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The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand Janfry Sihite; Tabby Wihasari Harun; Arissetyanto Nugroho
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.3.1132

Abstract

The Influence of Supply Chain Strategy in Hoteling industry and Intention to Book Hotel Traveloka.com Arissetyanto Nugroho; Molissa Dwi Zane; Janfry Sihite
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.292 KB)

Abstract

Abstract— The research investigates the role of of supply chain strategy in hoteling industry and intention to book hotel Traveloka.com. The questionnaire delivered to the student that is already experiencing booking hotel via Traveloka.com. The results show that the attitude positively influences the intention to book the hotel. The higher of the individual attitude toward the Traveloka.com application, the higher the intention to book the hotel online. The subjective norms which are how the normative belief of the surroundings which are the community, family friends, and social community are the references for the consumer to do or not to do an act, especially to book a hotel via the Traveloka.com application. The perception of someone or a group of people that are the reference of the consumers to use the Traveloka.com application to book a hotel is beneficial to the consumers. Moreover, the higher the support of the surrounding people to book the hotel via the Traveloka.com application, the higher the intention of the consumers to book the hotel via Traveloka.com application. The perceived behavioral control influence positively the intention to book the hotel. Therefore the higher the easiness perception and fewer obstacles, the higher the intention of the individuals to book the hotel.
DOES THE SOCIAL NETWORK RELATE WITH THE ENTREPRENEURSHIP? AN EMPIRICAL CONTENT ANALYSIS Arissetyanto Nugroho; Janfry Sihite
Jurnal Manajemen Vol. 19 No. 2 (2015): June 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v19i2.124

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The aim of the content analysis is to construct social network terminology in entrepreneurship journal. There are 97 journal abstracts that analyzed from six keyword search query in Proquest, the queries are “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” and “Global Entrepreneurship Monitor”. All the abstracts analyzed with Provalis Research QDA Miner, a Qualitative Quantitative Data Analysis software. QDA miner identified relevant keyword, relate keywords with jaggard coefficient of cooccurrence and the proximity plot. All the relevant keywords being analyzed with Multidimensional Scaling (MDS) and construct the relevant keywords regards to social network. Finally, there are two main findings, the first finding distinquishes the three level of analysis framework which are the individual level, the firm level and the macro level as representation of the continuous process to accumulate  resources. The second finding construct social network as national culture, furthermore the construct of social network closely related with social capital and human capital. Tujuan penelitian ini adalah untuk membangun konstruksi terminologi jejaring sosial berdasarkan jurnal kewirausahaan. Abstrak jurnal yang akan dianalisa diperoleh dengan kata kunci pencarian “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” dan “Global Entrepreneurship Monitor”, total diperoleh 97 abstrak jurnal yang kemudian dianalisa dengan software analisa kualitatif kuantitatif Provalis Research. Kata kunci yang relevan diidentifikasi, selanjutnya coocurence dan proximity plot kata kunci dianalisa dengan koefisien jaccard. Didalam tahapan akhir semua kata kunci selanjutnya dianalisa dengan Multidimensional Scaling (MDS). MDS membangun konstruksi kata kunci yang berhubungan dengan jejaring sosial. 2 temuan utama didalam penelitian ini adalah: pertama, penelitian ini mendukung kerangka kerja analisa 3 tingkat kewirausahaan yaitu tingkat individual, perusahaan, dan makro sebagai kerangka kerja yang mencerminkan proses berkesinambungan kewirausahaan dalam akumulasi sumber daya. Temuan kedua membangun konstruksi bahwa jejaring sosial berkaitan erat dengan budaya nasional, modal sosial dan modal sumber daya manusia. 
The Role of Price in Deciding to Purchase Ready-to-Drink Tea Arissetyanto Nugroho
Jurnal Manajemen Vol. 22 No. 3 (2018): October, 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i3.428

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The purpose of this research is to test the factors that influence the decision to purchase The Pucuk Harum tea. There are three variables tested: brand image, price and product quality. The questionnaire was delivered to 100 @pucukharumid consumers and bootstrapped for a 500 data sample. The findings support that all factors, i.e. brand image, price and product quality, significantly influence the decision to purchase The Pucuk Harum. The most important factor is the price, and the factor that had the least influence is image. Smart PLS Simultaneous Equation Modelling was conducted to measure the indirect relationship between fourpaths within the model. The results show that the strongest path is the process of prices that affect the image through the product quality. The price is also an antecedent factor that mostly influences the purchase decision through other variables within the model.
PELATIHAN DAN MONITORING BUDI DAYA LELE DI KELURAHAN JOGLO, JAKARTA BARAT Ririn Wulandari; Arissetyanto Nugroho; Erna Sofriana Imaningsih; Parwoto
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (960.312 KB) | DOI: 10.31949/jb.v3i4.3369

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Budidaya Ikan Lele di DKI Jakarta adalah peluang usaha yang menguntungkan, karena permintaan lebih dari pasokan yang tersedia. Berdasarkan keberhasilan salah seorang Warga RT 17 RW 01 Kelurahan Joglo, Kecamatan Kembangan, Jakarta Barat, dilakukan pelatihan dan pengembangan budi daya Lele, dengan topik bagaimana mengembangkan dan memulai usaha, serta strategi pemasaran. Peserta sangat antusias mengikuti pelatihan sehingga mendapatkan pengetahuan pemasaran Lele dan pengetahuan budi daya Lele sesuai yang diharapkan, serta berencana memulai budi daya Lele. Hal tersebut didukung dengan pemberian lapak terpal 2x2 dan masing-masing 200 bibit Lele. Monitor keberlangsungan program dilaksanakan bersama dengan warga yang sudah sukses budi daya Lele.
GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS Asriah Immawati, Siti; Arissetyanto Nugroho
Dinasti International Journal of Management Science Vol. 1 No. 6 (2020): Dinasti International Journal of Management Science (July - August 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i6.402

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One marketing strategy that can be chosen by companies to realize efforts to obtain competitive advantage is to implement a green marketing strategy. Green marketing has played an important role in satisfying the needs and desires of customers and keeping companies accountable in maintaining the long-term social and environmental benefits they can get through effective green marketing. Green marketing has been proven to increase competitive advantage. Therefore, improving the quality of green marketing and continuous innovation so that competitive advantage can be maintained and able to win the competition must always be run by the company
EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND ITS IMPACT ON LOYALTY SERVICE ON WISMA SOEWARNA BRACH OFFICE (KCP) OF BNI OF TANGERANG Ratna Yuwita, Ela; Arissetyanto Nugroho
Dinasti International Journal of Digital Business Management Vol. 1 No. 2 (2020): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.129 KB) | DOI: 10.31933/dijdbm.v1i2.133

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The purpose of this study is to determine the Effect of Service Quality and Relationship Marketing on Customer Satisfaction and Its Impact on Loyalty by measuring indicators that affect the variable Service Quality and Relationship Marketing on customer satisfaction variables and their implications on customer loyalty variables. This research applies a descriptive research design using survey methods. Sampling uses convinient sampling as a sampling technique. This study was tested using the structural equation modeling (Lisrel) approach to test the significance of the significance of the overall model and predetermined pathway. The findings show that Service Quality and Relationship Marketing variables significantly influence customer satisfaction variables. Further findings indicate that Service Quality and Relationship Marketing variables directly have a significant effect on customer loyalty variables. This study also shows that customer satisfaction has an influence on customer loyalty variables. It is recommended to companies to improve the excellence of Service Quality and Relationship Marketing.
Antecedents and Consequences of The Role of Trust in Mediation of Perceived Ease of Use, Risk and E-Service Quality on Online Purchase Intention C. Catur Widayati; Nugroho, Arissetyanto; Wiyanto, Hendra; Budiono, Herlina
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2173

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This research aims to find out the direct influence perceived ease of use, risk perception and E-Service Quality on buying trust and interest, and also to find out the indirect influence perceive ease of use, risk perception and E-Service. Quality of trust-mediated buying interests. The population in this study was all shopee users in the Jakarta region. In this study differs from previous research by using different variables and models in this study. The methods used in this research are quantitative analysiswith SEM analysis tools and SmartPLS 3.3 tools. The findings in this study are: (1) Perceived easy of use has a significant positive effect on the purchase intention of Shopee users in Jakarta. (2) Perceived easy of use has a significant positive effect on shopee user trust in Jakarta. (3) Risk perception has a significant negative effect on the purchase intention of Shopee users in Jakarta. (4) Risk perception has a significant negative effect on shopee user trust in Jakarta. (5) Service quality has a significant positive effect on the purchase intention of Shopee users in Jakarta. (6) Service quality has a significant positive effect on shopee user trust in Jakarta. (7) Trust has a significant positive effect on the buying interest of Shopee users in Jakarta. (8) Trust is not a mediation variable in influencing risk perception of purchase intention in Shopee Users in Jakarta.
Whistleblowing Behavior Model and Social Influence : A Systematic Literature Review Erwandy Erwandy; Arissetyanto Nugroho; Harnovinsah Harnovinsah; Darmansyah Darmansyah
International Journal of Economics and Management Sciences Vol. 2 No. 1 (2025): International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i1.440

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Whistleblowing is a vital mechanism for exposing unethical practices and ensuring accountability in organizations. This systematic literature review explores the interplay between the Theory of Planned Behaviour (TPB) and social influence factors—conformity, compliance, and obedience—in shaping whistleblowing behaviour. The review examines empirical and theoretical studies from 2004 to 2024 to identify how TPB constructs (attitudes, subjective norms, and perceived behavioural control) integrate with social influence dynamics to influence the intention and action of whistleblowing. The findings highlight that attitudes toward whistleblowing, shaped by personal ethics and organizational culture, significantly influence individuals’ willingness to report misconduct. Subjective norms, reflecting the perceived social pressure to act or remain silent, often intersect with conformity and compliance, either encouraging or deterring whistleblowing. Perceived behavioural control, influenced by organizational support structures and fear of retaliation, determines the feasibility of acting. The role of obedience to authority emerges as a double-edged sword, where supportive leadership fosters whistleblowing while hierarchical pressures discourage it. Furthermore, the review underscores the importance of ethical climates and whistle-blower protection mechanisms in mitigating the negative impact of social pressures. It also identifies gaps in existing research, including the limited exploration of whistleblowing in diverse cultural contexts and the lack of longitudinal studies examining long-term impacts. This study contributes to the literature by providing an integrated framework that combines TPB and social influence theories to understand whistleblowing behaviour. It offers practical insights for policymakers and organizational leaders to design interventions that encourage ethical reporting and protect whistle blowers.
SYSTEMATIC LITERATURE REVIEW ON SUSTAINABLE CITIES AND COMMUNITIES: THE ROLE OF ECO-TOURISM INDUSTRY, CREATIVITY AND INNOVATION, AND INFRASTRUCTURE INVESTMENT Mulia Rahmah; Arissetyanto Nugroho; Darmansyah, Darmansyah
International Journal of Social Science Vol. 4 No. 5: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i5.9623

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The Sustainable Development Goals (SDGs) are a global agreement aimed at improving the well-being of society. This study uses a systematic literature review approach to analyze the aspects of Sustainable Cities and Communities, specifically focusing on the role of the ecotourism industry, creativity and innovation, and infrastructure investment. The research findings reveal four main topics identified based on the journals reviewed. Several factors that play a significant role in achieving the SDGs include innovation, infrastructure investment, environmental governance, education, and the development of ecotourism.