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All Journal Jurnal Siasat Bisnis Journal The Winners Fokus Bisnis Jurnal Manajemen Indonesia JTAM (Jurnal Teori dan Aplikasi Matematika) Performance International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF RESEARCH IN MANAGEMENT Al-Mal:Jurnal Akuntansi dan Keuangan Islam Disclosure: Journal of Accounting and Finance Jurnal Fokus Manajemen ADPEBI International Journal of Business and Social Science Journal of Accounting and Finance Management (JAFM) Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) House of Management and Business Journal INASJIF Miftah Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi International Journal of Digital Marketing Science
Weni Novandari
Program Doktor Ilmu Manajemen Universitas Jenderal Soedirman
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Identifikasi Minat Memilih Produk Bank Syariah Melalui Peran Gaya Hidup, Religiusitas Dan Literasi Keuangan Syariah Sulasih, Sulasih; Ulya, Rifqo Yatul; Novandari, Weni
Al-Mal: Jurnal Akuntansi dan Keuangan Islam Vol. 3 No. 2 (2022): Desember 2022
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/al-mal.v3i2.11907

Abstract

Lembaga keuangan syariah mengalami perkembangan yang cukup pesat, namun dalam perkembangannya mengalami kesulitan dalam mencari nasabah, karena tidak semua mengetahui arti bank syariah dan ada faktor yang mempengaruhinya yang mengakibatkan jumlah nasabah lebih kecil dibanding bank konvensional. Maka perlu adanya literasi keuangan yang harus ditingkatkan pada masyarakat dan memahami perilaku konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh dari gaya hidup, religiusitas dan literasi keuangan syariah terhadap minat memilih produk bank syariah. Jumlah sampel yang diambil sebanyak 82 responden, teknik pengambilan data menggunakan metode kuesioner. Teknik analisa data dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa: 1) Variabel gaya hidup (X1) secara parsial tidak berpengaruh terhadap minat memilih produk bank syariah. 2) Variabel religiusitas (X2) secara parsial berpengaruh terhadap minat memilih produk bank syariah. 3) Variabel literasi keuangan syariah (X3) secara parsial berpengaruh terhadap minat memilih produk bank syariah. 4) Variabel gaya hidup, religiusitas dan literasi keuangan syariah secara simultan berpengaruh terhadap minat memilih produk bank syariah.
The Role of Trust in Mediating the Influence of Perceived Value and Service Quality on Tenant Loyalty in Industrial Estates Bayu Pamuji, Tri; Novandari, Weni; Pradisti, Larisa
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2177

Abstract

This study aims to examine the effect of perceived value and service quality on tenant loyalty in an industrial estate, with trust as a mediating variable. The research was conducted using a quantitative approach, involving 100 tenant respondents from a selected industrial area in Central Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived value and service quality have a significant direct effect on tenant loyalty. In addition, both variables significantly influence trust, which in turn positively affects tenant loyalty. Trust also plays a significant mediating role in the relationship between perceived value and service quality with tenant loyalty. These findings highlight the importance of building trust as a psychological bridge that transforms perceived value and service quality into sustainable tenant loyalty. This study contributes to the literature on business-to-business (B2B) relationship management and provides practical insights for industrial estate managers to strengthen tenant retention through trust-based strategies.
Biplot Analysis Methods for Selecting the Consumer's Preferences of Primary Needs in Java Island Indonesia Jajang, Jajang; Supriyanto, Supriyanto; Maryani, Sri; Bawono, Icuk Rangga; Novandari, Weni; Gunawan, Diah Setyorini; Naufalin, Rifda
JTAM (Jurnal Teori dan Aplikasi Matematika) Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jtam.v8i3.22264

Abstract

The effect of COVID-19 pandemic in February 2020 had changingchanged human consumption pattern. Most people especially for lower and middle communitycommunities, they only be able to fulfils the primary needs. The COVID-19 pandemic had been made some companies done a work termination. Therefore, people is required to sort out and choose needs that are on a priority scale. This article used biplot methods to analyze behavior of the consumers consumer's primary needs during the COVID-19 pandemic. Respondents number of this research are 100 respondents from 4 districts in Java Island who filled out the questioner. In some references, biplot analysis methods focus on agriculture field such as determining the best genotypes and habitats of plants. Rarely of them cosider in economic point of view for example in consumers’ preferences. As we known that biplot analysis is a valuable technique for identifying environtmental condition. It is superior to other statistical methodologies because of its superior predictive accuracy. This method represent a grapics of multivariate data that plot information between the observation and variables in cartesian coordinates. Therefore, the goal of this study examines the consumers' preferences in the Java Island, Indonesia, using biplot analysis to assess preferences of primary needs such rice, cooking oil and margarine in four districts, Bekasi, Madiun, Tasikmalaya, Banyumas, in Java Island were conducted. Regarding to the result of principal component analysis, it shows that consumers have same priority to choose the brand of the cooking oil. It was shown from score of PC1 and PC2 values. The result provide helpful information about the consumer preferences of primary needs during COVID-19 from four districts in Java Island.  
Entrepreneurial Orientation and Marketing Innovation ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES (Survey on UMKM Actors in KUNIGAN DISTRICT) Gunawan, Wely Hadi; Novandari, Weni; Setyanto, Refius Pradipta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14105

Abstract

The phenomenon in this research is the market share, especially MSMEs in Kuningan Regency, which experienced a decline in sales from year to year. So it can be interpreted thatThe Kuningan Regency MSME market share experienced negative growth. This lessonaims to find out or analyze the influence of green marketing and corporate socialresponsibility for purchasing decisions through consumer knowledge. The sample taken was 150 MSMEs in Kuningan Regency. The research instrument was in the form of distributing questionnaires via Google from. The data analysis technique used is Structural Equation Modeling (SEM). The results of hypothesis testing show that (1) Entrepreneurial Orientation has a positive and significant influence on the Level of Competition. (2) Marketing Innovation has a significant positive impact on the Level of Competition. (3) Entrepreneurial Orientation has a positive and significant impact on Marketing Performance. (4) Marketing Innovation has no effect on Marketing Performance decisions. (5) The level of Interference has a positive effect on purchasing decisionsand has a positive effect on Important Marketing Performance. (6) Entrepreneurial Orientation has a positive effect on Marketing Performance through Marketing Innovation. (7) Marketing Innovation has a positive effect on Marketing Performance through Level
PENGARUH KREDIBILITAS DAN DAYA TARIK SELEBRITI TERHADAP NIAT BELI MELALUI IDENTIFIKASI SOSIAL DAN PERCEIVED BEHAVIORAL CONTROL UMKM KULINER DI BANYUMAS Tristara, Agricia Gretty; Pradisti, Larisa; Novandari, Weni
House of Management and Business (HOMBIS) Journal Vol 4, No 2 (2025): HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v4i2.1709

Abstract

Penelitian ini bertujuan untuk menguji pengaruh daya tarik selebriti dan dukungan selebriti terhadap niat pembelian konsumen dengan mengintegrasikan peran mediasi dari kontrol perilaku yang dirasakan dan identifikasi sosial. Dengan menggunakan pendekatan kuantitatif dengan sampel 300 responden, pemodelan persamaan struktural (SEM) digunakan untuk menguji delapan hipotesis. Hasilnya menunjukkan bahwa dukungan selebriti secara signifikan memengaruhi niat pembelian dan identifikasi sosial, dengan yang terakhir bertindak sebagai mediator. Sementara itu, daya tarik selebriti tidak secara langsung memengaruhi niat pembelian, tetapi memberikan pengaruh melalui kontrol perilaku yang dirasakan. Temuan ini menunjukkan bahwa mekanisme emosional dan psikologis memainkan peran penting dalam membentuk respons perilaku konsumen terhadap pemasaran selebriti. Penelitian ini berkontribusi pada teori perilaku terencana dengan menggabungkan identitas sosial dan kontrol yang dirasakan sebagai jalur penting dalam efektivitas dukungan. Secara praktis, pemasar disarankan untuk melampaui atribut yang dangkal dan fokus pada membangun relevansi dan identifikasi yang dirasakan antara selebriti dan audiens target. Penelitian selanjutnya didorong untuk mengeksplorasi variabel tambahan dan mengadopsi desain multi-metode untuk generalisasi yang lebih baik.
Pengangguran , Pendidikan , Inflasi dan Kemiskinan di Indonesia Periode Tahun 2014-2020 Findianingsih, Arisa; Sulasih, Sulasih; Shafrani, Yoiz Shofwa; Novandari, Weni
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 1 No. 2 (2023): October 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v1i2.79

Abstract

The aim of this research is to determine the influence of unemployment, education and inflation on poverty in Indonesia for the 2014-2020 period, either partially or simultaneously. Type of quantitative research with secondary data sources, namely those originating from the Central Statistics Agency (BPS). The total population of 34 provinces in Indonesia, the entire population was used as a sample or saturated sample. Meanwhile, the data analysis technique is multiple regression analysis. The results of this research show that the unemployment and inflation variables partially have a positive and significant effect on poverty in Indonesia for the 2014-2020 period with a t-count value of 2.326 > 1.6586 (t-table) and a significance value of 0.022 < alpha (0, 05) and the t-count value is 2.118 > 1.6586 (t-table) and the significance value is 0.036 > alpha (0.05). Meanwhile, the education variable partially has no effect on poverty in Indonesia for the 2014-2020 period because the t-count value is 1.486 < 1.6586 (t-table) and the significance value is 0.140 > alpha (0.05). Simultaneously, unemployment, education and inflation have a positive and significant effect on poverty in Indonesia for the 2014-2020 period with an f-count value of 909.066 > 2.686 (F-table) with a significance value of 0.000 < alpha (0.05).
Analisis Penerapan Etika Bisnis Islam Dalam Komunikasi Pemasaran Produk Simpanan Simbakota di BMT Dana Mentari Muhammadiyah Purwokerto Sulasih, Sulasih; Novandari, Weni; Setyanto, Refius Pradipta
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 2 No. 1 (2024): April 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v2i1.213

Abstract

BMT Dana Mentari Muhammadiyah Purwokerto Karanglewas Service Office presents the SIMBAKOTA savings product which aims to meet customers' basic needs on Eid. In marketing SIMBAKOTA products, of course, it is adapted to Islamic business ethics and marketing communications in order to create good service to customers so that it can increase the number of customers and income every year. This research is field research using a qualitative approach method with descriptive analysis. The results of this research have implemented Islamic business ethics in running its business by prioritizing the values of monotheism, balance, free will, responsibility and ihsan. As well as its relationship with marketing communications in accordance with good marketing principles which pay attention to the principles of advertising, personal selling, sales promotion, public relations and publicity
THE STRATEGIC ROLE OF INTELLECTUAL CAPITAL AND FINANCIAL TECHNOLOGY IN IMPROVING MSME PERFORMANCE IN BANYUMAS REGENCY Suparno, Chandra; Sulistyandari, Sulistyandari; Novandari, Weni; Widiastuti, Ekaningtyas
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.819

Abstract

The existence of Micro, Small and Medium Enterprises (MSMEs) plays a significant role in contributing to the growth of the Indonesian economy. MSMEs are required to optimize their resources, especially non-physical resources, and utilize existing financial technology (Fintech) in order to be able to compete and develop at all times. Intellectual capital is increasingly recognized as a strategic asset that is considered important for sustainable profits. Business support by utilizing financial technology will improve business performance. The goal of this research is to investigate the impact of intellectual capital and financial technology components on the performance of MSMEs. The resulting sample was 66 respondents who were MSME business actors. The method used was Multiple Regression analysis. The results of the study found that customer capital and structural capital, which are elements of intellectual capital, affect MSME performance, while human capital, social capital, spiritual capital and financial technology do not affect MSME performance. Thus, the elements of intellectual capital owned by MSMEs need to be utilized optimally to achieve competitive advantage and maintain business existence.
Use of Social Media Marketing among MSMEs: Driving and Inhibiting Factors sulasih, Sulasih; Novandari, Weni; Suroso, Agus; Setyanto, Refius Pradipta
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.5475

Abstract

This study aims to determine the factors driving and inhibiting social media marketing use among Small, Micro, and Medium Enterprises (MSMEs). Data were analyzed using the quantitative descriptive technique as percentages. This study also used confirmatory factor analysis (CFA). Based on the results of the descriptive statistical analysis, it was found that the driving factor for MSMEs in Banyumas to use social media was to engage with consumers. On the contrary, the main factors that hinder the use of social media are the lack of time to create consistent and scheduled content and the difficulty in determining interesting topics. Meanwhile, the CFA analysis revealed that the main driving factor contributing to the highest use of social media use is seen from eigenvalues, that is, that social media is used for marketing activities. The main inhibiting factor seen from the eigenvalues is the limited time to create consistent and scheduled content. In addition to that, difficulty in finding followers, network restrictions, and unsupported features of mobile phones are other factors that inhibit social media use. The originality of this research is considered very limited, as it only examines the driving and inhibiting factors for microscale MSMEs. More research should focus on a widely used social media platform and the type of business because every business has different characteristics. Keywords — MSMEs; Social Media; Technology
Pengaruh Augmented Reality terhadap Niat Beli Konsumen: Peran Mediasi Perceived Enjoyment dan Perceived Value pada Website Resmi Make Over Husna, Hamna Anisatul; Novandari, Weni; Pradisti, Larisa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.1456

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh penggunaan teknologi Augmented Reality (AR) terhadap niat beli konsumen produk kecantikan melalui website resmi Make Over, dengan mempertimbangkan peran mediasi perceived enjoyment dan perceived value. Penelitian ini didasarkan pada kerangka Technology Acceptance Model (TAM) yang menekankan pentingnya persepsi kenyamanan dan manfaat dalam penerimaan teknologi oleh pengguna. Kehadiran AR sebagai fitur visual interaktif memungkinkan konsumen mencoba produk secara virtual, sehingga diharapkan dapat meningkatkan pengalaman berbelanja secara daring. Data penelitian dikumpulkan dari 200 responden yang telah menggunakan fitur AR pada website Make Over. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner terstruktur yang mengukur variabel pengalaman AR, perceived enjoyment, perceived value, dan niat beli konsumen. Data yang terkumpul kemudian dianalisis menggunakan metode analisis kuantitatif untuk menguji hubungan antarvariabel serta peran mediasi yang terbentuk. Hasil analisis menunjukkan bahwa pengalaman penggunaan AR berpengaruh positif dan signifikan terhadap perceived enjoyment dan perceived value. Selanjutnya, kedua variabel mediasi tersebut terbukti mampu memperkuat niat beli konsumen secara signifikan. Temuan ini mengindikasikan bahwa konsumen tidak hanya merasakan kesenangan dalam menggunakan teknologi AR, tetapi juga memperoleh nilai tambah berupa kemudahan, kepercayaan, dan manfaat fungsional dalam proses pengambilan keputusan pembelian. Penelitian ini menegaskan bahwa pemanfaatan teknologi AR dapat menjadi strategi pemasaran digital yang efektif bagi perusahaan produk kecantikan untuk meningkatkan keterlibatan konsumen, membangun persepsi nilai, serta mendorong peningkatan niat beli dan potensi penjualan.
Co-Authors . Wachjuni Ade Yuliana, Ade Agus Suroso ary yunanto Bayu Pamuji, Tri Chandra Suparno, Chandra Diah Setyorini Gunawan Ekaningtyas Widiastuti Fauzan, Muhamad Faza Findianingnsih, Arisa Findianingsih, Arisa Hapsari, Hannisa Rahmadani Husna, Hamna Anisatul Icuk Rangga Bawono, Icuk Rangga Intansari, Anggita Isty IZZUDIN, MUHAMMAD SIDI Jajang Jajang Maryani, Sri Motik, Salsabila Surya Parno Parno Pradipta Setyanto, Refius Pradisti, Larisa Prayoga, Chandra Hadi Rifda Naufalin Setyanto, Refius Pradipta Shine Pintor Siolemba Patiro Sholicha, Alfina Siti Zulaikha Siti Zulaikha Wulandari Sri Murni Setyawati Sudarto Sudarto Sudiro, Dedy Aditya Sulasih Sulasih Sulistyandari, Sulistyandari Suliyanto Suliyanto Supriyanto Supriyanto Tri Yuwono, Tri Tristara, Agricia Gretty Ulya, Rifqo Yatul Wely Hadi Gunawan Yoiz Shofwa Shafrani, Yoiz Shofwa