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All Journal Jurnal Manajemen dan Bisnis Indonesia Edutourism : Journal Of Tourism Reseach Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal Business, Management and Innovation Review Journal of Ekonomics, Finance, and Management Studies Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Syafrizal Helmi Situmorang
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE EFFECT OF PRIVATE LABEL, SERVICE QUALITY, PRODUCT DISPLAY AND PRICE DISCOUNT ON IMPULSE BUYING AT PT. X MABAR HILIR BRANCH, MEDAN CITY Tiza Rahmadina; Sugih Arto Pujangkoro; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.917

Abstract

Supermarket or minimarket sales are carried out impulsively (Impulse Buying). In this study, impulse purchases are thought to be influenced by four factors, namely private labeling, service quality, product displays, and price discounts. For this reason, the researcher explains how the challenges of this research are formulated: 1) Does private label affect impulse purchases at PT. X Mabar Hilir Branch? 2) Does the quality of service affect impulse purchases at PT. X Mabar Hilir Branch? 3) Does the product display have an impact on impulse buying at the PT. X Mabar Hilir Branch? 4) Does the price cut have an impact on impulse purchases at PT. X Mabar Hilir Branch?; How to do Private Label, Service Quality, Product Display, & Price Discount All Affect Impulse Buying at the PT. X Mabar Hilir Branch? In this study, 150 PT. X Mabar Hilir clients served as the quantitative research samples. The study's findings are as follows: (1) Private Label has a positive and significant impact on customers' impulsive purchases during PT. X Mabar Hilir with t counts > the ttable (2.501 > 1.97646), and the significance of t is below 0.05 (0.013 0.05); (2) Service Quality has a positive as well as a significant impact on customers' impulsive purchases that PT. X Mabar Hilir with t counts > the ttable (2.375 > 1.97646); (3) Price has a positive and significant; (3) Through tcount > ttable (2.501 > 1.97646) and the significance of t is below 0.05 (0.013 0.05), product display has an important and beneficial effect on consumer impulse buying at the PT. X Mabar Hilir Branch; Price discounts have a positive and significant impact on consumer impulse purchases at PT. X when tcount > ttable (2.011 > 1.97646) as well as the significance of t is less than 0.05 (0.046 0.05); ((5) For f counts > ftable (59.565 > 2.43) or an importance of 0.05, private label, service quality, product display, and price discount have a positive and significant impact on consumer impulse buying at PT. X. Branch Mabar Hilir .
ANALYSIS OF THE EFFECT OF COMMITMENT AND PARTICIPATION ON COOPERATIVE PERFORMANCE WITH INNOVATION AS INTERVENING VARIABLES IN COOPERATIVES IN SERDANG BEDAGAI DISTRICT Adinda Nadila Azhari; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.929

Abstract

This study aims to determine the Effect Analysis of Commitment and Participation on Cooperative Performance with Innovation as an Intervening Variable in Cooperatives in Kab. Serdang Bedagai. This study used primary and secondary data obtained by distributing questionnaires to all actively assisted cooperatives in the Serdang Bedagai district government area, totaling 72 cooperative units. The questionnaire that was distributed online consisted of profiles of respondents and consisted of several statements that were in accordance with the variables contained in this study. The type of research used in this research is to use an associative method with a quantitative approach. Associative research was conducted to determine whether there is influence between exogenous variables and endogenous variables. The results of the study show that organizational commitment directly has a positive and significant effect on cooperative innovation in Serdang Bedagai District. Directly member participation has a positive and significant effect on cooperative innovation in Serdang Bedagai District. Directly organizational commitment has a positive and significant effect on the performance of cooperatives in Serdang Bedagai Regency. Directly member participation has a positive and significant effect on the performance of cooperatives in Serdang Bedagai Regency. Cooperative innovation directly has a positive and significant effect on the performance of cooperatives in Serdang Bedagai District. Indirectly, organizational commitment has a positive and significant effect on the performance of cooperatives in Serdang Bedagai Regency through cooperative innovation.
THE EFFECT OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION TO USERS OF TRANSPORTATION SERVICES ONLINE IN MEDAN CITY Ira Hairani Br. Damanik; Fadli; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.981

Abstract

This study aims to determine and analyze the effect of customer experience on customer loyalty with customer satisfaction as an intervening variable for users of online transportation services in Medan City. The population in this study is the people in Medan City, especially Medan Amplas District who have used Grab, Gojek and Maxim. The sampling technique in this study was non-probability sampling of 180 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Customer Experience had a positive and significant effect on Customer Loyalty, Customer Experience had a positive and significant effect on Customer Satisfaction, Customer Satisfaction had a positive and significant effect on Customer Loyalty,
ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION CAFE RUANG SARCA MEDAN Euodia Grace Maranatha; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1001

Abstract

Based on data from the Ministry of Tourism and Creative Economy, in 2021, the creative industry will contribute quite a lot to the GDP of the national economy, up to 6.98 percent, almost 7 percent with a value of no less than Rp. 1.134 trillion (Ghofar, 2022). The Ministry of Tourism and Creative Economy explained that there are 17 sub-sectors of the creative economy in Indonesia, namely: game developer, architecture, interior design, music, fine arts, product design, fashion, culinary, (animated film and video photography), visual communication design, television and radio, craft, advertising, performing arts, publishing, and applications (Kemenparekraf, 2022), based on 17 (seventeen) sub-sectors of the creative economy in Indonesia, culinary is the largest contributor (30%) from the tourism and creative economy sectors. The culinary industry has a very strong potential for development, so that the culinary industry receives great attention from the government so that this sector can progress by providing facilitation such as business training, access to capital, and business start-up assistance. In addition, the Ministry of Tourism and Creative Economy also participates in promoting this very diverse Indonesian cuisine in domestic and foreign markets (Kemenparekraf, 2022).
ANALYSIS OF THE EFFECT OF DIGITAL CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH EMOTIONAL MARKETING AND CUSTOMER SATISFACTION FOR INDIHOME CUSTOMERS Yessi Claudia Sianipar; Syafrizal Helmi Situmorang; Rulianda Purnomo Wibowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1023

Abstract

Some of the conclusions obtained from this research are as follows following: Digital customer experiencesignificantly influence customer satisfaction. This shows that the greater the digital customer experience value that can be felt by customers, the customer satisfaction will increase. Digital customer experiencesignificantly influence emotional marketing. In this study, the relationship between these two variables is the closest of all variables because it has the highest path coefficient and t values. This shows that the greater the value of the digital customer experience, the greater the emotional marketing that customers can feel. emotional marketingsignificantly influence customer satisfaction. This shows that the greater the value of emotional marketing that can be felt by customers, the customer satisfaction will increase. emotional marketingsignificantly influence customer loyalty. This means that the greater the value of emotional marketing that can be felt by customers, the customer loyalty will increase. Customer satisfactionsignificantly influence customer loyalty. This shows that the greater the value of customer satisfaction, the greater customer loyalty will be. Digital customer experiencesignificantly influence customer loyalty through customer satisfaction. Digital customer experiencesignificantly influence customer loyalty through emotional marketing. emotional marketingsignificantly influence customer loyalty through customer satisfaction. Digital customer experiencesignificantly influence customer satisfaction through emotional marketing. Digital customer experiencesignificantly influence customer loyalty through emotional marketing and customer satisfaction.
ANALYSIS OF THE INFLUENCE OF WORK DISCIPLINE, WORK FACILITIES AND WORK COMPETENCIES ON PERFORMANCE ACHIEVEMENT WELL SERVICE FUNCTION EMPLOYEES AT PT PERTAMINA HULU ROKAN PANGKALAN MILK FIELD Musawir Da'i; Yeni Absah; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1292

Abstract

This research aims to determine and analyze the influence of Work Discipline, Work Facilities and Work Competence on the performance of Well Service employees at PT Pertamina Hulu Rokan Pangkalan Susu Field. The method used in this research is a descriptive method with a quantitative approach using multiple linear regression techniques. The population in this study was 96 employees with a sample of 66 respondents. The data analysis used is Validity Test, Reliability Test, Classic Assumption Test (Normality Test, Heteroscedasticity Test and Multicollinearity Test), Hypothesis Test (T Test, F Test), Determination Test and Multiple Linear Regression Analysis. The results of this research show that partially Work Discipline has a positive and significant effect on performance with a value of tcount > ttable, namely 3,393 > 1.998 and a Sig < α value, namely 0.001 < 0.05. Meanwhile, partially, Work Facilities do not have a positive and significant effect on performance with a value of tcount < ttable, namely 1.089 < 1.998 and a value of Sig > α, namely 0.280 > 0.05. Partial Job Competence also shows that there is no positive and significant influence on performance with a value of tcount < ttable, namely 0.635 < 1.998 and a value of Sig > α, namely 0.528 > 0.05. Simultaneously, Work Discipline, Work Facilities and Work Competence have a positive and significant effect on performance with a value of fcount > ftable, namely 17.594 > 2.751 and a value of Sig < α, namely 0.000 < 0.05. The contribution of Work Discipline, Work Facilities and Work Competence to performance together is 43%, while the remaining 57% is influenced by other variables not examined in this research.
THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT ON THE EFFECT OF USER INTERFACE ON CUSTOMER SATISFACTION ON DIGITAL STREAMING SERVICE USERS Wisnu Agus Harmawan; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1430

Abstract

The development of streaming technology has led to a significant increase in video-on-demand (VOD) services, with competition in Indonesia's SVOD market being intense. The streaming industry faces challenges in managing platforms to satisfy customers and maintain subscriptions. Satisfying customers is a critical goal for streaming service providers, and customer satisfaction is a major result of digital marketing techniques. Customer engagement is one of the factors that affect satisfaction. Besides that, the platform's user interface plays a crucial role in enhancing both customer engagement and satisfaction. However, there is limited research on user interface and customer engagement. This study aims to analyze the effect of user interface on satisfaction through customer engagement using a sample of 260 digital streaming service users in Medan City, consisting of Netflix, Disney+, Prime Video, and HBO GO users. Data analysis techniques using path analysis with approach Structural Equation Modeling (SEM). The results showed that user interface positively and significantly impacts customer engagement and satisfaction. Customer engagement positively and significantly impacts customer satisfaction. Indirectly, user interface positively and significantly impacts customer satisfaction through customer engagement
THE INFLUENCE OF SERVICE INNOVATION AND SELF SERVICE TECHNOLOGY ON E-LOYALTY IN USING CASH BNI MANAGEMENT THROUGH E-SATISFACTION ON PT BANK NEGARA INDONESIA (PERSERO) Tbk. MEDAN BRANCH OFFICE Mufida Sari; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 2 (2024): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i2.1548

Abstract

PT Bank Negara Indonesia (Persero) Tbk presents Cash Management financial services with various flagship features such as account information, transfer management, mass management, liquidity management and various other features which are expected to be able to answer the needs and provide ease of transactions and increase customer loyalty to PT Bank Negara Indonesia (Persero) Tbk. This study aims to analyze directly and indirectly the effect of Service Innovation and Self-Service Technology on E-loyalty in using Cash Management through E-Satisfaction at PT Bank Negara Indonesia (Persero) Tbk Medan Branch Office. This type of research is associative research. The types of data used are primary data and secondary data obtained from interview questionnaires and documentation studies. The population in this study were all BNI cash management customers at PT Bank Negara Indonesia Medan Main Branch Office, totaling 144 corporations/customers. Sampling in this study uses probability sampling technique. The criterion used is census sampling. Census sampling is a sampling technique by taking the entire total population to be used as a sample. The number of samples was 144 respondents. The data analysis method used is SEM-PLS. The results showed that the service innovation variable and the self service technology variable directly affect e-satisfaction and the service innovation variable and the self service technology variable directly affect e-loyalty, then the e-satisfaction variable directly affects e-loyalty, the service innovation variable indirectly has a significant effect on e-loaty through e-satisfaction, and the self service technology variable indirectly has a significant effect on loyalty through e-satisfaction.
The Influence Of Influencer Marketing On Gen Z Consumer Purchase Interest a Literature Review Dian Natari; Rade Juliman Lumbantoruan; Dwi Sakinah; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.29

Abstract

The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,036 articles were assessed as relevant, after which these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in the study. Based on SLR data, the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis.The results of writing the article are known that Influencer marketing is one of the company's strategies in achieving their strategic goals by utilizing influencers as messengers for products or brands so that they can reach a wider market.Brand is the identity of a company, where companies build a good brand image so that potential consumers can remember the good image of a product and stick to potential consumers.The results of this study show that many factors influence consumer behavior, including the role of influencers, product quality, and social media marketing strategies.
Pengaruh Social Media Marketing dan Content Marketing Terhadap Minat Beli: Studi Kasus pada Followers Instagram MBD Kontraktor Muhammad Teguh Syahvira Nasution; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6300

Abstract

The rapid development of digital technology has influenced marketing strategies, including the use of social media marketing (SMM) and content marketing (CM) to enhance consumer buying interest. This study aims to analyze the impact of SMM and CM on the buying interest of Instagram followers of MBD Kontraktor. Using a descriptive quantitative method, the study involved 208 active Instagram followers. Data were collected through online questionnaires, documentation studies, and direct observation. The results show that SMM has a positive and significant impact on buying interest. This is evident from active interaction strategies, relevant information, and creative content delivered through social media. CM also significantly influences buying interest, characterized by relevant, informative, easily understood, and consistent content. Both strategies, when combined, exhibit a stronger positive impact, confirming that the synergy of SMM and CM effectively attracts consumer interest. This study contributes to the academic literature on digital marketing and offers practical guidance for companies to improve their marketing strategies. Based on these findings, companies are expected to better understand the importance of utilizing social media and high-quality content to enhance consumer appeal and loyalty.
Co-Authors Adinda Nadila Azhari Ahir, Diana Ahmad Fadli Amrin Fauzi Aprizal Haris Sinaga Ayu Sagia Baby Karina Fawzeea Sembiring Beby Karina F. Sembiring Beby Karina Fawzee Sembiring Beby Karina Fawzeea Sembiring Christine Christine Dian Natari Dwi Sakinah Endang Sulistia Rini Endang Sulistya Rini Endang Sulistya Rini Euodia Grace Maranatha Fadli Fauziah Fauziah Fika Yusti Harahap Hartini Pratiwi Pane Ira Hairani Br. Damanik Irmayanti Nasution Ismail Napitupulu Lamriama Valintina Chrystina Siregar Marhaini, Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mey Ramayanti Tinambunan Moudy Fitria Respati Mufida Sari Muhammad Hajar Haitami Muhammad Teguh Syahvira Nasution Musawir Da'i Rade Juliman Lumbantoruan Riki Riduansyah Rambe Riki Thomas Tarigan Rizkya Paulita Nasution Rusdiono Rusdiono Sipayung, Nia Alfrika Siti Zulaikha Stevani Korentia Sebayang Sugih Arto Sugih Arto Pujangkoro Syahrika Luthfi Tetty Yuliaty Tiza Rahmadina Tri Widiyanti Wibowo, Rulianda P. Wisnu Agus Harmawan Yeni Absah Yessi Claudia Sianipar