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Pemanfaatan aplikasi tiktok terhadap peningkatan penjualan produk kreatif Karlin, Mochammad Karlin; Nurdiana, Ratna; Suryanto, Hadi
Journal of Creative Attitudes Culture Vol 4 No 2 (2023): Oktober 2023
Publisher : PPPM STKIP PGRI Lamongan

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Abstract

Social media has a positive impact, namely making it easier to exchange information and making it easier to obtain online literature. Tiktok is a social networking application and music video platform from China which was launched in September 2016. This application is used by users to create their own short music videos. Welding at SMK Negeri 2 Lamongan in 2023. The hypothesis in this research is "H1: There is an influence of using the Tiktok application on increasing sales of creative products for Class XI students of welding techniques at SMK Negeri 2 Lamongan in 2022." "H0: There is no influence of using the Tiktok application on increasing sales of creative products for class XI students of welding engineering at SMK Negeri 2 Lamongan in 2022." The research method used, researchers used quantitative methods. The population and sample are Class XI Welding Engineering students at SMK Negeri 2 Lamongan in 2022, totaling 36 students. The results of using the TikTok application for class XI Welding Engineering students at SMK Negeri 2 Lamongan can be categorized as high after using the TikTok application. Sales of creative products for Class XI Welding Engineering students at SMK Negeri 2 Lamongan have increased after using the TikTok application. The use of the TikTok application to increase sales of creative products for class
PENGARUH MEDIA SOSIAL SEBAGAI SUMBER INFORMASI PENDIDIKAN TERHADAP MINAT MELANJUTKAN PENDIDIKAN KE PERGURUAN TINGGI Prakasa, Bagas Putra; Nurdiana, Ratna; Eryadini, Ninies
CERMIN: Jurnal Penelitian Vol 9 No 1 (2025): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v9i1.6626

Abstract

Penelitian ini dapat dilakukannya dengan tujuan agar dapat mengetahui pengaruh media sosial sebagai sumber informasi pendidikan terhadap minat melanjutkan pendidikan ke perguruan tinggi. Populasi yang digunakan pada penelitian ini adalah siswa kelas XII SMA Muhammadiyah 4 Lamongan. Sedangkan pada sampel yang menggunakan sebanyak 25 responden dengan menggunakan teknik sampling jenuh. Metode pengolahan data menggunakan bantuan program SPSS 24 dan teknik analisis yang digunakan adalah uji parsial (uji t), uji regresi linear sederhana dan uji normalitas. Hasil penelitian uji t menunjukkan bahwa variabel media sosial sebagai sumber informasi pendidikan berpengaruh secara parsial dan signifikan terhadap variabel minat melanjutkan pendidikan ke perguruan tinggi. Berdasarkan hasil analisis regresi sederhana, menunjukkan bahwa terdapat pengaruh positif dan signifikan media sosial sebagai sumber informasi pendidikan terhadap minat melanjutkan pendidikan ke perguruan tinggi. Dan berdasarkan hasil analisis normalitas data yang didistribusikan diketahui bahwa Asymp. Sig (2-tailed) > taraf signifikasi (α = 0,05) atau 0,204 > 0,05 sehingga dapat disimpulkan bahwa data tersebut normal.
Transformational Leadership And Organizational Culture As Predictors Of Teachers’ Organizational Commitment: The Moderating Effect Of Work Engagement Kuswanto, Kuswanto; Nurdiana, Ratna
Equator Journal of Management and Entrepreneurship (EJME) Vol. 14 No. 3 (2026): Vol. 14 No. 3 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i3.105559

Abstract

Organizational commitment is a critical factor in enhancing educational effectiveness, particularly amid increasing institutional demands and reforms. This study examines the influence of transformational leadership and organizational culture on teachers’ organizational commitment, as well as the moderating role of work engagement in these relationships. Drawing upon transformational leadership theory, organizational culture theory, and engagement theory, the study proposes an integrative structural model to explain both direct and interaction effects. A quantitative cross-sectional survey was conducted involving 367 teachers who are members of PGRI Kabupaten Lamongan, Indonesia. Data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the measurement and structural models, including moderation effects through interaction terms. The results indicate that transformational leadership and organizational culture both have positive and significant direct effects on teachers’ organizational commitment. Furthermore, work engagement significantly moderates these relationships, strengthening the influence of leadership and organizational culture on commitment when teachers demonstrate high levels of vigor, dedication, and absorption. The structural model shows excellent goodness-of-fit indices, confirming its statistical robustness and theoretical adequacy. These findings highlight the strategic importance of fostering transformational leadership practices, cultivating a supportive organizational culture, and enhancing teachers’ work engagement to strengthen organizational commitment. The study contributes to the literature by positioning work engagement not only as an outcome or mediator but also as a boundary condition that amplifies the effects of leadership and culture on teachers’ commitment.