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All Journal Jurnal Manajemen dan Bisnis Indonesia Edutourism : Journal Of Tourism Reseach Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal Business, Management and Innovation Review Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Syafrizal Helmi Situmorang
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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The Influence of Brand Satisfaction on Brand Loyalty with Emotional Brand Attachment and Brand Love as Intervening Variables on Millennial Consumer at Clinic Ms Glow Medan Fauziah Fauziah; Endang Sulistia Rini; Syafrizal Helmi Situmorang
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1755

Abstract

This research aims to test the influence of Brand Satisfaction on Brands Loyalty with Emotional Brand Attachment and Brand Love as Intervening Variables. In this study, the population was Millennial Consumers at Clinic Ms Glow Medan. Sample used in this research were 150 respondents, sampling technique using purposive sampling. Data collection uses questionnaires and answers assessed using a Likert scale. Data analysis uses SmartPLS with analysis methods SEM (Structural Equation Modeling). The results of this research show that brand satisfaction, emotional brand attachment, and brand love have a positive and significant effect on brand loyalty. Brand satisfaction has a positive and significant effect on emotional brand attachment. Brand satisfaction has a positive and significant effect on brand love. Emotional brands attachment has a positive and significant effect on brand love. Brand satisfaction has a positive and significant effect on brand loyalty on Millennial Consumers at Clinic Ms Glow Medan mediated by emotional brand attachment. Brand satisfaction has a positive effect and significant impact on brand loyalty on Millennial Consumer at Clinic Ms Glow Medan which is mediated by brand love, in this case it is in the form of complementary mediation.
The Role of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a Mediating Variable in Siantar Zoo Tourism Riki Riduansyah Rambe; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economics, Commerce, and Management Vol. 2 No. 1 (2025): January : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i1.417

Abstract

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.
The Psychological Pull of FoMO in Consumer Behavior: a Literature Review Hartini Pratiwi Pane; Syahrika Luthfi; Ismail Napitupulu; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences Vol. 1 No. 4 (2024): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i4.373

Abstract

The purpose of the research is to find out FoMO in analyzing customer satisfaction. SLR method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying inclusion and exclusion criteria, 1,098 out of 3,977 articles were deemed relevant. Thereafter, these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in this study. Based on data from SLR the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis. The results of writing the article found that Fear of Missing Out (FoMO), which capitalizes on the feeling of fear of missing an opportunity, is proven to increase consumer confidence to make a purchase immediately. Effective marketing strategies in leveraging Fear of Missing Out (FoMO) often involve elements of time constraints and product popularity that can trigger impulsive behavior in consumers. Social media marketing also plays an important role by creating interactions that attract consumers through trending content. The findings in this study enable brands to strengthen emotional connections with consumers, expand reach, and drive engagement in purchase decisions.
The Effectiveness of Instagram Visual Campaigns on Brand Awareness Among Gen Z Lamriama Valintina Chrystina Siregar; Syafrizal Helmi Situmorang; Baby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences Vol. 2 No. 1 (2025): International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i1.392

Abstract

This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel for building and increasing brand awareness due to its ability to reach a wide audience , interact directly, and provide a personalized experience. Through a literature review, this article identifies factors that influence the effectiveness of social media in increasing brand awareness. awareness , including choosing the right platform, relevant and engaging content, and user engagement. In addition, the study also discusses the challenges that brands face in building awareness among Gen Z, such as information overload and the tendency of audiences to be more critical of advertising. The results of this review can provide insights for marketers in designing more effective social media strategies for the younger generation and help brands stay relevant in an increasingly competitive market.
The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers Riki Thomas Tarigan; Beby Karina Fawzeea Sembiring; Syafrizal Helmi Situmorang
International Journal of Economics and Management Sciences Vol. 2 No. 1 (2025): International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i1.429

Abstract

The purpose of this study was to determine and analyze the direct influence of Servicescape, Brand Image and Customer Satisfaction on Repurchase Intention and to see the role of Customer Satisfaction as an intervening variable. The research method used is descriptive associative using a sample of 150 respondents. The data analysis method used is (Partial Least Square) PLS using the Smart PLS application. The results showed that Servicescape and Customer Satisfaction have a positive and significant effect on Repurchase Intention; Brand Image has a positive but not significant effect on Repurchase Intention; Servicescape and Brand Image have a positive and significant effect on Customer Satisfaction; Servicescape and Brand Image have a positive and significant effect on Repurchase intention through customer satisfaction at Customer Maxx Coffee in Medan.
The Effect of Advertisements and Consumer Reviews on Buying Interest in Wardah Cosmetic Products in Medan City with Social Media Involvement as a Moderation Variable Mey Ramayanti Tinambunan; Dwi Sakinah; Lamriama Valintina Chrystina Siregar; Syafrizal Helmi Situmorang
International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i4.57

Abstract

Using social media engagement as a moderating variable, this research seeks to assess the impact of advertising and user reviews on purchasing interest in cosmetic items in Medan City. The data was gathered from 130 participants who filled out a survey using a Likert scale. To assess the link between variables, Partial Least Squares Structural Equation Modeling (PLS-SEM) is utilized for analysis. Both advertisements and customer reviews significantly impact consumers' propensity to make a purchase, while the former has a stronger impact. However, social media engagement has not been proven to moderate the relationship between advertising and consumer reviews and buying interest. This model successfully explains 98.1% of the variance of buying interest, which shows the high power of the model in predicting consumer buying interest. Based on these results, marketing strategies that focus on advertising and consumer reviews need to be optimized to increase consumer buying interest.
Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review Mario Andreas Ginting; Rusdiono Rusdiono; Moudy Fitria Respati; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.38

Abstract

The purpose of the research is to find out Brand Experience in analyzing Consumer Satisfaction for the purchase of Virtual Items in the Mobile Legend game. The method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. Systematic literature reviews (SLRs) were conducted in two well-known databases, Science Direct and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,038 articles were considered relevant. Afterwards, these papers were carefully examined to produce an in-depth analysis of the subject. In the end, 12 papers were selected for in-depth examination in this study. Based on data from SLR articles written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis. The results of the article are known that Brand experience plays a very important role in increasing consumer satisfaction in purchasing Mobile Legends virtual game items. By creating a positive and consistent experience, developers can build strong relationships with players and encourage them to become loyal customers.
ANALYSIS OF BRAND IMAGE, BRAND TRUST, CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE BANK SYARIAH INDONESIA (STUDY AT BSI KCP KRAKATAU) Ahmad Fadli; Beby Karina F. Sembiring; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.764

Abstract

This study examines how Brand Image, Brand Trust, and Customer Experience affect Customer Satisfaction through Bank Syariah Indonesia Krakatau branch Perceived Value. Quantitative associative research. This study uses primary and secondary data. Descriptive statistics, path, and path diagram analyses are used. This study includes Bank Syariah Indonesia Krakatau clients who use multiple products. This study has 353 respondents. This study found that Brand Image has a positive and significant effect on Customer Satisfaction and Perceived Value, Brand Trust has a negative and insignificant effect, and Customer Experience has a positive and significant effect on both.
THE INFLUENCE OF DIGITAL CUSTOMER EXPERIENCE AND ENJOYMENT ON FLIP E-WALLET E-LOYALTY THROUGH E-TRUST IN MEDAN CITY MILLENIAL GENERATIONS Fika Yusti Harahap; Amrin Fauzi; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.785

Abstract

The digital revolution has changed various business environments, including the financial services industry. In this era, a financial service that called financial technology has been developed. The existence of a digital revolution can present various kinds of innovations in digital payments, one of which is e-wallet. The existence of various e-wallets can lead to increasingly fierce competition to get customer e-loyalty. E-loyalty becomes a top priority in this research because e-loyalty plays an important role in creating a sustainable competitive advantage, so companies can develop better in the long term. The purpose of this study was to find out and analyze the effect of digital customer experience and enjoyment on e-loyalty, e-wallet flip through e-trust in the millennial generation in Medan city. The population in this study was all millennials who had used the Flip application in Medan city. The sampling method used the Non Probability Sampling technique with Purposive Sampling, while the number of samples in this study were 115 respondents. The data analysis method used Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that Digital Customer Experience has a positive and significant effect on E-Loyalty, Enjoyment has a positive and significant effect on E-Loyalty, Digital Customer Experience has a positive and significant effect on E-Trust, Enjoyment has a positive and significant effect on E-Trust, E- Trust has a positive and significant effect on E-Loyalty, Digital Customer Experience has a positive and significant effect on E-Loyalty through E-Trust, Enjoyment has a positive and significant effect on E-Loyalty through E-Trust.
THE EFFECT OF PRIVATE LABEL, SERVICE QUALITY, PRODUCT DISPLAY AND PRICE DISCOUNT ON IMPULSE BUYING AT PT. X MABAR HILIR BRANCH, MEDAN CITY Tiza Rahmadina; Sugih Arto Pujangkoro; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.917

Abstract

Supermarket or minimarket sales are carried out impulsively (Impulse Buying). In this study, impulse purchases are thought to be influenced by four factors, namely private labeling, service quality, product displays, and price discounts. For this reason, the researcher explains how the challenges of this research are formulated: 1) Does private label affect impulse purchases at PT. X Mabar Hilir Branch? 2) Does the quality of service affect impulse purchases at PT. X Mabar Hilir Branch? 3) Does the product display have an impact on impulse buying at the PT. X Mabar Hilir Branch? 4) Does the price cut have an impact on impulse purchases at PT. X Mabar Hilir Branch?; How to do Private Label, Service Quality, Product Display, & Price Discount All Affect Impulse Buying at the PT. X Mabar Hilir Branch? In this study, 150 PT. X Mabar Hilir clients served as the quantitative research samples. The study's findings are as follows: (1) Private Label has a positive and significant impact on customers' impulsive purchases during PT. X Mabar Hilir with t counts > the ttable (2.501 > 1.97646), and the significance of t is below 0.05 (0.013 0.05); (2) Service Quality has a positive as well as a significant impact on customers' impulsive purchases that PT. X Mabar Hilir with t counts > the ttable (2.375 > 1.97646); (3) Price has a positive and significant; (3) Through tcount > ttable (2.501 > 1.97646) and the significance of t is below 0.05 (0.013 0.05), product display has an important and beneficial effect on consumer impulse buying at the PT. X Mabar Hilir Branch; Price discounts have a positive and significant impact on consumer impulse purchases at PT. X when tcount > ttable (2.011 > 1.97646) as well as the significance of t is less than 0.05 (0.046 0.05); ((5) For f counts > ftable (59.565 > 2.43) or an importance of 0.05, private label, service quality, product display, and price discount have a positive and significant impact on consumer impulse buying at PT. X. Branch Mabar Hilir .
Co-Authors Adinda Nadila Azhari Ahir, Diana Ahmad Fadli Amrin Fauzi Aprizal Haris Sinaga Ayu Sagia Baby Karina Fawzeea Sembiring Beby Karina F. Sembiring Beby Karina Fawzee Sembiring Beby Karina Fawzeea Sembiring Christine Christine Dian Natari Dwi Sakinah Endang Sulistia Rini Endang Sulistya Rini Euodia Grace Maranatha Fadli Fauziah Fauziah Fika Yusti Harahap Hartini Pratiwi Pane Ira Hairani Br. Damanik Irmayanti Nasution Ismail Napitupulu Lamriama Valintina Chrystina Siregar Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mey Ramayanti Tinambunan Moudy Fitria Respati Mufida Sari Muhammad Hajar Haitami Muhammad Teguh Syahvira Nasution Musawir Da'i Rade Juliman Lumbantoruan Riki Riduansyah Rambe Riki Thomas Tarigan Rizkya Paulita Nasution Rusdiono Rusdiono Sipayung, Nia Alfrika Stevani Korentia Sebayang Sugih Arto Pujangkoro Syahrika Luthfi Tetty Yuliaty Tiza Rahmadina Tri Widiyanti Wibowo, Rulianda P. Wisnu Agus Harmawan Yeni Absah Yessi Claudia Sianipar