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All Journal JAM : Jurnal Aplikasi Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment Quantitative Economics and Management Studies Journal Koperasi Dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat Journal of Islamic economics Perspectives (JIEP) International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science KOPEMAS
Abdullah Syakur Novianto
Universitas Islam Malang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences

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Pengaruh Marketing Mix, Customer Relationship Management Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian (Studi Kasus Pada Grosir Snack Bu Dewi di Kab Mojokerto) Putra, Rivaldy Danendra; Mahsuni, Abdul Wahid; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of the Marketing Mix, Customer Relationship Management, and Customer Experience on Purchasing Decisions at Bu Dewi Snack Wholesaler in Mojokerto Regency. The application of the marketing mix, customer relationship management, and customer experience to each of these variables not only contributes individually but also collectively to shaping consumer preferences and behavior in an era of increasingly competitive business. The research method used in this study is a quantitative approach with data collection techniques in the form of online and offline questionnaires distributed to 85 customers of Bu Dewi Snack Wholesaler. The results of this study indicate that the marketing mix has a positive and significant effect on purchasing decisions, customer relationship management has a positive and significant effect on purchasing decisions, and customer experience has a positive and significant effect on purchasing decisions. The implications of this study explain that Bu Dewi Snack Wholesaler needs to apply the marketing mix, customer relationship management, and customer experience to purchasing decisions in order to create a combined marketing strategy that encompasses product management, pricing, promotion implementation, and customer relationship management that can encourage consumers to make purchases. Keywords: Marketing Mix, Customer Relationship Management, Customer Experience, Purchasing Decision, Bu Dewi Snack Wholesaler
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Atmosfir Cafe Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Customer Generasi Z Di Coffee Shop 11:12 Shofa, Almas Nazhifan; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The increasing habit of people consuming coffee, especially Generation Z, has encouraged the Indonesian coffee industry to grow rapidly in recent years. The purpose of this case study is to see how product quality, service quality, and cafe atmosphere influence the purchasing decisions of Generation Z customers at Coffee Shop 11:12. This research was conducted quantitatively using an explanatory research approach. Since the population size is unknown, the sample consisted of 80 individuals belonging to the late Generation Z. The sample size was calculated using Malholtra's formula. Data was analyzed using multiple linear regression after being collected through a questionnaire. The results of the study indicate that product quality has a positive effect but does not influence purchasing decisions, while service quality and café atmosphere have a significant positive influence. Keywords: Product Quality, Service Quality, Café Atmosphere, Purchasing Decision
Pengaruh Social Media Marketing, Influencer Marketing, dan Sertifikasi (BPOM) Terhadap Keputusan Pembelian Gen Z di Kota Malang (Studi Pada Sociolla Mall Olympic Garden) Solikhah, Afiatus; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to examine the influence of Social Media Marketing, Influencer Marketing, and BPOM Certification on the purchasing decisions of Generation Z consumers at Sociolla, Mall Olympic Garden (MOG) Malang. The background of this research is based on the increasing role of social media and influencers in shaping consumer behavior—particularly among Generation Z, who are highly active on digital platforms—and the importance of product legality in building consumer trust. A quantitative approach was employed using multiple linear regression analysis. Data were collected through questionnaires distributed to respondents who are Generation Z consumers that have made purchases at Sociolla MOG Malang. The results show that partially, Social Media Marketing, Influencer Marketing, and BPOM Certification have a positive and significant effect on purchasing decisions. Social Media Marketing was found to be the most dominant factor. Simultaneously, the three independent variables significantly influence purchasing decisions, the variation in purchasing decisions can be explained by these variables.The findings conclude that the success of digital marketing strategies, particularly through social media and influencer support, must be complemented by compliance with regulations such as BPOM certification to build trust and drive purchasing decisions among Generation Z consumers. Keywords: Social Media Marketing, Influencer Marketing, BPOM Sertification, Purchase Decision, Generation Z
Pengaruh Green Product, Green price, Green Place dan Green Promotion terhadap Purchase Intention Konsumen di Pasar Induk Among Tani Kota Batu Sabrina, Rully; Arifin, Rois; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effects of green product, green price, green place, and green promotion on consumers’ purchase intention at Pasar Induk Among Tani, Batu City. A quantitative approach with a survey method was employed, involving 142 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that green product, green price, and green place have a positive and significant effect on purchase intention when tested partially, while green promotion does not have a significant partial effect. However, the simultaneous test shows that all green marketing mix variables collectively have a significant influence on consumers’ purchase intention. These findings highlight the importance of an integrated green marketing strategy in enhancing consumers’ purchase intention. Keywords: Green Product, Green Price, Green Place, Green Promotion, Purchase Intention
Pengaruh Product Quality , Brand Image Dan Product Variant Terhadap Kepuasan Pelanggan Mixue (Studi Kasus Pada Warga Kota Malang) Muzakkiy, Achmad; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the influence of product quality, brand image, and product variants on Mixue customer satisfaction. The number of samples in this study was 80 respondents determined using the Malhotra formula with the characteristics that respondents are in Malang City and have purchased Mixue Ice Cream & Tea products. This type of research uses explanatory research and data analysis used is multiple linear regression analysis. The results of this study state that product quality, brand image, and product variants have a significant effect on Mixue customer satisfaction in Malang City partially and simultaneously. Keywords: Product Quality, Brand Image, Product Variant, Kepuasan Pelangan 
Pengaruh Perilaku Overconfidence Dan Herding Terhadap Keputusan Investasi Saham Pada Generasi Z Di Malang Zafira, Fahmy Rahma; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Overconfidence and Herding on stock invesrment decisions among generation Z investors in Malang. The research method used is a quantitative method with data collection techniques through distributing questionnaires. The research sample consisted of 75 respondents who are generation Z and have stock investment experience. Data were analyzed using multiple linear regression analysis. The results showed that Overconfidence behavior has positive effect on stock investment decisions, while Herding behavior has no effect on stock investment decisions. This indicates that the level of confidence of generation Z investors plays a role in investment decision-making, while the tendency to follow other investor sis not a determining factor. This research is expected to contribute to the development of literacy behavior finance and become a consideration for young investors Keywords: Overconfidence, Herding, Investment Decisions, Generation Z
Pengaruh Persepsi Kemudahan, Kepuasan, Dan Minat Pengguna Terhadap Adopsi QRIS Sebagai Inovasi Pembayaran Digital Di Kalangan Generasi Z Dennisa, Elvina Hany; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The acceleration of digital transformation has shifted public payment behavior toward cashless systems, including the Quick Response Code Indonesian Standard (QRIS). This study aims to analyze the effect of perceived ease of use, user satisfaction, and behavioral intention on QRIS adoption among Generation Z. A quantitative survey method was applied involving 100 Generation Z respondents in Malang City selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS. The results reveal that perceived ease of use and user intention significantly and positively influence QRIS adoption, while user satisfaction does not show a significant effect. Simultaneously, all independent variables collectively affect QRIS adoption. The coefficient of determination (R²) of 0.326 indicates that 32.6% of QRIS adoption can be explained by the proposed variables. These findings provide insights for policymakers and service providers in formulating strategies to strengthen QRIS adoption among Generation Z. Keywords: Perceived Ease of Use; User Satisfaction; User Interest; QRIS Adoption; Generation Z
Pengaruh Customer Experience, Halal Awareness, Dan Customer Engagement Terhadap Customer Loyalty Melalui Customer Satisfaction: Studi Pada Konsumen Online Madu PT Kembang Joyo Sriwijaya Najib, Fawwaz Achmad; Novianto, Abdullah Syakur; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Customer Experience, Halal Awareness, and Customer Engagement on Customer Loyalty mediated by Customer Satisfaction among online consumers of PT Kembang Joyo Sriwijaya honey products. This research uses a quantitative approach with a purposive sampling technique involving 130 respondents who have purchased the product online. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results indicate that Customer Experience and Customer Engagement have a positive and significant effect on Customer Satisfaction and Customer Loyalty. However, Halal Awareness proved to have no significant effect on either satisfaction or loyalty, indicating that halal certification is considered a hygiene factor rather than a satisfier in this industry. Furthermore, Customer Satisfaction successfully mediates the relationship between Customer Engagement and Customer Loyalty, but fails to mediate the influence of Customer Experience and Halal Awareness. These findings suggest that to increase loyalty, the company should focus on building active engagement and ensuring a seamless customer experience, rather than solely relying on halal labeling. Keywords: Customer Experience, Halal Awareness, Customer Engagement, Customer Satisfaction, Customer Loyalty, PT Kembang Joyo Sriwijaya, SmartPLS, Honey.
Co-Authors AA Sudharmawan, AA Aan Irawan Abdillah, Mohammad Rifki Abdul Aziz Abdul Aziz Asy Syifa’ Abdul Kodir Djaelani Achmad Naufal Miqdad Adhien Azka Arifatul Ula Adib Qosim Masrukhan Afriyanti, Fitri Agus Hermawan Ahmad Angger Muzaky Almaidah Eva Rosalinda Alnawati, Dinar Eka Alwi Muhamad Amanah, Firnandya Ambarsari, Emmy Amin, Muh. Sirojuddin Amir Faisol Andri Sari Pratama Anggraini, Tasya Meylina Ari Anik Malikah Aprilia, Syifa Kanza Apsarini, Nabila Wahyu Arif Rahwansyah Arif Ruri Abdillah Arman, Bima Tiknanda Artamefia, Rachel Amanda Vinka Avila Thio Nafra Agda Adila Awalia, Riski Bahtiar, Dimas Vigo Basyaruddin Faizal Rafi Bella Zakila Berliana Tri Banuwati Bessy, Nilam Sahnur Budi Wahono Chelsea Nur Fadilah Choirunnisa, Firda Cinta, Aura Cynthia Renita Putri Dennisa, Elvina Hany Dhedy Setiawan Darsono Dhisma Manzilil Rohma Dinnisa’, Zukhruf Djumilah Hadiwidjojo Elisa Elisa Fadhilah, Gita Maulani Fani Oktavia Fannani, Muhammad Rovi Tanwirul Fariani, Fariani Febriyani, Nurlatifa Firdaus, Hilda Alivia Fitri, Elysia Gebbril Oktavia Jaya Haidi, Mukhammad Maulana Hambali Hambali Hatami, Muhammad Heri Pratikto Humayroh, Riza Husna, Fifi Lailatul Ikbar Zakariya Ike Nurmaya Devina Iksan Iksan Iksan Iksan Indah Soleha Ahmad Iqbal Burhanuddin Maulidy Iwansyah Iwansyah Jeni Susyanti Jihan Nabila Qotrunnada Kamilah, Saosan Kamilla, Nahya Izza Krisnawardani, Cynthia Kuncahyo, Angger Kusumas Tutik Wahyuningsah Lailatul Muniroh Laili, Jasilatul Lativa, Rachmah Nur Lestari, Via Ludi Wishnu Wardana Lusy Sukmawati Lydia Putri Irdawati M Wandi Irdiansyah M. Agus Salim Al Fathoni Maschanuddin, Muhammad Agil Masrukhan, Adib Qosim Maulidy, Iqbal Burhanuddin Moh. Abu Ali Winarno Mohammad Rizal Mohammad Rizal, Mohammad Mohammad Roisul Amin Mufarrichah, Abidah Muhamad, Alwi Muhammad Agus Salim Mulyadi, Rafiqi Dwi Mutiarafani Tri Renata Muzakkiy, Achmad Najib, Fawwaz Achmad Nanda Anisa Rizki Nasiruddin, Mukhammad Navila Laila Wardani Nia Wanda Kumala Ningrum, Niken Widya Nita Prihatiningrum Nizam, Muhammad Sahrun Nur Diana Nur Hasanah Nur Hidayati Nur Hidayati Nur Rizkiroh Septiani Nuraini Tri Wijayanti Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhijriatul Nuzila, Firdausi Fauziyatin Oki Wahyudi Pandwita, Siska Mareta Papank Abi Sadewa Pertiwi, Ria Dwi Ayu Prasetya, Diva Prasetyo, Moch Richo Puji Handayati Putra, Arif Rahman Surya Putra, Rivaldy Danendra Putri, Cynthia Renita Putri, Fiona Hananto Putri, Intan Sabrina Aziza Rachma, N. Rahma, Putri Anisa Ramadhan, Fathur Ratna Tri Hardaningtyas Reza Firmansah Riski, Kumajaya Novi Riza Humayroh Rohmah, Nabila Alfiyatu Rois Arifin Ronny Malavia Mardani Rufi'i Rumawatine, Wildan Reyvaldi Sabrina, Rully Sahla Ramli Sahrul Hidayatullah Samuriah Samuriah Sanches, Olandina de Jesus Saputri, Laila Sandri Sari, Nabila Aisyara Fatiha Shendy Citra Iswandari Shofa, Almas Nazhifan Shofi Mustajibullah Siti Asiyah Siti Asiyah Sofia, Himatus Solikhah, Afiatus Sudarmiatin Supriyadji, Ifbnu Kurniawan Susilo, Agung Budi Syamsul Arifin Syamsul Arifin Tantri, Diah Ima Novia Tanzil Ilham Usiaman, Aldi Usman Fauzi Utami, Merly Violita Wahyuniar Asri, Nafadzila Wahyuningtiyas, Nanik Wahyuningtyas, Nanik Wardani, Navila Laila Wardani, Putri Kusuma Widya Dwi Jayanti Wulandari, Yuny Sri Yulia, Fadila Hilma Yusril Ananta Bahrudin Yuzky Maulana Irbad Zafira, Fahmy Rahma Zainul Muttaqin Zakariya, Ikbar Zuhro, Nurhidayatus Zukhruf Dinnisa’