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All Journal Journal of Business and Behavioural Entrepreneurship Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Idea Pengabdian Masyarakat Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi MES Management Journal Journal of Social And Economics Research ASEAN Marketing Journal Jurnal Masyarakat Madani Indonesia Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat Review: Journal of Multidisciplinary in Social Sciences journal of social and economic research Jurnal Cendekia Ilmiah
Ria Atmaja, Dodi
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Usefulness, Responsiveness, Dan Ease Of Use Chatbot Terhadap Trust In Seller Serta Dampaknya Terhadap Brand Preference Dan Repurchase Intention Pada Pengguna E-Commerce Tusa’diyah, Juni Nur Halimah; Atmaja, Dodi Ria
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13343

Abstract

Pesatnya penggunaan chatbot dalam layanan pelanggan e-commerce mendorong perlunya pemahaman mengenai peran chatbot dalam membentuk trust in seller serta dampaknya terhadap brand preference dan repurchase intention. Penelitian ini bertujuan untuk mengetahui pengaruh usefulness, responsiveness, dan ease of use chatbot terhadap trust in seller, serta dampaknya terhadap brand preference dan repurchase intention pada pengguna e-commerce. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan Partial Least Square (PLS) dengan jumlah responden sebanyak 180 orang yang pernah menggunakan chatbot saat berbelanja online. Hasil penelitian menunjukkan bahwa usefulness, responsiveness, dan ease of use berpengaruh signifikan terhadap trust in seller. Selanjutnya, trust in seller terbukti berpengaruh signifikan terhadap brand preference dan repurchase intention. Penelitian ini berkontribusi dalam memberikan wawasan kepada pelaku e-commerce untuk meningkatkan kualitas layanan chatbot guna membangun kepercayaan pelanggan dan mendorong niat pembelian ulang. Disarankan bagi perusahaan untuk terus mengembangkan fitur chatbot yang interaktif, mudah digunakan, dan responsif terhadap kebutuhan konsumen.
Pengaruh Usefulness, Responsiveness, Dan Ease Of Use Chatbot Terhadap Trust In Seller Serta Dampaknya Terhadap Brand Preference Dan Repurchase Intention Pada Pengguna E-Commerce Tusa’diyah, Juni Nur Halimah; Atmaja, Dodi Ria
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13343

Abstract

Pesatnya penggunaan chatbot dalam layanan pelanggan e-commerce mendorong perlunya pemahaman mengenai peran chatbot dalam membentuk trust in seller serta dampaknya terhadap brand preference dan repurchase intention. Penelitian ini bertujuan untuk mengetahui pengaruh usefulness, responsiveness, dan ease of use chatbot terhadap trust in seller, serta dampaknya terhadap brand preference dan repurchase intention pada pengguna e-commerce. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan Partial Least Square (PLS) dengan jumlah responden sebanyak 180 orang yang pernah menggunakan chatbot saat berbelanja online. Hasil penelitian menunjukkan bahwa usefulness, responsiveness, dan ease of use berpengaruh signifikan terhadap trust in seller. Selanjutnya, trust in seller terbukti berpengaruh signifikan terhadap brand preference dan repurchase intention. Penelitian ini berkontribusi dalam memberikan wawasan kepada pelaku e-commerce untuk meningkatkan kualitas layanan chatbot guna membangun kepercayaan pelanggan dan mendorong niat pembelian ulang. Disarankan bagi perusahaan untuk terus mengembangkan fitur chatbot yang interaktif, mudah digunakan, dan responsif terhadap kebutuhan konsumen.
The Influence of Exploitative Leadership on Employees' Taking Charge Behavior: The Mediating Role of Organizational Identification and Moderating Role of Traditionality Saputra, Lazuardi Linus; Atmaja, Dodi Ria; Sofyan, Joel Faruk; Pawenary, Pawenary
MES Management Journal Vol. 4 No. 3 (2025): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1084

Abstract

Jakarta's hospitality industry faces serious challenges in leadership practices that potentially undermine employees' proactive behavior amid post-pandemic operational pressures. This study aims to analyze the influence of exploitative leadership on taking charge behavior, the mediating role of organizational identification, and the moderating role of traditionality in that relationship. This quantitative research surveyed 150 employees from star-rated hotels in Jakarta through purposive sampling. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). Results show that exploitative leadership has a significant negative effect on both taking charge behavior and organizational identification. Organizational identification strongly and positively influences taking charge behavior and partially mediates the relationship between exploitative leadership and taking charge behavior. Traditionality moderates the relationship by weakening the negative impact of exploitative leadership on organizational identification. The study recommends hotel management to prioritize building organizational identification through systematic employee engagement programs, strengthening accountable leadership systems, and developing a work environment that supports psychological safety and employee well-being. The research contributes by confirming the central role of organizational identification as a key psychological mechanism linking exploitative leadership with employees' proactive behavior in the Indonesian cultural context.
Enhancing MSME Marketing Capability through Digital-Based Mentoring in the Processed Food Sector Atmaja, Dodi Ria; Tamzil, Fachmi
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 3 (2025): December
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v5i3.2145

Abstract

This community service program aims to enhance the marketing capability of micro, small, and medium enterprises (MSMEs) through digital-based mentoring in the processed food sector. The main problem faced by MSMEs is the limited ability to utilize digital platforms for marketing activities, resulting in restricted market reach and low competitiveness. The program employed a participatory approach consisting of training, practical implementation, and intensive mentoring focused on digital marketing strategies, branding, and content development. The activity involved 30 MSME actors and was conducted in West Jakarta. The results show a significant improvement in participants’ understanding and skills in using digital platforms, managing marketing content, and strengthening product branding. In addition, there was a shift in marketing practices from conventional methods to more structured and digital-based approaches, leading to broader market reach and greater business opportunities.Therefore, digital-based mentoring is proven to be an effective and practical approach to improve MSME marketing capabilities and support business transformation toward more competitive and sustainable market development.
The Influence of Perceived Value and Brand Image on Customer Citizenship Behavior is Mediated by Customer Loyalty Atmaja, Dodi Ria; Muniroh
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5760

Abstract

The dynamics of contemporary business competition require companies to understand consumer behavior, which is not only limited to purchasing activities, but also extends to active participation in supporting brands through customer citizenship behavior. Previous research has shown that perceived value and brand image play important antecedents in shaping customer loyalty, but the mechanism by which these two variables influence customer citizenship behavior through loyalty mediation still requires further investigation. This study aims to analyze the influence of perceived value and brand image on customer citizenship behavior with customer loyalty as a mediating variable. The research method used a quantitative design with an explanatory research approach and a purposive sampling technique on 35 respondents who met the research criteria. Data were collected through a structured questionnaire using a 5-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results showed that perceived value had a positive and significant effect on customer citizenship behavior (β = 0.287, p < 0.05), while brand image had no significant effect (β = 0.231, p > 0.05). Both antecedent variables were shown to have a significant effect on customer loyalty, with perceived value showing a stronger influence (β = 0.456) than brand image (β = 0.318). Customer loyalty partially mediated the relationship between perceived value and customer citizenship behavior (β = 0.177, p < 0.05), but did not mediate the relationship between brand image and customer citizenship behavior. The research model was able to explain 65.1% of the variability in customer citizenship behavior. The study concluded that companies need to prioritize increasing perceived value through strategies that focus on superior product quality and excellent customer service to encourage customer citizenship behavior, as well as developing comprehensive loyalty programs to strengthen long-term relationships with consumers.
Strategi Pemasaran Digital bagi Pelaku UMKM di Kelurahan Duri Kepa Elistia, Elistia; Syah, Tantri Yanuar Rahmat; Edastami, Mayang Sari; Atmaja, Dodi Ria
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/hqghb914

Abstract

Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah di Kelurahan Duri Kepa dalam mengimplementasikan strategi pemasaran digital secara efektif dan berkelanjutan. Permasalahan utama yang dihadapi mitra meliputi rendahnya literasi digital, keterbatasan dalam pembuatan konten pemasaran, serta belum optimalnya pemanfaatan media sosial dan marketplace sebagai sarana pemasaran. Metode pelaksanaan menggunakan pendekatan community-based training berbasis praktik melalui tahapan sosialisasi, pelatihan, praktik langsung, pendampingan, dan evaluasi. Evaluasi kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterampilan peserta terkait pemasaran digital. Peserta mampu membuat konten promosi digital, mengelola media sosial bisnis, serta mulai memanfaatkan marketplace sebagai saluran pemasaran. Selain itu, kegiatan ini juga mendorong perubahan perilaku pelaku usaha dalam mengadopsi teknologi digital sebagai strategi utama pemasaran. Program ini memberikan dampak positif terhadap peningkatan daya saing usaha, perluasan jangkauan pasar, serta penguatan kepercayaan diri pelaku UMKM dalam menghadapi transformasi digital. Kegiatan ini juga berkontribusi terhadap pemberdayaan ekonomi lokal serta memperkuat sinergi antara perguruan tinggi, pemerintah, dan masyarakat. Untuk keberlanjutan, diperlukan pendampingan lanjutan dan pengembangan materi yang lebih mendalam terkait analisis data serta strategi pemasaran digital yang terintegrasi.
Co-Authors Aditya Bagus Elciano Ahmad, Ahmad Alvin Edison Amalia Febri Lestari Amanda Putri, Wulan Arfia Damayanti Aris Wahyu Kuncoro Atsir, Achmad Zaidan Avivah, Nurul Bongsoikrama, Justin Danang, Yakobus Dendi Zainuddin Hamidi Dewi, Maya Puspita Dihin Septyanto Edastami, Mayang Sari Elciano, Aditya Bagus Elistia, Elistia Fachmi Tamzil Fedrian Trianda Fitri, Nada Gilang Pratama Gilang Pratama Hafiz Hafidz, Ikramina Larasati Hazrati Heldina Marta br Sagala Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz Kartini, Tri Mulyani Marika, Lidya Mukmin, Andi Hidayat Muniroh N Nurmah Nada Fitri Nurmah, N Nurul Avivah Pawenary, Pawenary Putri Lestari Rahayu, Pungky Razelina , Vanesa Rian Adi Pamungkas Rino Kurnia Afandi Rizka Sahnindita Rojuaniah Rojuaniah Rosa Damayanti, Mela Saputra, Lazuardi Linus Sari, Ina Fitriani Sari, Riska Ware Arum Sofyan, Joel Faruk Sri Rejeki Tantri Yanuar Rahmat Syah Trianda, Fedrian Tusa’diyah, Juni Nur Halimah Ummanah Ummanah, Ummanah Vildayanti, Rina Ayu Wijaya, Andreas Yolanda Shecillia Yulian Firmansyah, Bonifasius