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All Journal Journal The Winners Fokus Bisnis JTAM (Jurnal Teori dan Aplikasi Matematika) Performance International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF RESEARCH IN MANAGEMENT Al-Mal:Jurnal Akuntansi dan Keuangan Islam Disclosure: Journal of Accounting and Finance Jurnal Fokus Manajemen ADPEBI International Journal of Business and Social Science Journal of Accounting and Finance Management (JAFM) The Eastasouth Management and Business House of Management and Business Journal INASJIF Miftah Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi International Journal of Digital Marketing
Weni Novandari
Program Doktor Ilmu Manajemen Universitas Jenderal Soedirman
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Identifikasi Minat Memilih Produk Bank Syariah Melalui Peran Gaya Hidup, Religiusitas Dan Literasi Keuangan Syariah Sulasih, Sulasih; Ulya, Rifqo Yatul; Novandari, Weni
Al-Mal: Jurnal Akuntansi dan Keuangan Islam Vol. 3 No. 2 (2022): Desember 2022
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/al-mal.v3i2.11907

Abstract

Lembaga keuangan syariah mengalami perkembangan yang cukup pesat, namun dalam perkembangannya mengalami kesulitan dalam mencari nasabah, karena tidak semua mengetahui arti bank syariah dan ada faktor yang mempengaruhinya yang mengakibatkan jumlah nasabah lebih kecil dibanding bank konvensional. Maka perlu adanya literasi keuangan yang harus ditingkatkan pada masyarakat dan memahami perilaku konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh dari gaya hidup, religiusitas dan literasi keuangan syariah terhadap minat memilih produk bank syariah. Jumlah sampel yang diambil sebanyak 82 responden, teknik pengambilan data menggunakan metode kuesioner. Teknik analisa data dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa: 1) Variabel gaya hidup (X1) secara parsial tidak berpengaruh terhadap minat memilih produk bank syariah. 2) Variabel religiusitas (X2) secara parsial berpengaruh terhadap minat memilih produk bank syariah. 3) Variabel literasi keuangan syariah (X3) secara parsial berpengaruh terhadap minat memilih produk bank syariah. 4) Variabel gaya hidup, religiusitas dan literasi keuangan syariah secara simultan berpengaruh terhadap minat memilih produk bank syariah.
The Role of Trust in Mediating the Influence of Perceived Value and Service Quality on Tenant Loyalty in Industrial Estates Bayu Pamuji, Tri; Novandari, Weni; Pradisti, Larisa
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2177

Abstract

This study aims to examine the effect of perceived value and service quality on tenant loyalty in an industrial estate, with trust as a mediating variable. The research was conducted using a quantitative approach, involving 100 tenant respondents from a selected industrial area in Central Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived value and service quality have a significant direct effect on tenant loyalty. In addition, both variables significantly influence trust, which in turn positively affects tenant loyalty. Trust also plays a significant mediating role in the relationship between perceived value and service quality with tenant loyalty. These findings highlight the importance of building trust as a psychological bridge that transforms perceived value and service quality into sustainable tenant loyalty. This study contributes to the literature on business-to-business (B2B) relationship management and provides practical insights for industrial estate managers to strengthen tenant retention through trust-based strategies.
Biplot Analysis Methods for Selecting the Consumer's Preferences of Primary Needs in Java Island Indonesia Jajang, Jajang; Supriyanto, Supriyanto; Maryani, Sri; Bawono, Icuk Rangga; Novandari, Weni; Gunawan, Diah Setyorini; Naufalin, Rifda
JTAM (Jurnal Teori dan Aplikasi Matematika) Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jtam.v8i3.22264

Abstract

The effect of COVID-19 pandemic in February 2020 had changingchanged human consumption pattern. Most people especially for lower and middle communitycommunities, they only be able to fulfils the primary needs. The COVID-19 pandemic had been made some companies done a work termination. Therefore, people is required to sort out and choose needs that are on a priority scale. This article used biplot methods to analyze behavior of the consumers consumer's primary needs during the COVID-19 pandemic. Respondents number of this research are 100 respondents from 4 districts in Java Island who filled out the questioner. In some references, biplot analysis methods focus on agriculture field such as determining the best genotypes and habitats of plants. Rarely of them cosider in economic point of view for example in consumers’ preferences. As we known that biplot analysis is a valuable technique for identifying environtmental condition. It is superior to other statistical methodologies because of its superior predictive accuracy. This method represent a grapics of multivariate data that plot information between the observation and variables in cartesian coordinates. Therefore, the goal of this study examines the consumers' preferences in the Java Island, Indonesia, using biplot analysis to assess preferences of primary needs such rice, cooking oil and margarine in four districts, Bekasi, Madiun, Tasikmalaya, Banyumas, in Java Island were conducted. Regarding to the result of principal component analysis, it shows that consumers have same priority to choose the brand of the cooking oil. It was shown from score of PC1 and PC2 values. The result provide helpful information about the consumer preferences of primary needs during COVID-19 from four districts in Java Island.  
Entrepreneurial Orientation and Marketing Innovation ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES (Survey on UMKM Actors in KUNIGAN DISTRICT) Gunawan, Wely Hadi; Novandari, Weni; Setyanto, Refius Pradipta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14105

Abstract

The phenomenon in this research is the market share, especially MSMEs in Kuningan Regency, which experienced a decline in sales from year to year. So it can be interpreted thatThe Kuningan Regency MSME market share experienced negative growth. This lessonaims to find out or analyze the influence of green marketing and corporate socialresponsibility for purchasing decisions through consumer knowledge. The sample taken was 150 MSMEs in Kuningan Regency. The research instrument was in the form of distributing questionnaires via Google from. The data analysis technique used is Structural Equation Modeling (SEM). The results of hypothesis testing show that (1) Entrepreneurial Orientation has a positive and significant influence on the Level of Competition. (2) Marketing Innovation has a significant positive impact on the Level of Competition. (3) Entrepreneurial Orientation has a positive and significant impact on Marketing Performance. (4) Marketing Innovation has no effect on Marketing Performance decisions. (5) The level of Interference has a positive effect on purchasing decisionsand has a positive effect on Important Marketing Performance. (6) Entrepreneurial Orientation has a positive effect on Marketing Performance through Marketing Innovation. (7) Marketing Innovation has a positive effect on Marketing Performance through Level
PENGARUH KREDIBILITAS DAN DAYA TARIK SELEBRITI TERHADAP NIAT BELI MELALUI IDENTIFIKASI SOSIAL DAN PERCEIVED BEHAVIORAL CONTROL UMKM KULINER DI BANYUMAS Tristara, Agricia Gretty; Pradisti, Larisa; Novandari, Weni
House of Management and Business (HOMBIS) Journal Vol 4, No 2 (2025): HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v4i2.1709

Abstract

Penelitian ini bertujuan untuk menguji pengaruh daya tarik selebriti dan dukungan selebriti terhadap niat pembelian konsumen dengan mengintegrasikan peran mediasi dari kontrol perilaku yang dirasakan dan identifikasi sosial. Dengan menggunakan pendekatan kuantitatif dengan sampel 300 responden, pemodelan persamaan struktural (SEM) digunakan untuk menguji delapan hipotesis. Hasilnya menunjukkan bahwa dukungan selebriti secara signifikan memengaruhi niat pembelian dan identifikasi sosial, dengan yang terakhir bertindak sebagai mediator. Sementara itu, daya tarik selebriti tidak secara langsung memengaruhi niat pembelian, tetapi memberikan pengaruh melalui kontrol perilaku yang dirasakan. Temuan ini menunjukkan bahwa mekanisme emosional dan psikologis memainkan peran penting dalam membentuk respons perilaku konsumen terhadap pemasaran selebriti. Penelitian ini berkontribusi pada teori perilaku terencana dengan menggabungkan identitas sosial dan kontrol yang dirasakan sebagai jalur penting dalam efektivitas dukungan. Secara praktis, pemasar disarankan untuk melampaui atribut yang dangkal dan fokus pada membangun relevansi dan identifikasi yang dirasakan antara selebriti dan audiens target. Penelitian selanjutnya didorong untuk mengeksplorasi variabel tambahan dan mengadopsi desain multi-metode untuk generalisasi yang lebih baik.
Co-Authors . Wachjuni Ade Yuliana, Ade Agus Suroso ary yunanto Bayu Pamuji, Tri Diah Setyorini Gunawan Fauzan, Muhamad Faza Findianingnsih, Arisa Hapsari, Hannisa Rahmadani Icuk Rangga Bawono, Icuk Rangga Intansari, Anggita Isty IZZUDIN, MUHAMMAD SIDI Jajang Jajang Maryani, Sri Motik, Salsabila Surya Parno Parno Pradipta Setyanto, Refius Pradisti, Larisa Prayoga, Chandra Hadi Rifda Naufalin Setyanto, Refius Pradipta Shine Pintor Siolemba Patiro Sholicha, Alfina Siti Zulaikha Siti Zulaikha Wulandari Sri Murni Setyawati Sudarto Sudarto Sudiro, Dedy Aditya Sulasih Sulasih Suliyanto Suliyanto Supriyanto Supriyanto Tri Yuwono, Tri Tristara, Agricia Gretty Ulya, Rifqo Yatul Wely Hadi Gunawan