Article Per Year (5 Year)
p-Index From 2020 - 2025
3.504
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
N Rachma
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
PENGARUH IKLAN INTERNET DAN ELECTRONIC WORD OF MOUTH (EWOM)TERHADAP MINAT BELI SITUS ONLINE SHOPEE PADA MAHASISWA DI FEB MANAJEMEN UNIVERSITAS ISLAM MALANG Randy Farid Rachmawan; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.689 KB)

Abstract

ABSTRACT             This study aims to identify and analyze internet advertising and electronics by word of mouth on buying interest in the Shopee Online site for Students of the Faculty of Economics and Business, Malang Islamic University.This research is expected to be one of the references for other parties and can also be used as literature for further research by providing a form of information relating to the variables of internet advertising and electronic word of mouth on buying interest in shopee online shop sites. The sample in this study was the FEB students of the Islamic University of Malang in the 2015-2018 academic year who had known 93 online shopee advertisements. This type of research is an explanatory research type using a quantitative approach. The data sources used in this study are primary data. Data collection is done by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, multicolinerity test, heteroscedasticity test, multiple linear regression, t test, f test and coefficient of determination            The results showed that Internet Advertising and electronic word of mouth (EWOM) had a simultaneous effect on buying interest and Internet advertising and electronic word of mouth (EWOM) had a partial effect on buying interest. Keywords: Iklan Internet, EWOM, Buying Interest
PENGARUH HEDONIC SHOPPING MOTIVES, LIFESTYLE,BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN SEPATU VANS (Studi Kasus Pada FEB Unisma Jurusan Manajemen Angkatan 2018) Etik Ekawati; N Rachma; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (913.335 KB)

Abstract

Abstract             The research aims to analyse the direct influence and indirect influence of the four variables, namely hedonic shopping motives, lifestyle, brand image and brand awareness of the purchase decision of Vans branded shoes. The population of this research is the management student of 2018 generation. Since it is not known for sure the number of users of Vans shoes in FEB UNISMA Management Force 2018, then samples were taken using Malhotra formula so that obtained 130 respondents qualified as samples. Using multiple linear regression analyses with the analysis tool of SPSS 20The Research was conducted by providing questionnaires and using purposive sampling methods. The results of this study showed that (1) hedonic shopping motives, (2) lifestyle, (3) Brand image and (4) brand awareness are simultaneously influential to the purchase decision, and partially hedonic shopping motives, lifestyle, brand image and brand awareness directly to the purchase decision of Vans shoes. keyword: Hedonic shopping motives, lifestyle, brand image, brand awareness and purchase decision
Pengaruh Word Of Mouth, Brand Image, Dan Country Of Origin Terhadap Keputusan Pembelian Online Produk Eiger (Studi Kasus Mahasiswa FEB Unisma) Moh Imron; N Rachma; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 23 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.847 KB)

Abstract

Abstract This study examines and analyzes the effect of word of mouth, brand image, and country of origin on online purchasing decisions of Eiger products. This research uses explanatory research type. The research subjects were carried out on FEB students of the Islamic University of Malang. Malhotra theory is used to take samples, namely the number of items x 5 so that the sample is found as many as 140 people. The data collection method is done by using a questionnaire. The analysis method used is the Validity Test, Realiability Test, Normality Test, Multiple Linear Regression Analysis, Classical Assumption Test, Multicolinearity Test, Heteroscedasticity Test, Determination Coefficient (R2) and Hypothesis Test. The results showed that Word of Mouth, Brand Image and Country of origin had a simultaneous influence on Eiger Product Online purchase decisions, Word of Mouth had an effect on Eiger Product Online purchase decisions, Brand Image had an effect on Eiger Product Online purchase decisions, Country of origin affected Online purchase decisions for Eiger Products. Keywords: Word Of Mouth, Brand Image, Country Of Origin, Purchase Decision
Pengaruh Integrated Marketing Communication (IMC) Terhadap Brand Equity (Studi Pada PT. Bank Mandiri Persero Tbk. Cabang Jakarta Gedung Jaya ) Dhila Nofia Azhari; N Rachma; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 03 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1121.233 KB)

Abstract

AbstractThe aims of this study is to examine the effect of Integrated Marketing Communication (IMC) on Branding Equity of PT. Bank Mandiri Persero Tbk. Branch Jakarta Gedung Jaya.The population of this study is the consumer of PT. Bank Mandiri Branch Jakarta Gedung Jaya. The researcher select 90 samples of customer using purposive sampling method. The data in this study is gained from multiple linear regression, classical assumption and hypothesis test.The results of this study indicate that advertising, personal selling, public relations, and event have significant effect on brand equity of PT. Bank Mandiri Branch Jakarta Gedung Jaya. On the other hand,  sales promotio dan, direct marketing have negative effect on  brand equity of PT. Bank Mandiri (Persero) Tbk.. Keywords: Integrated Marketing Communication, Branding Equity, PT. Bank Mandiri KCP Jakarta Pusat. PT. Bank Mandiri Branch Jakarta Gedung Jaya.
PENGARUH CITRA MEREK, KUALITAS PRODUK, IKLAN, VARIETY SEEKING, DAN HARGA TERHADAP PERPINDAHAN MEREK KE KOSMETIK WARDAH (Studi Pada Konsumen Bedak Wardah di Sardo Swalayan) Windy Tri Septiningsih; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 03 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.033 KB)

Abstract

ABSTRACThis study aims to determine the effect of Brand Image, Product Quality, Advertisements, Variety Seeking, and Prices on Brand Transfers partially or simultaneously. The population and sample in this study were 85 people who were consumers of Wardah Powder in Sardo Supermarkets. Data collection through questionnaires. in this study using the help of SPSS version 14 with the data testing techniques used in this study include validity test, reliability test, normality test, classic assumption test, multiple linear regression analysis, and testing the research hypothesis.The results of this study indicate that product quality, advertising, and variety seeking partially have no significant effect on brand displacement while brand image and price have a significant effect on brand displacement. Simultaneously, it shows that brand image, product quality, advertising, variety seeeking, and price influence the brand shift in wardah powder.Keywords: Brand Image, Product Quality, Advertising, Variety seeking, Price and brand transfer
PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan tahun 2016-2019 pengguna Smartphone Samsung) Novia Eka Anggraini; N Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.379 KB)

Abstract

Abstract            This research was aimed to test and analyze the effect of quality perception and brand image simultaneously to the purchase intention of Samsung smartphone,the effect of quality perception to the purchase intention of Samsung smartphone, and the effect of brand image to the purchase intention of Samsung smartphone. On this research, the total population of students of Economics and Business Faculty of UNISMA, generation of 2016-2019 who used Samsung smartphone was unknown, therefore, the sample of research exerted Malhotra theory as many as 75 respondents. Based on the data collection, the researcher analyzed the data through multiple linear regression test. This data analysis resulted these following information:1) The quality perception and brand image was simultaneously able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019, 2) The quality perception was able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019, 3) The brand image was able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019. Keywords: Quality Perception, Brand Image, Purchase Intention
PENGARUH CUSTOMER DELIGHT (JUSTICE, ESTEEM DAN FINISHING TOUCH) TERHADAP ACTIVE DAN PASSIVE LOYALTY Meliza Dwi Ratna Sari; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.638 KB)

Abstract

ABSTRACT               This study aims to discuss and analyze the influence of customer delight: justice, esteem and finishing touch on active and passive loyalty. The population consisted of 221 and a sample of 70 respondents. Data collection in this study used a questionnaire. Data analysis in this study used SPSS 14. Application data used in this study included multiple linear regression analysis, validity test, reliability test, normality test, classic assumption test and hypothesis test. That there are simultaneous effects of variables of justice, esteem and finishing touch on the active and passive loyalty of Primagama's tutoring institutions. Partially customer delight, namely the esteem variable, has no significant effect on the variable active and passive loyalty of Primagama's tutoring institution. Whereas the justice and finishing touch variables have a significant influence on the variable active and passive loyalty of Primagama's tutoring institution.Keywords:Customer Delight; Justice;Esteem;Finishing Touch;Active Loyalty;Passive Loyalty
Analisis Brand Experience Dan Brand Commitment Terhadap Brand Loyalty (Study Pada Konsumen Go-Jek Yang Berada Di Dinoyo) Rofikul A’la; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1226.921 KB)

Abstract

ABSTRACTThis research to analyze Brand Experience and Brand Commitment on Brand Loyalty with go-jek for the the study case in Dinoyo city, the variable used is Brand Loyalty for independent variable with Brand Experience and Brand Commitment for dependent variable, this research study type is explanatory research with quantitative approach which used questionnaire for instuments research and distributed to respondents which amounts to 96 people for sampel. Data in this research processing with SPSS 20 application for windows, The result of study in partially that conclude there are had influence between Brand Experience and Brand Commitment on Brand Loyalty with positive and significant, that result from regresion test, Brand experience and Brand Commitment on Brand Loyalty had signification score more than 0,05  and in simulanerous Brand Experience and Brand Commitment had influence effect on Brand Loyalty together that from result of regresion test that had signification score more than 0,05 and Fvalue 31,019. Keyword  : Brand Experience,Brand Commitment,Brand Loyalty
PENGARUH E-SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN GO-JEK MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISMA Pengguna Jasa Go-Jek) Mochammad Zulkifli Fauzi; N Rachma; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 6 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.386 KB)

Abstract

ABSTRACT The purpose of this study is to find out and analyze the influence of e-service quality toward Go-Jek customers loyality through satisfaction as intervening variable with testing in every variable. Purpossive sampling was used to adopt the sample of this study which means using particular condsideration by paying attention toward respondents that is required in taking the sample. The setting of this study is in faculty of economic and bussiness of UNISMA especially the students who are active as the user of Gojek application. This study uses descriptive-quantitative annalysis by using asessment through likert scale which the whole results will be tested the validity,  the reliability,  the normality assumption,  the regretion annalysis, T testing and the path analysis.            From the result of data analysis, partially prove that e-service quality, loyality and satisfaction directly emerge positive and significant influence. While the result of indirect test shows that satisfaction can not mediate e-service quality and loyality. Because  even when the customers are not satisfy, they will keep using GoJek in the future time.Keywords : e- service, loyality , satisfaction
PENGARUH PEMULIHAN LAYANAN TERHADAP LOYALITAS PELANGGAN JNE EXPRESS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi kasus pada mahasiswa FEB UNISMA Prodi Manajemen Angkatan 2017) Susetyo Puji Choerunnisa; N Rachma; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (659.265 KB)

Abstract

AbstractThis reserch aims to determine the effect of service recovery on customer loyalty JNE EXPRESS with customer satisfaction as an intervening variable in FEB UNISMA management class of 2017. The population are who have used JNE EXPRESS services. The sampels were taken using malholtra formula so that obsianed 110 responden qualified as sampels. In this study the data collection techniques used were questionnaires and interviews. The tool used for data analysis in this study is to use a software application in the form of SPSS version 20. The method of analysis in this study uses path analysis. The instrument test in this study was a normality test, reliability test, validity test, t test, Sobel test. The result study shows that service Recovery significantly influences Customer Satisfaction. While Customer Satisfaction has a significant effect on Customer Loyalty and Service Recovery Has a Significant Effect on Customer Loyalty through Customer Satisfaction. Keywords: Service Recovery, Customer Loyalty, Customer Satisfaction
Co-Authors A. Agus Priyono Abdur Rokhim ABS, M Khoirul Aby Kusno Achmad Agus Priyono Adinda Putri Ramadhani Afi Rahmat Slamet Ahmad Syaekhul Umam Aleria Irma Hatneny Alfian Budi Primanto Ana Laillaturovikoh Andik Kurniawan Arini Fitri Mustapita Asrori Tamam Dedi Prayogo Desi Santika Hastary Dhila Nofia Azhari Dwiki Erna Yulistiani Elok Faiqotul H Etik Ekawati Fadhil Fadhlur R Fahmi Huzal Alifi Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Galang Jalu Tanaya Hardiani Permata Sari Karina Putri Melati Khalikussabir, Khalikussabir Lita Lusiana Susanti Lufiana Ikasanti Lukluk’ Atul Bahiroh M Hufron M. Hufron Meliza Dwi Ratna Sari Moch. Romzi Arifn Mochammad Zulkifli Fauzi Moh Imron Moh. Rizal Mohammad Rizal Mq Agung Muchamad Choirul Hisam Muhammad Ariasa Muhammad Rizqi Ar-rouf Mukhammad Firdaus Nikmatul Khoiriyah Novia Eka Anggraini Nurhajati Nurhajati Randy Farid Rachmawan Ria Wahyu Agustina Richi Irawan Rio Era Deka Rizal Ahmad Alfarizi Rofikul A’la Siti Asiyah Sofi Indah Sari Susetyo Puji Choerunnisa Umnun Fariza Wilantika Wilantika WILDAN SUYUTHI Windy Tri Septiningsih Yuni Asmayunita Zilfiyah Silmi