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All Journal Media Ekonomi dan Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Kebijakan dan Administrasi Publik Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Ganaya: Jurnal Ilmu Sosial dan Humaniora Alignment: Journal of Administration and Educational Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Riwayat: Educational Journal of History and Humanities Jurnal Penelitian Pendidikan Indonesia JKAP (Jurnal Kebijakan dan Administrasi Publik)
Rulinawaty Rulinawaty
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Performance of Local Government Regulations During the Pandemic to Improve the Economic Value of City Image in South Sulawesi Andriyansah Andriyansah; Rulinawaty Rulinawaty
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3028

Abstract

This study aims to determine the performance of local governments in improving city image branding in South Sulawesi Province. This research uses a proportional sampling technique based on the area of the city so that the number of samples between one region and another will be different, using survey techniques in the form of questionnaires. For data analysis, this study used Structural Equation Modeling (SEM) with a total data of 265 samples. The hypothesis proves that the exogenous variables of city image branding consisting of regiocentric policy, street vendor performance, iconic tourism culinary and revisit destination have a positive influence on city image branding variables. This research contributes to the development of marketing science, the implication is that it provides input to stakeholders to increase the role of government performance on image branding.
Co-Authors Abdul Rahman Adrianus Adrianus Agus Priyanto Agus Santosa Ajat Sudrajat Akbari Adha Analisa Svastika Ning Gusti Djajasasmita Andi Wijaya Andi Wijaya Andriyansah . Antonius M. K Letsoin Dwi Rahmawaty Faizal Madya Febri Yuliani Hamka Hakim Hermanus Ren Lumentus Djula I Gusti Ayu Putu Aryanti Joko Tri Brata Lince, Ranak Martinelly Sembiring Milwan, Milwan MUHAMMAD JAMAL AMIN Muhammad Sawir Novelis Novelis Ojat Darojat Rahmat Hidayat Risnashari Risnashari Setyo Kuncoro Sitti Nasriah St. Khadijah Taruna Taruna* Usman Pakasi Yunitasari, Septiyani Endang Zulham Adamy