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All Journal JURNAL EDUCATION AND DEVELOPMENT Minda Baharu Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Pengabdian Masyarakat Khatulistiwa Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Daengku: Journal of Humanities and Social Sciences Innovation IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Journal of Trends Economics and Accounting Research Dedikasi: Jurnal Pengabdian Kepada Masyarakat JOEL: Journal of Educational and Language Research IIJSE Journal of Innovative and Creativity
Fauziah Hanum
Universitas Labuhanbatu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Marketing Section Performance Improvement Companies Post Covid-19 in Indonesia Andriani, Devi; Pristiyono, Pristiyono; Hanum, Fauziah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2159

Abstract

This paper was conducted to find solutions to problems regarding incentives and compensation for the performance of the company's marketing department, because in general the human resources in the company, especially the marketing department, must-have skills because in finding consumers, skills are needed so that consumers are interested in the goods offered. Based on the results of the study, it is known that there is no significant effect between compensation on morale, this can be seen from the results of the path coefficient value of 0.200 and the p-value of 0.276 > 0.50. Therefore, it can be stated that this hypothesis testing is rejected. Based on the results of the study, it is known that there is a significant influence between incentives on work morale, this can be seen from the results of the path coefficient value of 0.261 and the p-value of 0.013 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between incentives on performance, this can be seen from the results of the path coefficient value of 0.244 and the p-value of 0.000 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between compensation on performance, this can be seen from the results of the path coefficient value of 0.197 and the p-value of 0.045 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between work morale on performance, this can be seen from the results of the path coefficient value of 0.129 and the p-value of 0.020 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Ariska, Emalia Bayu Eko Broto Bhakti Helvi Rambe Bhakti Helvi Rambe Bhakti Helvi Rambe Christine Herawati Limbong Devi Andriani Elsa Siregar Elvina, Elvina Elysa Rohayani Hsb Gulo, Nur Ainun Hayanuddin Safri Hutabarat Tania Br Ibnu Rasyid Munthe Limbong, Christine Herawati Mila Nirmala Sari Hasibuan Muhammad Yasir Arafat Pohan Nasution Zulkarnain Nasution, Subhan Nur Nova Jayanti Harahap Nur Ainun Gulo Nuria Maspiana Siregar Pristiyono Pristiyono Pristiyono, Pristiyono Rambe, Bhakti Helvi Ritonga, Zuriani Safi’i, Irwan Saiputra, Saiputra Sari, Novi Fitriandika Siregar, Marlina Sitanggang, Kamsia Dorliana Siti Hartati Yusida Saragih Sri Wulandari Suci Yulianingsih Sufritayati, Sufritayati Sukma Addryani Utami Bohalima Syaiful Zuhri Harahap Syarifuddin Nasution Tampubolon, Sahat Partahi Halomoan Yudi Prayoga Zahara Zahara Zulkarnain Nasution Zuriani Ritonga Zuriani Ritonga