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All Journal Jurnal Pendidikan dan Keguruan BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal SOLMA Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM Journal of Education Sciences (Edusci) Jurnal Terapan Pendidikan Dasar dan Menengah
Nurhajati Nurhajati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Customer Review, Celebrity Endorser, Brand Image Terhadap Keputusan Pembelian Produk Thirft (Studi Kasus Konsumen Pada Imarket.id) Aulia Rizka May Rosa; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purposes of this study are: 1) To determine and analyze the influence of customer reviews, celebrity endorsements, brand image on consumer purchasing decisions for thirft products at imarket.id, 2) To determine and analyze the influence of customer reviews on thirft product purchase decisions on consumers at imarket id, 3) To find out and analyze the influence of celebrity endorsement on consumer purchasing decisions for thirft products at imarket.id, 4) To determine and analyze the effect of brand image on consumer purchasing decisions for thirft products at imarket. This study uses an explanatory research type using a quantitative approach. The population and sample in this study were 60 iPhone consumers at iMarket.id. In this study, the information collection technique used was in the form of a questionnaire. The results showed that the variable customer review, celebrity endorsement, brand image had a significant effect on the purchasing decision variable of 0.000 < 0.05. Customer reviews have a significant effect on purchasing decisions of 0.020 < 0.05. Celebrity endorse has no significant effect on purchasing decisions of 0.167 < 0.05. Brand image has a significant effect on purchasing decisions of 0.003 < 0.05. Keywords: Customer Review, Celebrity Endorser, Brand Image and Purchase Decision
Pengaruh Sosial Media Marketing Facebook Terhadap Minat Sewa Konsumen Dengan Consumer Behavior Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Sound System Si Doel Pasuruan) Muchamad Agus Setiawan; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 03 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of the music industry (Sound System) in the East Java area is currently progressing very busy, especially in the Pasuruan Regency area. The increasing number of events and celebrations in Pasuruan district has led to an increasing demand and interest in the sound system. This can lift the sound system rental business into a fairly large business opportunity and is popular with many people, both young and old. Based on several advantages of Facebook social media, many marketers are optimizing the role of Facebook to influence consumer behavior in intending to rent a sound system, because the operation is very easy and many use Facebook social media to upload news or get news regarding a celebration event or do sound checks with order model that is skyrocketing or much-loved at this time. In Si Doel's sound system, apart from doing direct marketing or putting up banners in front of his house, they also use Facebook social media to post some activities or create stories on Facebook, so that it becomes a place to market their sound system business. This research uses an explanatory type of research with a quantitative approach. The results of this study are that social media marketing facebook has a positive and significant effect on consumer rental interest, social media marketing facebook has a positive and significant effect on consumer behavior on consumers, there is no influence of consumer behavior on consumer rental interest, there is a negative influence of social media marketing facebook on consumers. consumer rental interest through consumer behavior on the sound system consumer of Si Doel Pasuruan.Keywords : Sosial Media Marketing Facebook, Minat Sewa Konsumen, Consumer Behavior.
Digital Marketing Shopee, Media Pomosi Dan Kualitas Produk Terhadap Peningkatan Omset Penjualan (Studi kasus pada penjualan Bykris Beauty) Amalia Rohmatul Kamalia; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research was conducted by Bykris Beauty in Bahudan Hamlet RT.04 RW. 02 Wuluh Village, Kesamben District, Jombang Regency. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of digital marketing, promotional media and product quality on sales turnover. The independent variables used are digital marketing, promotional media and product quality, while the dependent variable is sales turnover. The sample used in this study were 89 respondents who were consumers of Bykris Beauty. Data collection techniques using a questionnaire. The analytical method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using SPSS 16.0 computer software for data processing. The results of this study indicate that digital marketing affects sales turnover, promotional media affects sales turnover and product quality affects sales volume. Digital marketing, promotional media and product quality simultaneously affect sales turnover. Keywords : Digital Marketing, Promotional Media, Product Quality And Sales Turnover.
Pengaruh Smart Digital Content Marketing Terhadap Keputusan Pembelian Konsumen Millennial Aneka Sport Malang Innda Indarti; Nurhajati Nurhajati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 08 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this research is to determine the effect of Smart Digital Content Marketing on Consumer Purchasing Decisions Millennial Aneka Sport Malang. This research is an explanatory research using a quantitative approach. The sample used was 100 respondents, namely millennial consumers who had bought shoes at Aneka Sport Malang and followed the @anekasportmalang account. The sampling technique uses purposive sampling method. Data collection by distributing questionnaires that have been tested for validity and reliability. Data analysis uses Multiple Linear Regression. The results showed that simultaneously there was a significant influence between the quality of information, celebrity endorsers, and sales promotions on the purchasing decisions of millennial consumers in Aneka Sport Malang. While partially (t test) shows the quality of information (X1) and celebrity endorser (X2) has no significant effect on purchasing decisions, while the sales promotion variable has a significant effect on purchasing decisions. Keywords : Buying diecision, information quality, celebrity endorser, sales promotion.
Pengaruh Work From Home dan Lingkungan Kerja terhadap Produktivitas Kerja pada masa Pandemi covid-19 (Studi pada Guru SMPN 12 Kota Malang) Anisya Nurisnaini Safitri; Nurhajati Nurhajati; M. Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 14 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractIn recent months the world has been in shock with the deadly corona virus or Covid-19. This has caused a number of aspects of people's lives to be affected because of this corona virus and has made teachers have to be able to adapt to the new work system.  This study aims to determine the effect of Work From Home and Work Environment on Work Productivity at SMPN 12 Malang City Teachers. The population in this study amounted to 40 employees with a saturated sampling technique, where all members of the population were sampled.  Using multiple linear regression analysis, and the results of the study show that Work From Home and Work Environment have a simultaneous influence on Teacher Work Productivity at SMPN 12 Malang Work From Home has no partial effect on teacher work productivity at SMPN 12 Malang and the Work Environment has a partial effect on  Teacher work productivity at SMPN 12 Malang
Pengaruh Kualitas Produk Dan Ekuitas Merek (Brand Equity) Terhadap Minat Pembelian Ulang Produk INDOMIE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan Tahun 2017 Universitas Islam Malang) Iin Widyantasari; Nurhajati Nurhajati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to determine the effect of product quality, brand equity on the intention to repurchase Indomie products. The dependent variable (Y) in this study is the intention to repurchase. The independent variable (X) in this study is Product Quality, Brand Equity. This research is an explanatory research. The data used by the researcher is primary data with the collection method using a questionnaire distributed to students of the 2017 Faculty of Economics and Business, Islamic University of Malang. The sampling technique used is Non-Probability Sampling with the type of Purposive Sampling. The number of samples used consisted of 90 respondents. Furthermore, the data is processed using SPSS to test statistics in the form of instrument tests, normality, classical assumptions, multiple linear regression and hypothesis testing. The results showed that product quality and brand equity had a significant effect on repurchase intention. Keywords: Product Quality, Brand Equity, Repurchase Interest
Pengaruh Harga, Kualitas Produk, Dan Brand Image Terhadap Loyalitas Pelanggan Pesen Kopi Kota Malang (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Angkatan 2018 Universitas Islam Malang) Fian Arifiona Faradila; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 15 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of price, product quality, and brand image on customer loyalty for coffee orders in the city of Malang, especially for FEB UNISMA students batch 2018. The data used in this study used primary data by distributing questionnaires to respondents. The research population is students of the Faculty of Economics and Business, UNISMA, while the sample used is the 2018 Islamic Management, Accounting and Banking Study Program at the Faculty of Economics and Business, Islamic University of Malang. The research sample was taken from the population using a sampling technique in the form of a random sampling method. The results obtained by using multiple linear regression and the test of this study used the f test and t test. The results of this study indicate that price, product quality and brand image partially affect customer loyalty. Meanwhile, simultaneously price, product quality and brand image affect customer loyalty. Keywords: Price, Product Quality, Brand Image, and Customer Loyalty
Pengaruh Brand Image, Brand Trust, Dan Kualitas Informasi Terhadap Keputusan Pembelian Di Shopee ( Studi Kasus Pada Mahasiswa Angkatan 2018 FEB Universitas Islam Malang ) Alhidayatullah Nur Utomo Putra; Nurhajati Nurhajati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Rapid technological developments affect the development of e-commerce, including the behavior of consumer purchasing decisions. The development of online shopping services in Indonesia is very fast. Currently, there are various marketplace platforms such as Tokopedia, Shopee, Lazada and others. Based on information stating that the Shopee marketplace won the Top Marketpalce award in Indonesia. The survey results show that Shopee is the marketplace with the highest number of visitors in Indonesia in the second quarter of 2020 with 93,440,300 monthly web visitors compared to Tokopedia, Lazada, Bukalapak, etc. In this study, the formulation of the problem is how brand image, brand trust and information quality affect purchasing decisions at shope. The purpose of this study was to determine and analyze the effect of brand image, brand trust and quality of information on purchasing decisions at shope. This study uses quantitative methods. The data source in this study used a purposive sampling technique where the criteria in this study were FEB Unisma students who had made purchases at shope. Based on the research that has been done, it can be concluded that Brand Image, Brand Trust and Information Quality have a significant effect on purchasing decisions. The higher the brand image, brand trust and quality of information, the higher the purchase decision. Keywords: Brand Image, Brand Trust, Quality Of Information And Purchasing Decisions
Pengaruh Kesehatan Dan Keselamatan Kerja, Pelatihan Dan Kerja Tim Terhadap Kinerja Karyawan UD Bela Jaya Ps Asyah Rohmatul; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of work safety, training, and teamwork on the performance of Bela Jaya PS employees. This survey method uses a survey survey method, a survey quantitative approach that takes samples from the population and uses a survey as a primary data collection tool. The sample consisted of 37 individuals who were selected using a targeted sampling technique. As a result, occupational health and safety has a positive effect, and training has a positive effect. Team work has a positive effect. Therefore, occupational health and safety, training and teamwork can also have a positive and significant effect on employee performance. Keywords: health and safety, training and teamwork
Pengaruh Tingkat Pendidikan Dan Usia Terhadap Produktivitas Tenaga Kerja Diperkebunan Apel (Studi Kasus Pada Perkebunan Apel Kabupaten Pasuruan) Ahmad Alan Ferry F; Nurhajati Nurhajati; M. Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 17 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractFrom this study, the following results were obtained: From this study it was concluded that both Education and Age had an effect on labor productivity in the Nongkojajar apple plantation. Education has an effect on labor productivity in the Nongkojajar apple plantation. Age has no effect on labor productivity in the Nongkojajar apple plantation. The level of education and age simultaneously have a positive and significant effect on labor productivity. This shows that their education level and age have a positive and significant effect on labor productivity. Keywords: Education, Age, Labor Productivity
Co-Authors Agus Salim Agustinus Agustinus Ahmad Alan Ferry F Alhidayatullah Nur Utomo Putra Amailia Savira Amalia Rohmatul Kamalia Amin, Muhammad Sirojuddin Anak Agung Gede Sugianthara Andreansyah, Onky Anisya Nurisnaini Safitri Astutik, Helmi Asyah Rohmatul Atun Halimatus Saadiah Aulia Rizka May Rosa Aulia, Selsa Reza Putri Azwar Erizaldy Basalamah, Muhammad Ridwan Celina Ayunda Salsabilla Diana Putri Milenia Dyah Ayu Firkah Islamiah Edi, Dhadhun Arief Sarwo Eliana Sari, Eliana Erika Niswatun Nur Aziza Fian Arifiona Faradila Fidiah Anggraeni Hamida, Rahma Nur’aini Iin Widyantasari Ikhlashi, Bunga Indahsari, Sesarini Rahma Innda Indarti Jayanti Khusnul Kholifah Karnati, Neti Khalikussabir, Khalikussabir Kurniawan, Ivan Fachrur Lestari, Astri Dewi Lisa Febriyanti Valentino Lutha, Isnaini Aulia M. Hufron Mega Ayu Lestari Mubarok, Moh Sahrul Muchamad Agus Setiawan Muhammad Shohibul Munir Muhammad Zamanudin N. Rachma Nabila, Fitria Sane Nafisatun Nasyidah Nilla Uswatun Chasanah Nindy Sagrya Almenia Ningrum, Erina Oktavia Nofita, Dyah Novitasari, Mega Nur Halizah, Sania Putri Nurul Qamariyah Pardiman Pardiman Pertiwi, Santhi Putri, Wardana R. Madhakomala Rahmawati, Rahmawati Rika Yunita, Rika Rio Era Deka Rizkhie, Viga Esa Rojaba, Niswah Itsna Rosa Widyanti Djafar Safi’i Ma&#039;arif Sari, Cindy Putri Sukma Siti Asiyah Siti Asiyah Sri Hanikah Ummah, Siti Maghfirotul Viranda Devta Avita Dheana Yolanisa Zulfa Salsabila Yuni Wulandari Yurina Khusnal Amaliyyah Zakiatul Fitria