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All Journal Journal of Business and Behavioural Entrepreneurship Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Idea Pengabdian Masyarakat Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi MES Management Journal Journal of Social And Economics Research ASEAN Marketing Journal Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan Review: Journal of Multidisciplinary in Social Sciences journal of social and economic research J-CEKI
Ria Atmaja, Dodi
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Digital Marketing for SMEs Cidokom Village Plant Cultivation Group Puspita Dewi, Maya; Larasati Hazrati Havidz, Ikramina; Ria Atmaja, Dodi; Yulian Firmansyah, Bonifasius
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2199

Abstract

The application of a digital strategy needs to be considered for owners, in this case, SMEs. Especially during a pandemic l, which makes various kinds of business activities have a hard time. This study aims to find out how high the use of digital strategies in SMEs is and how to implement them. This study identifies a digital strategy implementation model consisting of five phases that are "Passive acceptance," "Connection," "Immersion," "Fusion," dan "Transformation.".
The Effect of Celebrity Endorsement and Sosial Media Marketing on Purchase Intention Skincare Product in Tiktok Shop Atmaja, Dodi Ria; Rahayu, Pungky
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3409

Abstract

Sosial media has become a place for many people to interact. Almost everyone, from young to old, uses Sosial media. Communicating and shopping as activities that can be done online, the presence of Sosial media provides benefits for users to provide convenience and keep abreast of the development of increasingly modern Sosial media. The purpose of this study is to analyze the effect of Sosial media marketing, celebrity endorsements, and brand image on purchase intention. This study uses the Structural Equation Model Partially Least Square (SEM-PLS) method and the purposive sampling method. The sample taken from this study consisted of 107 respondents who met the criteria that they had shopped for skincare through the Tiktok shop. Data analysis testing using SmartPLS The results of this study prove that celebrity endorsement has a positive effect on purchase intention; the indirect relationship between Sosial media marketing and purchase intention is mediated by brand image; brand image has a positive effect on purchase intention; Sosial media marketing has no effect on purchase intention; and celebrity endorsement has no effect on purchase intention mediated by brand image.
The Influence of Procedural Justice on Work Engagement And Turnover Intention Atmaja, Dodi Ria; Marika, Lidya
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3679

Abstract

To attain long-term growth and maintain a competitive edge in light of swift technological and environmental transformations, the organization is presently concentrating on generating novel values through the implementation of diverse personnel management systems and an innovative organizational structure. The principal objective of this research is to ascertain whether organizational commitment has a substantial influence on the operation of a company's system and to investigate the consequences of interrelationships among pre-existing variables. Purposive sampling is a non-probability sampling technique that is employed in this investigation. The cumulative number of participants (120) was determined by employing the methodology suggested by Hair et al. (2019), which required the multiplication of n by 5. The study's eligible participants are personnel from the marketing department who fall within the age range of 18 to 45 years. The analytics method utilized is Partial Least Square Structural Equation Modeling (PLS-SEM). It is possible to conclude, on the basis of the research findings, that procedural justice increases organizational trust. Work engagement is positively influenced by procedural justice, which subsequently has a positive impact on organizational commitment. An organization's level of trust has a positive effect on employee engagement. Labor engagement and organizational commitment are correlated in a positive way. Trust within an organization has a constructive influence on members' level of commitment. Work engagement is not influenced by organizational trust in the context of the organization's procedural justice. A negative correlation has been observed between attrition intention and procedural justice. Organizational commitment mediates the relationship between procedural justice and attrition intention. Organizational commitment has a statistically significant and negative effect on attrition intention. Procedural justice significantly and positively mediates the relationship between organizational trust and organizational commitment; however, organizational commitment does not mediate the relationship between procedural justice and work engagement.
The Effect of Social Media Brand Engagement on Customer Brand Loyalty: A Study on Skincare Brands Customers in Indonesia Atmaja, Dodi Ria; Sari, Riska Ware Arum
ASEAN Marketing Journal Vol. 15, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Manuscript type: Research Paper Research Aims: This research aims to examine the impact of brand engagement on social media on consumer brand loyalty (BL), by investigating the moderating roles of brand co-creation, brand trust, and brand experience variables. Design/methodology/approach: The study employed a purposive sampling method, involving 230 respondents. The data was analyzed using Structural Equation Modeling (SEM). Research Findings: The results show that brand experience can moderate the impact of brand co-creation (BCC) on brand loyalty (BL). However, social media brand engagement does not always have a direct impact on brand loyalty (BL), suggesting that other factors may influence consumer attitudes in the social media brand engagement dimension. Theoretical Contribution/Originality: This research contributes to the existing knowledge gap by examining the moderating effects of brand co-creation, brand trust, and brand experience on the relationship between social media brand engagement and consumer brand loyalty. Practitioner/Policy Implication: The managerial implications of this research for business people and brand owners are to maintain positive social media brand engagement to maintain consumer loyalty and brand stability. Research limitation/Implications: Future research is expected to involve more specific respondents and employ different measurement techniques. Keywords: Brand engagement, social media, brand loyalty, brand co-creation, brand trust, brand experience.
Peningkatan Kemampuan UMKM dalam Produksi dan Ekspor Makanan Rendang Sehat Pamungkas, Rian Adi; Ummanah, Ummanah; Atmaja, Dodi Ria
Idea Pengabdian Masyarakat Vol. 4 No. 01 (2024): January
Publisher : PT.Mantaya Idea Batara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53690/ipm.v4i01.248

Abstract

Mitra program pengabdian kepada masyarakat ini adalah UMKM yang melakukan produksi kuliner rendang siap saji dalam kemasan dalam skala industry rumah tangga di tempat tinggal mitra di ibu kota DKI Jakarta. Program pengabdian masyarakat bertujuan untuk meningkatkan pemahaman para UMKM dalam meningkatkan produksi dan mempersiapkan ekspor makanan rendang sehat. Pelaksanaan program pengabdian masyarakat berupa transferknowledge dan pendampingan mulai tahap produksi hingga pendaftaran sertifikasi produk. Program pengabdian ini memberikan manfaat nyata bagi peningkatan mutu produk mitra dari sisi inovasi rasa, peningkatan ketahanan dan berpeluang besar meningkatkan omset dan produktivits mitra. Untuk menjaga kualitas dan keamanan pangan dari produk rendang, dilakukan uji laboratorium dan hasilnya menunjukkan bahwa produk ini memenuhi standar untuk dijadikan produk yang sehat dan bernilai ekonomi tinggi untuk dipasarkan secara global.
Dampak Manfaat Logo Merek di Sektor Perbankan Fitri, Nada; Atmaja, Dodi Ria; Rojuaniah, R; Hafidz, Ikramina Larasati Hazrati; Trianda, Fedrian
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.672

Abstract

Penelitian ini bertujuan untuk mengisi kesenjangan pengetahuan yang ada, dengan mengeksplorasi keterkaitan antara self-image congruence, brand logo benefit, commitment dan word of mouth terhadap purchase decision. Pengumpulan data dilakukan secara daring dengan menggunakan skala Likert. Populasi pada penelitian ini adalah nasabah di Bank BJB, dengan total responden sebanyak 165 orang. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan analisis SEM Lisrel. Hasil penelitian ini, dapat disimpulkan bahwa actual self-image congruence dan ideal self-image congruence memiliki pengaruh terhadap brand logo benefit. Selain itu, actual self-image congruence, ideal self-image congruence dan brand logo benefit mempengaruhi commitment. Selanjutnya, actual self-image congruence, ideal self-image congruence dan brand logo benefit juga memiliki pengaruh terhadap word of mouth. Selanjutnya, word of mouth memiliki pengaruh terhadap purchase decision. Dalam konteks industri perbankan., penelitian ini menekankan pentingnya meningkatkan keuntungan logo merek dalam sektor industry perbankan. Penelitian ini memberikan kontribusi dalam pemahaman tentang actual self-image congruence, ideal self-image congruence, commitment, brand logo benefit, word of mouth, dan purchase decision dalam konteks industri perbankan di Indonesia. Implikasi praktis dari penelitian ini adalah perusahaan dapat mengembangkan strategi pemasaran yang lebih efektif dan berfokus pada membangun hubungan yang positif dengan konsumen, yang pada gilirannya dapat meningkatkan loyalitas dan kepercayaan konsumen terhadap merek. Penelitian selanjutnya dapat memperluas cakupan variabel dan sampel yang lebih luas untuk memperdalam pemahaman tentang faktor-faktor yang mempengaruhi keuntungan dari logo merek dalam industri perbankan pada masyarakat Indonesia.
Pengaruh Faktor Kualitas Layanan Aplikasi J&T Express terhadap Kepuasan Pelanggan, Niat Beli, dan Pembelian Aktual Elciano, Aditya Bagus; Atmaja, Dodi Ria; Rojuaniah, R; Hafidz, Ikramina Larasati Hazrati; Trianda, Fedrian
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.673

Abstract

Penelitian ini bertujuan untuk mengeksplorasi hubungan faktor kualitas layanan; technology acceptance model (kegunaan yang dirasakan dan kemudahan yang dirasakan), service quality (desain situs web, keandalan, dan daya tanggap), kepuasan pelanggan, niat beli pelanggan, dan pembelian aktual khususnya pada karyawan yang berumur 19 tahun yang telah melakukan pembelian jasa sebelumnya di aplikasi J&T Express di Indonesia. Penelitian ini dilakukan di Indonesia pada bulan Juni 2023 sampai Agustus 2023. Proses pengumpulan data dilakukan dengan menyebar kuesioner secara online melalui media WhatsApp. Selanjutnya, penelitian ini menggunakan metode purposive sampling dan dihitung dengan rumus Hair untuk menentukan responden. Penelitian ini dilakukan pada 125 karyawan yang berumur 19 tahun yang telah melakukan pembelian jasa sebelumnya di aplikasi J&T Express di Indonesia. Data yang diperoleh dianalisis dengan menggunakan metode structural equation model (SEM) Partial Least Square. Hasil dari penelitian ini menunjukkan pengaruh positif dari faktor kualitas layanan; technology acceptance model (perceived usefulness & perceived ease of use), service (website design, reliability dan responsiveness), terhadap kepuasan pelanggan, niat beli pelanggan, dan pembelian aktual. Berikutnya, perceived usefulness, perceived ease of use, website design berpengaruh positif pada kepuasan pelanggan dan niat beli pelanggan. Tidak kalah penting dari temuan sebelumnya, pada penelitian ini juga membuktikan bahwa reliability dan responsiveness tidak memiliki pengaruh positif terhadap kepuasan pelanggan dan niat beli pelanggan.
Memahami Dampak Sustainable Intention dari Aktivitas E-Commerce: Customer Experience, Perceived Value dan Relationship Quality Nurmah, N; Atmaja, Dodi Ria; Rojuaniah, R; Hafidz, Ikramina Larasati Hazrati; Avivah, Nurul
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.676

Abstract

Kegiatan bisnis dengan menggunakan e-commerce saat ini semakin berkembang dengan mudah untuk mencapai dunia perdagangan penjual dan pembeli melalui media ini. Tujuan dilakukan penelitian ini adalah untuk membangun sebuah model konseptual, yang menghubungkan konsep perceived value dan customer experience dengan konsep relationship quality untuk menghasilkan sustainable intention dalam perdagangan di Winod.official melalui e-commerce. Penelitian ini dirancang dengan menggunakan metode purposive sampling yang melibatkan 163 pelanggan online dari pelanggan Winod.official di Indonesia yang bersedia meluangkan waktu dalam mengisi kuesioner. Data dianalisis menggunakan Structual Equation Model (SEM) dengan SmartPLS 3.0. Poin utama dari temuan kami dalam penelitian ini adalah perceived value dan customer experience, dapat disimpulkan bahwa keduanya berdampak pada relationship quality dan customer sustainable intention. Dalam penelitian ini, ada enam hipotesis terdiri dari enam hipotesis yang diterima. Setelah melakukan analisis lebih dalam, terungkap bahwa relationship quality yang baik menentukan pentingnya pelanggan yang berkelanjutan. Selain itu, penelitian yang dilakukan ini mengkaji dan secara eksperimental menegaskan peran perceived value dan customer experience dalam menentukan relationship quality dan sustainable intention didirikan pada perdagangan produk fashion winod.official melalui e-commerce.
The Impact of Brand Attitude on Brand Image and Equity in The Indonesian Outdoor Industry Atmaja, Dodi Ria; Atsir, Achmad Zaidan
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4333

Abstract

This study examines the impact of brand attitude on brand image and brand equity for the Eiger Indonesia brand. In the context of intense competition in the outdoor products industry, understanding the influence of consumer attitudes on brand image and equity is crucial for effective marketing strategies. This study aims to analyze the relationship between brand attitude, brand image, and brand equity in the context of Eiger Indonesia. The research population is social media users who buy products from Eiger Indonesia. This research uses a quantitative approach with a survey method involving 160 consumers of Eiger products. Data collection used purposive sampling method through online questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that a positive attitude towards the brand significantly improved brand image, and a strong brand image contributed significantly to brand equity. Eiger is advised to explore more focused marketing strategies based on the findings of this study, to strengthen consumers' positive attitudes and brand image, and maximize their brand equity. The implications of this study significantly contribute to Eiger's brand equity showing that a positive brand image not only strengthens brand perception, but also increases brand value in the eyes of consumers.
The Effect of Employee Relations and Transformational Leadership on Job Satisfaction: The Mediating Role of Interpersonal Trust in Colleagues and Managers Atmaja, Dodi Ria; Amanda Putri, Wulan
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.09

Abstract

Workplace diversity requires effective management to build positive Employee Relations, which impacts Job Satisfaction and Mental Health of employees. This study explores the influence of Human Resources on Employee Relations, Job Satisfaction, Interpersonal Trust in Managers, and Interpersonal Trust in Colleagues, with mediation by Perceived Value and Employee Satisfaction. The purposive sampling method was used by distributing online questionnaires to employees of fintech companies in Jakarta. Data analysis was performed using PLS-SEM. The results indicate that Employee Relations significantly positively affect Interpersonal Trust in Colleagues and Job Satisfaction. Interpersonal Trust in Colleagues mediates the positive impact of Employee Relations on Job Satisfaction, while Interpersonal Trust in Managers does not show a positive effect on Job Satisfaction. This study contributes to the understanding of employee dynamics in the fintech industry. Future research is recommended to expand the scope of variables such as working conditions, salary, and organizational culture, and to use more anonymous data collection methods to reduce bias. Additionally, disseminating the research beyond Jakarta will provide a broader and more representative perspective from various locations.
Co-Authors Aditya Bagus Elciano Ahmad, Ahmad Alvin Edison Amalia Febri Lestari Amanda Putri, Wulan Arfia Damayanti Aris Wahyu Kuncoro Atsir, Achmad Zaidan Avivah, Nurul Bongsoikrama, Justin Danang, Yakobus Dendi Zainuddin Hamidi Dewi, Maya Puspita Dihin Septyanto Elciano, Aditya Bagus Fachmi Tamzil Fedrian Trianda Fitri, Nada Gilang Pratama Gilang Pratama Hafiz Hafidz, Ikramina Larasati Hazrati Heldina Marta br Sagala Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz Kartini, Tri Mulyani Marika, Lidya Mukmin, Andi Hidayat N Nurmah Nada Fitri Nurmah, N Nurul Avivah Putri Lestari R Rojuaniah Rahayu, Pungky Razelina , Vanesa Rian Adi Pamungkas Rino Kurnia Afandi Rizka Sahnindita Rojuaniah, R Rosa Damayanti, Mela Sari, Ina Fitriani Sari, Riska Ware Arum Sri Rejeki Tamzil, Fachmi Trianda, Fedrian Tusa’diyah, Juni Nur Halimah Ummanah Ummanah, Ummanah Vildayanti, Rina Ayu Wijaya, Andreas Yolanda Shecillia Yulian Firmansyah, Bonifasius