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All Journal Journal The Winners Fokus Bisnis JTAM (Jurnal Teori dan Aplikasi Matematika) Performance International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF RESEARCH IN MANAGEMENT Al-Mal:Jurnal Akuntansi dan Keuangan Islam Disclosure: Journal of Accounting and Finance Jurnal Fokus Manajemen ADPEBI International Journal of Business and Social Science Journal of Accounting and Finance Management (JAFM) The Eastasouth Management and Business House of Management and Business Journal INASJIF Miftah Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi International Journal of Digital Marketing
Weni Novandari
Program Doktor Ilmu Manajemen Universitas Jenderal Soedirman
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Bank Syariah Indonesia Mempertahankan Nasabah Melalui Handling Complaint Di BSI KCP Purwokerto Sulasih, Sulasih; Intansari, Anggita isty; Novandari, Weni
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 2 No. 2 (2024): October 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v2i2.281

Abstract

Customer Service is a very important aspect in the banking world. Therefore, banks must focus on providing services to customers. Because good service is a bank's strategy to retain its customers. This study aims to describe the Strategy of Bank Syariah Indonesia to Retain Customers Through Handling Complaints at BSI KCP Purwokerto through the role of customer service in handling complaints in order to retain customers. The type of field research with a qualitative descriptive approach. Data collection techniques consist of observation, interviews, and documentation. This study uses data collection methods, data reduction, data presentation, and drawing conclusions as data analysis techniques. The results of this study indicate that customer service plays a very important role. The role of customer service in handling complaints is as a channel for problem information and solution services. To retain customers, customer service must provide friendly service, approach, and really look for solutions and alternatives to solve problems that occur so that customers feel comfortable and satisfied. So that it can retain customers, both new and old customers
Information and communication technology among MSMEs: Drivers and Barriers Yuwono, Tri; Novandari, Weni; Suroso, Agus; Sudarto, Sudarto
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.340

Abstract

There is an increasing trend of Information and Communication Technology (ICT) among micro, small, and medium enterprises (MSMEs) today. However, implementing ICT in MSMEs is still challenging due to financial and resource limitations. This study identifies and analyzes the driving and inhibiting factors affecting ICT implementation in MSMEs. Data from 175 MSMEs were analyzed using quantitative descriptive techniques in percentages and smart PLS for confirmatory factor analysis (CFA). Based on the analysis results, nine driving factors and eleven inhibiting factors for ICT adoption in MSMEs were found. Although much research has been conducted in the field of ICT, there is still a need to adjust strategies and policies that can support ICT adoption for MSMEs, especially in developing countries.
PREDICTING PREDICTING THE INTENTION OF PURCHASE OF COSMETIC PRODUCTS IN ISLAMIC COLLEGE STUDENTS IN BANYUMAS INDONESIA WITH HALAL LABELS AND THEORY PLANNED BEHAVIOR Parno, Parno; Sulasih, Sulasih; Novandari, Weni
Indonesian Scientific Journal of Islamic Finance Vol 3 No 1 (2024): Indonesian Scientific Journal of Islamic Finance
Publisher : FEBI Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v3i1.9350

Abstract

Cosmetics are products that can not be separated in everyday life. When planning a purchase is influenced cosmetics are products by several factors. This study uses the Theory of Planned Behavior, which is a theory that explains that behavior is formed because of intentions/interests that are influenced by attitudes, subjective norms, and behavioral control. In addition, this study uses the halal label as another independent variable. So the purpose of this study was to determine the effect of attitudes, subjective norms, behavioral control, and halal labels on the intention to purchase cosmetic products in Islamic Religious College Students in Banyumas, Indonesia. This research uses quantitative research methods. The population is Islamic Religious College Students in Purwokerto. The number of samples used is 397 respondents. The sample collection technique used probability sampling by means of proportionate stratified random sampling and other techniques, namely nonprobability sampling by means of purposive sampling. This research was analyzed by multiple linear regression methods. The results of this study indicate that partially and simultaneously attitudes, subjective norms, behavioral control, and halal labels have a positive effect on purchase intentions Keywords: Attitude; Subjective Norms; Behavioral Control; Halal Labels; Intention Purchase
The Influence of Green Behavior Innovation on Competitive Advantage in Batik Family Business Wachjuni, Wachjuni; Novandari, Weni; Setyanto, Refius Pradipta; Sudarto, Sudarto
ADPEBI International Journal of Business and Social Science Vol. 4 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v4i2.1051

Abstract

Purpose – This study investigates the impact of green behavior innovation on competitive advantage within Batik SME family businesses, focusing on the influence of emotional intelligence, spiritual intelligence, and green creativity on driving green innovation behavior. Methodology/approach – This study was conducted through a survey research with a quantitative approach, involving 32 Batik SMEs in Indonesia. The testing method employed classical assumption tests, multiple linear regression analysis, and path analysis. Findings – The study finds that Emotional Intelligence positively influences Green Creativity and Green Innovation Behavior, while Spiritual Intelligence has a negative impact on Green Creativity but a positive effect on Green Innovation Behavior. Additionally, Green Creativity plays a crucial role in driving Green Innovation Behavior within family businesses. The findings highlight the significance of Emotional Intelligence and Green Creativity in promoting sustainable practices in Batik SME family businesses Novelty/value –  The novelty and value of this research lie in its exploration of the interplay between emotional intelligence, spiritual intelligence, green creativity, and green innovation behavior within Batik SME family businesses in Indonesia. These findings offer a unique perspective on how emotional and spiritual intelligence, coupled with creativity, can enhance competitive advantage and sustainability in the Batik industry.
Entrepreneurial Orientation and Marketing Innovation ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES (Survey on UMKM Actors in KUNIGAN DISTRICT) Gunawan, Wely Hadi; Novandari, Weni; Setyanto, Refius Pradipta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14105

Abstract

The phenomenon in this research is the market share, especially MSMEs in Kuningan Regency, which experienced a decline in sales from year to year. So it can be interpreted thatThe Kuningan Regency MSME market share experienced negative growth. This lessonaims to find out or analyze the influence of green marketing and corporate socialresponsibility for purchasing decisions through consumer knowledge. The sample taken was 150 MSMEs in Kuningan Regency. The research instrument was in the form of distributing questionnaires via Google from. The data analysis technique used is Structural Equation Modeling (SEM). The results of hypothesis testing show that (1) Entrepreneurial Orientation has a positive and significant influence on the Level of Competition. (2) Marketing Innovation has a significant positive impact on the Level of Competition. (3) Entrepreneurial Orientation has a positive and significant impact on Marketing Performance. (4) Marketing Innovation has no effect on Marketing Performance decisions. (5) The level of Interference has a positive effect on purchasing decisionsand has a positive effect on Important Marketing Performance. (6) Entrepreneurial Orientation has a positive effect on Marketing Performance through Marketing Innovation. (7) Marketing Innovation has a positive effect on Marketing Performance through Level
The Influence Of Social Media Influencers On The Buying Interest Of The Young Generation With Consumer Attitude As A Mediation Variable Yuliana, Ade; Novandari, Weni; Setyawati, Sri Murni
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7975

Abstract

This research aims to examine the effectiveness of social media influencer advertising on Generation Y and Z, with a focus on source credibility and attractiveness in relation to purchase intention. The study proposes that consumer attitude mediates the relationship between social media influencer characteristics (both exogenous and endogenous) and purchase intention. Structural Equation Modelling (SEM) was employed to test the empirical models, with SMARTPLS and SPSS utilized for the analysis. A total of 193 respondents were sampled. The findings support all the hypotheses except for the direct relationship between source attractiveness and consumer attitudes. Additionally, the study demonstrates that generational differences act as moderating variables in the relationship between consumer attitude and purchase intention.
Storytelling and Its Effect on Repurchase Intention, A Survey on Indonesian Customer with Heuristic Theory Perspective Hapsari, Hannisa Rahmadani; Novandari, Weni; Pradipta Setyanto, Refius
International Journal of Digital Marketing Science Vol. 1 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v1i2.1054

Abstract

This study aimed to examine the effect of storytelling marketing with heuristic theory perspective on repurchase intentions through the mediating variables of empathy, brand attitude, and brand image. The storytelling marketing dimensions used in this study consist of perceived esthetics, narrative structure, and self-reference. In addition, this study used humorous storytelling ad by one of technology services company in Indonesia. The implementation of this study is further based on a survey on 344 respondents which were analyzed using second order PLS-SEM disjoint two-stage approach. The result shows that storytelling marketing has a positive effect on repurchase intention. Empathy, brand attitude, and brand image also mediate the relationship between storytelling marketing and repurchase intention. However, in this study, storytelling marketing contributed weakly to empathy, brand attitude, and brand image. In addition, repurchase intention in this study is more affected by brand attitude and brand image. This research supports the heuristic theory in explaining the effect of storytelling marketing on consumer repurchase intention. This study also provided empirical results related to the effect of the dimensions of perceived esthetics, narrative structure, and self-reference on brand attitudes and brand image that have not been widely tested.
Adoption of Virtual Reality Technology as a Strategy to Increase Purchase Intention Motik, Salsabila Surya; Novandari, Weni
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis (On Process)
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/4r5n3v69

Abstract

This study aims to examine the effect of Augmented Reality (AR) technology on users' purchase intention, with brand engagement as a mediating variable, among users of the IKEA Place application in Java Island. Employing a quantitative approach and a cross-sectional survey method, data were collected from 140 respondents who had used the AR feature in IKEA Place. The analysis was conducted using SEM-PLS. The results indicate that AR has a significant effect on both purchase intention and brand engagement. Furthermore, brand engagement is proven to significantly mediate the effect of AR on purchase intention. These findings affirm that the success of AR technology in enhancing purchase intention depends not only on its technological features, but also on the emotional engagement fostered by the brand.
Membangun Brand Love dan Brand Fidelity Produk Iphone melalui Social Media Marketing Activity, Brand Intimacy, dan Brand Authenticity Prayoga, Chandra Hadi; Novandari, Weni
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 32 No 2 (2024): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing Activity (SMMA) terhadap Brand Love dan Brand Fidelity dengan Brand Authenticity serta Brand Intimacy sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online yang disebarkan kepada pengguna iPhone di Pulau Jawa. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa SMMA memiliki pengaruh positif terhadap Brand Love, Brand Authenticity, dan Brand Intimacy. Brand Authenticity dan Brand Intimacy terbukti memediasi hubungan antara SMMA dan Brand Love secara signifikan. Selain itu, Brand Love memiliki dampak positif terhadap Brand Fidelity, menegaskan pentingnya hubungan emosional dalam menciptakan loyalitas konsumen. Penelitian ini memberikan kontribusi teoritis pada pengembangan teori Self-Congruence, dengan menyoroti peran penting Brand Authenticity dan Brand Intimacy dalam membangun Brand Love. Secara praktis, hasil penelitian ini menjadi panduan bagi pemasar dalam mengoptimalkan strategi SMMA untuk meningkatkan keterikatan emosional dan loyalitas konsumen. Keterbatasan penelitian meliputi cakupan geografis yang terbatas pada Pulau Jawa dan penggunaan pendekatan cross-sectional. Untuk penelitian mendatang, disarankan melakukan studi longitudinal serta mengintegrasikan variabel tambahan seperti brand experience atau customer satisfaction untuk memperkaya model.
Dampak Pengangguran, Pendidikan dan Inflasi Terhadap Kemiskinan di Indonesia Periode Tahun 2014-2020 Sulasih, Sulasih; Novandari, Weni; Findianingnsih, Arisa
Disclosure: Journal of Accounting and Finance Vol. 3 No. 1 (2023)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/disclosure.v3i1.6522

Abstract

Indonesia is developing countries. To become a developed country, needs to fix existing problems, especially economic problems. Economic problems are divided into 2 categories, namely micro and macro. One of the discussions in macroeconomic is related to poverty. The problem of poverty in Indonesia is an important problem to be addressed immediately because the percentage level of poverty in Indonesia is quite high and fluctuates. The rise and fall of the poverty level is related to several economic indicators, one of which is unemployment and education. In addition, poverty is also influenced by economic development indicators, including inflation. The purpose of this study is to determine the effect of unemployment, education, and inflation on poverty in Indonesia for periode 2014-2020 either partially or simultaneously. This type of research is a quantitative research because the data used is in the form of numbers. The data in this study are secondary data sourced from the Central Statistics Agency (BPS). Sampling technique using saturated sampling technique. While the data analysis in this study used multiple regression analysis because the independent variables in this study were more than 2. The results of this study indicated that the variables of unemployment and inflation have a positive and significant effect on poverty in Indonesia for the period 2014-2020. While the education variable has no effect on poverty in Indonesia for the period 2014-2020. Then simultaneously, the variables of unemployment, education, and inflation have a positive and significant effect on poverty in Indonesia for the period 2014-2020.
Co-Authors . Wachjuni Ade Yuliana, Ade Agus Suroso ary yunanto Bayu Pamuji, Tri Diah Setyorini Gunawan Fauzan, Muhamad Faza Findianingnsih, Arisa Hapsari, Hannisa Rahmadani Icuk Rangga Bawono, Icuk Rangga Intansari, Anggita Isty IZZUDIN, MUHAMMAD SIDI Jajang Jajang Maryani, Sri Motik, Salsabila Surya Parno Parno Pradipta Setyanto, Refius Pradisti, Larisa Prayoga, Chandra Hadi Rifda Naufalin Setyanto, Refius Pradipta Shine Pintor Siolemba Patiro Sholicha, Alfina Siti Zulaikha Siti Zulaikha Wulandari Sri Murni Setyawati Sudarto Sudarto Sudiro, Dedy Aditya Sulasih Sulasih Suliyanto Suliyanto Supriyanto Supriyanto Tri Yuwono, Tri Tristara, Agricia Gretty Ulya, Rifqo Yatul Wely Hadi Gunawan