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All Journal Journal of Business and Behavioural Entrepreneurship Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Idea Pengabdian Masyarakat Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi MES Management Journal Journal of Social And Economics Research ASEAN Marketing Journal Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan Sharia Economic and Management Business Journal (SEMBJ) Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat Review: Journal of Multidisciplinary in Social Sciences journal of social and economic research Jurnal Cendekia Ilmiah
Ria Atmaja, Dodi
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Usefulness, Responsiveness, Dan Ease Of Use Chatbot Terhadap Trust In Seller Serta Dampaknya Terhadap Brand Preference Dan Repurchase Intention Pada Pengguna E-Commerce Tusa’diyah, Juni Nur Halimah; Atmaja, Dodi Ria
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13343

Abstract

Pesatnya penggunaan chatbot dalam layanan pelanggan e-commerce mendorong perlunya pemahaman mengenai peran chatbot dalam membentuk trust in seller serta dampaknya terhadap brand preference dan repurchase intention. Penelitian ini bertujuan untuk mengetahui pengaruh usefulness, responsiveness, dan ease of use chatbot terhadap trust in seller, serta dampaknya terhadap brand preference dan repurchase intention pada pengguna e-commerce. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan Partial Least Square (PLS) dengan jumlah responden sebanyak 180 orang yang pernah menggunakan chatbot saat berbelanja online. Hasil penelitian menunjukkan bahwa usefulness, responsiveness, dan ease of use berpengaruh signifikan terhadap trust in seller. Selanjutnya, trust in seller terbukti berpengaruh signifikan terhadap brand preference dan repurchase intention. Penelitian ini berkontribusi dalam memberikan wawasan kepada pelaku e-commerce untuk meningkatkan kualitas layanan chatbot guna membangun kepercayaan pelanggan dan mendorong niat pembelian ulang. Disarankan bagi perusahaan untuk terus mengembangkan fitur chatbot yang interaktif, mudah digunakan, dan responsif terhadap kebutuhan konsumen.
Pengaruh Profitabilitas, Likuiditas, Kebijakan Dividen, Non Performing Loan, dan Capital Adequacy Ratio Terhadap Nilai Perusahaan Perbankan 2019–2023 Michael Alamsyah; Dodi Ria Atmaja
MES Management Journal Vol. 5 No. 2 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i2.1131

Abstract

This study aims to examine the effect of profitability, liquidity, dividend policy, non-performing loans (NPL), and capital adequacy ratio (CAR) on firm value in the banking sector listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The research sample consists of 55 observational data points taken from 11 banking sub-sector entities using purposive sampling and secondary data. The analysis in this study uses Multiple Linear Regression to examine the relationship between independent variables and firm value as the dependent variable. The results show that profitability has a positive and the most dominant effect on firm value. In addition, NPL (Non-Performing Loan) also affects company value. Interestingly, liquidity shows a negative relationship with company value, contrary to the proposed positive hypothesis. Meanwhile, dividend policy and CAR (Capital Adequacy Ratio) do not show any influence on company value. These findings are expected to provide insights for bank management and stakeholders in making strategic decisions related to risk management and investment, as well as offer valuable information for investors in assessing investment opportunities in the banking sector to achieve optimal returns.
The Influence of Exploitative Leadership on Employees' Taking Charge Behavior: The Mediating Role of Organizational Identification and Moderating Role of Traditionality Lazuardi Linus Saputra; Dodi Ria Atmaja; Joel Faruk Sofyan; Pawenary Pawenary
MES Management Journal Vol. 4 No. 3 (2025): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1084

Abstract

Jakarta's hospitality industry faces serious challenges in leadership practices that potentially undermine employees' proactive behavior amid post-pandemic operational pressures. This study aims to analyze the influence of exploitative leadership on taking charge behavior, the mediating role of organizational identification, and the moderating role of traditionality in that relationship. This quantitative research surveyed 150 employees from star-rated hotels in Jakarta through purposive sampling. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). Results show that exploitative leadership has a significant negative effect on both taking charge behavior and organizational identification. Organizational identification strongly and positively influences taking charge behavior and partially mediates the relationship between exploitative leadership and taking charge behavior. Traditionality moderates the relationship by weakening the negative impact of exploitative leadership on organizational identification. The study recommends hotel management to prioritize building organizational identification through systematic employee engagement programs, strengthening accountable leadership systems, and developing a work environment that supports psychological safety and employee well-being. The research contributes by confirming the central role of organizational identification as a key psychological mechanism linking exploitative leadership with employees' proactive behavior in the Indonesian cultural context.
The Influence of Perceived Value and Brand Image on Customer Citizenship Behavior is Mediated by Customer Loyalty Dodi Ria Atmaja; Muniroh
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5760

Abstract

The dynamics of contemporary business competition require companies to understand consumer behavior, which is not only limited to purchasing activities, but also extends to active participation in supporting brands through customer citizenship behavior. Previous research has shown that perceived value and brand image play important antecedents in shaping customer loyalty, but the mechanism by which these two variables influence customer citizenship behavior through loyalty mediation still requires further investigation. This study aims to analyze the influence of perceived value and brand image on customer citizenship behavior with customer loyalty as a mediating variable. The research method used a quantitative design with an explanatory research approach and a purposive sampling technique on 35 respondents who met the research criteria. Data were collected through a structured questionnaire using a 5-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results showed that perceived value had a positive and significant effect on customer citizenship behavior (β = 0.287, p < 0.05), while brand image had no significant effect (β = 0.231, p > 0.05). Both antecedent variables were shown to have a significant effect on customer loyalty, with perceived value showing a stronger influence (β = 0.456) than brand image (β = 0.318). Customer loyalty partially mediated the relationship between perceived value and customer citizenship behavior (β = 0.177, p < 0.05), but did not mediate the relationship between brand image and customer citizenship behavior. The research model was able to explain 65.1% of the variability in customer citizenship behavior. The study concluded that companies need to prioritize increasing perceived value through strategies that focus on superior product quality and excellent customer service to encourage customer citizenship behavior, as well as developing comprehensive loyalty programs to strengthen long-term relationships with consumers.
Enhancing MSME Marketing Capability through Digital-Based Mentoring in the Processed Food Sector Dodi Ria Atmaja; Fachmi Tamzil
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 3 (2025): December
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v5i3.2145

Abstract

This community service program aims to enhance the marketing capability of micro, small, and medium enterprises (MSMEs) through digital-based mentoring in the processed food sector. The main problem faced by MSMEs is the limited ability to utilize digital platforms for marketing activities, resulting in restricted market reach and low competitiveness. The program employed a participatory approach consisting of training, practical implementation, and intensive mentoring focused on digital marketing strategies, branding, and content development. The activity involved 30 MSME actors and was conducted in West Jakarta. The results show a significant improvement in participants’ understanding and skills in using digital platforms, managing marketing content, and strengthening product branding. In addition, there was a shift in marketing practices from conventional methods to more structured and digital-based approaches, leading to broader market reach and greater business opportunities.Therefore, digital-based mentoring is proven to be an effective and practical approach to improve MSME marketing capabilities and support business transformation toward more competitive and sustainable market development.
The Effect of Online Brand Experience on Online Brand Loyalty Through Brand Attachment as a Mediation and Service Quality as Moderation Dodi Ria Atmaja; Dian Indah Sari
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.2517

Abstract

Background: The global Muslim population reached 26% in 2020 and is projected to reach 34% by 2070, driving significant demand for halal tourism. Indonesia, as the country with the largest Muslim population, possesses enormous potential for Sharia tourism development, yet faces challenges including unclear regulations, limited facilities, and low public awareness of halal certification. In Aceh, only two out of 84 accommodation units have obtained halal certification despite many claiming to operate on Sharia principles. Method: This study employed a quantitative approach with explanatory and correlational research design. A sample of 600 respondents was selected using simple random sampling from star-rated hotels in Banda Aceh. Data were collected through closed questionnaires with a 1-5 Likert scale. Data analysis utilized Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4.0 software. Results: The results indicate that all branding variables—Brand Salience, Brand Meaning, Brand Response, Brand Resonance—and the Role of Government have significant positive influences on Sharia tourism development (p-value < 0.05). Brand Resonance demonstrated the strongest influence (path coefficient 0.321), followed by the Role of Government (0.289). The model showed good goodness of fit with SRMR 0.035 and NFI 0.926. Conclusion: The conclusion emphasizes that strong halal accommodation branding and government support through regulation and oversight are essential keys to positioning Aceh as a leading destination in the global halal tourism industry.
Pengaruh Usefulness, Responsiveness, Dan Ease Of Use Chatbot Terhadap Trust In Seller Serta Dampaknya Terhadap Brand Preference Dan Repurchase Intention Pada Pengguna E-Commerce Juni Nur Halimah Tusa’diyah; Dodi Ria Atmaja
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13343

Abstract

Pesatnya penggunaan chatbot dalam layanan pelanggan e-commerce mendorong perlunya pemahaman mengenai peran chatbot dalam membentuk trust in seller serta dampaknya terhadap brand preference dan repurchase intention. Penelitian ini bertujuan untuk mengetahui pengaruh usefulness, responsiveness, dan ease of use chatbot terhadap trust in seller, serta dampaknya terhadap brand preference dan repurchase intention pada pengguna e-commerce. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan Partial Least Square (PLS) dengan jumlah responden sebanyak 180 orang yang pernah menggunakan chatbot saat berbelanja online. Hasil penelitian menunjukkan bahwa usefulness, responsiveness, dan ease of use berpengaruh signifikan terhadap trust in seller. Selanjutnya, trust in seller terbukti berpengaruh signifikan terhadap brand preference dan repurchase intention. Penelitian ini berkontribusi dalam memberikan wawasan kepada pelaku e-commerce untuk meningkatkan kualitas layanan chatbot guna membangun kepercayaan pelanggan dan mendorong niat pembelian ulang. Disarankan bagi perusahaan untuk terus mengembangkan fitur chatbot yang interaktif, mudah digunakan, dan responsif terhadap kebutuhan konsumen.
Co-Authors Aditya Bagus Elciano Ahmad, Ahmad Alvin Edison Amalia Febri Lestari Amanda Putri, Wulan Arfia Damayanti Aris Wahyu Kuncoro Atsir, Achmad Zaidan Avivah, Nurul Bongsoikrama, Justin Danang, Yakobus Dendi Zainuddin Hamidi Dewi, Maya Puspita Dian Indah Sari Dihin Septyanto Elciano, Aditya Bagus Fachmi Tamzil Fedrian Trianda Fitri, Nada Gilang Pratama Gilang Pratama Hafiz Hafidz, Ikramina Larasati Hazrati Heldina Marta br Sagala Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz Juni Nur Halimah Tusa’diyah Kartini, Tri Mulyani Lazuardi Linus Saputra Marika, Lidya Michael Alamsyah Mukmin, Andi Hidayat Muniroh N Nurmah Nada Fitri Nurmah, N Nurul Avivah Pawenary Pawenary Putri Lestari Rahayu, Pungky Razelina , Vanesa Rian Adi Pamungkas Rino Kurnia Afandi Rizka Sahnindita Rojuaniah Rojuaniah Rosa Damayanti, Mela Sari, Ina Fitriani Sari, Riska Ware Arum Sofyan, Joel Faruk Sri Rejeki Trianda, Fedrian Tusa’diyah, Juni Nur Halimah Ummanah Ummanah, Ummanah Vildayanti, Rina Ayu Wijaya, Andreas Yolanda Shecillia Yulian Firmansyah, Bonifasius