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Program Kegiatan Promosi Melalui Sistem Kanvas (Studi Media Informasi Promosi Sekolah Tinggi Ilmu Ekonomi) Rumiris Siahaan; Rizki Wulanita Batubara; Rakhmawati Purba; Abednego Ketaren; Bayu -; Zaki Damanik; Bagus -
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/715xm176

Abstract

Promosi adalah suatu kegiatan menawarkan dan menperkenalkan suatu brand dan produk baik barang maupun jasa kepada masyarakat luas. Kampus merupakan organisasi pada bidang pendidikan, dan termasuk dalam kategori organisasi nonprofit. Dunia bisnis yang terpuruk setelah pandemi covid - 19, sangat berdampak pada semua sektor, tidak terkecuali pada bidang pendidikan. Rendahnya minat masyarakat mengkuliahkan putra - putri mereka di STIE Bina Karya mengakibatkan penurunan jumlah peserta didik. Salah satu sistem promosi menggunakan model kanvas lebih diterapkan selain menjalankan promosi yang lainnya. Harapan utama agar prospek penyebaran informasi kampus dapat tersampaikan ke khalayak masyarakat lebih luas dari tahun sebelumnya dan capaian jumlah mahasiswa baru bisa meningkat
THE INFLUENCE OF LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE JOB SATISFACTION AT PT JNE MEDAN BRANCH WITH MOTIVATION AS AN INTERVENING VARIABLE Rumiris Siahaan; Suci Etri Jayanti; Sri Winda Hardiyanti Damanik; Ayu Zurlaini Damanik; Rakhmawati Purba
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 1 (2023): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v22i1.4304

Abstract

The aim of this research was to examine the influence of leadership and work environment on job satisfaction among employees at PT JNE Medan Branch, while also investigating the mediating role of motivation. The study employed a quantitative research design using Smart PLS 3.0 software and explanatory research methodology. The study selected a sample of 57 participants using saturated sampling technique. The results indicated that leadership (X1) had a significant effect on motivation (Z), as did work environment (X2) on motivation (Z). However, leadership (X1) did not have a significant effect on job satisfaction (Y), while work environment (X2) had a significant positive effect on job satisfaction (Y). Furthermore, motivation (Z) had a significant positive effect on job satisfaction (Y). The study also found that motivation did not mediate the relationship between leadership (X1) or work environment (X2) and job satisfaction (Y).