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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Studi Komunikasi Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis Performance : Jurnal Bisnis dan Akuntansi Jurnal Inovasi Ekonomi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Community Service and Empowerment Ilomata International Journal of Management Ilomata International Journal of Social Science Jurnal Pengabdian kepada Masyarakat Jurnal Abdiraja Journal MISSY (Management and Business Strategy) IICSDGs Jurnal Riset Manajemen dan Bisnis Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Sinergi International Journal of Management and Business Ekomania
Edy Purwanto
Universitas Wiraraja
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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PENGARUH CITRA MEREK DAN PENGALAMAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN ULANG GENERASI Z DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI Mumtaz, Nabila; Purwanto, Edy
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v6i2.4691

Abstract

The cosmetics industry in Indonesia has experienced significant growth in recent years, even so consumers must remain smart in choosing cosmetic products. This study aims to examine the effect of brand image and customer experience on generation Z's repurchase intention in Sumenep Regency through brand trust. This research was conducted on Pinkflash cosmetic products. This study used purposive sampling method as a sampling technique and obtained a sample size of 108 respondents. The testing technique used in this research is PLS-SEM. The results showed that brand image, customer experience, and brand trust have a direct influence on repurchase intention. Meanwhile, brand image does not influence repurchase intention through brand trust, but customer experience affects repurchase intention through brand trust.
Sosialisasi dan Pelatihan Content Marketing Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Edy Purwanto; M. Munir Syam AR; Miftahol Arifin
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1135

Abstract

The use of digital marketing is currently one of the keys to the success of MSMEs. The activity of marketing a product via the internet can certainly reach consumers who cannot be reached by conventional marketing. The use of social media such as Instagram, Facebook and others will certainly make it easier for the message to be conveyed to consumers. MSMEs must have the ability to create content marketing. In Pagerungan Besar village itself there are several MSMEs that have products that are quite well known. However, there are problems in the marketing sector, especially creating content marketing. This activity was carried out to provide education to MSME players and provide training on procedures for creating digital-based content marketing. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving the problems experienced by MSMEs. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of content marketing. Next, it is necessary to provide assistance in creating attractive packaging designs that meet the established standards.
Pendampingan Pembuatan Desain Kemasan Pada UMKM Di Desa Sumbernangka Miftahol Arifin; Edy Purwanto; M. Munir Syam AR
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i2.1172

Abstract

Sumbernangka is one of the villages in Arjasa District which has various potentials that need to be developed. This service activity is very important to carry out immediately in order to create independent and prosperous MSMEs. There are two priority problems that will be resolved through this service activity, namely the problem of MSME actors not being aware of the importance of packaging design and the problem of not knowing how to create attractive packaging designs. Therefore, this activity was carried out with the aim of providing education to the public about the importance of packaging design and providing training on how to make good packaging. The activities carried out are in the form of outreach and training. This method is deemed appropriate to solve the problems experienced by SMEs in Sumbernangka Village. There are three stages carried out during the implementation of activities, namely the activity preparation stage, activity implementation stage and activity evaluation stage. The socialization and training activities carried out were able to increase participants' understanding of packaging design. Apart from that, this activity is also able to increase the competency of MSMEs in Sumbernangka village in creating packaging designs using the Canva application.
Optimalisasi Referensi Karya Ilmiah Menggunakan Reference Manager Edy Purwanto; M. Munir Syam AR
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i1.1448

Abstract

Currently, universities face many challenges in society. Some of them are making people believe in the educational process offered by the university. Therefore, this service activity is very urgent to carry out. There were two issues raised in this activity, namely the students' weak knowledge of the reference manager and the issue of not knowing how to use the reference manager among students. This activity was carried out with the aim of providing education to students about the importance of reference managers and providing training on how to use Mendeley. This activity was held on Monday, 09 September 2024. There were 40 participants in this activity. Participants are students of the management study program, faculty of economics and business, Wiraraja University. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving problems experienced by management study program students at the economics and business faculty. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of reference managers, especially the Mendeley application. Next, it is necessary to assist the reference manager again by using another reference manager application.
CONSUMER BRAND LOYALTY IN BRAND HERITAGE ATTRACTIONS: A BRAND EQUITY PERSPECTIVE M. Munir Syam AR; Edy Purwanto; Moh. Kurdi
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2897

Abstract

This study tries to analyze the conceptual model of brand equity, brand trust, brand satisfaction, and loyalty of Indonesian consumers to brand heritage. This research examines the direct effect of brand equity on trust and satisfaction, the direct effect of trust on satisfaction and loyalty, and the direct effect of brand satisfaction on brand loyalty. This conceptual model tests 9 proposed hypotheses. The object of this research is Brand Heritage in Indonesia. The total sample used is 270 respondents taken through the purposive sampling technique. The respondent's criteria used are respondents who have used/consumed and bought heritage brands in Indonesia. The data was obtained through the distribution of online and offline questionnaires. The hypothesis testing was carried out using structural equation modeling (SEM). Hypothesis testing using path analysis. This study found that two dimensions of brand equity, namely perceived quality and brand association, affect consumer trust and satisfaction. On the other hand, brand awareness does not have a significant effect on trust and satisfaction. Meanwhile, consumer trust also influences satisfaction and loyalty. Then, consumer satisfaction on consumer loyalty.
PENERAPAN THEORY OF TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM MEMPENGARUHI NIAT PENGGUNAAN KONTINU PADA MOBILE PAYMENT: PERAN KEPUASAN SEBAGAI VARIABEL MEDIASI Ikmalia Nisa Ramadhani; Edy Purwanto
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.4999

Abstract

Dalam era digital, perkembangan teknologi informasi mendorong perubahan signifikan dalam sistem pembayaran, salah satunya melalui mobile payment. Mobile payment memungkinkan transaksi keuangan dilakukan secara cepat dan efisien melalui perangkat seluler, sehingga semakin banyak digunakan oleh masyarakat, termasuk di Kabupaten Sumenep. Namun, niat pengguna untuk terus menggunakan layanan mobile payment dapat dipengaruhi oleh berbagai faktor psikologis dan pengalaman pengguna. Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap niat penggunaan kontinu pada mobile payment, dengan kepuasan sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 160 responden yang merupakan pengguna mobile payment di Kabupaten Sumenep. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis data dilakukan dengan menggunakan Structural Equation Modeling berbasis Partial Least Square (PLS-SEM) melalui software SmartPLS 3.Hasil penelitian menunjukkan bahwa secara parsial perceived usefulness dan perceived ease of use berpengaruh signifikan terhadap kepuasan dan niat penggunaan kontinu. Kepuasan juga terbukti berpengaruh signifikan terhadap niat penggunaan kontinu. Namun, kepuasan tidak memediasi pengaruh perceived usefulness terhadap niat penggunaan kontinu secara signifikan. Sebaliknya, kepuasan berperan sebagai mediasi signifikan dalam pengaruh perceived ease of use terhadap niat penggunaan kontinu pengguna mobile payment di Kabupaten Sumenep.
The Role of Human capital in Creating Sustainable Competitive Advantage for Culinary MSMEs in Madura Indonesia Miftahol Arifin; Edy Purwanto; Hafidhah
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1410

Abstract

MSMEs in the culinary sector in Madura have great potential to contribute to the regional and national economy. However, the challenges faced by culinary MSMEs in Madura are very diverse, including increasingly fierce competition, lack of skills, and limited access to training. In this context, it is important to understand the role of human capital in creating sustainable competitive advantages for Madurese culinary SMEs. This research aims to determine and analyze the role of human capital in creating sustainable competitive advantage in the Madurese culinary SME sector. The number of respondents in this study was 254 respondents who were selected using purposive sampling techniques. This research uses a quantitative approach, with data collection techniques using surveys (distributing questionnaires). Data analysis was carried out using the partial least square (PLS)-SEM application. A quantitative approach is used to identify the influence of human capital on sustainable competitive advantage. This research finds that human capital has a positive and significant influence on sustainable competitive advantage. Thus, it is hoped that this research can provide valuable insight for culinary MSME entrepreneurs in Madura in increasing their competitive advantage through developing human capital. In addition, this study is expected to provide understanding to academics and practitioners about the role of human capital in creating sustainable competitive advantage.
Heritage Tourism in Sumenep: The Role of Need for Uniqueness as a Moderating and Satisfaction as a Mediating Variable Edy Purwanto; M. Munir Syam AR
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1950

Abstract

The heritage tourism sector is one of the crucial sectors in economic development in Sumenep Regency. This study investigates the role of need for uniqueness as a moderating variable and satisfaction as a mediating variable in the relationship between touris attraction and revisit intention. The object in this study is focused on heritage tourism in Sumenep such as the sumenep palace, asta tinggi, and jamik mosque sumenep. Purposive sampling was used to choose 230 respondents as the study's sample. The techniques for collecting data were carried out by distributing questionnaires. The Partial Least Squares (PLS)-SEM) program was used to analyze the data. In this study it was found that direct tourist attractions had a positive and significant effect on visitor satisfaction and also revisit intention. Satisfaction has a positive and significant effect on revisit intention. Satisfaction mediates the effect of tourist attraction on revisit intention with the partial mediation category. However, need for uniqueness does not moderate the influence of tourist attractiveness on revisit intention. Therefore, the main findings of this study are expected to enhance the perspectives of tourism managers and support the development of heritage tourism in Sumenep. Furthermore, this study contributes to heritage tourism research by integrating psychological uniqueness and satisfaction into a moderated–mediated framework. The result of this study is also expected to contribute to academics in the management discipline, specifically regarding the context of tourism management.
Co-Authors Achmad Nurfauzi Agus Jufriyanto Hidayat Ahmad Ubaid Anak Sugiantiningsih Anik Anekawati Aryo Wibisono Astriana Sinaga Baharmi, Hasibah Bambang Hermanto Dinda Ayu Andini Fatmawati Fatmawati Hafidhah Hafidhah Hafidhah Hafidhah Hafidhah Hendryadi Hendryadi Husna, Indah Zulfatul I. Isdiantoni Ikmalia Nisa Ramadhani Inayatul Laili Isdiantoni Isdiantoni Isdiantoni Isdiantoni Isyanto Isyanto Karomi, Shelma Leli Dwi Fitria M. Munir Syam AR M. Munir Syam AR M. Munir Syam AR M. Munir Syam AR M. Munir Syam AR M. Munir Syam AR M. Munir Syam AR Miftahol Arifin Miftahol Arifin Miftahol Arifin MIFTAHOL ARIFIN, MIFTAHOL Moh. Kurdi Mohammad Herli Mohammad Herli Mohammad Herli Mohammad Hidayaturrahman Mohammad Rofik Muhammad Hidayaturrahman Mumtaz, Nabila Nur Fadhilatul Jannah Nurfaizah Rifqil Hilmi Rizal Andi Syabana Rizal Andi Sya’bana Rizal Dani Sya’bana Roos Yuliastina S. Syahril Safirah, Holifatuz Sapriadi Suryani Dwi Kuswardhini Syahril Syahril Syahril Syahril Widya Wardhani