show that among the independent variables (X) analyzed, only the product variable has a positive and partially significant effect on vehicle rental decisions. While the results of the F test show that the independent variable (X) simultaneously has a positive and significant effect on the dependent variable (Y). The value of the coefficient of determination (R Square) of 35.1% indicates the contribution of the influence of the independent variable simultaneously to the dependent variable. While the remaining 64.9% is the influence of other variables (residual/error values) outside of the variables studied.
Co-Authors ., Jubaedi ., Muhlis ., Mujito ., Ramadhan Achmad Fahrudi Adra Oktaviani, Tanisa Adriana, Rully Akbar Nugroho Akhmad Solihin Amaroh, Rakhmi Ambiatul Awwalin, Irhaz Amelia Azura Diva Andri Budi Santosa Andri Budi Susanto Anisa Choerunisa Ayu Ningsih, Septia Billy Permana Budi Setiawan Budi Setiawan Choerunisa, Anisa Darma Cintia, I Gusti Ayu Dasmansyah Adyas Dewita Sari, Yesi Dwi Jayanti, Novia Dwi Oktiana Irawati Dwianto, Rusli Dyanti Sitinjak, Monica Fakhri Ramadhan, Muhammad Febryan Hardiansyah Friza Rahmawanto Wibowo Gatot Yulianto Gusniawan, Rino Indira Hamzah Hamzah Hari Subagyo, Wawan Heru Satria Rukmana I Gusti Ayu Darma Cintia Ina Herlawati Indah, Mega Natasha Karlina Maulidya Kitty Emma Wandasari Krisna Fery Rahmantya Luky Adrianto Maman Hermawan Maman Hermawan Maulidya, Karlina Mausuli, Silma Monica Dyanti Sitinjak Muhammad Fakhri Ramadhan Muhlis Muhlis Muhlis Muhlis Muhlis Muhlis Muhlis Mujito Mujito Mujito Mujito Mujito, Mujito Mutiara Saripah Nimmi Zulbainarni Novia Dwi Jayanti Nur Fatimah, Siti Nur Hapifah Nur Khapifah Permana, Billy Radjab Tampubolon Rakhmi Amaroh Randi Deswardi Rani Destriana Refani Monica Gusela Riadi, Septa Rini Kusumawati Rini Kusumawati Rully Adriana Rusli Dwianto Sari, Yesi Dewita Saripah, Mutiara Silvia Septa Riadi Septia Ayu Ningsih Shofie Salsabila Kalmindah Silma Mausuli Siti Nur Fatimah Sobirin, Akhmad Sonny Koeshendrajana Syaiful Anwar Titin Salmah Towaf Totok Irawan Tridoyo Kusumastanto Ujang Sehabuddin Wawan Hari Subagyo Wulan Kurniawati Yesi Dewita Sari Yesi Dewita Sari Yesi Dewita Sari Yesi Dewita Sari, Yesi Dewita Yesi Dewitta Sari Yudi Wahyudin Zakaria Hamzah, Zeze Zeze Zakaria Hamzah