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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) Coopetition : Jurnal Ilmiah Manajemen Journal La Sociale Koaliansi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Jaka Sudewa
Institut Manajemen Koperasi Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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ANALISIS PEMASARAN PRODUK PEMBIAYAAN DALAM MENINGKATKAN JUMLAH ANGGOTA PADA KSPPS AL USWAH INDONESIA CABANG BANJAR Nurhilal, Nunung; Ikhsan, Sugianto; Sobarna, Nanang; Jaka Sudewa
Jurnal Co Management Vol. 4 No. 1 (2021): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.243 KB) | DOI: 10.32670/comanagement.v4i1.581

Abstract

Seiring dengan semakin berkembangnya perekonomian di Indonesia saat ini, dapat dilihat dari semakin banyaknya Lembaga keuangan. salah satu faktor yang penting dalam sebuah perekonomian adalah pemasaran. Dalam persaingan untuk merebutkan pangsa pasar yang ketat dibutuhkan penyusunan strategi yang tepat dan juga menganalisis pasar yang jitu agar dapat memiliki kekuatan dalam persaingan. Begitipun dengan KSPPS Al- Uswah Cabang Banjar agar dapat bersaing dipasaran dibutuhkan strategi pemasaran bukan hanya dengan mengandalkan produk yang berkualitas tetapi juga didukung oleh upaya untuk mempromosikan produk atau jasa yang dimiliki. Dalam rangka memperkenalkan produk serta memperluas pangsa pasar, KSPPS Al-Uswah perlu adanya strategi pemasaran yang tepat unutk meningkatkan anggota, karena strategi pemasaran ini merupakan kunci dari semua proses operasional dari suatu perusahaan. Dengan begitu, adapun tujuan dari penelitian ini yaitu: untuk mengetahui gambaran dari strategi pemasaran dan implementasi dari startegi pemsaran produk pembiayaan dalam meningkatkan jumlah anggota di KSPPS Al-Uswah Indonesia. Metode yang dilakukan dalam penelitian ini adalah studi kasus dengan analisis data secara deskriptif dengan pendekatan kualitaif dimana dapat diperoleh dari informan dengan teknik pengumpulan data melalui observasi, wawancara, serta studi pustaka unutk dapat mendeskripsikan strategi pemasaran dan implementasi dari startegi pemasaran produk pembiayaan dalam meningkatkan jumlah anggota. Hasil penelitian mengenai analisis pemasaran produk pembiayaan dalam meningkatkan jumlah anggota yang dilakukan yaitu dengan melakukan strategi pemasaran seperti meningkatkan kegiatan promosi, meningkatkan kualitas sumber daya insani yang ada dan menjalin komunikasi yan baik dengan anggota. Dan dalam penerapannya pun sudah bagus dan pembiayaan yang diterapkanya pun sudah sesuai dengan akad (kerjasama) antara anggota dengan KSPPS Al-Uswah Indonesia cabang Banjar. Dan dalam kegiatan pemasarannya, KSPPS Al Uswah Indonesia Cabang Banjar dalam memasarkan produknya sudah menerapkan bauran pemasaran (marketing mix), yaitu: produk (product), harga (price), tempat (place), promosi (promotion), orang (people), bukti fisik (physical evidence) dan proses (process).
PENGARUH KINERJA PEGAWAI TERHADAP KUALITAS PELAYANAN ADMINISTRASI KEPENDUDUKAN DI KECAMATAN MARGAHAYU KABUPATEN BANDUNG Ratna H, Yunyun; Darmawan, Eki Dudi; Sudewa, Jaka
Jurnal Co Management Vol. 4 No. 2 (2021): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1180.182 KB) | DOI: 10.32670/comanagement.v4i2.1237

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kinerja pegawai terhadap kualitas pelayanan administrasi kependudukan di Kecamatan Margahayu Kabupaten Bandung. Metode penelitian yang digunakan adalah metode kuantitatif dan teknik pengumpulan data observasi, kuesioner dan kajian pustaka. Teknik analisis yang digunakan adalah analisis koefisien korelasi Rank Spearman dan koefisien determinasi. Hasil penelitian menunjukan bahwa kinerja pegawai mempengaruhi kualitas pelayanan administrasi kependudukan. Nilai yang diperoleh menggunakan koefisien determinasi sebesar 75.69% dan 24.31% dipengaruhi oleh faktor lain-lain. Koefisien korelasinya adalah 0.87, hal ini menunjukan bahwa kinerja pegawai dan kualitas pelayanan administrasi kependudukan memiliki hubungan sangat erat.
ANALISIS PERTUMBUHAN EKONOMI DAN INDEKS GINI KABUPATEN SUMEDANG Sumaryana, Fitriana Dewi; Sugito Putra, Toufiq Agung Pratomo; Hakim, Abdul; Jaka Sudewa
Jurnal Co Management Vol. 5 No. 1 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the level of income inequality by using the Gini Ratio Index approach. Sources of data used in this study are primary and secondary data obtained through observation and data collection reports sourced from the Central Statistics Agency (BPS) of Sumedang Regency and the Regional Development Planning Agency (BAPPPEDA) of Sumedang Regency, such as the Regency in Figures and the Welfare indicators from the Census. National. Data sourced from Bappeda and BPS in the form of data on Gross Regional Domestic Product per capita on the basis of constant prices, and consumption data on average consumption per capita. The results showed that economic growth as seen from the GRDP indicator on the basis of constant prices decreased in 2020 due to the Covid-19 pandemic. The Gini Index of Sumedang Regency for the period 2016 – 2020 is in the moderate category (> 0.384) or at a moderate level.
ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA UMKM AROFAH FOOD JAYA SEMARANG Jaka Sudewa; Gijanto Purbo Suseno; Adri Arisena; Fadla Muzaiyyannah
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Suatu produk baik barang ataupun jasa ketika dipasarkan maka diperlukan suatu strategi dengan pola rencana tertentu agar upaya meningkatkan penjualan dapat tercapai. Strategi pemasaran dapat dimaknai juga suatu rangkaian atau sebuah cara suatu perusahaan agar apa yang menjadi tujuannya dapat tercapai. Penelitian ini bertujuan agar dapat diketahui strategi apa yang dapat dijalankan oleh UMKM Arofah Food Jaya Semarang dalam upaya meningkatkan volume penjualan dengan menggunakan analisis SWOT. Penelitian yang digunakan yaitu penelitian deskriptif kualitatif. Hasil penelitian dengan dengan menggunakan analisis SWOT UMKM ‘Arofah Food Jaya dalam upaya meningkatkan volume penjualannya berdasarkan hasil kekuatan, kelemahan, peluang dan ancaman serta koordinat posisi ‘Arofah Food Jaya terletak pada kuadran I yaitu dimana hal ini merupakan termasuk strategi agresif. Maka keadaan tersebut berada pada situasi yang sangat menguntungkan karena perusahaan memiliki peluang yang besar serta didukung dengan kekuatan yang dimiliki oleh UMKM Arofah Food Jaya, peluang yang dapat dimanfaatkan oleh UMKM Arofah Food Jaya yaitu memperluas jangkauan pemasarannya, seperti memperbanyak kerjasama dengan Pujasera di Wilayah Kota Semarang serta memanfaatkan pemasaran secara digital sehingga tujuan meningkatkan volume penjualan dapat tercapai, sedangkan kekuatan yang dimiliki UMKM Arofah Food Jaya yaitu tersedianya bahan baku yang mudah didapat karena UMKM Arofah Food Jaya merupakan anggota dari Koperasi Cipta Boga Mandiri.
Analisis Penerapan Website Dalam Meningkatkan Partisipasi Anggota Koperasi Dewi Sri Bandung Sudewa , Jaka; Kahar Suputra, I Gede; Ahmad S , Ginanjar
Koaliansi : Cooperative Journal Vol. 3 No. 2 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i2.4283

Abstract

The current development of the internet has an influence on business activities, both in the form of companies and independent businesses. One application that can support business activities in increasing sales is by implementing a website, as well as the Dewi Sri Bandung Cooperative in an effort to increase member participation has implemented a website. This research aims to analyze the extent to which the level of effectiveness of implementing the website can be accepted and adapted by users who utilize Cooperative services, especially members and employees. From the results of the research, it can be concluded that the level of effectiveness of website implementation at the Dewi Sri cooperative based on the results of respondents' answers from the questionnaire can be concluded that the implementation of website use can be said to be good, however there is a visible gap between reality and expectations, this indicates that the implementation of website use still has perceived shortcomings. by members, such as errors that often appear in the website application and time efficiency that is not adequate to what the cooperative expects. Even though there are still shortcomings, the implementation of the website that has been carried out so far has had a good impact on participation thereby increasing income at the Dewi Sri Cooperative.
Determinan Keputusan Pembelian Ulang Berbasis Store Atmosphere, Kualitas Pelayanan Dan Promosi Di Richeese Factory Jatinangor Town Square (JATOS) Sumedang Jaka Sudewa; Tribowo Rachmat Fauzan; Afif Nur Rokhman; Puspa Rini; Ikhsan Amar Jusman
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10906

Abstract

This purpose of this study is to analyze more deeply the impact of store atmosphere, service quality and promotion on repurchase decisions at Richeese Factory Jatinangor Town Square (Jatos) Sumedang outlets. This research applied quantitative methods and with regression analysis using IBM SPSS version 22. The author uses primary data, which is data collected directly from respondents. The accidental sampling technique was used for sampling and obtained 90 respondents. This study uses several stages of testing, including validity test, reliability tests, classic assumption test, multiple linear regression analysis and also coefficient of determination test. The results of this study show that the store atmosphere (X1), service quality (X2) and promotion (X3) have a significant effect on repeat purchase decisions (Y).repurchase decisions are influenced by store atmosphere, service quality and promotion by 62.5% and the remaining 37.5% is influenced by other factors. This study can be a reference material for business people to design and establish effective and efficient marketing policies. The results of this study also contribute to the development of science and input of Richeese Factory Management to focus more on developing product targeting the millennial generation.
Pengembangan Model Kewirausahaan Dalam Rangka Meningkatkan Kualitas Kurikulum Pendidikan Melalui Pemanfaatan Teknologi Kecerdasan Buatan Suputra, I Gede Kahar; Sudewa, Jaka
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4732

Abstract

This study explores the impact of integrating ChatGPT into the Project-Based Learning (PBL) model on students' entrepreneurial competencies at IKOPIN University. The background of this research is the need for innovative learning approaches in the era of the Fourth Industrial Revolution, focusing on the role of artificial intelligence in education. The study employs a quantitative approach with an explanatory survey design, collecting data from students participating in the KBBK program based on PBL integrated with ChatGPT. The sample was selected purposively, and the data were analyzed using Structural Equation Modeling (SEM). The Confirmatory Factor Analysis results indicate a good model fit after the removal of 16 indicators, leaving 8 indicators with a CMIN/DF of 1.406, a P-value of 0.122, a GFI of 0.973, and an RMSEA of 0.045. The results show that PBL has a significant positive impact on the use of ChatGPT (coefficient 0.068) and the enhancement of entrepreneurial competencies (coefficient 0.083). Instrument validity was tested with factor loadings above 0.5, and reliability was confirmed with Cronbach's Alpha above 0.7. This study emphasizes the importance of technology integration in education to enhance students' competencies, with recommendations for improving infrastructure, training, and developing an adaptive curriculum.
Evaluasi Social Media Marketing Pada Instagram Dalam Upaya Meningkatkan Volume Penjualan Produk Silfi Muna’am Maulidiyyah, Neng; Azhar Solihin, Shofwan; Sudewa, Jaka
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4814

Abstract

Social Media Marketing (SMM) is a marketing strategy that uses social media platforms to achieve business goals, including increasing brand awareness, building relationships with customers, and of course increasing sales volume. The purpose of this research is to find out what efforts Ziebarmart needs to make in order to optimize the implementation of Social Media Marketing on Ziebarmart's Instagram. This research uses a quantitative descriptive approach which aims to evaluate the application of Social Media Marketing on Instagram in an effort to increase sales volume using purposive sampling data collection techniques. Data processing was obtained from interviews, questionnaires, observations and literature studies. The research results show an average expectation (Ȳ) of 3.24 and an average implementation (X̄) of 2.40, which is included in the main priority quadrant, namely indicators of current content (7), Consistent (8), Service adjustments (10 ). So the things that cooperatives need to do to increase Ziebarmart's sales volume include creating up-to-date content, improving the consistency of content uploads, adjusting services, improving interactions, and increasing Word of Mouth.
Strategi Optimalisasi Social Media Marketing Melalui Instagram untuk Meningkatkan Penjualan pada Usaha Bakso Neng Ziya Sudewa, Jaka; Nurwati, Ucu; Marlina Susana, Lina
Koaliansi : Cooperative Journal Vol. 4 No. 2 (2025): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/b6012866

Abstract

This study aims to evaluate the effectiveness of the Social Media Marketing (SMM) strategy implemented through the Instagram account of Bakso Neng Ziya in increasing consumer appeal and purchase intention. The method used is the Importance Performance Analysis (IPA) approach, involving 60 respondents as the research sample. A total of 13 SMM indicators were analyzed based on two main dimensions: the level of importance and the level of performance from the consumers’ perspective. The results indicate an average conformity level of 72.92%, suggesting that the implementation of the strategy has not fully met customer expectations. Several key indicators were found in the main priority quadrant for improvement, such as posting consistency, visual content design, and audience engagement. Based on these findings, it is recommended that Bakso Neng Ziya enhance the quality of visual content, strengthen interaction with customers, and implement a regular evaluation system of social media performance to optimize the effectiveness of its digital marketing strategy.  Keywords: Social Media Marketing, Instagram, Importance Performance Analysis, digital strategy, Bakso Neng Ziya
Sharia Cooperative Promotion Strategies and their Role in Increasing Membership Growth Nugroho, Anton Priyo; Wahdi, Nirsetyo; Sudewa, Jaka; Ratnawati; Sattar
Journal La Sociale Vol. 7 No. 2 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i2.3018

Abstract

Sharia cooperatives play a strategic role in promoting inclusive economic development by providing financial services aligned with Islamic principles. In recent years, increasing competition among financial institutions has compelled Sharia cooperatives to adopt more adaptive and persuasive promotional strategies to attract new members. This study aims to qualitatively explore the promotional dynamics of Sharia cooperatives and examine how various promotional instruments contribute to membership growth. Unlike conventional studies that rely primarily on qualitative surveys, this research employs an qualitative analytical approach to capture complex patterns, interactions, and non-linear relationships among promotional variables based on empirical field data. The study focuses on key promotional, including social media promotion, community-based marketing, trust-building communication, and perceived Sharia compliance. Data were collected through in-depth interviews, focus group discussions, and institutional documentation from selected Sharia cooperatives. The findings are expected to provide contextual insights into the integration of Islamic values with data-driven promotional strategies. This research contributes to the development of innovative promotion models for Sharia cooperatives by highlighting the potential of artificial intelligence in strengthening strategic decision-making. Practically, the results are anticipated to offer policy-relevant insights for cooperative managers and regulators seeking to enhance the sustainability and competitiveness of Sharia-based financial institutions.
Co-Authors Abdul Hakim Adri Arisena Afif Nur Rokhman Agrivinie Rainy Firohmatillah Ahmad S , Ginanjar Darmawan, Eki Dudi Dwi Novaria Misidawati Eki Dudi Darmawan Fadla Muzaiyyannah Fitriana Dewi Sumaryana Gijanto Purbo Suseno I Gede Kahar Suputra Ikhsan Amar Jusman Ikhsan, Sugianto Krishna Santosa Yusat Marlina Susana, Lina Mohammad Fahreza Muhammad Fikri Maulana Muhammad Rizki Nanang Sobarna Normansyah Normansyah Nugroho, Anton Priyo Nunung Nurhilal Nurhilal, Nunung Puji Afriyeni Puspa Rini Ratna H, Yunyun RATNAWATI Rezzi Nanda Barizki Sattar Shofwan Azhar Solihin Silfi Muna’am Maulidiyyah, Neng Sugianto Ikhsan Teguh Setiawan Wibowo Toufiq Agung Pratomo Sugito Putra Tribowo Rachmat Fauzan Tribowo Rachmat Fauzan Ucu Nurwati Wahdi, Nirsetyo