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Performance of Local Government Regulations During the Pandemic to Improve the Economic Value of City Image in South Sulawesi Andriyansah Andriyansah; Rulinawaty Rulinawaty
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3028

Abstract

This study aims to determine the performance of local governments in improving city image branding in South Sulawesi Province. This research uses a proportional sampling technique based on the area of the city so that the number of samples between one region and another will be different, using survey techniques in the form of questionnaires. For data analysis, this study used Structural Equation Modeling (SEM) with a total data of 265 samples. The hypothesis proves that the exogenous variables of city image branding consisting of regiocentric policy, street vendor performance, iconic tourism culinary and revisit destination have a positive influence on city image branding variables. This research contributes to the development of marketing science, the implication is that it provides input to stakeholders to increase the role of government performance on image branding.
Hibridisasi Pelayanan Publik dan Efektivitas Organisasi Satgas Covid 19 dalam Pemberian Layanan Vaksin Covid 19 di Kota Malang Tyas Budi Handoyo; Rulinawaty Rulinawaty; Agus Prastyawan
Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Vol 7 No 4 (2025): Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP)
Publisher : Laboratorium Jurusan Ilmu Administrasi Negara Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmiap.v7i4.1334

Abstract

This study aims to analyze the effectiveness of the COVID-19 Task Force in Malang City in delivering vaccination services by employing the theoretical frameworks of hybrid organization and organizational effectiveness. A descriptive qualitative approach was utilized, involving interviews with elements of the task force such as the Health Office, community health centers (Puskesmas), the military (TNI), Malang City Government, and the community. Organizational effectiveness was examined using Daft’s framework, which includes goal, resource, process, and integrated approaches, while the influencing factors were analyzed based on Richard M. Steers’ theory. The results indicate that the Malang COVID-19 Task Force operates effectively through cross-sector collaboration, coordinated actions, provision of incentives, adequate facilities, and professional and empathetic behavior by staff. Determinant factors of effectiveness include an adaptive organizational structure, dynamic work environment, skilled and engaged personnel, and strong managerial support. The study concludes that the hybridization of public organizations, as exemplified by the COVID-19 Task Force in Malang City, serves as a successful collaborative model in delivering vaccination services.