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All Journal Jurnal Ekonomi TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Manajemen. Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) International Journal of Supply Chain Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Dinasti International Journal of Digital Business Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Quantitative Economics and Management Studies International Journal of Digital Entrepreneurship and Business (IDEB) International Journal of Social Science International Journal of Quantitative Research and Modeling International Journal of Science and Society (IJSOC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics and Management Sciences International Research Journal of Business Studies
Arissetyanto Nugroho
Universitas Pancasila
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Perilaku Kerja Inovatif Terhadap Kinerja Pemasaran Melalui Customer Relationship Manajemen Sebagai Variabel Intervening pada Bank BNI Wilayah 14 Ivan Rivai; Arissetyanto Nugroho; Lola Fitriasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10794

Abstract

This study aims to determine the influence of innovative work behavior on marketing performance through Customer Relationship Management (CRM) as an intervening variable. The data analysis methods used in this research are descriptive analysis and quantitative analysis methods. The population in this study consists of 1,217 permanent employees of Bank BNI Region 14. Purposive sampling was chosen as the sampling technique. The sample used in this study consists of 290 respondents, determined using the formula by Krejcie and Morgan (1970). Data was collected through questionnaires distributed via Google Forms to the respondents. The test results show that innovative work behavior has a significant influence on Customer Relationship Management (CRM) with a significance value of 0.000. Additionally, Customer Relationship Management (CRM) significantly affects marketing performance with a significance value of 0.000. Based on the indirect effect test, it is shown that innovative work behavior influences marketing performance through the intervention of Customer Relationship Management (CRM) with a significance value of 0.000.
Co-Authors Adah, Eva Fathussya Budiono, Herlina C. Catur Widayati DARMANSYAH . Darmansyah Darmansyah Darmasyah, Darmansyah Derriawan Derriawan, Derriawan Dewi Sumantri, Ratih Elyssa Nurulita Erna Sofriana Imaningsih Erwandy Erwandy Harnovinsah Harnovinsah Harun, Tabby Wihasari Harun, Tabby Wihasari Immawati, Siti Asriah Ivan Rivai Janfry Sihite Janfry Sihite Janfry Sihite Janfry Sihite Janfry Sihite, Janfry Lola Fitriasari Lutfiyah, Konita Mafriningsianti, Evi Molissa Dwi Zane Mukti Ali, Moch. Mulia Rahmah Ningrum, Endah Prawesti Nurmala Ahmar Parwoto Prakoso, Sugih Ramadhan, Syahril Ratna Yuwita, Ela Rianto, Toha Ririn Wulandari Setiyo Budiyanto Tabby Wihasari Harun Tatik Nur Khayati Wiyanto, Hendra Wulandari, Rosanna Yuli Harwani Zulkifli