Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.39

P-Index

This Author published in this journals

Arissetyanto Nugroho

Universitas Pancasila

Author-ID : 333162

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 33 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) INFLUENCE ON SATISFACTION AND ITS IMPACT ON CONSUMER LOYALTY OF PT. RAHARJA DUTA SOLUSINDO Ratih Dewi Sumantri; Moch. Mukti Ali; Arissetyanto Nugroho
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.209

The purpose of this study was to study the Analysis of the Influence of Customer Relationship Management (CRM) on Satisfaction and Its Impact on Customer Loyalty of PT. Raharja Duta Solusindo by measuring indicators that influence the Customer Relationship Management (CRM) variable, Customer Satisfaction and Loyalty. This research uses descriptive research design using survey methods. Sampling uses certain criteria where respondents have attended at least 1 training at PT. Raharja Duta Solusindo as a sampling technique. This study discusses using structural equation modeling (SEM) - Lisrel to discuss the significance of the relationship of the overall model and predetermined pathway. The findings show that the variable Customer Relationship Management (CRM) shows a positive and significant impact on Satisfaction, Customer Relationship Management (CRM) has a positive and significant effect on Customer Loyalty and customer satisfaction shows positive and significant impact on customer loyalty.

Perilaku Kerja Inovatif Terhadap Kinerja Pemasaran Melalui Customer Relationship Manajemen Sebagai Variabel Intervening pada Bank BNI Wilayah 14 Ivan Rivai; Arissetyanto Nugroho; Lola Fitriasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10794

This study aims to determine the influence of innovative work behavior on marketing performance through Customer Relationship Management (CRM) as an intervening variable. The data analysis methods used in this research are descriptive analysis and quantitative analysis methods. The population in this study consists of 1,217 permanent employees of Bank BNI Region 14. Purposive sampling was chosen as the sampling technique. The sample used in this study consists of 290 respondents, determined using the formula by Krejcie and Morgan (1970). Data was collected through questionnaires distributed via Google Forms to the respondents. The test results show that innovative work behavior has a significant influence on Customer Relationship Management (CRM) with a significance value of 0.000. Additionally, Customer Relationship Management (CRM) significantly affects marketing performance with a significance value of 0.000. Based on the indirect effect test, it is shown that innovative work behavior influences marketing performance through the intervention of Customer Relationship Management (CRM) with a significance value of 0.000.

The Morality of Flexing: An Analysis of Unethical Recruitment Strategies in Digital Gig Economy from Religious Perspective Wahyarsi, Elisabet Halida; Nugroho, Arissetyanto; Wicaksana, Seta A
International Journal of Social Science and Religion (IJSSR) 2026: Volume 7 Issue 1
Publisher : Indonesian Academy of Social and Religious Research (IASRR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53639/ijssr.v7i1.394

The rapid growth of the digital gig economy has given rise to a new and controversial profession: Binary Option platform affiliates, who frequently employ the "flexing" marketing strategy (excessive displays of wealth) to attract customers. This phenomenon has become a serious problem in Human Resource Management (HRM) due to the use of psychological manipulation and dishonest information in the recruitment process for new users or partners. This activity often traps customers in a speculative and illegal system, substantially resembling online gambling. This study aims to analyze the morality of flexing-based recruitment strategies through the lens of HRM ethics and interfaith perspectives, particularly Islam and Christianity, to examine the social and spiritual impacts of this digital economic malpractice. This study uses qualitative methods with a descriptive and comparative approach between positive law and religious norms in Indonesia and Singapore. The analysis examines affiliate marketing practices and religious texts relevant to the ethics of earning a living and honesty. Flexing is an unethical recruitment strategy because it violates the principles of transparency and professional integrity, where commissions are derived from the losses of others (loss-sharing). This practice is identified as a form of Riya (showing off) and support for Maysir (gambling) and Gharar (uncertainty/fraud), which are strictly prohibited in Islamic economic law because they harm others for personal gain. From a Christian perspective, this strategy contradicts the principle of honesty towards others and the warning about the "Love of Money" as the root of evil, and ignores the value of humility and moral responsibility in managing God's blessings. The difference in policy in Indonesia, which prohibits Binary Options as gambling, compared to Singapore, which strictly regulates it, shows how religious morality values influence public policy. The study concludes that flexing in the digital gig economy is not just a social trend, but a crisis of recruitment morality. The integration of Islamic and Christian values can provide a strong ethical foundation to strengthen digital HR regulations and protect society from fraud-based economic exploitation.

Co-Authors Adah, Eva Fathussya Budiono, Herlina C. Catur Widayati DARMANSYAH . Darmansyah Darmansyah Darmasyah, Darmansyah Derriawan Derriawan, Derriawan Dewi Sumantri, Ratih Elyssa Nurulita Erna Sofriana Imaningsih Erwandy Erwandy Harnovinsah Harnovinsah Harun, Tabby Wihasari Harun, Tabby Wihasari Immawati, Siti Asriah Ivan Rivai Janfry Sihite Janfry Sihite Janfry Sihite Janfry Sihite Janfry Sihite, Janfry Lola Fitriasari Lutfiyah, Konita Mafriningsianti, Evi Moch. Mukti Ali Molissa Dwi Zane Mukti Ali, Moch. Mulia Rahmah Ningrum, Endah Prawesti Nurmala Ahmar Parwoto Prakoso, Sugih Ramadhan, Syahril Ratih Dewi Sumantri Ratna Yuwita, Ela Rianto, Toha Ririn Wulandari Setiyo Budiyanto Sudarma, Ade Tabby Wihasari Harun Tatik Nur Khayati Wahyarsi, Elisabet Halida Wicaksana, Seta A Wiyanto, Hendra Wulandari, Rosanna Yuli Harwani Zulkifli

Title

Found 33 Documents
Search

Abstract

Abstract

Abstract

Title Search

Found 33 Documents Search

Abstract

Abstract

Abstract

Title

Found 33 Documents
Search