Article Per Year (5 Year)
p-Index From 2021 - 2026
3.014
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) Coopetition : Jurnal Ilmiah Manajemen E-Coops-Day : Jurnal Ilmiah Abdimas Journal La Sociale Koaliansi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Jaka Sudewa
Institut Manajemen Koperasi Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Evaluasi Social Media Marketing Pada Instagram Dalam Upaya Meningkatkan Volume Penjualan Produk Silfi Muna’am Maulidiyyah, Neng; Azhar Solihin, Shofwan; Sudewa, Jaka
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4814

Abstract

Social Media Marketing (SMM) is a marketing strategy that uses social media platforms to achieve business goals, including increasing brand awareness, building relationships with customers, and of course increasing sales volume. The purpose of this research is to find out what efforts Ziebarmart needs to make in order to optimize the implementation of Social Media Marketing on Ziebarmart's Instagram. This research uses a quantitative descriptive approach which aims to evaluate the application of Social Media Marketing on Instagram in an effort to increase sales volume using purposive sampling data collection techniques. Data processing was obtained from interviews, questionnaires, observations and literature studies. The research results show an average expectation (Ȳ) of 3.24 and an average implementation (X̄) of 2.40, which is included in the main priority quadrant, namely indicators of current content (7), Consistent (8), Service adjustments (10 ). So the things that cooperatives need to do to increase Ziebarmart's sales volume include creating up-to-date content, improving the consistency of content uploads, adjusting services, improving interactions, and increasing Word of Mouth.
OPTIMALISASI PEMBERDAYAAN KOPERASI DESA MELALUI PELATIHAN MANAJEMEN TEKNOLOGI DIGITAL : STUDI KASUS DI KABUPATEN SUMEDANG Jaka Sudewa; Subagyo, Ahmad
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i1.1928

Abstract

Pemberdayaan koperasi desa merupakan salah satu upaya strategis dalam meningkatkan kesejahteraan masyarakat pedesaan. Namun, banyak koperasi yang masih menghadapi tantangan dalam manajemen dan pemanfaatan teknologi digital. Oleh karena itu, pelatihan manajemen teknologi digital menjadi penting untuk meningkatkan kapasitas dan daya saing koperasi. Topik ini dipilih karena relevansinya dalam menghadapi era digital yang menuntut koperasi untuk beradaptasi dan berinovasi. Metode pengabdian yang dilakukan meliputi workshop interaktif, simulasi, dan pendampingan langsung bagi pengurus dan anggota koperasi di Kabupaten Sumedang. Pelatihan ini dirancang untuk memberikan pemahaman mendalam tentang penggunaan perangkat lunak manajemen, strategi pemasaran digital, serta alat komunikasi yang efektif. Hasil dari pelatihan menunjukkan peningkatan signifikan dalam keterampilan manajerial dan operasional peserta. Sebanyak 75% peserta menunjukkan peningkatan keterampilan, dan 65% koperasi berhasil mengimplementasikan teknologi digital dalam operasional mereka, yang berdampak positif pada peningkatan penjualan produk hingga 25% dalam tiga bulan setelah pelatihan.
Strategi Optimalisasi Social Media Marketing Melalui Instagram untuk Meningkatkan Penjualan pada Usaha Bakso Neng Ziya Sudewa, Jaka; Nurwati, Ucu; Marlina Susana, Lina
Koaliansi : Cooperative Journal Vol. 4 No. 2 (2025): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/b6012866

Abstract

This study aims to evaluate the effectiveness of the Social Media Marketing (SMM) strategy implemented through the Instagram account of Bakso Neng Ziya in increasing consumer appeal and purchase intention. The method used is the Importance Performance Analysis (IPA) approach, involving 60 respondents as the research sample. A total of 13 SMM indicators were analyzed based on two main dimensions: the level of importance and the level of performance from the consumers’ perspective. The results indicate an average conformity level of 72.92%, suggesting that the implementation of the strategy has not fully met customer expectations. Several key indicators were found in the main priority quadrant for improvement, such as posting consistency, visual content design, and audience engagement. Based on these findings, it is recommended that Bakso Neng Ziya enhance the quality of visual content, strengthen interaction with customers, and implement a regular evaluation system of social media performance to optimize the effectiveness of its digital marketing strategy.  Keywords: Social Media Marketing, Instagram, Importance Performance Analysis, digital strategy, Bakso Neng Ziya
Sharia Cooperative Promotion Strategies and their Role in Increasing Membership Growth Nugroho, Anton Priyo; Wahdi, Nirsetyo; Sudewa, Jaka; Ratnawati; Sattar
Journal La Sociale Vol. 7 No. 2 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i2.3018

Abstract

Sharia cooperatives play a strategic role in promoting inclusive economic development by providing financial services aligned with Islamic principles. In recent years, increasing competition among financial institutions has compelled Sharia cooperatives to adopt more adaptive and persuasive promotional strategies to attract new members. This study aims to qualitatively explore the promotional dynamics of Sharia cooperatives and examine how various promotional instruments contribute to membership growth. Unlike conventional studies that rely primarily on qualitative surveys, this research employs an qualitative analytical approach to capture complex patterns, interactions, and non-linear relationships among promotional variables based on empirical field data. The study focuses on key promotional, including social media promotion, community-based marketing, trust-building communication, and perceived Sharia compliance. Data were collected through in-depth interviews, focus group discussions, and institutional documentation from selected Sharia cooperatives. The findings are expected to provide contextual insights into the integration of Islamic values with data-driven promotional strategies. This research contributes to the development of innovative promotion models for Sharia cooperatives by highlighting the potential of artificial intelligence in strengthening strategic decision-making. Practically, the results are anticipated to offer policy-relevant insights for cooperative managers and regulators seeking to enhance the sustainability and competitiveness of Sharia-based financial institutions.
Co-Authors Abdul Hakim Adri Arisena Afif Nur Rokhman Agrivinie Rainy Firohmatillah Ahmad S , Ginanjar Azhar Solihin, Shofwan Darmawan, Eki Dudi Dwi Novaria Misidawati Eki Dudi Darmawan Fadla Muzaiyyannah Fitriana Dewi Sumaryana Gijanto Purbo Suseno I Gede Kahar Suputra Ikhsan Amar Jusman Ikhsan, Sugianto Krishna Santosa Yusat Marlina Susana, Lina Mohammad Fahreza Muhammad Fikri Maulana Muhammad Rizki Nanang Sobarna Normansyah Normansyah Nugroho, Anton Priyo Nunung Nurhilal Nurhilal, Nunung Puji Afriyeni Puspa Rini Ratna H, Yunyun RATNAWATI Rezzi Nanda Barizki Sattar Silfi Muna’am Maulidiyyah, Neng subagyo, Ahmad Sugianto Ikhsan Teguh Setiawan Wibowo Toufiq Agung Pratomo Sugito Putra Tribowo Rachmat Fauzan Tribowo Rachmat Fauzan Ucu Nurwati Wahdi, Nirsetyo