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All Journal Jurnal Pendidikan dan Keguruan Jurnal SOLMA Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM Journal of Education Sciences (Edusci) Jurnal Terapan Pendidikan Dasar dan Menengah
Nurhajati Nurhajati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penerapan Strategi Bauran Pemasaran Dalam Meningkatkan Penjualan Pada UMKM Keripik Buah Di Kota Malang Rizkhie, Viga Esa; Nurhajati, Nurhajati; Asiyah, Siti
Jurnal SOLMA Vol. 13 No. 2 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i2.14951

Abstract

One of the home industries processing fruit chips is a type of business that is quite popular with the natives of Malang City. There are various variants of fruit chips produced, namely avocados, oranges, jackfruit, bananas, etc. The purpose of this study is to determine the analysis of the application of marketing mix strategies in increasing sales in fruit chip MSMEs in Malang City. This research is a service through qualitative research with descriptive methods. The results of this study show that these MSMEs offer variants of fruit chips that are popular in Malang City, including avocados, oranges, jackfruit, and bananas, with good marketing potential. The affordable price of the product in the Malang City community market makes this product well received, has fixed channels such as small shops and clean storage. The promotion of MSMEs on social media is quite effective and provides intangible services or directly to consumers.
Peningkatan Efektivitas Belajar Matematika Materi Vektor melalui Penerapan Model Pembelajaran Flipped Classroom pada Siswa Kelas X MIPA 4 SMA Negeri 5 Taruna Brawijaya Jawa Timur Tahun Pelajaran 2019/2020 Nurhajati, Nurhajati
Jurnal Terapan Pendidikan Dasar dan Menengah Vol 2 No 2 (2022): Volume 2, Nomor 2, Juni 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jtpdm.v2i2.408

Abstract

Penelitian yang digunakan yakni penelitian eksperimen dengan bentuk desain quasi experimental. Kelompok yang digunakan yakni kelompok eksperimen. Pada kelompok experimen diberikan model pembelajaran flipped classroom. Penelitian ini didasarkan ada perlunya peningkatan hasil belajar siswa dengan pengembangan model pembelajaran pada siswa SMA N 5 Taruna Brawijaya Jawa Timur. Hasil penelitian menunjukkan jika rata – rata nilai pre test kelas eksperimen sebanyak 55,00 dan post test sebanyak 79,67. Sedangkan kelas kontrol nilai pre test 53,00 dan post test 76,33. Dari sini dapat disimpulkan jika kenaikan rata – rata nilai kelas eksperimen lebih tinggi yakni sebanyak 24,67 dan kelas kontrol sebanyak 23,33.
Pengaruh Kualitas Produk, Celebrity Endorser, dan Brand image Terhadap Keputusan Pembelian Produk Facial Wash KAHF (Studi pada Konsumen Produk Facial Wash KAHF di Kabupaten Jombang) Syifa’, Ahmad Mujahidin; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of product quality, celebrity endorser, and brand image on purchasing decisions of KAHF facial wash products in Jombang Regency. This research uses a quantitative approach with an explanatory research design. The population consists of consumers who have purchased and used KAHF facial wash products in Jombang Regency. The sampling technique used was purposive sampling with a total of 120 respondents. Data were collected through questionnaires measured using a Likert scale and analyzed using multiple linear regression analysis with SPSS. The results show that product quality, celebrity endorser, and brand image simultaneously have a significant effect on purchasing decisions. Partially, product quality, celebrity endorser, and brand image each have a positive and significant effect on purchasing decisions. These findings indicate that improving product quality, selecting appropriate celebrity endorsers, and strengthening brand image can enhance consumer purchasing decisions. Keywords: Product Quality, Celebrity Endorser, Brand Image, Purchase Decision
Co-Authors Agus Salim Agustinus Agustinus Ahmad Alan Ferry F Alhidayatullah Nur Utomo Putra Amailia Savira Amalia Rohmatul Kamalia Amin, Muhammad Sirojuddin Anak Agung Gede Sugianthara Andreansyah, Onky Anisya Nurisnaini Safitri Astutik, Helmi Asyah Rohmatul Atun Halimatus Saadiah Aulia Rizka May Rosa Aulia, Selsa Reza Putri Azwar Erizaldy Basalamah, Muhammad Ridwan Celina Ayunda Salsabilla Diana Putri Milenia Dyah Ayu Firkah Islamiah Edi, Dhadhun Arief Sarwo Eliana Sari, Eliana Erika Niswatun Nur Aziza Fian Arifiona Faradila Fidiah Anggraeni Hamida, Rahma Nur’aini Iin Widyantasari Ikhlashi, Bunga Indahsari, Sesarini Rahma Innda Indarti Jayanti Khusnul Kholifah Karnati, Neti Khalikussabir, Khalikussabir Kurniawan, Ivan Fachrur Lestari, Astri Dewi Lisa Febriyanti Valentino Lutha, Isnaini Aulia M. Hufron Mega Ayu Lestari Mubarok, Moh Sahrul Muchamad Agus Setiawan Muhammad Shohibul Munir Muhammad Zamanudin N. Rachma Nabila, Fitria Sane Nafisatun Nasyidah Nilla Uswatun Chasanah Nindy Sagrya Almenia Ningrum, Erina Oktavia Nofita, Dyah Novitasari, Mega Nur Halizah, Sania Putri Nurul Qamariyah Pardiman Pardiman Pertiwi, Santhi Putri, Wardana R. Madhakomala Rahmawati, Rahmawati Rika Yunita, Rika Rio Era Deka Rizkhie, Viga Esa Rojaba, Niswah Itsna Rosa Widyanti Djafar Safi’i Ma'arif Sari, Cindy Putri Sukma Siti Asiyah Siti Asiyah Sri Hanikah Syifa’, Ahmad Mujahidin Ummah, Siti Maghfirotul Viranda Devta Avita Dheana Yolanisa Zulfa Salsabila Yuni Wulandari Yurina Khusnal Amaliyyah Zakiatul Fitria