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All Journal JAM : Jurnal Aplikasi Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment Quantitative Economics and Management Studies Journal Koperasi Dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat Journal of Islamic economics Perspectives (JIEP) International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science KOPEMAS
Abdullah Syakur Novianto
Universitas Islam Malang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences

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Pengaruh Green Marketing, Store Atmosphere Dan Quality Product Terhadap Purchase Decision Pada Produk Eiger (Studi pada mahasiswa FEB Universitas Islam Malang) Krisnawardani, Cynthia; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the impact of Green Marketing, Store Atmosphere, and Quality Product on Purchase Decision of Eiger products among students of the Faculty of Economics and Business at the Islamic University of Malang who have visited and purchased Eiger products. The sample consists of 87 respondents, selected using purposive sampling, and researched using multiple linear regression. Findings of this research partially indicate that Green Marketing, Store Atmosphere, and Quality Product have a significant positive effect on the Purchase Decision of Eiger products. Keywords: Green Marketing, Store Atmosphere, Quality Product, Purchase Decision, Eiger.
Pengaruh Pendidikan, Gaya Kepemimpinan, dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Karyawan SMK Negeri 1 Kepanjen) Fitri, Elysia; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of education, leadership style, and work discipline on employee performance at SMK Negeri 1 Kepanjen. This study uses a quantitative method with a population of employees at SMK Negeri 1 Kepanjen and involves 40 respondents selected through saturated sampling techniques. Data were obtained from primary sources through questionnaires and analyzed using SPSS version 25.0. The test results show that both simultaneously and partially, the variables Education (X1), Leadership Style (X2), and Work Discipline (X3) have a positive effect on Employee Performance (Y). Keywords: Educaton, Leadership Style, Work Dicipline, Employee Performance.
Analisis Dampak E-Service Quality, Experiential Marketing, E-Trust, dan E-Security E-Branch BCA Terhadap Loyalitas Nasabah (Studi Kasus pada BCA KCP Gatot Subroto Malang) Apsarini, Nabila Wahyu; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the "Impact Analysis of E-Service Quality, Experiential Marketing, E- Trust, and E-Security of BCA's E-Branch on Customer Loyalty (Case Study at BCA KCP Gatot Subroto Malang)." This research employs a quantitative approach. The sample was collected through questionnaires using a purposive sampling technique, and Malhotra's formula was used to determine the sample size, which is the number of items multiplied by 5, resulting in a total sample of 100 respondents. The analysis technique used in this study is multiple linear regression to test the influence of independent variables on the dependent variable. The results of the study show that the t test (partial) Eresults for Experiential Marketing, E-Trust, and E-Security have a significant effect on customer loyalty, while E-Service Quality does not have a significant effect on customer loyalty. Meanwhile, the F test (simultaneous) results indicate that E-Service Quality, Experiential Marketing, E-Trust, and E-Security of BCA's E-Branch simultaneously affect customer loyalty. This research provides valuable insights for BCA to optimize factors influencing customer loyalty through eBranch services, particularly at KCP Gatot Subroto Malang. Keywords: E-Service Quality, Experiential Marketing, E-Trust, E-Security eBranch BCA, and customer loyalty
Pengaruh Online Customer Review, Celebrity Endorser, Dan Brand Image Terhadap Keputusan Pembelian MS Glow Skincare Di Kota Malang Laili, Jasilatul; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Online Customer Review, Celebrity Endorser, and Brand Image on MS Glow Skincare Purchasing Decisions in Malang City. The sampling technique uses purposive sampling technique. This study uses explanatory research and a quantitative approach to obtain a sample of 100 respondents. The data collection method uses a questionnaire. To solve the problems in this study, using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, F tests, t tests, and determination coefficient tests. This study uses multiple linear regression analysis with the help of SPSS 25. The results of the study indicate that partially Online Customer Review, Celebrity Endorser, and Brand Image have a positive and significant effect on Purchasing Decisions. Keywords: Online Customer Review, Celebrity Endorser, Brand Image, Purchasing Decisions
Pengaruh Social Media Marketing TitTok, Brand Awareness, Harga dan Promosi Terhadap Keputusan Pembelian skincare made in Indonesia di Timor-Leste Sanches, Olandina de Jesus; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Digital technology and social media, especially TikTok, have changed the way people buy skincare products. This study looks at how TikTok marketing, brand awareness, price, and promotions affect the buying choices of Gen Z Indonesians in Timor-Leste for skincare products. The research used a survey with 112 people from Gen Z who had either watched or bought Indonesian skincare products on TikTok. They used SPSS to do multiple linear regression analysis. The results showed that all four factors—TikTok marketing, brand awareness, price, and promotions—positively and significantly influence purchasing decisions. The findings highlight the need for creative TikTok campaigns, good brand awareness, fair pricing, and appealing promotions to attract young consumers in global markets.  Keywords: Social Media Marketing, Brand Awareness, Price, Promotion, Purchasing Decisions 
Pengaruh Kompetensi, Motivasi Kerja, dan Kepuasan Kerja Terhadap Produktivitas Kerja Pegawai Kantor Badan Pertanahan Nasional Kabupaten Sampang Hatami, Muhammad; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Work productivity reflects the effectiveness and efficiency of human resource performance. This study analyzes the impact of competence, work motivation, and job satisfaction on employee productivity at the Badan Pertanahan Nasional (BPN) Office in Kabupaten Sampang, driven by a decline in productivity marked by tardiness and low initiative. Using a quantitative explanatory design, data were collected from 34 employees through questionnaires and analyzed using multiple linear regression with simultaneous and partial hypothesis testing.The results indicate that competence, motivation, and job satisfaction together significantly affect productivity, but only competence has a partial significant impact. Competence covering knowledge, skills, and attitude supports task performance. Although motivation and satisfaction contribute to a positive work environment, they show no direct effect. These findings emphasize the need for holistic HR management focused on competence development and employee well-being to enhance productivity and service quality. Keywords: Competence, Work Motivation, Job Satisfaction, Work Productivity, Human Resources. 
Pengaruh Promosi & Rating Produk Terhadap Loyalitas Pelanggan Yang Dimediasi Olehcustomer Satisfaction Pada Konsumen Roughneck E-Commerce Tokopedia (Studi Pada Mahasiswa Di Kota Malang) Haidi, Mukhammad Maulana; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the influence of product promotion and rating on customer loyalty mediated by customer satisfaction on roughneck e-commerce consumers at Tokopedia (a study of students in Malang City). This study uses a quantitative approach with an explanatory research type. The research population is students in Malang who shop for Roughneck brand products on the e-commerce site Tokopedia, with a sample of 80 respondents selected using a non-probability sampling technique with a purposive sampling approach. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0 software. The results of this study indicate that promotions have an influence on customer loyalty, product ratings do not have an influence on customer loyalty, promotions have an influence on customer satisfaction, ratings have an influence on customer satisfaction, customer satisfaction does not have an influence on customer loyalty, promotions do not have an influence on customer loyalty through customer satisfaction, and product ratings do not have an influence on customer loyalty through customer satisfaction. Keywords: promotions, product ratings, customer loyalty, customer satisfaction
Pengaruh Green Marketing, Brand Awareness, Dan Harga Terhadap Keputusan Pembelian Konsumen Generasi Z Tas Ecobag Di Indomaret Kuncahyo, Angger; Rachma, N.; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study's goal is to comprehend and investigate how consumers at Indomaret make decisions about the purchase of Ecobag bags (Y) in relation to Green Marketing (X1), Brand Awareness (X2), and price (X3). The quantitative approach is the research method used. Purposive sampling is the sampling technique employed, and there were 90 participants in all. Students from generation Z living in the Lowokwaru District participated in this study. Using SPSS software version 25, multiple linear regression analysis was the data analysis technique employed in this investigation. The study's findings suggest that pricing, brand awareness, and green marketing all significantly affect consumers' decisions to buy. Purchasing decisions are significantly influenced by brand awareness and green marketing. Price, however, has little bearing on what people decide to buy Keywords: Green Marketing, Brand Awareness, Price, Purchase Decision
Pengaruh Kualitas Produk, Harga dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Kegiatan Car Free Day (CFD) Pandaan Nuzila, Firdausi Fauziyatin; Hidayati, Nur; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of product quality, price, and word of mouth on consumer purchasing decisions during the Car Free Day event in Pandaan. This type of research uses a quantitative approach with descriptive analysis methods. The sampling technique used accidental sampling. The required respondents 85 with the sample criteria for this study being consumers who had purchased products from MSME traders during the car free day in Pandaan. The analysis method used was multiple linier regression. The F-test results indicate that product quality, price, and word of mouth simultaneously influence purchasing decisions. Product quality has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and word of mouth has a positive and significant effect on purchasing decisions. Keywords: Product Quality, Price, Word Of Mouth
Pengaruh Brand Ambassador Dan Diskon Terhadap Perilaku Konsumen Dalam Berbelanja Di Tokopedia (Studi Kasus Pada Mahasiswa Unisma Malang) Afriyanti, Fitri; Wahono, Budi; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of brand ambassadors and discounts on consumer behavior in shopping through the e-commerce platform Tokopedia, particularly among students of the Islamic University of Malang (Unisma). The research is motivated by the rising trend of online shopping and increasingly diverse marketing strategies, including the use of brand ambassadors and discount offers. This study employs a quantitative descriptive method using a survey approach. Data were collected through questionnaires distributed to 100 active Tokopedia users. The results of multiple linear regression analysis indicate that brand ambassadors and discounts simultaneously have a significant effect on consumer behavior. Partially, both brand ambassadors and discounts also significantly influence consumer behavior, with significance values below 0.05. The study concludes that marketing strategies such as employing suitable public figures and offering attractive discounts can enhance consumer interest and purchasing decisions in online shopping. These findings are expected to serve as a reference for e-commerce companies in developing effective marketing strategies tailored to the characteristics of Generation Z. Keywords: Brand Ambassador, Discount, Consumer Behavior, Tokopedia, E-Commerce 
Co-Authors AA Sudharmawan, AA Aan Irawan Abdillah, Mohammad Rifki Abdul Aziz Abdul Aziz Asy Syifa’ Abdul Kodir Djaelani Achmad Naufal Miqdad Adhien Azka Arifatul Ula Adib Qosim Masrukhan Afriyanti, Fitri Agus Hermawan Ahmad Angger Muzaky Almaidah Eva Rosalinda Alnawati, Dinar Eka Alwi Muhamad Amanah, Firnandya Ambarsari, Emmy Amin, Muh. Sirojuddin Amir Faisol Andri Sari Pratama Anggraini, Tasya Meylina Ari Anik Malikah Aprilia, Syifa Kanza Apsarini, Nabila Wahyu Arif Rahwansyah Arif Ruri Abdillah Arman, Bima Tiknanda Artamefia, Rachel Amanda Vinka Avila Thio Nafra Agda Adila Awalia, Riski Bahtiar, Dimas Vigo Basyaruddin Faizal Rafi Bella Zakila Berliana Tri Banuwati Bessy, Nilam Sahnur Budi Wahono Chelsea Nur Fadilah Choirunnisa, Firda Cinta, Aura Cynthia Renita Putri Dennisa, Elvina Hany Dhedy Setiawan Darsono Dhisma Manzilil Rohma Dinnisa’, Zukhruf Djumilah Hadiwidjojo Elisa Elisa Fadhilah, Gita Maulani Fani Oktavia Fannani, Muhammad Rovi Tanwirul Fariani, Fariani Febriyani, Nurlatifa Firdaus, Hilda Alivia Fitri, Elysia Gebbril Oktavia Jaya Haidi, Mukhammad Maulana Hambali Hambali Hatami, Muhammad Heri Pratikto Humayroh, Riza Husna, Fifi Lailatul Ikbar Zakariya Ike Nurmaya Devina Iksan Iksan Iksan Iksan Indah Soleha Ahmad Iqbal Burhanuddin Maulidy Iwansyah Iwansyah Jeni Susyanti Jihan Nabila Qotrunnada Kamilah, Saosan Kamilla, Nahya Izza Krisnawardani, Cynthia Kuncahyo, Angger Kusumas Tutik Wahyuningsah Lailatul Muniroh Laili, Jasilatul Lativa, Rachmah Nur Lestari, Via Ludi Wishnu Wardana Lusy Sukmawati Lydia Putri Irdawati M Wandi Irdiansyah M. Agus Salim Al Fathoni Maschanuddin, Muhammad Agil Masrukhan, Adib Qosim Maulidy, Iqbal Burhanuddin Moh. Abu Ali Winarno Mohammad Rizal Mohammad Rizal, Mohammad Mohammad Roisul Amin Mufarrichah, Abidah Muhamad, Alwi Muhammad Agus Salim Mulyadi, Rafiqi Dwi Mutiarafani Tri Renata Muzakkiy, Achmad Najib, Fawwaz Achmad Nanda Anisa Rizki Nasiruddin, Mukhammad Navila Laila Wardani Nia Wanda Kumala Ningrum, Niken Widya Nita Prihatiningrum Nizam, Muhammad Sahrun Nur Diana Nur Hasanah Nur Hidayati Nur Hidayati Nur Rizkiroh Septiani Nuraini Tri Wijayanti Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhijriatul Nuzila, Firdausi Fauziyatin Oki Wahyudi Pandwita, Siska Mareta Papank Abi Sadewa Pertiwi, Ria Dwi Ayu Prasetya, Diva Prasetyo, Moch Richo Puji Handayati Putra, Arif Rahman Surya Putra, Rivaldy Danendra Putri, Cynthia Renita Putri, Fiona Hananto Putri, Intan Sabrina Aziza Rachma, N. Rahma, Putri Anisa Ramadhan, Fathur Ratna Tri Hardaningtyas Reza Firmansah Riski, Kumajaya Novi Riza Humayroh Rohmah, Nabila Alfiyatu Rois Arifin Ronny Malavia Mardani Rufi'i Rumawatine, Wildan Reyvaldi Sabrina, Rully Sahla Ramli Sahrul Hidayatullah Samuriah Samuriah Sanches, Olandina de Jesus Saputri, Laila Sandri Sari, Nabila Aisyara Fatiha Shendy Citra Iswandari Shofa, Almas Nazhifan Shofi Mustajibullah Siti Asiyah Siti Asiyah Sofia, Himatus Solikhah, Afiatus Sudarmiatin Supriyadji, Ifbnu Kurniawan Susilo, Agung Budi Syamsul Arifin Syamsul Arifin Tantri, Diah Ima Novia Tanzil Ilham Usiaman, Aldi Usman Fauzi Utami, Merly Violita Wahyuniar Asri, Nafadzila Wahyuningtiyas, Nanik Wahyuningtyas, Nanik Wardani, Navila Laila Wardani, Putri Kusuma Widya Dwi Jayanti Wulandari, Yuny Sri Yulia, Fadila Hilma Yusril Ananta Bahrudin Yuzky Maulana Irbad Zafira, Fahmy Rahma Zainul Muttaqin Zakariya, Ikbar Zuhro, Nurhidayatus Zukhruf Dinnisa’