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All Journal Jurnal Komunikasi Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Martabe : Jurnal Pengabdian Kepada Masyarakat Public Corner Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Agama Buddha dan Ilmu Pengetahuan Jurnal Abdiraja INJURITY: Journal of Interdisciplinary Studies Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Inovasi dan Teknologi Pendidikan
Isyanto Isyanto
Dosen Fakultas Ekonomi Dan Bisnis Universitas Wiraraja
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT

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PENERAPAN THEORY OF PLANNED BEHAVIOR DALAM MEMPREDIKSI NIAT BELI PRODUK SECOND HAND: STUDY PADA KONSUMEN IGENERATION Purwanto, Edy; Isyanto, Isyanto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study aims to determine the role of theory of planned behavior in predicting consumer purchase intentions of second hand products. Methods- The object of this studyis focused on second hand clothes. Total sampel were 180 respondents who were taken through purposive sampling method. Data obtained by distributing questionnaires. Hypothesis testing used multiple regression analysis. Findings- The results of this study indicate that Attitude Toward Behavior, Subjective Norm, Perceived Behavioral Control affect consumer purchase intention. Implications-The research can confirm the accuracy of TPB in predicting purchase intention of iGeneration consumers in the context of second hand clothing. This research is also useful for second hand clothing business actors in understanding the factors that influence consumer purchase intentions of second hand clothing. Keywords: Theory of Planned Behavior, Second Hand Clothes, iGeneration
Co-Authors Adi Kurniawan Agustin, Amanah Ahmaniyah , Anekawati, Anik Badar, Ali Dwi Listia Rika Tini Eddy Setiawan Edy Purwanto Eko Nugroho Faqih, Achmad Imam Hidayat Isdiantoni Isdiantoni Isdiantoni Isdiantoni Khambali, Khambali Liyanto , Mohammad Rofik Nailiy Huzaimah Nur Inna Alfiyah Pebri Setiani, Puspita Pujiharti, Yulita Roos Yuliastina Siti Aisyah Subandi Subandi Suhartono Tantra, Manggala Wiriya Wijaya Kusuma, Taswa Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono