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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Pena Justisia: Media Komunikasi dan Kajian Hukum BASKARA: Journal of Business and Entrepreneurship Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Digital Business Progress Management and Business Progress Community Service Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Rakhmawati Purba
Manajemen, STIE Bina Karya Tebing Tinggi
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BAKTI SOSIAL CINTA KASIH UNTUK MEMBANTU KELUARGA PRASEJAHTERA DI KOTA TEBING TINGGI Rakhmawati Purba; Rahmah Hidayati; Nurmayladzi Laisa; Safira Tania; Aurelia Sekar Rini; Juwita Juwita; Abednego Ketaren; Rizki Wulanita Batubara; Rumiris Siahaan; Tiara Adriani
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 1 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/fpdvcy19

Abstract

Economic problems are one of the problems that people often face today, both in urban and rural areas. This condition can of course have an influence on their social life and daily activities. Social service is a social service activity that is a form of humanity between people in order to create a sense of love, a sense of helping each other, a sense of mutual care for people who need a helping hand from various parties. The Buddhist Tzu Chi Foundation carried out social service activities providing charity food assistance for the umpteenth time in the city of Tebing Tinggi. Focusing on underprivileged communities in the Persikan and Tualang sub-districts as well as janitors and street sweepers, scavengers who depend on their livelihoods at the Tebing Tinggi TPA based on a survey conducted previously with the help of Tzu Chi Buddhist Volunteers and Volunteers guided by good government officials from Padang Hulu District and Tualang and Persikan Subdistricts along with hamlet heads and local communities. The activity was right on target because before the distribution of basic necessities a survey had been carried out at houses with predetermined criteria and during the implementation it went in an orderly and smooth manner without any problems, because it had gone through the briefing and direction stages for 130 volunteers and volunteers. 
Program Kegiatan Promosi Melalui Sistem Kanvas (Studi Media Informasi Promosi Sekolah Tinggi Ilmu Ekonomi) Rumiris Siahaan; Rizki Wulanita Batubara; Rakhmawati Purba; Abednego Ketaren; Bayu -; Zaki Damanik; Bagus -
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/715xm176

Abstract

Promosi adalah suatu kegiatan menawarkan dan menperkenalkan suatu brand dan produk baik barang maupun jasa kepada masyarakat luas. Kampus merupakan organisasi pada bidang pendidikan, dan termasuk dalam kategori organisasi nonprofit. Dunia bisnis yang terpuruk setelah pandemi covid - 19, sangat berdampak pada semua sektor, tidak terkecuali pada bidang pendidikan. Rendahnya minat masyarakat mengkuliahkan putra - putri mereka di STIE Bina Karya mengakibatkan penurunan jumlah peserta didik. Salah satu sistem promosi menggunakan model kanvas lebih diterapkan selain menjalankan promosi yang lainnya. Harapan utama agar prospek penyebaran informasi kampus dapat tersampaikan ke khalayak masyarakat lebih luas dari tahun sebelumnya dan capaian jumlah mahasiswa baru bisa meningkat
Pemberdayaan Masyarakat Dalam Pengembangan Potensi Lokal UMKM Di Kelurahan Pelita Rumiris Siahaan; Rakhmawati Purba; Rizki Wulanita Batubara; Sarwoto Sarwoto; Abednego Ketaren; Fikri Khairullah; Fauziah Nur; Tiara Antika; Alimul Hakim; Shofyan Roni
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/rcqccp46

Abstract

Kuliah Kerja Nyata (KKN) merupakan wujud nyata implementasi Tri Dharma Perguruan Tinggi yang menghubungkan mahasiswa dengan kehidupan sosial masyarakat. Kegiatan KKN di Kelurahan Pelita, Kecamatan Bajenis, Kota Tebing Tinggi dilaksanakan pada 2–31 Agustus 2025 dengan pendekatan holistik yang mencakup bidang pendidikan, ekonomi, lingkungan, sosial, dan literasi keuangan. Metode yang digunakan meliputi observasi awal, perencanaan bersama, implementasi program, serta evaluasi. Hasil kegiatan menunjukkan peningkatan minat baca masyarakat melalui revitalisasi Perpustakaan Mini Pelita, penguatan ekonomi lokal dengan pendataan UMKM serta digitalisasi melalui Google Maps, penerapan inovasi lingkungan berupa tong sampah minim asap, penguatan modal sosial melalui kegiatan HUT RI ke-80, serta peningkatan literasi keuangan rumah tangga. Program ini membuktikan bahwa integrasi lintas bidang memberikan dampak lebih komprehensif dalam mendukung keberlanjutan masyarakat
CERDAS  MENGELOLA  KEUANGAN RUMAH TANGGA, STRATEGI INVESTASI AMAN BAGI MASYARAKAT KOTA TEBING TINGGI Mangasi Sinurat; Rumiris Siahaan; Rakhmawati Purba; Bobby Hartanto; Yaumi Arfah Noor Arneta; Maria Magdalena Lumban Tobing; Mhd Ridho Akbar Lubis; Andika Andika; Victor Victor; Michael Cittaro; Umar Hamdan Nasution; Roni Nasution; Ngatemin Ngatemin; Rahmat Darmawan
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hfqvd885

Abstract

Pengelolaan keuangan rumah tangga sangatlah penting bagi pelaksanaan operasional sebuah keluarga. Mengelola keuangan memerlukan ketelitian dan kecerdikan. Hal ini harus disesuaikan dengan besarnya income keluarga yang akan digunakan sebagai pengeluaran sehari-hari dan menyisihkan sebagian pendapatan untuk tabungan dan investasi. Permasalahan yang timbul dimana kurangnya literasi keuangan, sehingga banyak ibu rumah tangga tidak memiliki pemahaman yang memadai tentang konsep dasar keuangan, seperti menyusun anggaran, membedakan kebutuhan dan keinginan, bahkan tidak tahu cara menyimpan dan menginvestasikan uang mereka. Pelaksanaan Kuliah Kerja Nyata (KKN) Desa Ceria yang melibatkan Mahasiswa, Dosen dan Mitra. Melakukan sosialisasi ke masyarakat, pemberian literasi keuangan di Kelurahan Bagelen, Pelita dan Pinang Mancung. Tujuan kegiatan untuk memperkuat pemahaman tentang literasi keuangan berinvestasi dengan tema “Cerdas Ekonomi Rumah Tangga, Investasi Aman. Metode sosialisasi yang digunakan dengan pemberian materi (ceramah) dan Tanya jawab. Berdiskusi melalui materi dan tanya jawab seputaran permasalahan yang berkembang selama acara serta pemberian kuiz untuk pemahaman peserta. Hasil kegiatan menunjukkan bahwa peserta memperoleh pengetahuan baru mengenai pengelolaan keuangan keluarga serta menyadari pentingnya literasi keuangan dalam meningkatkan kesejahteraan keluarga
Strategi Discount Dan Live Streaming Dalam Meningkatkan Brand Image Serta Implikasinya Pada Keputusan Pembelian Produk Glad2Glow Untuk Mendukung Produktivitas Ekonomi Rika Sartika; Muthia Chairunisa Nasution; Rakhmawati Purba; Willy Cahyadi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 12 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i12.2342

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh strategi discount dan live streaming dalam meningkatkan brand image serta implikasinya pada keputusan pembelian produk Glad2Glow untuk mendukung produktivitas ekonomi. Metode penelitian yang digunakan adalah metode kuantitatif menggunakan SmartPLS versi 3.0. populasi penelitian adalah Followers akun Tik Tok @glad2glow_id dengan kuisioner disebarkan kepada 100 responden. Metode analisis data yang digunakan dalam penelitian ini adalah model pengukuran (model luar), yaitu uji validitas, uji reliabilitas, kemudian model struktural (model dalam) yang meliputi: koefisien determinasi/r-kuadrat (r²) dan pengujian hipotesis dengan uji statistik t dan uji pengaruh tidak langsung. Hasil dalam penelitian ini adalah strategi discount dan live streaming berpengaruh terhadap brand image pada produk Glad2Glow. Strategi discount tidak berpengaruh terhadap keputusan pembelian dan live streaming serta brand image berpengaruh terhadap keputusan pembelian produk Glad2Glow. Brand image dapat memediasi strategi discount dan live streaming terhadap Keputusan pembelian produk Glad2Glow untuk mendukung Produktivitas Ekonomi.
THROUGH BRAND IMAGE, PRICE PERCEPTION, AND WORD OF MOUTH) ON THE DECISION TO PURCHASE SYIFA POTATO DONUTS Rizki Ayunda Lestari; Anastasya Putri Khumaira.S; Rakhmawati Purba; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Brand Image, Price Perception, and Word of Mouth (WOM) on purchasing decisions of Syifa Potato Donuts in Tebing Tinggi, North Sumatra, amidst tight culinary competition. Using a quantitative approach with SmartPLS analysis on 96 consumer respondents through a Likert scale questionnaire, the results show that partially the three variables have no significant effect (t-statistic <1.96), but simultaneously have a positive and significant effect (F-count 10.2469> F-table 3.09) with a contribution of 51.5% (R-square 0.515). The conclusion emphasizes an integrated strategy of the three factors to build competitive advantage.
Evaluasi Strategi Pemasaran Donat Bomboloni Dalam Menghadapi Persaingan Pasar Kuliner Abednego Ketaren; Bunga Van Dwi; Desi Khairani; Dwi Jayanti; Dwiva Afrilia; Rakhmawati Purba
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.320

Abstract

This study aims to evaluate the marketing strategy implemented by the Bomboloni Donut business in facing increasingly tight competition in the culinary market. Using a descriptive qualitative approach, data was collected through interviews, observations, and documentation studies of business actors and consumers. The results of the study indicate that the marketing strategies used include the use of social media, price promotions, and product innovation. Although these strategies are able to increase brand awareness and consumer purchasing interest, competition with similar products that offer differentiation and competitive prices remains a major challenge. Therefore, it is necessary to refine the strategy by paying attention to consumer trends, improving product quality, and strengthening brand identity to maintain and increase competitiveness in the dynamic culinary market.
Peran Promosi Media Sosial Terhadap Penjualan Produk Ayunda Florigift Tebing Tinggi Rumiris Siahaan; Eka Juli Nurhalizah; Gustiana Dewi; Intan Larasati; Anisa Fadhila; Lusi Rahmawati; Risa Dwi Diyanti; Rakhmawati Purba
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.332

Abstract

This study aims to determine the role of promotion conducted through social media in increasing sales at Ayunda Florigift SMEs. In today's digital era, social media has become one of the most widely used promotional tools by businesses, especially SMEs with limited marketing budgets. The research method used is qualitative descriptive, with data collection techniques including observation, interviews, and documentation. The results of the study indicate that promotions conducted through social media, particularly Instagram and WhatsApp Business, have a positive impact on sales growth. Promotional activities such as posting visually appealing product images, using persuasive captions, offering regular promotions, and responding quickly to consumers can increase brand awareness, purchasing interest, and customer engagement. Effective promotions through social media have been proven to drive purchasing decisions and contribute to an increase in the number of transactions.
Strategi Digital Marketing Pada UMKM Roti Satria Oen Akbar Bakery Untuk Mempertahankan Daya Saing Rakhmawati Purba; Bunga Sabrina; Meika Andini; Miftahul Jannah; Nadya Indayani; Rumiris Siahaan; Abednego Abednego; Rizki Wulanita Batubara; Viktor Viktor
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.333

Abstract

MSMEs play a vital role in the Indonesian economy, creating jobs, increasing income, and driving regional economic growth. One MSME operating in the culinary sector is Roti Satria Oen Akbar Bakery. It is a bakery offering a variety of bread and cake products. Competition in the bakery business is currently intensifying, marked by the emergence of many similar businesses offering products with a variety of flavors, prices, and quality, as well as attractive promotions through digital media. Digital marketing is a marketing medium currently in high demand by the public to support various activities. One of the economic strengths that has been supporting the Indonesian economy and regional economies is the presence of micro, small, and medium enterprises (MSMEs). To maintain its competitiveness, Roti Satria Oen Akbar Bakery continues to improve its marketing aspects, including more attractive packaging designs and improving business legality, in addition to maintaining product quality. Roti Satria Oen Akbar Bakery needs to maximize social media by creating engaging content, utilizing paid advertising, and collaborating with influencers to increase market reach.
Strategi Penetapan Harga Dalam Meningkatkan Pendapatan Usaha Warung Kopi Rakyat BP7 Rumiris Siahaan; Sarwoto Sarwoto; Rakhmawati Purba; Mei Ferdin Zai; Jesica Mia Elisabeth Silalahi; Mhd Rizky Dwi Anggoro; Mhd Rizky Pradana; Mhd Ardana Pratama; Raja Mangaratua Nainggolan
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.334

Abstract

One of the micro, small, and medium enterprises (MSMEs) is Warung Kopi Rakyat BP7, which operates in the culinary sector. It not only serves as a place to sell drinks and snacks, but also serves as a space for social interaction, gathering, discussion, and networking among residents. Amidst today's increasingly fierce business competition, pricing strategy is a crucial factor influencing business success. Running a business requires an appropriate pricing strategy to attract customers, maintain customer loyalty, and increase revenue. Pricing needs to consider various aspects such as production costs, consumer purchasing power, competitor prices, product quality, and perceived customer value. It can be concluded that pricing strategy is closely related to increasing business revenue. The right price will create a balance between business profits and customer satisfaction, thus ensuring the survival and sustainability of an MSME
Co-Authors Abednego Abednego Abednego Ketaren Abednego Ketaren Abednego Ketaren Aisyah Siregar Aisyah Siregar Alimul Hakim Anastasya Putri Khumaira.S Andika Andika Anisa Fadhila Aurelia Sekar Rini Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bagus - Bayu - Bobby Hartanto Bunga Sabrina Bunga Van Dwi Cahyadi, Willy Cai Cen, Cia Candrasa, Limega Desi Khairani Didik Rahmat Prayuda Dwi Jayanti Dwiva Afrilia Eka Juli Nurhalizah Fauziah Nur Fikri Khairullah Fitrianingsih, Fitrianingsih Frederick Rudi Sentosa Rajagukguk Gustiana Dewi Hastuti Handayani Harahap Indri Ayu Pratiwi Intan Larasati Jesica Mia Elisabeth Silalahi Juwita Juwita Kumala Vera Dewi Kumala Vera Dewi Lusi Rahmawati Mangasi Sinurat Maria Magdalena Lumban Tobing Mei Ferdin Zai Meika Andini Mhd Ardana Pratama Mhd Ridho Akbar Lubis Mhd Rizky Dwi Anggoro Mhd Rizky Pradana Michael Cittaro Miftahul Jannah Muhammad Ichsan Fauzan Muthia Chairunisa Nasution Nadya Indayani Ngatemin Ngatemin Nikson Sitindaon Novia Endiyani Nurmayladzi Laisa Rahmah Hidayati Rahmat Darmawan Raja Mangaratua Nainggolan Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rika Sartika Rika Zaluku Risa Dwi Diyanti Riska Indriani Rizki Ayunda Lestari Rizki Farhan Alfi Alfi Rizki Wulanita Batubara rizki wulanita batubara Rizki Wulanita Batubara Roni Nasution Rumiris Siahaan Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni Rusmewahni Safira Tania Sari, Lira Mustika Sarwoto Sarwoto Shania Mega Oktavia Sinaga Shofyan Roni Sri Hardiyanti Damanik Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Syafrizal, Rodi Tiara Adriani Tiara Antika Umar Hamdan Nasution Victor Victor Viktor Viktor Yaumi Arfah Noor Arneta Zaki Damanik