Articles
<![CDATA[CONSUMER PURCHASE INTENTION OF SECOND-HAND SMARTPHONE: MODERATING ROLE OF SUBJECTIVE NORMS AND KNOWLEDGE ]]>
<![CDATA[Edy Purwanto Edy]]>
<![CDATA[ International Interdisciplinary Conference on Sustainable Development Goals Vol 3 No 1 (2020): Proceedings of International Interdisciplinary Conference on Sustainable Developm ]]>
Publisher : <![CDATA[LP2M Universitas Bina Mandiri Gorontalo ]]>
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<![CDATA[This study aims to determine the effect of attitude toward behavior on purchase intention and to determine the role of subjective norm and consumer knowledge in moderating the effect of Attitude toward consumer purchase intentions. The object in this study is focused on the second hand smartphone. The sample size used was 200 respondents. Determination of the sample using a purposive sampling technique. Data obtained through distributing questionnaires. Hypothesis testing is performed using simple linear regression analysis and moderated regression analysis (MRA). The results of this study indicate that the attitude toward behavior has an effect on purchase intention. Subjective norm and knowledge variables moderate the effect of attitude toward behavior on purchase intention. It is hoped that this research can add insight into the theory of reasoned action (TRA) in predicting consumer purchase intentions on second hand smartphone. This research is also useful for smartphone business actor in understanding the factors that influence consumer purchase intentions. This study has limitations, namely: this research was only conducted in one district, namely Sumenep Regency. in the future research can be carried out in several cities in Indonesia. This study only uses one object, namely the second hand smartphone, so future research needs to use a different product category.]]>
<![CDATA[PEMILAHAN SAMPAH LAUT (MARINE DEBRIS) DI PANTAI SAPEKEN, KECAMATAN SAPEKEN, KABUPATEN SUMENEP ]]>
<![CDATA[Rizal Andi Syabana]]>;
<![CDATA[Edy Purwanto]]>;
<![CDATA[Muhammad Hidayaturrahman]]>
<![CDATA[ J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 9: February 2023 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/jabdi.v2i9.4847
<![CDATA[The amount of garbage that pollutes the oceans can be reduced by sorting garbage on the beach. Waste sorting is the initial key to waste management activities. With the process of sorting waste on the beach, it will make it easier for waste managers in the next stage and can provide economic value to the surrounding community. Sorting can be done by doing basic sorting, namely separating organic and inorganic waste and separating wet waste and dry waste. Information about the importance of sorting waste and types of waste is something that is not widely known to the community in Sapeken district. It is proven by the large amount of mixed waste (organic and non-organic) in one bag of plasty k in the same plastik. In addition, knowledge about the adverse impacts of litter thrown into the sea will affect the diversity of fish species and the sustainability of coastal ecosystems in the future is also not widely known by residents in Sapeken district. With the above problems, it is necessary to hold counseling activities on how to sort and manage household waste so that it does not pollute the marine ecosystem to the community in Sapeken district. Pagerungan Besar Village is taken as a pilot project for this Community Service (PkM) activity. The implementation method that will be carried out in the activitiesn PkM for the communityof Pagerungan Besar Village is socialization and practice. This socialization is carried out in order to provide knowledge about the importance of sorting marine debris and direct practice of waste sorting. Inthis activity, 50% of participants who do not understand the dangers of marine debris are produced to 100% better understand and understand the dangers of marine debris for the sustainability of coastal and marine ecosystems. There were 75% of participants who participated in the garbage cleaning activity directly on the pagerungan Besar port beach.]]>
<![CDATA[Pengaruh dimensi equitas merek terhadap kepercayaan konsumen ]]>
<![CDATA[Edy Purwanto]]>;
<![CDATA[M. Munir Syam AR]]>;
<![CDATA[Miftahol Arifin]]>
<![CDATA[ Jurnal Riset Manajemen dan Bisnis Vol 7 No 2 (2022) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jrmb.v7i2.776
<![CDATA[This research aims to analyze and determine the accuracy of the dimensions of brand equity (brand awareness, perceived quality, and brand associations in influencing brand trust. This study examines instant noodle brands as research objects. The number of samples used was 170 respondents. The sample determination used was the purposive sampling technique. The data was collected by distributing questionnaires. In analyzing the data, it was carried out using multiple linear regression analysis. The results of this study indicate that the variables of brand awareness, perceived quality, and brand associations affect consumer trust. This research is expected to confirm the accuracy of the dimensions of brand equity in predicting consumer trust. The practical contribution of this research is that it can provide information to academics and practitioners about the application of brand equity dimensions in predicting consumer trust in instant noodles: indomie and mie sedaap.]]>
<![CDATA[PELATIHAN MANAJEMEN KEUANGAN BAGI PELAKU UMKM MASYARAKAT KEPULAUAN DESA KETUPAT KECAMATAN RAAS ]]>
<![CDATA[Syahril Syahril]]>;
<![CDATA[Edy Purwanto]]>;
<![CDATA[Isdiantoni Isdiantoni]]>;
<![CDATA[Moh. Kurdi]]>;
<![CDATA[Bambang Hermanto]]>;
<![CDATA[Fatmawati Fatmawati]]>
<![CDATA[ Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 2 No. 2 (2022) ]]>
Publisher : <![CDATA[Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI) ]]>
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<![CDATA[Manajemen Merupakan aktivitas berupa perencanaan, pengorganisasian, pengarahan dan pengendalian serta pengambilan keputusan untuk Memaksimalkan Keuntungan. Banyak pelaku UMKM Masyarakat kepulauan khususnya di desa Ketupat Kecamatan Raas dengan potensi hasil lautnya yang cukup melimpah. Banyak dari mereka mengelola usahanya tanpa memiliki dasar pengetahuan dan ketrampilan mengenai manajemen usaha dan manajemen keuangan yang baik. usaha mereka hanya dijalankan dengan mengandalkan perkiraan dan pengalaman saja. Kegiatan ini bertujuan untuk memberikan pemahaman kepada para pelaku UMKM akan pentingnya manajemen keuangan bagi pelaku umkm masyarakat kepulauan dengan menggunakan metode berupa sosialisasi dan pelatihan serta diskusi bersama pelaku UMKM. Hasil yang didapat dari Kegiatan ini semua para Pelaku UMKM bisa Memahami Pentingnya Manajemen Keuangan dan 30% dari Peserta telah bisa Mengetahui proses Manajemen Keuangan UMKM dengan baik. Luaran wajib dari PKM ini yaitu published di Journal Nasional PKM dan luaran tambahan yaitu Publish hasil PKM melalui media Online yaitu dakauTV.com]]>
<![CDATA[Penerapan theory of reasoned action: studi kasus pada wisata sejarah ]]>
<![CDATA[Edy Purwanto]]>;
<![CDATA[M. Munir Syam AR]]>;
<![CDATA[Hendryadi Hendryadi]]>
<![CDATA[ Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 3 (2023): Agustus ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Universitas Mulawarman ]]>
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DOI: 10.30872/jinv.v19i3.12403
<![CDATA[Penelitian ini menggunakan theory of reasoned action sebagai teori dasar dalam penelitian ini. Dalam penelitian ini ditambahkan variabel pengetahuan sebagai variabel yang juga dapat mempengaruhi niat konsumen untuk mengunjungi tempat wisata sejarah. Objek dalam penelitian ini adalah tempat wisata sejarah di Kabupaten Sumenep. Sampel dalam penelitian ini sebesar 200 responden yang diambil melalui teknik purposive sampling. Adapun kriteria responden yang digunakan yaitu repsonden mengetahui tentang wisata sejarah di Kabupaten Sumenep. Data diperoleh melalui penyebaran kuisioner kepada responden. Adapun pengujian hipotesis dilakukan dengan analisis regresi linier berganda. Penelitian ini menemukan bahwa variabel sikap terhadap perilaku tidak memiliki pengaruh yang siginifikan terhadap niat untuk berkunjung. Sedangkan variabel norma subyektif dan pengetahuan memiliki pengaruh yang signifikan terhadap niat seseorang untuk berkunjung ke obyek wisata sejarah yang ada di Kabupaten Sumenep.]]>
<![CDATA[Pelatihan Penyusunan Laporan Keuangan untuk Menciptakan Akuntabilitas Badan Usaha Milik Desa (BUMDes) ]]>
<![CDATA[Mohammad Herli]]>;
<![CDATA[Edy Purwanto]]>;
<![CDATA[Hafidhah Hafidhah]]>;
<![CDATA[Suryani Dwi Kuswardhini]]>;
<![CDATA[Rizal Dani Sya’bana]]>
<![CDATA[ BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[LPMP Imperium ]]>
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DOI: 10.36407/berdaya.v5i1.957
<![CDATA[BUMDes is a pillar of village development that aims to equalize the economy in rural areas. The development of BUMDes can support strengthening village income to be more independent. BUMDes has a very important role as a collective economic institution that aims to optimize the welfare of rural communities. The basic problem of rural development is the limited authority. Most rural development methods place villagers only as objects of development dan not as subjects who have the strategic dan decisive authority to manage village assets. In addition, BUMDes still experience various obstacles, including lack of capital, limited human resource capacity in managing BUMDes dan lack of BUMDes socialization activities. This PKM activity aims to strengthen the management of BUMDes, especially in financial governance. This stage is very important so that the financial governance of BUMDes is more structured dan in accordance with the strategy dan direction of the accountability policy. The implementation method includes training dan assistance in preparing BUMDes financial reports which include planning dan preparing periodic audit financial report documents. Thus, it is hoped that BUMDes managers can carry out good financial governance dan accountability in BUMDes financial reporting is realized. The implementation of this PKM activity was carried out in Lembung Timur Village, Lenteng District, Sumenep Regency. The results of the activity showed that there was an increase in knowledge dan understdaning of BUMDes management in Lembung Timur Village about the importance of financial management. BUMDes management understdans financial management procedures in terms of planning dan preparing financial report documents. It is hoped that after this activity, BUMDes in the village will be able to prepare financial reports to support the sustainability of their business.]]>
<![CDATA[PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SPONTAN ]]>
<![CDATA[Edy Purwanto]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v4i1.2760
<![CDATA[Social media is a tool used by consumers to share various information in the form of images or even videos. The development of online business in Indonesia is very rapid, one of which is shopping online. The variables taken by the researchers are Product, Price, Promotion and Distribution. This research was conducted in order to find out whether there is influence from each variable.This study uses a quantitative method, where the population is the people of Sumenep Regency who have purchased products at Shopee e-commerce. The number of samples used was 110 respondents. The analysis used is multiple linear regression analysis using the SPSS 26 application.The results of this study indicate that Product, Price, Promotion and Distribution simultaneously affect Spontaneous Purchase Decisions in E-commerce Shopee. Based on the results of the t test states that Product, Price and Promotion have a significant effect on Spontaneous Purchase Decisions, while Distribution has no significant effect on Spontaneous Purchase Decisions.]]>
<![CDATA[CONSUMER BRAND LOYALTY IN BRAND HERITAGE ATTRACTIONS: A BRAND EQUITY PERSPECTIVE ]]>
<![CDATA[M. Munir Syam AR]]>;
<![CDATA[Edy Purwanto]]>;
<![CDATA[Moh. Kurdi]]>
<![CDATA[ PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.24929/feb.v13i2.2897
<![CDATA[This study tries to analyze the conceptual model of brand equity, brand trust, brand satisfaction, and loyalty of Indonesian consumers to brand heritage. This research examines the direct effect of brand equity on trust and satisfaction, the direct effect of trust on satisfaction and loyalty, and the direct effect of brand satisfaction on brand loyalty. This conceptual model tests 9 proposed hypotheses. The object of this research is Brand Heritage in Indonesia. The total sample used is 270 respondents taken through the purposive sampling technique. The respondent's criteria used are respondents who have used/consumed and bought heritage brands in Indonesia. The data was obtained through the distribution of online and offline questionnaires. The hypothesis testing was carried out using structural equation modeling (SEM). Hypothesis testing using path analysis. This study found that two dimensions of brand equity, namely perceived quality and brand association, affect consumer trust and satisfaction. On the other hand, brand awareness does not have a significant effect on trust and satisfaction. Meanwhile, consumer trust also influences satisfaction and loyalty. Then, consumer satisfaction on consumer loyalty.]]>
<![CDATA[Processed fish products based on diversification and standardization ]]>
<![CDATA[Edy Purwanto]]>;
<![CDATA[I. Isdiantoni]]>;
<![CDATA[S. Syahril]]>
<![CDATA[ Journal of Community Service and Empowerment Vol. 3 No. 1 (2022): April ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jcse.v3i1.18590
<![CDATA[Pagerungan Besar is one of the villages in Sapeken District, Sumenep Regency with the potential for marine products that are very plentiful. Business actors engaged in the fish processing industry in Pagerungan Besar Village are currently experiencing problems are understanding product diversification from processed fish and fish processing processes according to the Indonesian National Standard. This activity aims to provide an understanding to fishermen and business actors (processed fish) in Pagerungan Besar regarding innovative fish processed products and fish processing processes according to SNI Activities are carried out in the form of socialization and training. The service that is packaged in socialization and training activities has been prepared since Monday, May 31, 2021, and will be held on Friday, October 15, 2021, at the Pagerungan Besar Village Hall. Participants know the products that can be produced both during the pre-test and post-test. The results of the pre-test and post-test conducted showed that there was an increase in participants' knowledge of the SNI from 6 people (20%) to 30 people (100%). Participants' knowledge about product diversification from fish waste has increased significantly from 6 people (20%) to 30 people (100). Through this activity, participants gained a lot of knowledge in terms of product innovation, i.e., fish heads, tails, scales can be processed into high-value products and fish processing with Indonesian National Standards (Standar Nasional Indonesia/SNI).]]>
<![CDATA[THE INFLUENCE OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) THEORY ON SPONTANEOUS PURCHASING DECISIONS ON SHOPEE PAYLATER USERS INUMENEP DISTRICT ]]>
<![CDATA[Karomi, Shelma]]>;
<![CDATA[Purwanto, Edy]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 5 No 1 (2024): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v5i1.3518
<![CDATA[This study aims to investigate the effect of the Theory of Technology Acceptance Model (TAM) on spontaneous purchasing decisions, with a focus on Shopee Paylater users in Sumenep Regency. TAM is used as a theoretical framework to analyse three main variables: Perceived Ease of Use, Perceived Usefulness, and Attitude Toward Using, on users' impulse buying behaviour. The research method used was a survey using a questionnaire distributed to Shopee Paylater users in Sumenep Regency. Data analysis was carried out using multiple linear regression techniques. The results showed that Perceived Ease of Use and Attitude Toward Using had a significant influence on spontaneous purchasing decisions, while Perceived Usefulness had no significant effect. This finding indicates that users are likely to make spontaneous purchases if they feel that the Shopee Paylater service is easy to use and if they have a positive attitude towards using the service. Thus, the results of this study provide valuable insights for e-commerce companies such as Shopee in designing marketing and product development strategies that can increase user engagement and strengthen spontaneous purchase decisions. This study also provides a theoretical contribution to the understanding of the factors that influence impulse buying behaviour in the context of using e-commerce technology.]]>
