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All Journal Journal The Winners Fokus Bisnis Jurnal Manajemen Indonesia JTAM (Jurnal Teori dan Aplikasi Matematika) Performance International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF RESEARCH IN MANAGEMENT Al-Mal:Jurnal Akuntansi dan Keuangan Islam Disclosure: Journal of Accounting and Finance Jurnal Fokus Manajemen ADPEBI International Journal of Business and Social Science Journal of Accounting and Finance Management (JAFM) The Eastasouth Management and Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) House of Management and Business Journal INASJIF Miftah Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi International Journal of Digital Marketing
Weni Novandari
Program Doktor Ilmu Manajemen Universitas Jenderal Soedirman
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : INASJIF

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PREDICTING PREDICTING THE INTENTION OF PURCHASE OF COSMETIC PRODUCTS IN ISLAMIC COLLEGE STUDENTS IN BANYUMAS INDONESIA WITH HALAL LABELS AND THEORY PLANNED BEHAVIOR Parno, Parno; Sulasih, Sulasih; Novandari, Weni
Indonesian Scientific Journal of Islamic Finance Vol 3 No 1 (2024): Indonesian Scientific Journal of Islamic Finance
Publisher : Faculty of Islamic Economics and Business, Sultan Aji Muhammad Idris State Islamic University of Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v3i1.9350

Abstract

Cosmetics are products that can not be separated in everyday life. When planning a purchase is influenced cosmetics are products by several factors. This study uses the Theory of Planned Behavior, which is a theory that explains that behavior is formed because of intentions/interests that are influenced by attitudes, subjective norms, and behavioral control. In addition, this study uses the halal label as another independent variable. So the purpose of this study was to determine the effect of attitudes, subjective norms, behavioral control, and halal labels on the intention to purchase cosmetic products in Islamic Religious College Students in Banyumas, Indonesia. This research uses quantitative research methods. The population is Islamic Religious College Students in Purwokerto. The number of samples used is 397 respondents. The sample collection technique used probability sampling by means of proportionate stratified random sampling and other techniques, namely nonprobability sampling by means of purposive sampling. This research was analyzed by multiple linear regression methods. The results of this study indicate that partially and simultaneously attitudes, subjective norms, behavioral control, and halal labels have a positive effect on purchase intentions Keywords: Attitude; Subjective Norms; Behavioral Control; Halal Labels; Intention Purchase
Co-Authors . Wachjuni Ade Yuliana, Ade Agus Suroso ary yunanto Bayu Pamuji, Tri Chandra Suparno, Chandra Diah Setyorini Gunawan Ekaningtyas Widiastuti Fauzan, Muhamad Faza Findianingnsih, Arisa Findianingsih, Arisa Hapsari, Hannisa Rahmadani Icuk Rangga Bawono, Icuk Rangga Intansari, Anggita Isty IZZUDIN, MUHAMMAD SIDI Jajang Jajang Maryani, Sri Motik, Salsabila Surya Parno Parno Pradipta Setyanto, Refius Pradisti, Larisa Prayoga, Chandra Hadi Rifda Naufalin Setyanto, Refius Pradipta Shine Pintor Siolemba Patiro Sholicha, Alfina Siti Zulaikha Siti Zulaikha Wulandari Sri Murni Setyawati Sudarto Sudarto Sudiro, Dedy Aditya Sulasih Sulasih Sulistyandari, Sulistyandari Suliyanto Suliyanto Supriyanto Supriyanto Tri Yuwono, Tri Tristara, Agricia Gretty Ulya, Rifqo Yatul Wely Hadi Gunawan Yoiz Shofwa Shafrani, Yoiz Shofwa