Articles
<![CDATA[Sosialisasi dan Pelatihan Content Marketing Berbasis Digital Untuk Meningkatkan Daya Saing UMKM ]]>
<![CDATA[Purwanto, Edy]]>;
<![CDATA[AR, M. Munir Syam]]>;
<![CDATA[Arifin, Miftahol]]>
<![CDATA[ BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023) ]]>
Publisher : <![CDATA[LPMP Imperium ]]>
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DOI: 10.36407/berdaya.v5i3.1135
<![CDATA[The use of digital marketing is currently one of the keys to the success of MSMEs. The activity of marketing a product via the internet can certainly reach consumers who cannot be reached by conventional marketing. The use of social media such as Instagram, Facebook and others will certainly make it easier for the message to be conveyed to consumers. MSMEs must have the ability to create content marketing. In Pagerungan Besar village itself there are several MSMEs that have products that are quite well known. However, there are problems in the marketing sector, especially creating content marketing. This activity was carried out to provide education to MSME players and provide training on procedures for creating digital-based content marketing. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving the problems experienced by MSMEs. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of content marketing. Next, it is necessary to provide assistance in creating attractive packaging designs that meet the established standards.]]>
<![CDATA[Pendampingan Pembuatan Desain Kemasan Pada UMKM Di Desa Sumbernangka ]]>
<![CDATA[Arifin, Miftahol]]>;
<![CDATA[Purwanto, Edy]]>;
<![CDATA[AR, M. Munir Syam]]>
<![CDATA[ BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 2 (2024) ]]>
Publisher : <![CDATA[LPMP Imperium ]]>
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DOI: 10.36407/berdaya.v6i2.1172
<![CDATA[Sumbernangka is one of the villages in Arjasa District which has various potentials that need to be developed. This service activity is very important to carry out immediately in order to create independent and prosperous MSMEs. There are two priority problems that will be resolved through this service activity, namely the problem of MSME actors not being aware of the importance of packaging design and the problem of not knowing how to create attractive packaging designs. Therefore, this activity was carried out with the aim of providing education to the public about the importance of packaging design and providing training on how to make good packaging. The activities carried out are in the form of outreach and training. This method is deemed appropriate to solve the problems experienced by SMEs in Sumbernangka Village. There are three stages carried out during the implementation of activities, namely the activity preparation stage, activity implementation stage and activity evaluation stage. The socialization and training activities carried out were able to increase participants' understanding of packaging design. Apart from that, this activity is also able to increase the competency of MSMEs in Sumbernangka village in creating packaging designs using the Canva application.]]>
<![CDATA[PENDAMPINGAN PEMBUATAN DESAIN KEMASAN DAN SOSIAL MEDIA MARKETING PADA UMKM JAMU TRADISONAL ]]>
<![CDATA[Edy Purwanto]]>;
<![CDATA[Sapriadi]]>;
<![CDATA[Rifqil Hilmi]]>;
<![CDATA[Nur Fadhilatul Jannah]]>;
<![CDATA[Nurfaizah]]>;
<![CDATA[Inayatul Laili]]>;
<![CDATA[Leli Dwi Fitria]]>;
<![CDATA[Agus Jufriyanto Hidayat]]>
<![CDATA[ Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 4 No. 1 (2024) ]]>
Publisher : <![CDATA[Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI) ]]>
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<![CDATA[Di era digital yang semakin maju, para pelaku umkm mengalami banyak tantangan untuk meningkatkan daya saing produk. Tantangan tersebut diantaranya adalah pemasaran produk dab Desain keamsan yang menarik. Kegiatan pengabdian ini bertujuan untuk mendukung pengembangan usaha mikro, kecil, dan menengah (UMKM) Jamu Tradisional Ibu Rasmina melalui pendampingan dalam pembuatan desain kemasan dan pemasaran media sosial. Mitra dalam kegiatan ini yaitu UMKM Jamu Tradisional Ibu Rasmina di desa Jambu kecamatan lenteng Kabupaten Sumenep. Metode yang digunakan yaitu sosialisasi dan pelatihan tentang bagaimana membuat desain kemasan yang menarik dan bagaiaman melakuan promosi melalui social media. Hasil dari kegiatan ini menunjukkan bahwa terdapat peningkatan pemahaman dan keterampilan dalam membuat desain yang lebih menarik dan bagaimana membuat content dalam social media. Hasil dari Pre test dan Post Test menggunakan Skala Guttman dapat disimpulkan bahwa pemilik UMKM yang awalnya tidak mengetahui mengenai desain kemasan dan promosi menggunakan social media marketing kini menjadi paham akan pentingnya hal tersebut. Pengabdian ini diharapkan dapat menjadi model bagi pengembangan UMKM lainnya dalam menghadapi persaingan pasar yang semakin ketat melalui inovasi desain kemasan dan optimalisasi pemasaran digital.]]>
<![CDATA[PENGARUH DISKON HARGA, KUALITAS PRODUK DAN BELANJA HEDONIS TERHADAP PEMBELIAN IMPULSIF ]]>
<![CDATA[Achmad Nurfauzi]]>;
<![CDATA[Edy Purwanto]]>
<![CDATA[ Ekomania Vol. 10 No. 3 (2024): April 2024 ]]>
Publisher : <![CDATA[Ekomania ]]>
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DOI: 10.29062/ekomania.v10i3.38
<![CDATA[Advances in information technology have encouraged an increase in the number of internet users in Indonesia. This research was conducted on Generation Z in Sumenep Regency. The purpose of this research is to find out and analyze the effect of price discounts on impulse buying, to find out and analyze the effect of product quality on impulsive buying, to find out and analyze the effect of Hedonic Shopping on impulsive buying. This research uses a quantitative approach. The number of respondents used was 114 respondents taken using purposive sampling technique. The respondent criteria used in this research are consumers who use and have made impulse purchases, consumers who have Classic - Gold member accounts and Generation Z consumers. Data collection was carried out by distributing questionnaires to respondents directly. Based on the research results, it shows that the price discount variable has a positive and significant influence on impulsive purchases in the Shopee marketplace, the product quality variable has a positive and significant influence on impulsive purchases in the Shopee marketplace, and the hedonic shopping variable has a positive and significant influence on impulse purchases in the Shopee marketplace.]]>
<![CDATA[Mediating Role Of Satisfaction And Moderating Role Of Perceived Value: A Empirical Study Of Electronic Commerce In Indonesia ]]>
<![CDATA[M. Munir Syam AR]]>;
<![CDATA[Edy Purwanto]]>;
<![CDATA[Miftahol Arifin]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i3.5775
<![CDATA[This research develops a research model where satisfaction is a mediating variable in the influence of e-service quality on loyalty. Then, perceived value acts as a moderating variable of the influence of satisfaction on loyalty. The object of this research is electronic commerce (e-commerce) in Indonesia. The sample in this study was 260 respondents taken using a purposive sampling technique. The respondent criteria used are that the respondent has an account at an online shop such as Shopee, Lazada, Tokopedia, and other online shops. Respondent also has made purchases at these online shops. Data was obtained through distributing questionnaires. Hypothesis testing is carried out using simple regression analysis, mediation tests, and moderation tests using the Hierarchical Moderated Regression (HRM) technique. Research finds that partially e-service quality has a significant influence on Satisfaction and also on Loyalty. Satisfaction also has a significant influence on loyalty. This research also found that satisfaction is a variable that can mediate the influence of E-service quality on loyalty. However, on the contrary, this research found that perceived value does not moderate the influence of satisfaction on the loyalty of E-Commerce users.]]>
<![CDATA[The Role of Human capital in Creating Sustainable Competitive Advantage for Culinary MSMEs in Madura Indonesia ]]>
<![CDATA[Arifin, Miftahol]]>;
<![CDATA[Purwanto, Edy]]>;
<![CDATA[Hafidhah]]>
<![CDATA[ Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijjm.v6i1.1410
<![CDATA[MSMEs in the culinary sector in Madura have great potential to contribute to the regional and national economy. However, the challenges faced by culinary MSMEs in Madura are very diverse, including increasingly fierce competition, lack of skills, and limited access to training. In this context, it is important to understand the role of human capital in creating sustainable competitive advantages for Madurese culinary SMEs. This research aims to determine and analyze the role of human capital in creating sustainable competitive advantage in the Madurese culinary SME sector. The number of respondents in this study was 254 respondents who were selected using purposive sampling techniques. This research uses a quantitative approach, with data collection techniques using surveys (distributing questionnaires). Data analysis was carried out using the partial least square (PLS)-SEM application. A quantitative approach is used to identify the influence of human capital on sustainable competitive advantage. This research finds that human capital has a positive and significant influence on sustainable competitive advantage. Thus, it is hoped that this research can provide valuable insight for culinary MSME entrepreneurs in Madura in increasing their competitive advantage through developing human capital. In addition, this study is expected to provide understanding to academics and practitioners about the role of human capital in creating sustainable competitive advantage.]]>
<![CDATA[Pengaruh Kesadaran Lingkungan, Ekolabel, dan Green Price Terhadap Keputusan Pembelian Ecofrenbag ]]>
<![CDATA[Baharmi, Hasibah]]>;
<![CDATA[Purwanto, Edy]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v5i2.3754
<![CDATA[In today's age of globalization, global warming has a health impact, where global warming is triggered by human immorality that doesn't care about the environment. By using eco-friendly products, we can minimize the amount of garbage accumulated by turning it into compost. The objective of this study is to study the influence of environmental awareness, eco-label, dang green price on the decision to buy Ecofrenbag. The sampling techniques used were purposive samplings and using the roscoe formula to determine the number of populations, in this study obtained 100 respondents. The results of this study show that environmental awareness and green prices have a significant influence on purchasing decisions, while eco-labels have no significant impact on purchase decisions. The known R Square value is 0.624, which means that environmental awareness, eco-label, and green price influence purchasing decisions by 62.4%, and the remaining 37.6% is influenced by other variables not studied in this study.]]>
<![CDATA[PERAN HARGA DAN PENDAPATAN DALAM MEMODERASI PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA KONSUMEN GENERASI Z ]]>
<![CDATA[Safirah, Holifatuz]]>;
<![CDATA[Purwanto, Edy]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v5i2.3885
<![CDATA[In this modern era, technological developments are very rapid, starting from household appliances to communication tools, thus providing convenience for someone to communicate directly and carry out activities at home. As with the advent of smartphones, someone can work from home or perform other activities, because smartphones have smart applications that make users easier to carry out activities anywhere and anytime using smartphones, even able to make money. The object of this research is the iPhone. The purpose of this study is to examine the role of price and income in moderating the influence of lifestyle on purchasing decisions of iPhones among Generation Z consumers. The sampling technique in this study uses purposive sampling. The analysis techniques used are validity tests, reliability tests, classic assumption tests, simple linear regression tests, and MRA (Moderated Regression Analysis). The results of the study show that lifestyle (X) significantly influences purchasing decisions (Y), where the price moderation variable (M1) indicates that price can moderate the relationship between lifestyle variables and purchasing decision variables so that it can be said to be a pure moderator, and the income moderation variable (M2) indicates that income can moderate the relationship between lifestyle variables and dependent variables so that it can be said to be pure moderators.]]>
<![CDATA[Optimalisasi Referensi Karya Ilmiah Menggunakan Reference Manager ]]>
<![CDATA[Purwanto, Edy]]>;
<![CDATA[AR, M. Munir Syam]]>
<![CDATA[ BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 1 (2025) ]]>
Publisher : <![CDATA[LPMP Imperium ]]>
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DOI: 10.36407/berdaya.v7i1.1448
<![CDATA[Currently, universities face many challenges in society. Some of them are making people believe in the educational process offered by the university. Therefore, this service activity is very urgent to carry out. There were two issues raised in this activity, namely the students' weak knowledge of the reference manager and the issue of not knowing how to use the reference manager among students. This activity was carried out with the aim of providing education to students about the importance of reference managers and providing training on how to use Mendeley. This activity was held on Monday, 09 September 2024. There were 40 participants in this activity. Participants are students of the management study program, faculty of economics and business, Wiraraja University. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving problems experienced by management study program students at the economics and business faculty. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of reference managers, especially the Mendeley application. Next, it is necessary to assist the reference manager again by using another reference manager application.]]>
<![CDATA[Heritage Tourism: The Role of Satisfaction as a Mediating Variable ]]>
<![CDATA[Edy Purwanto]]>;
<![CDATA[M. Munir Syam AR]]>
<![CDATA[ Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijmb.v3i1.267
<![CDATA[Sumenep is a city that has a rich history and culture that is very interesting to study. Of course, this wealth is one of the attractions of tourist destinations in Sumenep Regency. This research aims to determine the role of satisfaction in mediating the influence of tourist attraction and destination image on intention to visit again. This research was conducted in Sumenep Regency. The objects in this research are focused on palace and museum tourist destinations in Sumenep Regency. The sample used in the research was 190 respondents taken using the purposive sampling method. Data was obtained through distributing questionnaires to respondents. Hypothesis testing is carried out using multiple linear regression analysis and hierarchical regression analysis. This research found that attractiveness has a positive and significant influence on satisfaction and also the intention to visit again. The destination image variable also has a positive and significant influence on satisfaction and intention to visit again. Then, consumer satisfaction has a positive and significant influence on intention to revisit. Meanwhile, in the context of the role of satisfaction as a mediating variable, in this study it was found that satisfaction did not mediate the effect of attractiveness on intention to revisit. Meanwhile, satisfaction mediates the influence of the destination image variable on intention to revisit.]]>
