Abdullah Syakur Novianto
Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search
Journal : E-JRM

Pengaruh Persepsi Kemudahan, Kepuasan, Dan Minat Pengguna Terhadap Adopsi QRIS Sebagai Inovasi Pembayaran Digital Di Kalangan Generasi Z Dennisa, Elvina Hany; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The acceleration of digital transformation has shifted public payment behavior toward cashless systems, including the Quick Response Code Indonesian Standard (QRIS). This study aims to analyze the effect of perceived ease of use, user satisfaction, and behavioral intention on QRIS adoption among Generation Z. A quantitative survey method was applied involving 100 Generation Z respondents in Malang City selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS. The results reveal that perceived ease of use and user intention significantly and positively influence QRIS adoption, while user satisfaction does not show a significant effect. Simultaneously, all independent variables collectively affect QRIS adoption. The coefficient of determination (R²) of 0.326 indicates that 32.6% of QRIS adoption can be explained by the proposed variables. These findings provide insights for policymakers and service providers in formulating strategies to strengthen QRIS adoption among Generation Z. Keywords: Perceived Ease of Use; User Satisfaction; User Interest; QRIS Adoption; Generation Z
Pengaruh Customer Experience, Halal Awareness, Dan Customer Engagement Terhadap Customer Loyalty Melalui Customer Satisfaction: Studi Pada Konsumen Online Madu PT Kembang Joyo Sriwijaya Najib, Fawwaz Achmad; Novianto, Abdullah Syakur; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of Customer Experience, Halal Awareness, and Customer Engagement on Customer Loyalty mediated by Customer Satisfaction among online consumers of PT Kembang Joyo Sriwijaya honey products. This research uses a quantitative approach with a purposive sampling technique involving 130 respondents who have purchased the product online. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results indicate that Customer Experience and Customer Engagement have a positive and significant effect on Customer Satisfaction and Customer Loyalty. However, Halal Awareness proved to have no significant effect on either satisfaction or loyalty, indicating that halal certification is considered a hygiene factor rather than a satisfier in this industry. Furthermore, Customer Satisfaction successfully mediates the relationship between Customer Engagement and Customer Loyalty, but fails to mediate the influence of Customer Experience and Halal Awareness. These findings suggest that to increase loyalty, the company should focus on building active engagement and ensuring a seamless customer experience, rather than solely relying on halal labeling. Keywords: Customer Experience, Halal Awareness, Customer Engagement, Customer Satisfaction, Customer Loyalty, PT Kembang Joyo Sriwijaya, SmartPLS, Honey.
Co-Authors AA Sudharmawan, AA Abdillah, Mohammad Rifki Abdul Aziz Abdul Kodir Djaelani Afriyanti, Fitri Alnawati, Dinar Eka Amanah, Firnandya Ambarsari, Emmy Amin, Muh. Sirojuddin Anggraini, Tasya Meylina Ari Anik Malikah Aprilia, Syifa Kanza Apsarini, Nabila Wahyu Arman, Bima Tiknanda Artamefia, Rachel Amanda Vinka Awalia, Riski Bahtiar, Dimas Vigo Bessy, Nilam Sahnur Choirunnisa, Firda Cinta, Aura Dennisa, Elvina Hany Dinnisa’, Zukhruf Djumilah Hadiwidjojo Fadhilah, Gita Maulani Fannani, Muhammad Rovi Tanwirul Fariani, Fariani Febriyani, Nurlatifa Firdaus, Hilda Alivia Fitri, Elysia Haidi, Mukhammad Maulana Hatami, Muhammad Humayroh, Riza Husna, Fifi Lailatul Iksan Iksan Jeni Susyanti Kamilah, Saosan Kamilla, Nahya Izza Krisnawardani, Cynthia Kuncahyo, Angger Lailatul Muniroh Laili, Jasilatul Lativa, Rachmah Nur Lestari, Via M. Agus Salim Al Fathoni Maschanuddin, Muhammad Agil Masrukhan, Adib Qosim Maulidy, Iqbal Burhanuddin Mohammad Rizal, Mohammad Mufarrichah, Abidah Muhamad, Alwi Mulyadi, Rafiqi Dwi Muzakkiy, Achmad Najib, Fawwaz Achmad Nasiruddin, Mukhammad Ningrum, Niken Widya Nizam, Muhammad Sahrun Nur Diana Nur Hasanah Nur Hidayati Nurhidayah Nurhidayah Nurhijriatul Nuzila, Firdausi Fauziyatin Pandwita, Siska Mareta Pertiwi, Ria Dwi Ayu Prasetya, Diva Prasetyo, Moch Richo Putra, Arif Rahman Surya Putra, Rivaldy Danendra Putri, Cynthia Renita Putri, Fiona Hananto Putri, Intan Sabrina Aziza Rachma, N. Rahma, Putri Anisa Ramadhan, Fathur Riski, Kumajaya Novi Rohmah, Nabila Alfiyatu Rois Arifin Ronny Malavia Mardani Rumawatine, Wildan Reyvaldi Sabrina, Rully Sanches, Olandina de Jesus Saputri, Laila Sandri Sari, Nabila Aisyara Fatiha Shofa, Almas Nazhifan Siti Asiyah Sofia, Himatus Solikhah, Afiatus Sudarmiatin Supriyadji, Ifbnu Kurniawan Susilo, Agung Budi Syamsul Arifin Tantri, Diah Ima Novia Usiaman, Aldi Utami, Merly Violita Wahyuningtyas, Nanik Wardani, Navila Laila Wardani, Putri Kusuma Wulandari, Yuny Sri Yulia, Fadila Hilma Zafira, Fahmy Rahma Zakariya, Ikbar Zuhro, Nurhidayatus