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All Journal Jurnal Pendidikan dan Keguruan BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal SOLMA Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM Journal of Education Sciences (Edusci) Jurnal Terapan Pendidikan Dasar dan Menengah
Nurhajati Nurhajati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Brand Loyalty, Brand Association, Percevied Quality Terhadap Keputusan Menggunakan Jasa Grab ( Studi Kasus Mahasiswa S1 FEB Unisma ) Mubarok, Moh Sahrul; Nurhajati, Nurhajati; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of brand loyalty, brand association and perceived quality on purchasing decisions for Grab Services. The research was conducted using a survey method of 95 respondents using a purposive sampling technique. The data analysis method used in this research was quantitative data analysis using multiple linear regression analysis. The data test used is partial hypothesis testing (t test). The research results show that brand association has a significant positive effect on purchasing decisions, while brand loyalty and perceived quality have no significant effect. In conclusion, increasing brand association can significantly increase purchasing decisions on Grab Services, while brand loyalty and perceived quality do not have a significant influence on purchasing decisions. Keywords: Brand Loyalty, Brand Association, Perceived Quality, And Purchasing Decisions
Pengaruh Financial Literacy, Financial Inclusion dan Financial Attitude Terhadap Pengelolaan Keuangan oleh Pelaku UMKM (Studi Kasus pada Pelaku UMKM Kecamatan Lowokwaru, Kota Malang) Yunita, Rika; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Financial Literacy, Financial Inclusion, and Financial Attitude on Financial Management by Micro, Small, and Medium Enterprises (MSMEs) practitioners. The study employs a quantitative research approach, utilizing a questionnairebased data collection method. The sample for this research comprises 100 MSME practitioners located in the Lowokwaru Subdistrict, Malang City, and data processing is conducted using the SPSS program. The research has undergone validity and reliability tests. The data analysis methods include classical assumption tests, multiple linear regression tests, statistical tests, and determination coefficient tests. The results of this study indicate that (1) Financial Management by MSME practitioners in the Lowokwaru Sub-district, Malang City, has a positive and significant influence on Financial Literacy, Financial Inclusion, and Financial Attitude. (2) Financial Literacy has a positive influence on Financial Management by MSME practitioners in the Lowokwaru Subdistrict, Malang City. (3) Financial Inclusion has a positive influence on Financial Management by MSME practitioners in the Lowokwaru Sub-district, Malang City. (4) Financial Attitude has a positive influence on Financial Management by MSME practitioners in the Lowokwaru Subdistrict, Malang City.
Pengaruh Sistem Pelacakan Online, Ketepatan Waktu Dan Keamanan Terhadap Kepuasan Pelanggan J&T Express Lowokwaru Kota Malang (Studi Pada Mahasiswa FEB Universitas Islam Malang) Lutha, Isnaini Aulia; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and explain the influence of online tracking systems, timeliness and security on customer satisfaction of J&T Express Lowokwaru Malang City, case study among students at the Faculty of Economics and Business, Islamic University of Malang. This research uses a quantitative approach which uses the Maholtra formula in determining the sample because the population is still not known for certain. Looking at the calculation results of the Maholtra formula, the sample size is 90. To solve the problem in this research, SPSS is used to analyze the various tests carried out. such as validity tests, reliability tests, normality tests, classical assumption tests, hypothesis tests, multiple linear regression tests and adjusted R2 coefficient of determination tests. The results of this research are that the online tracking system, timeliness and security have a simultaneous effect on customer satisfaction and partially the online tracking system, timeliness and security have a significant effect on customer satisfaction. Keywords: Online Tracking System, Timeliness, Security, Customer Satisfaction
Pengaruh Product Completeness, Service Quality, Dan Word Of Mouth Terhadap Keputusan Pembelian (Studi Pada Deliwafa Store Malang) Nofita, Dyah; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was determine product completeness, service quality, and word of mouth on purchasing decisions partially or simultaneously. This research method uses quantitative research methods and this type of research is purposive sampling. The sample of this research is Deliwafa Store Malang consumers with a total of 90 respondents. To obtain accurate and detailed data, this study used a data collection method with a questionnaire. The data analysis used is instrument test, normality test, classical assumptions, multiple linear regression analysis, hypothesis testing, and the coefficient of determination using the help of SPSS 25. The results of this study indicate that product completeness, service quality, and word of mouth simultaneously have a significant effect on purchasing decisions at Deliwafa Store Malang. Furthermore, partially, product completeness, service quality, and word of mouth have a positive and significant effect on purchasing decisions at Deliwafa Store Malang.  Keywords: Product Completeness, Service Quality, Word of Mouth
Pengaruh Brand Image, Brand Awareness dan E-WOM (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Merché (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Hamida, Rahma Nur’aini; Nurhajati, Nurhajati; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to identify and analyze the influence of brand image, brand awareness, and E-WOM (electronic word of mouth) on purchasing decisions for Merché among students of the Faculty of Economics and Business at the Islamic University of Malang. The research method used is a quantitative approach with an explanatory research design. The sampling technique employed was purposive sampling, with a total of 75 respondents. Data analysis was conducted using multiple linear regression analysis with SPSS 29 software. The results of this study indicate that 1) Brand Image does not have a significant effect on purchasing decisions, 2) Brand Awareness has a significant effect on purchasing decisions, and 3) E-WOM (Electronic Word of Mouth) has a significant effect on purchasing decisions. Keywords: Purchasing Decisions, Brand Image, Brand Awareness, E-WOM (Electronic Word Of Mouth)
Pengaruh Reputasi, Kualitas Informasi Dan E-WOM Terhadap Minat Beli Pada Situs Jual Beli Online Lazada di SMA Negeri 1 Kraksaan Probolinggo (Studi Pada SMA Negeri 1 Kraksaan Probolinggo) Ikhlashi, Bunga; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and determine the influence of reputation, information quality, and e-wom on buying interest on the Lazada online buying and selling site in Probolinggo (Study at SMA Negeri 1 Kraksan). This research is a type of quantitative research. The sampling technique used the Malhotra formula with calculated results of 100 samples. To solve the problems in this research, SPSS was used with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The research results show that simultaneously the variables Reputation (X1), Information Quality (X2), and E-wom (X3) have a significant effect on Purchase Interest (Y). Partial research results show that Reputation (X1), Information Quality (X2) and E-wom partially have a significant effect on Purchase Interest (Y). Keywords: Reputation, Information Quality, E-wom, Purchase Interest. 
Pengaruh Product Quality, Price Dan Promotion Terhadap Keputusan Pembelian Brand Local Ortu Seight ( Studi Kasus Mahasiswa FEB Angkatan 2019-2020 Unisma ) Andreansyah, Onky; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In today's present day period, the world of sports has gigantic request and guarantees a modern trade opportunity for companies in Indonesia. Sutoro (2018) said that the expanding intrigued and mindfulness of working out in society is right now went with by the advancement of different sorts of businesses within the field of sports such as sports gear stores and sports field centers. the reason of this ponder was to decide the impact of item quality, cost, and advancement on acquiring choices. the test in this consider summed to 94 partisipants. The comes about of this consider show that the item quality and advancement factors have a critical positive impact, whereas the cost variable has an inconsequential positive impact  Keywords: Buying Decision, Product Quality, Price And Promotion
Pengaruh Pengembangan Sumber Daya Manusia, Human Relatin Dan Work Family Conflict Terhadap Kinerja Karyawan (Studi Kasus Pada PT. Total Cipta Persada) Novitasari, Mega; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of human resource development, human relations and work family conflict on employee performance at PT Total Cipta Persada. The method used in this research is quantitative which aims to explain the position of each variable and its influence between one variable and other variables. The data source used is primary data, namely by distributing Likert scale questionnaires to PT employees. Total Cipta Persada. The population in this study were all employees of PT. The total number of Cipta Persada was 62 people and used a saturated sample where the entire population was sampled in the research. The results of this research are that the variables human resource development, human relations and work family conflict simultaneously have a significant effect on employee performance. Partially, the human resource development variable has a significant effect on employee performance. Partially, the human relations variable has no significant effect on employee performance. Partially, the work family conflict variable has no significant effect on employee performance. Keywords : Human Resource Development, Human Relations, Work Family Conflict, and Employee Performance
Pengaruh Relationship Marketing, Emotional Branding, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Bank BRI KK Universitas Islam Malang (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Unisma) Ningrum, Erina Oktavia; Nurhajati, Nurhajati; Basalamah, Muhammad Ridwan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research endeavors to investigate and clarity the combined effects of relationship marketing, emotional branding, and service quality collectively impact customer satisfaction at Bank BRI KK Islamic University of Malang, focusing on students within the Faculty of Economics and Business at UNISMA. Employing a quantitative methodology, the Maholtra formula is utilized to determine the sample size due to the uncertainty of the population. The calculation yields a sample size of 80. To address the research objectives, SPSS is employed to conduct various tests including validity, normality, and classical assumption tests, as well as hypothesis testing, multiple linear regression analysis, and the adjusted R-squared coefficient of determination test. The findings reveal that relationship marketing, emotional branding, and service quality collectively influence customer satisfaction. Specifically, relationship marketing and service quality partially affect customer satisfaction, whereas emotional branding does not demonstrate a significant impact on customer satisfaction. Keywords: Relationship Marketing, Emotional Branding, Service Quality, Customer Satisfaction
The Essence Of The Effective Leadership Model In Educational Institutions Nurhajati, Nurhajati; Agustinus, Agustinus; Sari, Eliana; Karnati, Neti
Jurnal Edusci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v2i2.509

Abstract

This study elaborates on the essence of the effective leadership model in educational institutions. This research method uses a literature study method by observing various documents from books and journals. The literature study in this study focuses on researching literature related to effective leadership. Data collection is carried out by collecting literature data, reading, recording, and managing research results objectively, systematically, analytically, and critically by looking at the year of publication and the most up-to-date research. The result of this study is that effective leadership focuses on leaders of educational institutions always being target-oriented by building a humanist system and a sound control system. In addition, this leadership is also closely related to how a leader can develop his character so that he or she becomes authentic because effective and authentic leadership has a strong correlation. Compelling and authentic leadership are two elements that cannot be separated, so it is necessary to pay attention to the leaders of educational institutions when using this leadership model.
Co-Authors Agus Salim Agustinus Agustinus Ahmad Alan Ferry F Alhidayatullah Nur Utomo Putra Amailia Savira Amalia Rohmatul Kamalia Amin, Muhammad Sirojuddin Anak Agung Gede Sugianthara Andreansyah, Onky Anisya Nurisnaini Safitri Astutik, Helmi Asyah Rohmatul Atun Halimatus Saadiah Aulia Rizka May Rosa Aulia, Selsa Reza Putri Azwar Erizaldy Basalamah, Muhammad Ridwan Celina Ayunda Salsabilla Diana Putri Milenia Dyah Ayu Firkah Islamiah Edi, Dhadhun Arief Sarwo Eliana Sari, Eliana Erika Niswatun Nur Aziza Fian Arifiona Faradila Fidiah Anggraeni Hamida, Rahma Nur’aini Iin Widyantasari Ikhlashi, Bunga Indahsari, Sesarini Rahma Innda Indarti Jayanti Khusnul Kholifah Karnati, Neti Khalikussabir, Khalikussabir Kurniawan, Ivan Fachrur Lestari, Astri Dewi Lisa Febriyanti Valentino Lutha, Isnaini Aulia M. Hufron Mega Ayu Lestari Mubarok, Moh Sahrul Muchamad Agus Setiawan Muhammad Shohibul Munir Muhammad Zamanudin N. Rachma Nabila, Fitria Sane Nafisatun Nasyidah Nilla Uswatun Chasanah Nindy Sagrya Almenia Ningrum, Erina Oktavia Nofita, Dyah Novitasari, Mega Nur Halizah, Sania Putri Nurul Qamariyah Pardiman Pardiman Pertiwi, Santhi Putri, Wardana R. Madhakomala Rahmawati, Rahmawati Rika Yunita, Rika Rio Era Deka Rizkhie, Viga Esa Rojaba, Niswah Itsna Rosa Widyanti Djafar Safi’i Ma'arif Sari, Cindy Putri Sukma Siti Asiyah Siti Asiyah Sri Hanikah Ummah, Siti Maghfirotul Viranda Devta Avita Dheana Yolanisa Zulfa Salsabila Yuni Wulandari Yurina Khusnal Amaliyyah Zakiatul Fitria