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Yulia Nurendah
STIE Kesatuan Bogor, Jl Ranggagading 1 Bogor, 16123, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pelatihan Pemasaran Berbasis E-Commerce Dan Marketplace Sebagai Solusi Membangun Pertumbuhan Ekonomi UMKM Di Era Pandemi Nurendah, Yulia; Mekaniwati, Ani; Astrini, Danti
Jurnal Abdimas Dedikasi Kesatuan Vol. 3 No. 2 (2022): JADKES Edisi Juli 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v3i2.1665

Abstract

Pelaksanaan Pengabdian kepada Masyarakat berupa Pelatihan Pemasaran Berbasis E-Commerce dan Marketplace Sebagai Solusi Membangun Pertumbuhan Ekonomi UMKM di Era Pandemi bagi UMKM di Kota Bogor dapat disimpulkan berhasil sampai pada tahap melakukan memotivasi untuk Pemasaran Berbasis E-Commerce dan Marketplace. Secara umum menunjukkan hasil yang memuaskan. Keberhasilan ini ditunjukkan antara lain oleh : Adanya respon yang positif dari peserta, yang ditunjukkan dengan pertanyaan dan tanggapan yang diberikan selama pelaksanaan kegiatan, Adanya kesesuaian materi dengan kebutuhan pelaku UMKM dalam usaha meningkatkan minat, pemahaman dan kemampuan Pemasaran Berbasis E-Commerce dan Marketplace dan Sebagian besar peserta telah memahami arti pentingnya dan bagaimana melakukan pengembangan Pelatihan Pemasaran Berbasis E-Commerce dan Marketplace Kata Kunci: ecommerce, pelatihan, umkm
Optimalisasi Hilirisasi Bisnis Maggot Melalui Peningkatan Sarana Dan Prasarana, Tata Kelola Dan Strategi Pemasaran Berbasis Digital Pada Bank Sampah Unit Siliwangi Bogor Nurendah, Yulia; Sutarti, Sutarti; Munawar, Aang; Mulyana, Mumuh; Nurachmad, Edi; Setiawan, Budi; Maulina, Dwi; Lestari, Febriana Indah
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 1 (2024): JADKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i1.2273

Abstract

The aim of the Partnership-Based MSME Development activity is to resolve the problems of the Siliwangi Waste Bank Unit (BSU) as a collaboration partner. The problems faced by related partners are organizational management, resources and marketing. From an administrative point of view problems arise, for example. there are no guidelines regarding the functions and duties of organizational management, weak administrative management and financial reporting systems. In terms of resources, the problem is that BSU Siliwangi administrators are still weak in understanding organizational development, entrepreneurship and marketing strategies, Magot cultivation skills that need to be improved. The marketing problem is that BSU Siliwangi's marketing strategy has not optimally used digital technology. Based on these problems, several community partnership program activities were implemented, such as training in the use of management and information systems in partner organizations, entrepreneurship training and the use of technology in company development. Training related to organizational management consists of financial management and administration, entrepreneurship training, marketing strategies using digital technology, and Magot cultivation training. The results of this activity are: 1) Establishment of partner organization governance guidelines as well as a simple financial management and recording system for partner organizations; 2) Availability of adequate production facilities, especially vital facilities such as waste chopping machines for Magot feed; 3) Increasing understanding of management and members regarding asset management, capital, entrepreneurship and digital-based marketing strategies through soft skills training and mentoring programs; 4) Establishment of a digital marketing platform in the form of the Web and other digital features (social media Instagram and Tiktok); 5) Increased income at partner organizations; 6) Publication of the results of community partnership program activities in the form of articles in print media and activity videos; 7) Have a Business Identification Number (NIB).   Keywords: governance, marketing strategy, downstreaming, digital business, waste bank
Pendampingan Pelaksanaan Uji Kompetensi Keahlian Mandiri Bidang Bisnis Daring dan Pemasaran Nurendah, Yulia
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 2 (2024): JADKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i2.2708

Abstract

UKK (Skill Competency Test) is implemented to fulfill the mandate in government regulation number 19 of 2005 concerning national education standards. National education standards (SNP) are the minimum criteria for the education system throughout the jurisdiction of the Unitary State of the Republic of Indonesia. The Mentoring Activity for the Implementation of the Independent Skill Competency Test for Online Business and Marketing Competencies was carried out at SMK Kamandaka on March 5-6, 2024 which was held for 2 days. The number of Participants in the Independent Skill Competency Test for Online Business and Marketing Competencies at SMK Kamandaka was 24 Participants on the first day and 12 Participants on the second day. Keywords: UKK, Online Business and Marketing
Tinjauan atas Segmenting, targeting, dan positioning pada PT Cimory Dairyland Puncak Farhan, Maulana; Nurendah, Yulia
Jurnal Ilmiah Pariwisata Kesatuan Vol. 3 No. 2 (2022): JIPKES Edisi Juli 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i2.1820

Abstract

Culinary is an activity related to cooking and is interpreted as processed products in the form of food or drinks. Culinary terms have spread widely in Indonesia so that currently culinary terms are often mentioned, heard, and read through print and audio-visual media. The purpose of this writing is to find out: 1). To find out the application of segmentation, targeting and product positioning at PT. Cimory Diary Land Puncak. 2). To find out the obstacles that occur 3). To find out how to deal with problems with PT. Cimory Diary Land Puncak products. The results of this scientific work show that: 1. Geographically, PT Cimory Dairyland Puncak divides its marketing area into several areas, especially on Jalan Puncak Bogor. Targeting is carried out to reach the target market based on the selected target size. The positioning carried out by PT Cimory Dairyland Puncak is positioning based on attributes, benefits, use or application, category and price with quality. 2. The obstacle for PT Cimory Dairyland Puncak is that it still uses outdated transaction tools and has poor SOPs. 3. In overcoming obstacles, time alignment is carried out. As well as carrying out maintenance related to the system being applied. Keywords: Application of Segmenting, Targeting and Positioning at PT Cimory Dairyland Puncak.
Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19 Mekaniwati, Ani; Nurendah, Yulia; Maulina, Dwi; Hanifah, Nadia Sabila
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.797

Abstract

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depletion of energy supply reserves, all of which require creative and innovative actions. Technopreneur, one part of the development of entrepreneurship (entrepreneur) provides an overview of entrepreneurship by using technology-based innovation. With the technopreneurship development model, it can provide benefits or impacts, both economically, socially and environmentally. Technopreneurs can be interpreted as job creators who will actively encourage Indonesia to have a strong and competitive economic foundation. Inclusive economic growth and sustainable development need to continue to receive attention and support from various groups, namely the support of the government, the private sector, the community and of course support from academics in achieving the Sustainable Development Goals (SDGs). The economic impact is increasing efficiency and productivity, increasing income, creating new jobs and moving other economic sectors. Keywords: Entrepreneur, Technopreneur, MSME
Penerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja UMKM Dari Perspektif Marketing Noor, Tubagus Dicky Faldy Syahid; Nurendah, Yulia; Suardy, Weman
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.921

Abstract

Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes. Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT
Pengaruh Bauran Pemasaran Ritel Terhadap Keputusan Pembelian: Studi Kasus Pada Pelanggan Super Indo di Kota Bogor Lina, Ade; Nurendah, Yulia
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1279

Abstract

The purpose of this study was to analyze the influence of products, prices, distribution (physical facilities), promotions and purchasing decisions at Super Indo. The population in this study are all consumers who have made purchases at Super Indo. The sampling technique used was purposive sampling, with 100 respondents. Data were collected using a questionnaire as the main instrument, and the questionnaire used a Likert scale to measure respondents' answers. Data testing was performed using SPSS 22 software. The results of this study are as follows: (1) Product (X1) can be concluded that it has a positive effect (2,041> 1.98) on Purchasing Decisions (Y) and is significant. (2) Price (X2) can be concluded to have a positive effect (2,386> 1.98) on Purchasing Decisions (Y) and is significant. (3) Distribution (Physical Facilities) (X3) can be concluded as having a positive effect (2,386> 1.98) on Purchasing Decisions (Y) and significant. (4) Promotion (X4) can be concluded positive (0.457 <1.98) of the Purchase Decision (Y) and not significant. (5) Product (X1), Price (X2), Distribution (Physical Facilities) (X3), Promotion (X4) can simultaneously be concluded to have a positive effect (9,758> 2.47) on the Purchasing Decision (Y) and significant. Keywords: Product, Price, Distribution (Physical Facilities), Promotion, Purchase Decision
Pendampingan Penerapan Bauran Promosi Pada PT. Wan Teknologi Internasional. Fahreza, Muhammad Difa; Nurendah, Yulia; Morita, Morita
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 1 (2025): JADKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i1.3146

Abstract

Indonesia is a very potential market. Data from the Ministry of Communication and Information stated that the number of internet users is 112.6 million people, and most of them are aged 17-23 years. This shows that the majority of the productive age population in Indonesia are internet users. The purpose of this paper is to find out: 1) How is the implementation of the promotional mix at PT. Wan Teknologi Internasional; 2) What obstacles are faced in implementing the promotional mix; 3) How to overcome obstacles in implementing the promotional mix. The results of this discussion are: 1) The promotional mix carried out is advertising by advertising on the website, sales promotion by giving discounts, direct marketing by sending emails to the company, word of mouth by creating positive word of mouth, interactive marketing by using social media and websites as a medium of interaction with customers, events and sponsorships by participating in exhibitions and product launching events; 2) Constraints in implementing the promotional mix are: advertising does not run smoothly, difficulty in determining the time of implementation and duration of the promo, monotonous mailing format, difficulty controlling the effectiveness of word of mouth, brand awareness and company image have not been optimally formed, limited content ideas; 3) Solutions to overcome obstacles in the company, namely increasing creativity in the types of advertisements displayed, formulating promotions to be released and determining the duration based on discussions between related divisions, increasing creativity in the format of emails sent, distributing questionnaires related to product knowledge, increasing consumer involvement in content creation so that the content produced is content that is needed by consumers and can increase consumer curiosity regarding the services offered, becoming a sponsor and participating in events related to and in line with the company's services. Keywords: Promotion Mix, Technology
Peningkatan Kompetensi Pengelolaan Jurnal Ilmiah Bagi Mahasiswa IBI Kesatuan Bogor Munawar, Aang; Nurendah, Yulia; Mulyana, Mumuh; Rustandi, Imelda Elia; Suratman, Siti Azzahra; Apsari, Zahra Cikal Wahyu Apsari
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 1 (2026): JADKES Edisi Januari 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i1.4937

Abstract

Digital-based scientific journal management is a crucial element in strengthening academic culture and improving the quality of higher education publications. However, student involvement in journal governance remains limited, particularly in understanding editorial workflows, using Open Journal Systems (OJS), applying publication ethics, and utilizing supporting technologies such as reference management tools and editorial artificial intelligence (AI). This community service program aims to enhance students’ competencies in scientific journal management at the Institut Bisnis dan Informatika (IBI) Kesatuan Bogor through practice-oriented training and mentoring. The program employed an experiential learning and capacity-building approach, including OJS 3 technical workshops, editorial process simulations, focus group discussions (FGDs), and competency evaluations using pre-tests and post-tests. Participants consisted of students from various study programs with an interest in academic writing and scholarly publishing. The evaluation results indicate a significant improvement in participants’ competencies, with average scores increasing from 52.3% before the program to 86.7% after its implementation. The most substantial improvements were observed in OJS mastery, understanding of publication ethics, and the use of AI-based tools for proofreading and plagiarism detection. Furthermore, 82.5% of participants expressed readiness to serve as assistant editors for institutional journals, and 87.5% demonstrated increased motivation to write and publish scientific articles. This program contributes to strengthening students’ academic literacy, enhancing institutional journal management capacity, and supporting the implementation of Outcome-Based Education (OBE), the Merdeka Belajar Kampus Merdeka (MBKM) policy, and the achievement of higher education Key Performance Indicators (KPIs). Keywords: community service; scientific journal management; OJS; academic literacy; students; scholarly publishing.
PELATIHAN DAN PENDAMPINGAN INSTAGRAM BAGI UMKM KOTA BOGOR UNTUK OPTIMALISASI PEMASARAN DIGITAL Purnama, Denta; Nurendah, Yulia
Jurnal Abdi Insani Vol 13 No 4 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i4.3212

Abstract

In line with the rapid advancement of technology, both in terms of its development and utilization, Micro, Small, and Medium Enterprises (MSMEs) in Bogor City are required to adapt in order to effectively respond to technological changes that support their business activities. One critical aspect that must be considered is promotion. In the current digital era, promotional strategies need to be aligned with contemporary trends, particularly through the use of social media platforms such as Instagram, which offers significant potential as a promotional medium for MSMEs. This program aims to provide training on optimizing Instagram as a digital marketing tool for MSMEs in Bogor City. Furthermore, the program equips MSME actors with practical skills in content creation and effective account management on Instagram. The method employed in this program involves direct, hands-on training for MSME participants to address their limited understanding of Instagram optimization as a promotional medium. The training covers essential topics, including account creation, content development, and basic social media management strategies. The results of this program indicate that MSMEs in Bogor City are able to establish business-oriented Instagram accounts, produce more structured and engaging content, and implement more effective and sustainable social media management practices. This community service program, delivered in the form of digital marketing training, has contributed to enhancing the capacity of MSMEs, enabling them to remain competitive and sustain their businesses in an increasingly competitive market environment.
Co-Authors ., Sujana Aang Munawar Ade Lina Ade Yusdira Angga Sulistiono Ani Mekaniwati Apsari, Zahra Cikal Wahyu Apsari Astrini, Danti Budi Setiawan Bunga Aprlian Sari Christina, Rachel Dwi Maulina Fahreza, Muhammad Difa Farhan, Maulana Febriani, Chairunisa Fitri, Rini Nur Hanifah, Nadia Sabila Husaeni, Fadly Iswandi Sukartaatmadja Lestari, Febriana Indah Lina, Ade Maulina, Dwi Meiranti Maulani Mekaniwati, Ani Morita Morita Muanas Muanas Mumuh Mulyana Nurachmad, Edi Nurinsani, Abdulwafi Nurisnaini, Neni Nurmayani, Nazia Purnama, Denta Ramdani, Muhamad Ridwan Rosdianti, Dewi Rustandi, Imelda Elia Saefudin Zuhdi Sri Pujiastuti Suratman, Siti Azzahra Suryanti, Cecilia valentina Sri Hadi Sutarti Sutarti Syamsiar, Syamsiar Tubagus Dicky Faldy Syahid Noor Viola Aprilliani Weman Suardy Wirakusuma, Ilham Yoyon Supriadi Yudin Taqyudin