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All Journal Jurnal Pendidikan Humaniora Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan TERAPUTIK: Jurnal Bimbingan dan Konseling JOURNAL OF SCIENCE AND SOCIAL RESEARCH Psychology, Evaluation, and Technology in Educational Research JURNAL LENTERA BISNIS Psychocentrum Review ProGCouns: Journal of Professionals in Guidance and Counseling Jurnal Ilmiah Kampus Mengajar Jurnal Pendidikan Indonesia (Japendi) Journal of Educational Management Research TERAPUTIK: Jurnal Bimbingan dan Konseling Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Business Inflation Management and Accounting Buletin Konseling Inovatif Jurnal Kajian Bimbingan dan Konseling
Dany Moenindyah Handarini, Dany Moenindyah
Universitas Negeri Malang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Educational Management Research

 1 
The Influence of School Image, Service Quality, and Parental Trust on School Choice Decisions Aritonang, Wernando Wilys; Suryaputra, Ronald; Handarini, Dany M.
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1896

Abstract

The increasing competition among private educational institutions has heightened the need for effective educational management strategies to understand factors influencing parents’ school choice decisions. This study aims to analyze the influence of school image, educational service quality, and parental trust on parents’ decisions to choose Northern Green School Medan. The study is motivated by a noticeable decline in student enrollment in recent years, which reflects weakening parental preference amid intensified competition among private schools. Employing a quantitative research design, data were collected through a survey administered to parents of enrolled students and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that school image and educational service quality have a positive and significant effect on parents’ school choice decisions. Furthermore, parental trust emerges as the most dominant factor influencing parents’ decisions among the examined variables. The structural model demonstrates strong explanatory power, with an R² value of 0.843, indicating that 84.3% of the variance in parents’ school choice decisions is explained by the proposed model. These findings imply that private schools need to prioritize trust-based management practices, consistently improve the quality of educational services, and strengthen institutional image to enhance parental confidence and sustain student enrollment in a competitive educational environment.
Teacher Competence and Attitudes as Determinants of National Plus Curriculum Implementation Effectiveness Mega, Bunga; Suryaputra, Ronald; Handarini, Dany Moenindyah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1901

Abstract

This study aims to analyze the influence of pedagogical competence, professional competence, and teacher attitudes on the effectiveness of National Plus Curriculum implementation. A quantitative explanatory approach was employed, with data collected through a census survey involving teachers. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine both partial and simultaneous relationships among variables. The results show that pedagogical competence, professional competence, and teacher attitudes each have a positive and statistically significant effect on the effectiveness of curriculum implementation. Simultaneously, these variables demonstrate a strong combined influence on implementation effectiveness. Among the three factors, teacher attitude exhibits the largest effect size, indicating that motivation, commitment, and openness to curriculum change play a dominant role in supporting effective implementation. These findings imply that successful implementation of the National Plus Curriculum depends not only on teachers’ instructional skills and professional expertise but also on the development of positive attitudes toward curriculum change. Therefore, professional development programs should integrate competence enhancement with strategies aimed at strengthening teachers’ motivation and readiness for curricular innovation.
Factors Influencing Parents’ Decisions in Choosing Early Childhood and Primary Education Institutions Manalu, Melva Herlina Sarma Uli; Suryaputra, Ronald; Handarini, Dany M.
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1927

Abstract

This study aims to analyze the influence of curriculum, facilities, location, and brand image on parents’ decisions to enroll their children at an integrated early childhood and primary education institution. Employing a quantitative approach with a survey design, data were collected from 55 parents of students in the 2025/2026 academic year selected from a population of 77 respondents. The data were obtained using a Likert-scale questionnaire and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. The results reveal that curriculum has a positive and significant effect on parents’ school choice decisions, indicating that curriculum relevance, quality, and future orientation play a crucial role in shaping parental preferences. In contrast, school facilities and location do not show a significant influence, suggesting that these factors are perceived as basic requirements rather than key differentiators in the school selection process. Furthermore, brand image has a positive and significant effect and emerges as the most dominant factor influencing parents’ decisions, as a strong school image fosters trust, reflects perceived educational quality, and enhances parental confidence. These findings imply that for newly established schools, the development of a strong and relevant curriculum supported by effective brand image management is essential to influence parents’ enrollment decisions, while facilities and location function primarily as supporting factors rather than main determinants.
Modeling Educational Service Quality and Parental Word of Mouth Intention in Early Childhood Education Melvin, Regina; Suryaputra, Ronald; Handarini, Dany Moenindyah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1931

Abstract

This study aims to examine the influence of Educational Service Quality on Parents’ Word of Mouth (WOM) Intention through Parental Satisfaction in Early Childhood Education. Educational service quality is conceptualized as a second-order construct formed by the five SERVQUAL dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy. A quantitative explanatory design was employed using a survey method involving parents of children enrolled in a private early childhood education institution in Surabaya, Indonesia. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that Educational Service Quality has a strong positive effect on Parental Satisfaction, which in turn significantly influences Parents’ WOM Intention. Mediation analysis confirms that Parental Satisfaction serves as a significant intervening variable in transmitting the effect of service quality on WOM intention. At the dimensional level, Reliability and Responsiveness emerge as the strongest contributors to perceived service quality. These findings imply that early childhood education institutions should prioritize satisfaction-oriented service management by strengthening reliable administrative systems and responsive communication practices to enhance parental advocacy, institutional legitimacy, and sustainable competitiveness.
Co-Authors Adi Atmoko Agustina, Tin Andi Mappiare-AT Andi Mappiare-AT, Andi Andrey Triwidya Putra Arbin Janu Setiyowati, Arbin Aritonang, Wernando Wilys Bashirudin Debipriamuda Budi Purwoko Carolina Ligya Radjah, Carolina Ligya Edwindhana Mareza Putra, Edwindhana Mareza Fathorrahman Fathorrahman, Fathorrahman Fiki Prayogi Friska Putrisari Harjianto, Feri Henri I M Hambali IM. Hambali Imelda Utama Innaha Fahrish Safitri Inta Elok Youarti Irene Maya Simon, Irene Jaisah, Jaisah Johana E. Prawitasari Johana Endang Prawitasari Kurniawan, Hernita Lutfi Fauzan Luthfita Cahya Irani M. Ramli Manalu, Melva Herlina Sarma Uli Mega, Bunga Melvin, Regina Miftahus Surur Mufied Fauziah Muhammad Farid Ilhamuddin Muslihati Novi Rosita Rahmawati Parapat, Aghata Chrisye Putri, Sisi Septiani Putrisari, Friska Rahmawati Husnul Khotimah Rahmawati Husnul Khotimah, Rahmawati Husnul Safitri, Innaha Fahrish Shophia Terry Kurniawati Simanjuntak, Mariati Sisi Septiani Putri Sitorus, Hana Flowerens Suryaputra, Ronald Suyono Suyono Syamsiar, Benus Theresia Pradiani Tin Agustina Karnawati Tin Agustina Karnawati Tin Agustina Karnawati Triwibowo Probo Sukarno Triwibowo Probo Sukarno, Triwibowo Probo Triyono Triyono Utama, Imelda Vesti Dwi Cahyaningrum Wa Ode Saktila Mayang Sari Wagimin Wagimin