Garuda - Garba Rujukan Digital

Huda, Khasbulloh

Universitas Mayjen Sungkono

Author-ID : 3306286

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS STRATEGI KONSUMEN TERHADAP PEMBELIAN KRUPUK RAMBAK AR-ROHMAH DI KEMLAGI MOJOKERTO Nidya Rizkawati; Eny Rachmawati; Adil Abdillah; Khasbulloh Huda
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Juni
Publisher : Politeknik Negeri Ambon

From the initial survey it was discovered that AR-Rohmah's rambak cracker turnover decreased due to regional executions during the Covid-19 pandemic. The problem studied is how the marketing strategy, product quality, consumer tastes, brand image and purchase intention, does it affect the intention to buy AR-Rohmah rambak crackers. The purpose of this study was to determine the effect of marketing strategy, product quality, consumer tastes and brand image on interest in buying AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. The population in this study are consumers who buy, have bought or know about AR-Rohmah rambak crackers. The number of samples is 80 people. Research using multiple linear regression analysis. The results showed that marketing strategy, product quality, consumer tastes and brand image had a partial and simultaneous significant effect on buying interest on AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. This can be seen from the test results which have a sig value of less than 0.05, with a regression sales result Y = 8.649 + 0.107X1 + 0.300X2 + 0.322X3 + 0.300X4. While the coefficient of determination has a value of 76.9% which indicates that it has a large influence value simultaneously.

Upaya Meningkatkan Kinerja Karyawan Dengan Efikasi Diri, Tingkat Pendidikan Melalui Kepuasan Kerja Huda, Khasbulloh
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2306

Companies face many problems related to employee performance, so many researchers are interested in studying and conducting research. This research aims to determine the direct influence between self-efficacy and education level on job satisfaction. They also know the direct influence of self-efficacy, level of education, and job satisfaction on employee performance. It also shows the role of job satisfaction in mediating the relationship between self-efficacy and education level on employee performance. The method in this research is research with a quantitative approach; the population used is all employees of P.T. Gansar Jaya, with a sample of 63 employees; for data analysis, using Structural Equation Modeling (S.E.M.) and Smart P.L.S. version 3.0 software. The results of this research show that self-efficacy and education level directly influence job satisfaction. Self-efficacy, education level, and job satisfaction directly influence employee performance. Meanwhile, self-efficacy has an indirect influence on employee performance through job satisfaction. The indirect effect of education level is that it influences performance through job satisfaction. Keywords: Self-Efficacy; Educational Level;, Job Satisfaction; Employee performance

Upaya Meningkatkan Kinerja Karyawan Dengan Efikasi Diri, Tingkat Pendidikan Melalui Kepuasan Kerja Huda, Khasbulloh
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2306

Companies face many problems related to employee performance, so many researchers are interested in studying and conducting research. This research aims to determine the direct influence between self-efficacy and education level on job satisfaction. They also know the direct influence of self-efficacy, level of education, and job satisfaction on employee performance. It also shows the role of job satisfaction in mediating the relationship between self-efficacy and education level on employee performance. The method in this research is research with a quantitative approach; the population used is all employees of P.T. Gansar Jaya, with a sample of 63 employees; for data analysis, using Structural Equation Modeling (S.E.M.) and Smart P.L.S. version 3.0 software. The results of this research show that self-efficacy and education level directly influence job satisfaction. Self-efficacy, education level, and job satisfaction directly influence employee performance. Meanwhile, self-efficacy has an indirect influence on employee performance through job satisfaction. The indirect effect of education level is that it influences performance through job satisfaction. Keywords: Self-Efficacy; Educational Level;, Job Satisfaction; Employee performance

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