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N Rachma
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ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS DESTINASI DIMEDIASI CITRA DESTINASI DAN KEPUASAN WISATAWAN (Studi Kasus Pada Wisata Paralayang Kota Batu) Moh. Rizal; N Rachma; Achmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTSince the development of internet technology which is a network system that has become one of the facilities for companies to market a product or service to consumers. With social media that is heard today is no stranger, the growth of the internet is increasingly widespread and more and more are using it so that through internet sites such as Facebook, Istagram and other social media easily an information is quickly conveyed via the internet or can be called electronic word of mouth (e-wom) includes paralayang tourism information which is now one of the trends on social media.The spread of information carried out by tourism objects on social media with a delivery process that is elegantly designed so that someone's decision to visit tourism is created. After that, providing a pleasant service with a variety of products that are in line with the market so that customers will be satisfied with what is seen on social media and indirectly the customer will communicate with others by discussing electronic word of mouth, destination image, tourist satisfaction, and destination loyalty. The results of the study provide electronic word of mouth information, destination image, and tourist satisfaction have a significant positive effect on destination loyalty, and the destination image mediates the effect of electronic word of mouth on destination loyalty, and tourist satisfaction mediates the effect of electronic word of mouth on destination loyalty.Keywords: Electronic word of mouth, destination image, tourist satisfaction, Destination loyalty
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA GOJEK MALANG (Studi Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Islam Malang) Fadhil Fadhlur R; N Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine and analyze the influence of Service Quality, Price, Company Image on Satisfaction of Gojek Malang Customers. Knowing and analyzing the effect of Consumer Satisfaction on Consumer Loyalty of Gojek Malang. Knowing and analyzing the influence of Service Quality, Price, Company Image on Consumer Loyalty of Gojek Malang. Knowing and analyzing the influence of Service Quality, Price, Company Image on Consumer Loyalty through Satisfaction of Gojek Malang Customers. The population of this study were Gojek users in FEB UNISMA 2018 in the amount of 238, while the sample was 70 customers. Data analysis using Path analysis.The results of the study show that Service Quality has a direct effect on loyalty. While the price and corporate image do not affect consumer loyalty. Satisfaction directly affects Consumer Loyalty. satisfaction is able to mediate the relationship of the influence of service quality on loyalty, but satisfaction is not able to mediate the influence of price and corporate image on consumer loyalty.Keywords: Service Quality, Price, and Corporate Image, Loyalty, Satisfaction
ANALISIS PENGARUH KUALITAS LAYANAN, KEPUASAN DAN EXPERIENTIAL MARKETING TERHADAP ELECTRONIC WORD OF MOUTH LAZADA ONLINE SHOP Lufiana Ikasanti; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research aims to test and analyze the influence of quality of service, satisfaction, and experiential marketing against electronic word of mouth Lazada online shop. Population and samples are 80 online user shop Lazada. Collection of data through the questionnaire. The data analysis in this study is SPSS help version 14. Testing practical use of the data study used is includes validity test, reliability test, normality test, path test, T-Test, and Sobel test. The results of analysis (path analysis) that the quality of service and Experiential Marketing affect the satisfaction , Quality of service and Experiential Marketing  affect the Electronic Word Of Mouth , Satisfaction) Affect the Electronic Word Of Mouth , and the quality of Service and Experiential Marketing  affect the Electronic Word Of Mouth  through Satisfaction.Keywords:Quality of service, Experiential Marketing, Electronic Word Of Mouth, Satisfaction.
Pengaruh Atribut Produk, Persepsi Nilai, Pengalaman Konsumen terhadap Minat Beli Ulang Yang di mediasi Oleh Kepuasan Konsumen (Pada Pengguna Smartphone Xiaomi di Kelurahan Dinoyo, Malang) Muhammad Ariasa; N Rachma; Achmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study tries to analyze Product Attributes, Value Perceptions, Consumer Experiences, Product Attributes, and Repurchase Interests of Xiaomi Smartphone Users in Dinoyo District, Malang. "The sample in this study was smartphone users in Dinoyo District, Malang. The data collection techniques of this study were with questions. Data analysis used in this study was quantitative descriptive using a Likert scale, path analysis, t test, sobel test, and tests using the program Based on the results of data analysis, Perceived Value, Customer Experience has a significant influence on consumer satisfaction on xiaomi smartphone users in the Dinoyo District, and the Perception Value, Consumer Experience, and Customer Satisfaction variables have a significant influence on repurchases on xiaomi smartphone users at dinoyo District, The product attribute has no significant effect on customer satisfaction on xiaomi smartphone users in dinoyo District, and the product attribute variable is not significant on the repurchase interest for Xiaomi smartphone users in Dinoyo District, Malang.  Keywords: Product Attributes, Value Perception, Consumer Experience, Repurchase Interest, Consumer Satisfaction
Pengaruh Motivasi Wisata Dan Citra Destinasi Terhadap Keputusan Berkunjung di Museum Angkut Batu (Studi Kasus pada Mahasiswa FEB Universitas Islam Malang Angkatan 2016) Galang Jalu Tanaya; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.09 No. 17 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to examine and analyze the partial influence of tourism motivation on visiting decisions, the partial influence of destination image on visiting decisions, and the simultaneous influence of tourism motivation, destination image on visiting decisions. The population of the study were students of the Islamic University of Malang class of 2016 who had visited the Angkut Batu Museum whose numbers were unknown, so the sample calculation using the Malhotra method resulted in 100 samples. The data analysis technique used instrument test, normality test, multiple linear regression analysis, classical assumption test, and hypothesis test using SPSS 25.0 multiple regression analysis. The results of this study are tourism motivation and destination image have a significant effect on the decision to visit the Museum Angkut Batu either partially or simultaneouslKeyword : tourism motivation, destination image, visiting decision
Pengaruh Ekuitas Merek, Kelompok Rujukan Dan Preferensi Merek Terhadap Keputusan Memilih Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Yuni Asmayunita; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of brand equity, reference groups and brand preferences simultaneously and partially on the decision to choose a management study program at FEB Unisma. The population using management students of FEB Unisma TA class 18/19 & TA 19/20 known numbers are recorded at the Education Ministry as many as 6,412 students. Determination of the research sample using purposive sampling techniques that have been calculated using the Slovin formula totaling 99 respondents. Analysis using multiple linear regression models. The results of this study indicate that brand awareness is partially significant influence on decision making, brand association partially influences decision making, impression of brand quality partially on decision making, brand loyalty partially on decision making, reference group partially on decision making, and Brand preference partially influences significantly on the decision of choosing. Simultaneously the results of this study are brand awareness, brand association, brand quality impression, brand loyalty, reference groups and brand preferences significantly influence the decision to choose a management study program at FEB Unisma. Keywords: brand awareness, brand association, brand quality impression, brand loyalty, reference groups, brand preferences and decision to choose
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP MINAT BELI ULANG DENGAN PERSEPSI NILAI SEBAGAI VARIABEL INTERVENING Elok Faiqotul H; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 14 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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 AbstractAbstract               The purpose of this study was to determine the effect of service quality and brand image on repurchasing interest with perceived value as an intervening variable. The population and sample in the study were GrabExpress users in Lowokwaru District with respondents as many as 100 people. Data collection by distributing questionnaires. Data analysis in this study used SPSS version 16. The sampling technique used purposive sampling method and the data testing techniques used in this study included validity test, reliability test, classic assumption test and path.                The results of this study state that service quality and brand image have a significant positive effect on perceived value, service quality and brand image have a significant effect on repurchase interest, perception of value not positive which cannot mediate service quality to repurchase interest while perceived value has positive effect towards repurchasing interest that can mediate brand image Keywords: Service Quality, Brand Image, Repurchase Interest, and Value Perception
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Cus-Cus Cafe Malang) Ria Wahyu Agustina; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to find out and analyze the influence of service quality and price on customer loyalty through satisfaction as an intervening variable of Cus-Cus Cafe Malang. The population and samples are Cus-Cus Cafe Malang customers, 92 people. Data collection through questionnaires. Data analysis in this study uses SPSS version 16. The sampling technique uses the explanatory research method and the data testing techniques used in this study include validity test, reliability test, normality test, path analysis, t test, and sobel test.               The results of the analysis show that service quality and prices in partial tangible, service quality have a significant effect on satisfaction and prices have no significant effect on satisfaction, service quality and prices have a direct effect on loyalty, service quality variables indirectly influence customer loyalty and satisfaction as intervening variables and prices indirectly have a non-significant effect on customer loyalty with satisfaction as an intervening variable.Keywords: Service Quality, Price, Customer Loyalty and Satisfaction.
PENGARUH PROMOSI PENJUALAN DAN ATMOSFER TOKO TERHADAP PEMBELIAN IMPULSIF DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING PADA KONSUMEN SUPERINDO TLOGOMAS MALANG Rizal Ahmad Alfarizi; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 8. No. 9 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to analyze the impact of Sales Promotion and Store Atmosphere towards Impulse Buying through consideration of Positive Emotion at Superindo Tlogomas Malang. This research will be conducted by distributing questionnaires to 99 respondents which are consumer of Superindo. Quantitative analysis with path analysis analysis model method were used for the technical analysis.The results of this study indicate that the sales promotion influence positively and significantly related to impulse buying, store atmosphere affect positively and significantly related to impulse buying, positive emotion in a positive and significant impact on impulse buying.Keywords: Sales Promotion, Store Atmosphere, Impulse Buying.
Co-Authors A. Agus Priyono Abdur Rokhim ABS, M Khoirul Aby Kusno Achmad Agus Priyono Adinda Putri Ramadhani Afi Rahmat Slamet Ahmad Syaekhul Umam Aleria Irma Hatneny Alfian Budi Primanto Ana Laillaturovikoh Andik Kurniawan Arini Fitri Mustapita Asrori Tamam Dedi Prayogo Desi Santika Hastary Dhila Nofia Azhari Dwiki Erna Yulistiani Elok Faiqotul H Etik Ekawati Fadhil Fadhlur R Fahmi Huzal Alifi Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Galang Jalu Tanaya Hardiani Permata Sari Karina Putri Melati Khalikussabir, Khalikussabir Lita Lusiana Susanti Lufiana Ikasanti Lukluk’ Atul Bahiroh M Hufron M. Hufron Meliza Dwi Ratna Sari Moch. Romzi Arifn Mochammad Zulkifli Fauzi Moh Imron Moh. Rizal Mohammad Rizal Mq Agung Muchamad Choirul Hisam Muhammad Ariasa Muhammad Rizqi Ar-rouf Mukhammad Firdaus Nikmatul Khoiriyah Novia Eka Anggraini Nurhajati Nurhajati Randy Farid Rachmawan Ria Wahyu Agustina Richi Irawan Rio Era Deka Rizal Ahmad Alfarizi Rofikul A’la Siti Asiyah Sofi Indah Sari Susetyo Puji Choerunnisa Umnun Fariza Wilantika Wilantika WILDAN SUYUTHI Windy Tri Septiningsih Yuni Asmayunita Zilfiyah Silmi