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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan LINGUISTIK : Jurnal Bahasa dan Sastra Jurnal Pendidikan dan Konseling Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of English Language and Education JCDD Informatics and Enginering Dedication Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Kepada Masyarakat Radisi Etanic : Journal Of English Language Teaching And Applied Linguistics KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Rosni Harahap
Universitas Graha Nusantara Padangsidimpuan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ACCELERATED OR SUPERFICIAL: A THEMATIC AND RHETORICAL ANALYSIS OF SPEED-READING PEDAGOGY ON INSTAGRAM AND FACEBOOK Harahap, Rosni
Linguistik : Jurnal Bahasa dan Sastra Vol 10, No 4 (2025): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v10i4.603-615

Abstract

This study employs a qualitative descriptive design to investigate the pedagogical approaches and persuasive strategies used in speed-reading instruction on Instagram and Facebook. In the digital age, where information overload is common, speed-reading has been repackaged as a marketable skill on social media platforms. This research analyzes content from selected influencers, utilizing a hybrid approach of thematic and rhetorical analysis. The findings reveal a distinct tension between the promises of accelerated learning and the potential for superficial understanding. Thematically, the content emphasizes techniques like skimming and chunking, while rhetorically, it heavily relies on emotional appeals (pathos) and credibility-building (ethos), often at the expense of logical evidence (logos). The study concludes that while social media provides accessible avenues for learning, the pedagogy of speed-reading on these platforms is frequently shaped by commercial incentives and the need for viral engagement, which can oversimplify complex cognitive processes. This research offers critical insights for educators and learners in navigating digital literacy instruction.
Co-Authors Adawiah, Robiyatul Adawiyah, Robiyatul Asrul Hamid Fitri Meidipa, Lisa Harahap, Amhar Maulana Harahap, Haritsah Hammamah Harahap, Netti Herawati Junda Harahap Mahrani Nova Christina Dewi Nursaima Harahap Pasari, Nurul Khoiron Raja Ritonga Rawati Sibuea, Erni Rini Kesuma Siregar Rini Kesuma Siregar Robiyatul Adawiyah Robiyatul Adawiyah Robiyatul Adawiyah Lubis Sibuea, Erni Rawati Sibuea, Ernirawati Siregar, Dinda Khairunnisa Panduman Siregar, Rini Kesuma Siti Meutia Sari Sri Utami kholilla Mora Siregar