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All Journal Majalah Ilmiah Warta Dharmawangsa Informatika JURNAL ILMIAH KOHESI IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen Bisnis Eka Prasetya Jurnal Abdidas Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis JaManKu : Jurnal Manajemen dan Kewirausahaan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Pengabdian Masyarakat Tjut Nyak Dhien International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Journal of Innovative and Creativity Journal Boas : Business, Economics, Accounting And Management Jurnal Ekonomi Bisnis Digital Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas)
Sarah Imelda
Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Entrepreneurial Characteristics, Business Innovation, dan Business Motivation Terhadap Business Success Pada Salon Kecantikan Rizky Putri Wardani; Muhammad Fauzan Azhmy; Sarah Imelda
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 3 (2024): Edisi September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i3.1884

Abstract

This research aims to determine the influence of entrepreneurial characteristics, business innovation, and business motivation on business success in beauty salons in Medan City. This research uses associative research with a quantitative approach. The population and sample in this research are beauty salons in Medan City with a sample of 86 samples. The data analysis technique uses multiple linear regression analysis with the help of SPSS software. The results of this study show that partially the Entrepreneurial Characteristics, Business Innovation and Business Motivation variables have a positive effect on Business Success. Simultaneously, the variables Entrepreneurial Characteristics, Business Innovation and Business Motivation influence Business.
Sosialisasi Pemasaran online dalam Upaya Peningkatan Penjualan Produk Pelaku Usaha Binaan Rumah Mengaji Yayasan As-Salaam Imelda, Sarah; Chairunnisa, T. Lyza Tahura; Handoko, Bagus; Sunaryo
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 2 No 2 (2023): Jurnal Pengabdian Masyarakat, September 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v2i2.301

Abstract

Abstract The Community Service that has been given to business actors assisted by the As-Salaam Foundation in Rengas Pulau Village, Medan Marelan District, is carried out so that business people know about the target market, product innovation and online marketing. Through Community Service it is hoped that it can be used as a basis for business actors and be able to overcome problems in running their business, with the ultimate goal of increasing income. To provide solutions to partner problems, alternative actions include socialization stages in the form of lectures on the importance of target markets in marketing a product, product innovations that are expected to be easily recognized and different from other products, the importance of online marketing in increasing product sales. Abstrak Pengabdian Kepada Masyarakat yang telah diberikan bagi para pelaku usaha binaan Yayasan As-Salaam di Kelurahan Rengas Pulau Kecamatan Medan Marelan, dilaksanakan agar para pelaku usaha mengetahui tentang target pasar, inovasi produk dan pemasaran online. Melalui Pengabdian Kepada Masyarakat ini diharapkan dapat dijadikan landasan bagi pelaku usaha dan mampu mengatasi permasalahan dalam menjalankan usahanya, dengan tujuan akhir dapat meningkatkan pendapatan. Untuk memberikan solusi terhadap permasalahan mitra maka alternatif tindakan meliputi tahapan-tahapan sosialisasi berupa ceramah dari materi pentingnya target pasar dalam memasarkan suatu produk, inovasi produk yang diharapkan agar mudah dikenali dan berbeda dari produk lain, pentingnya pemasaran online dalam peningkatan penjualan produk.
Pengaruh Kompetensi Dan Komunikasi Organisasi Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening di KPP Pratama Banda Aceh Audiva, Sarah; Imelda, Sarah; Syafii, Indra
Jurnal Ekonomi Bisnis Digital Vol 1 No 2 (2022): Research Article Volume 1 Issue 2 July 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i2.29

Abstract

his research aims to find out the influence of competence and organizational communication on employee performance with job satisfaction as an intervening variable in KPP Pratama Banda Aceh. The population and sample used in the study totaled 108 employees. Sample withdrawal technique uses saturated samples. Data analysis techniques use path analysis with sobel tests. The results of this study showsthat competence has no effect on employee performance. Communication has an effect on employee performance. Job satisfaction has an effect on employee performance. Competence affects job satisfaction. Communication has an effect on job satisfaction. Competence affects employee performance intervenedby job satisfaction. Communication affects employee performanceintervenedby job satisfaction at KPP Pratama Banda Aceh.
Pengaruh Kepribadian dan Orientasi kerja Terhadap Kinerja Karyawan Dimediasi Oleh Penempatan Karyawan Pada PT. Perkebunan Nusantara IV Medan Fauzi, Wahyu Divan; Imelda, Sarah; Aditi, Bunga
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.115

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepribadian dan orientasi kerja terhadap kinerja karyawan dengan penempatan karyawan sebagai variabel mediasi pada PT. Perkebunan Nusantara IV Medan. Dalam penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif. Jumlah populasi dalam penelitian ini sebanak 368 orang dan sampel sebanyak 192 responden dengan emnggunakan Propotional random sampling. Teknik analisis yang digunakan adalah Patyh analysis dan sobel test. Hasil penelitian menunjukkan bahwa variabel kepribadian, orientasi kerja dan penempatan karyawan berpengaruh positif dan signifikan teradap kinerja karyawan. Kepribadian dan orientasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan melalui penempatan karyawan sebagai variabel mediasi.
Pengaruh Emotional Quotient (EQ) Terhadap Kinerja Karyawan Yang Dimediasi Oleh Etos Kerja Pada Rumah Sakit Umum Muhammadiyah Medan Pandiangan, Inni Kusrini; Handoko, Bagus; Imelda, Sarah
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.126

Abstract

Penelitian ini bertujuan untuk mengetahui apakah  emotional quotient berpengaruh terhadap kinerja karyawan yang dimediasi oleh etos kerja di Rumah Sakit Umum Muhammadiyah Medan. Variabel yang diteliti pada penelitian ini adalah variabel emotional quotient, etos kerja dan kinerja karyawan.  Desain penelitian path analysis digunakan sebagai analisis untuk mengetahui pengaruh langsung maupun tidak langsung. Dalam penelitian ini populasi yang menjadi sampel yaitu 111 orang karyawan Rumah Sakit Umum Muhammadiyah Medan.  Berdasarkan hasil analisis ditemukan  bahwaVariabel emotional quotient berpengaruh signifikan terhadap kinerja karyawan yaitu sebesar 0,537 atau 53,7%, variabel emotional quotient berpengaruh positif dan signifikan terhadap etos kerja sebesar 0,567 atau 56,7 %,  variabel etos kerja berpengaruh positif dan signifikan terhadap kinerja karyawan sebesar 0,395 atau 39,5% serta variabel etos kerja berpengaruh positif dalam memediasi antara variabel emotional quotient dan kinerja karyawan.
PERAN PROFESIONALISME KERJA TERHADAP LOYALITAS KERJA KARYAWAN DENGAN SERVANT LEADERSHIP SEBAGAI VARIABEL INTERVENNING PADA PT. PLN (PERSERO) ULP PANCUR BATU Jamendra, Krisna; Imelda, Sarah; Chairunnisa, T. Lyza Tahura
Jurnal Warta Dharmawangsa Vol 19, No 3 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i3.7087

Abstract

THE EFFECT OF WORK DISCIPLINE, JOB TRAINING, AND WORK MOTIVATION TO IMPROVE EMPLOYEES PRODUCTIVITY AT PT SUKSES ANUGRAH SEJAHTERA Rezky, Raditia; Ani Murwani Muhar; Sarah Imelda
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2445

Abstract

This article explains the influence of work discipline, training, and motivation to increase employee productivity at PT. Sukses Anugrah Sejahtera (PT SAS). This article is compiled based on research conducted from March 2024 to September 2024. The research sample consisted of 108 PT SAS employees who worked in three locations, namely the University of North Sumatra, USU Hospital, and the Citra Garden complex with the type of work as Cleaning Service and Security. This type of research is quantitative using a saturated sampling technique. Primary data sources were obtained from respondents through questionnaires. Multiple linear regression analysis assisted by SPSS version 25 software was used to determine the relationship between the variables studied. The results of the study showed that work discipline, work training, and motivation simultaneously had a positive and significant effect on employee productivity at PT. Sukses Anugrah Sejahtera. In addition, partially the variables of work discipline, work training, and motivation each had a positive and significant effect on work productivity. However, motivation is the largest variable in influencing work productivity, while other variables such as work training and work discipline also show a fairly strong influence. The determination test shows that there is a close relationship between work discipline, work training, and work motivation on employee productivity. This is proven by the R-value of 0.516, which means that work discipline, work training, and work motivation have an effect of around 51.6% on the total employee productivity of PT Sukses Anugerah Sejahtera, while other factors outside this research model influence the rest.
Pengaruh Pengembangan Karir, Self-Efficacy Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Kantor Pusat PT Bank Sumut Medan Saragih, Parliando; Imelda, Sarah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12168

Abstract

This study aims to examine the influence of Career Development, Self-Efficacy, and Work Discipline on Employee Performance at the Head Office of PT Bank Sumut Medan. A quantitative approach was applied using a survey method. Data were collected through questionnaires distributed to permanent employees at the head office. Multiple linear regression analysis was used to determine the partial and simultaneous effects of the independent variables on employee performance. The results indicate that, partially, Career Development has a significant effect on Employee Performance, suggesting that well-managed career planning and development programs lead to higher employee performance. Self-Efficacy also shows a significant impact, indicating that employees' confidence in completing their tasks greatly contributes to their work effectiveness. Furthermore, Work Discipline significantly influences Employee Performance, revealing that adherence to rules, work schedules, and workplace ethics positively affects productivity. Simultaneously, the three variables have a very significant impact on Employee Performance, with an R Square value of 96%, meaning that the model explains almost all the variation in employee performance. These findings highlight the importance of an integrated human resource management approach to enhance overall employee productivity and performance.
Analisis Faktor-Faktor Yang Mempengaruhi Purchase Intention Konsumen Kendaraan Listrik Di Kota Medan Dwi Rahmawaty; Sarah Imelda; Tapi Rondang Ni Bulan
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7258

Abstract

This study aims to analyze the factors influencing consumers’ purchase intention toward electric vehicles in Medan City. A quantitative approach was employed with a total sample of 123 respondents selected through purposive sampling. The independent variables consist of Attitude (X1), Subjective Norms (X2), Perceived Behavioral Control (X3), Price Value (X4), Perceived Risk (X5), Environmental Self-Image (X6), and Infrastructure Barrier (X7), while the dependent variable is Purchase Intention (Y). Data were analyzed using multiple linear regression with the assistance of SPSS software.   The results indicate that Attitude (X1), Perceived Behavioral Control (X3), Environmental Self-Image (X6), and Infrastructure Barrier (X7) have a positive and significant effect on consumers’ purchase intention toward electric vehicles in Medan City. Meanwhile, Subjective Norms (X2), Price Value (X4), and Perceived Risk (X5) show no significant effect on purchase intention. Therefore, it can be concluded that consumers’ positive attitudes, perceived behavioral control, environmental self-image, and adequate infrastructure support are key factors that enhance consumers’ intention to purchase electric vehicles in Medan City.
Co-Authors Aldwin Surya Alvin Fahlevi Ananta, Bima Afriyanto Pramudia Ani Murwani Muhar Ani Muwarni Muhar Audiva, Sarah Bagus handoko Bunga Aditi Desy Wulan Ramadhani Diena Fadhilah Dwi Rahmawaty Ernita Rosmika Fauzi, Wahyu Divan Fazhira Azara Hutagalung, Robbi Afdhalah Ika, Desi Indra Syafii Indra Syafii, Indra INNI KUSRINI PANDIANGAN Jamendra, Krisna Julianto, Fajar Laila Safitri Nasution Muhammad Arief Muhammad Fauzan Azhmy Muhammad Fikri Ramadhan Nadila Syaztika Dilla Nahrisah, Ezzah Najwa Haura Lahya nur anisah Pandiangan, Inni Kusrini Pitono Rezky, Raditia Riecita Chailla Thania Rizky Putri Wardani Saragih, Parliando Sarah Audiva Sopi Pentana Sunaryo T. Lyza Tahura CH Tamba, Muller Tapi Rondang Ni Bulan Tika Nurjanah Ulfah Mach Fira Yani Suryani Yudi Irwansyah